A ppt presentation on lijjat papad

2. IDEA GENERATION
Started by Jaswantiben Jamnadas Popat and 6 other woman
To create sustainable livelihood using the only skill they had

3. BUSINESS
• First year the annual sales were Rs 6,196
• Initially publicity through word of mouth
• In 1962, the name Lijjat was chosen
• Recognized as a ‘village industry’ In 1966

6. FUND MANAGEMENT
• Fund management In year 1959 the owner of the company
borrowed Rs.80 from chhangnlal parekh
• Later on got grant of ₹800000 from govt of India for
cottage industry development in 1966

7. CURRENT SCENARIO
• They have 67 branches in India
• 43000 employees
• Rs 800 crore turnover
• Rs 30 crore export revenue

8. SOCIAL IMPACT
• Scholarship
• Orientation Courses
• Social Services

9. STRENGTH WEAKNESS
• Employment opportunities
• Maintaining Standard
• Quality control
• No use of machinery

10. SUGGESTION
Improve their marketing strategies
More advertisement should be done

11. THANK YOU
Gunjan kumar Choudhury
Rishabh Chaturvedi
Suchita Singh
Laimayum Bikash
Guided By: Abhay
Pathak