For companies, ticketme acts as a complementary partner on your business, leveraging brands, products and even the whole company, through a high exposure/engagement experience in the social medias environment in a simple and direct way.
Ticketme’s “social gifts” solution, enables our business partners to execute focused marketing campaigns, reward their fans, promote a higher exposure of their brand, products and/or company in a “viral” (collaborative) way.
This means reaching millions of people with a very low investment, thus increasing company’s marketing ROI.
Slide dell’intervento di Stefania Chipa (Communication Strategies Lab) al Convegno e tavola rotonda
"Comunicazione, Augmented Reality e futuro dello sport"
15 dicembre 2011 - Museo del calcio - Coverciano/Firenze
(a cura di Communication Strategies Lab e Comunicazione Generativa)
Com-Unico Presentazione del caso di studio al Covegno "Fusione dei Comuni e cittadini: fra democrazia partecipativa, rappresentativa e diretta"
Bologna - martedì 2 luglio 2013 ore 9.30 presso Sala dei Poeti - Palazzo Hercolani
Giuseppe Moscato - Uso consapevole delle immagini in Rete
"Uso consapevole delle immagini in Rete " è la lezione tenuta da Giuseppe Moscato il 13 giugno 2015 per il corso di aggiornamento in Social Media Strategies. Misurare, strutturare e pianificare la presenza nel Web 2.0 organizzato dal Communication Strategies Lab dell'Università di Firenze
For companies, ticketme acts as a complementary partner on your business, leveraging brands, products and even the whole company, through a high exposure/engagement experience in the social medias environment in a simple and direct way.
Ticketme’s “social gifts” solution, enables our business partners to execute focused marketing campaigns, reward their fans, promote a higher exposure of their brand, products and/or company in a “viral” (collaborative) way.
This means reaching millions of people with a very low investment, thus increasing company’s marketing ROI.
Slide dell’intervento di Stefania Chipa (Communication Strategies Lab) al Convegno e tavola rotonda
"Comunicazione, Augmented Reality e futuro dello sport"
15 dicembre 2011 - Museo del calcio - Coverciano/Firenze
(a cura di Communication Strategies Lab e Comunicazione Generativa)
Com-Unico Presentazione del caso di studio al Covegno "Fusione dei Comuni e cittadini: fra democrazia partecipativa, rappresentativa e diretta"
Bologna - martedì 2 luglio 2013 ore 9.30 presso Sala dei Poeti - Palazzo Hercolani
Giuseppe Moscato - Uso consapevole delle immagini in Rete
"Uso consapevole delle immagini in Rete " è la lezione tenuta da Giuseppe Moscato il 13 giugno 2015 per il corso di aggiornamento in Social Media Strategies. Misurare, strutturare e pianificare la presenza nel Web 2.0 organizzato dal Communication Strategies Lab dell'Università di Firenze
Slide dell'intervento di Paolo Nesi (Direttore del Distributed Systems and Internet Technology Lab, Università di Firenze) al Convegno e tavola rotonda
"Comunicazione, Augmented Reality e futuro dello sport"
15 dicembre 2011 - Museo del calcio - Coverciano/Firenze
(a cura di Communication Strategies Lab e Comunicazione Generativa)
Presentazione utilizzata da Roberto Pagni nel suo intervento a "Cultura, Agricoltura e Territorio. Le leve per lo sviluppo toscano", San Casciano, 6 febbraio 2014
Flipkart is an e-commerce company founded in 2007 in Bangalore, India that sells a variety of products including electronics, books, apparel and more. It has received over $1.7 billion in funding from investors which valued the company at $15 billion in 2015. Flipkart uses a variety of marketing strategies including segmentation, targeting, positioning and the 7 P's of marketing to promote and deliver its products and services to customers.
Recruitment @icici prudential life insuranceShivani Singh
The document discusses ICICI Prudential Life Insurance Company, including its objectives, components of the recruitment process, and company profiles.
[1] ICICI Prudential Life Insurance is a joint venture between ICICI Bank and Prudential plc to provide leading-edge life insurance solutions in India.
[2] The document outlines the recruitment process components - recruitment and selection, training and development, performance appraisal, pay and rewards, and labor relations.
[3] ICICI Bank and Prudential plc bring strong brands in financial services with ICICI Bank owning 74% stake and Prudential plc owning 26% in ICICI Prudential Life Insurance.
"Teoria e tecniche di comunicazione organizzativa" è la lezione tenuta da Gianluca Simonetta il 9 maggio per il corso di aggiornamento in Social Media Strategies. Misurare, strutturare e pianificare la presenza nel Web 2.0
Per ulteriori informazioni su alcuni dei contenuti della lezione si rimanda a:
Il modello IDEAM - http://www.comunicazionegenerativa.org/ideam/
Corso di aggiornamento in Social media strategies. Misurare, strutturare e pianificare
la presenza nel web 2.0 - http://www.csl.unifi.it/formazione/corso-di-aggiornamento-2014-2015/
How Starbucks took their experience digitalBen Gilchriest
Since opening its first location in 1971 the company has grown into one of the world's leading speciality food retailers and a brand recognised the world over. With 94% of all Facebook users either a Starbucks fan or are friends with one, 7 million active users of its mobile payment system, and financial benefits that reflect this, it is now considered a digital leader.
However, it hash;t always been the case. In 2008 it faced real challenges with declining sales and a 50% drop in share price over two years. Starbucks’ recipe for success in Digital Transformation has been equal parts technology-savvy and committed leadership. Today, Starbucks continues to leverage these strengths to create value for customers and shareholders alike through digital.
This paper describes, at a high level, what and how Starbucks has realised its Digital Advantage.
Starbucks uses various social media platforms like Facebook, Twitter, and Instagram to share content and interact with customers. Their social media strategy relies on consumer-generated content and inspires customers. Starbucks also has mobile apps in Canada that allow customers to customize their experience, easily reload gift cards, and manage their Starbucks Rewards program. In the future, the US app may use location-based technology to send customers offers and have their mobile order ready when they arrive at the store without waiting. Starbucks also experiments with augmented reality experiences for customers.
Starbucks launched "My Starbucks Idea" in 2008 to better understand customer wants and emulate the in-store barista experience online. The website allows customers to submit ideas, view others' ideas, and see updates on idea progress. Starbucks reviews all ideas submitted and implements the most popular and innovative ones. This level of transparency and customer involvement has helped Starbucks become a leader in crowdsourcing. By making customers feel valued and invested in the company, the brand community on "My Starbucks Idea" deepens customer loyalty and trust.
Starbucks is known for lots of things: great coffee, friendly baristas, and a near-complete takeover of practically every street corner in America. Did you know it’s also known for it’s killer social media strategy? It’s true! Take a look at some of these stats:
12 hot business lessons from starbucks ceo howard schultzzubeditufail
Starbucks has experienced phenomenal growth from 425 stores in 1994 to over 21,000 stores globally today. The document outlines 12 key lessons that can be learned from Starbucks' success, including having a clear mission to inspire customers, knowing customers and employees, being innovative while staying true to roots, embracing social media, ensuring consistency, fitting into local environments, and having strong leadership.
12 hot business lessons from starbucks ceo howard schultzzubeditufail
Starbucks has experienced phenomenal growth from 425 stores in 1994 to over 21,000 stores globally today. The document outlines 12 key lessons that can be learned from Starbucks' success, including having a clear mission to inspire customers, knowing customers and employees, being innovative while staying true to roots, embracing social media, ensuring consistency, fitting into local environments, and having strong leadership.
Starbucks has achieved tremendous success through strategic marketing and customer focus. They get to know customers personally by writing names on cups. Providing free WiFi adds value beyond coffee and keeps customers loyal. Word-of-mouth from satisfied customers is a key marketing strategy with little spent on advertising. Opening clusters of nearby stores creates the impression that "they're everywhere." Starbucks also uses social media strategically and engages customers through programs like My Starbucks Rewards.
A presentation that gives some practical tips how to use social media. If you have any questions or you need a presentator with it, that please contact me. Peter
Content marketing world conference provides valuable info for associationsSteve Drake
These are my notes from last week's Content Marketing World Conference. An awesome event providing valuable information for associations and nonprofits.
Brand Concept & Mobile by Jeff Caporizzio. Meetup slidesDesignMinisters1
Before the messaging and mission, before the logo and the landing page, every brand should start with an idea. A big idea, an over-arching concept: something that immediately identifies the brand, and explains why anyone should care.
Getting to the central concept of a brand isn't easy, but it is more important than ever. Now, brands succeed or fail on millions of 5-inch screens. Less real estate demands big concepts.
Before the messaging and mission, before the logo and the landing page, every brand should start with an idea. A big idea, an over-arching concept: something that immediately identifies the brand, and explains why anyone should care.
Getting to the central concept of a brand isn't easy, but it is more important than ever. Now, brands succeed or fail on millions of 5-inch screens. Less real estate demands big concepts.
Slide dell'intervento di Paolo Nesi (Direttore del Distributed Systems and Internet Technology Lab, Università di Firenze) al Convegno e tavola rotonda
"Comunicazione, Augmented Reality e futuro dello sport"
15 dicembre 2011 - Museo del calcio - Coverciano/Firenze
(a cura di Communication Strategies Lab e Comunicazione Generativa)
Presentazione utilizzata da Roberto Pagni nel suo intervento a "Cultura, Agricoltura e Territorio. Le leve per lo sviluppo toscano", San Casciano, 6 febbraio 2014
Flipkart is an e-commerce company founded in 2007 in Bangalore, India that sells a variety of products including electronics, books, apparel and more. It has received over $1.7 billion in funding from investors which valued the company at $15 billion in 2015. Flipkart uses a variety of marketing strategies including segmentation, targeting, positioning and the 7 P's of marketing to promote and deliver its products and services to customers.
Recruitment @icici prudential life insuranceShivani Singh
The document discusses ICICI Prudential Life Insurance Company, including its objectives, components of the recruitment process, and company profiles.
[1] ICICI Prudential Life Insurance is a joint venture between ICICI Bank and Prudential plc to provide leading-edge life insurance solutions in India.
[2] The document outlines the recruitment process components - recruitment and selection, training and development, performance appraisal, pay and rewards, and labor relations.
[3] ICICI Bank and Prudential plc bring strong brands in financial services with ICICI Bank owning 74% stake and Prudential plc owning 26% in ICICI Prudential Life Insurance.
"Teoria e tecniche di comunicazione organizzativa" è la lezione tenuta da Gianluca Simonetta il 9 maggio per il corso di aggiornamento in Social Media Strategies. Misurare, strutturare e pianificare la presenza nel Web 2.0
Per ulteriori informazioni su alcuni dei contenuti della lezione si rimanda a:
Il modello IDEAM - http://www.comunicazionegenerativa.org/ideam/
Corso di aggiornamento in Social media strategies. Misurare, strutturare e pianificare
la presenza nel web 2.0 - http://www.csl.unifi.it/formazione/corso-di-aggiornamento-2014-2015/
How Starbucks took their experience digitalBen Gilchriest
Since opening its first location in 1971 the company has grown into one of the world's leading speciality food retailers and a brand recognised the world over. With 94% of all Facebook users either a Starbucks fan or are friends with one, 7 million active users of its mobile payment system, and financial benefits that reflect this, it is now considered a digital leader.
However, it hash;t always been the case. In 2008 it faced real challenges with declining sales and a 50% drop in share price over two years. Starbucks’ recipe for success in Digital Transformation has been equal parts technology-savvy and committed leadership. Today, Starbucks continues to leverage these strengths to create value for customers and shareholders alike through digital.
This paper describes, at a high level, what and how Starbucks has realised its Digital Advantage.
Starbucks uses various social media platforms like Facebook, Twitter, and Instagram to share content and interact with customers. Their social media strategy relies on consumer-generated content and inspires customers. Starbucks also has mobile apps in Canada that allow customers to customize their experience, easily reload gift cards, and manage their Starbucks Rewards program. In the future, the US app may use location-based technology to send customers offers and have their mobile order ready when they arrive at the store without waiting. Starbucks also experiments with augmented reality experiences for customers.
Starbucks launched "My Starbucks Idea" in 2008 to better understand customer wants and emulate the in-store barista experience online. The website allows customers to submit ideas, view others' ideas, and see updates on idea progress. Starbucks reviews all ideas submitted and implements the most popular and innovative ones. This level of transparency and customer involvement has helped Starbucks become a leader in crowdsourcing. By making customers feel valued and invested in the company, the brand community on "My Starbucks Idea" deepens customer loyalty and trust.
Starbucks is known for lots of things: great coffee, friendly baristas, and a near-complete takeover of practically every street corner in America. Did you know it’s also known for it’s killer social media strategy? It’s true! Take a look at some of these stats:
12 hot business lessons from starbucks ceo howard schultzzubeditufail
Starbucks has experienced phenomenal growth from 425 stores in 1994 to over 21,000 stores globally today. The document outlines 12 key lessons that can be learned from Starbucks' success, including having a clear mission to inspire customers, knowing customers and employees, being innovative while staying true to roots, embracing social media, ensuring consistency, fitting into local environments, and having strong leadership.
12 hot business lessons from starbucks ceo howard schultzzubeditufail
Starbucks has experienced phenomenal growth from 425 stores in 1994 to over 21,000 stores globally today. The document outlines 12 key lessons that can be learned from Starbucks' success, including having a clear mission to inspire customers, knowing customers and employees, being innovative while staying true to roots, embracing social media, ensuring consistency, fitting into local environments, and having strong leadership.
Starbucks has achieved tremendous success through strategic marketing and customer focus. They get to know customers personally by writing names on cups. Providing free WiFi adds value beyond coffee and keeps customers loyal. Word-of-mouth from satisfied customers is a key marketing strategy with little spent on advertising. Opening clusters of nearby stores creates the impression that "they're everywhere." Starbucks also uses social media strategically and engages customers through programs like My Starbucks Rewards.
A presentation that gives some practical tips how to use social media. If you have any questions or you need a presentator with it, that please contact me. Peter
Content marketing world conference provides valuable info for associationsSteve Drake
These are my notes from last week's Content Marketing World Conference. An awesome event providing valuable information for associations and nonprofits.
Brand Concept & Mobile by Jeff Caporizzio. Meetup slidesDesignMinisters1
Before the messaging and mission, before the logo and the landing page, every brand should start with an idea. A big idea, an over-arching concept: something that immediately identifies the brand, and explains why anyone should care.
Getting to the central concept of a brand isn't easy, but it is more important than ever. Now, brands succeed or fail on millions of 5-inch screens. Less real estate demands big concepts.
Before the messaging and mission, before the logo and the landing page, every brand should start with an idea. A big idea, an over-arching concept: something that immediately identifies the brand, and explains why anyone should care.
Getting to the central concept of a brand isn't easy, but it is more important than ever. Now, brands succeed or fail on millions of 5-inch screens. Less real estate demands big concepts.
Red Propeller Social Media Presentation 12.01.10AlisonJeffries
Facebook has over 500 million users, with 1 in every 14 people on the planet using it. Most Facebook pages have less than 500 fans. LinkedIn is best used for professional networking and has over 40 million users. Foursquare is a location-based social network where users share their locations and earn points and badges. Companies use social media for direct consumer interaction, market insights, and positioning as thought leaders.
Librarians across the country have collectively been spending resources on developing simple to complex makerspaces. But, what comes after that? This exciting presentation will talk about great ideas and programs you can use with your makerspaces. Topics include ways to build more community awareness about your library, create new startup companies within your library, and most importantly further define your library as the community anchor. This session will also encourage ways to build more coding programs to teach our future technical entrepreneurs how to build better and more integrated systems and encourage more innovation.
Social media as part of your marketing mixEva Simon
This document provides guidance for bookstores on developing a social media strategy as part of their marketing mix. It recommends bookstores treat their business as an "island" and use social media to bring potential customers to their "island" rather than waiting for customers. It outlines the key social media platforms of social networks, blogs, photos/podcasts, widgets, and observing the social web. It stresses the importance of developing a clear business plan for social media that identifies objectives, required resources, and measurable outcomes.
The document summarizes a social media audit conducted on Starbucks. It describes how Starbucks was founded in 1971 in Seattle and now has over 130,000 stores globally. It discusses Starbucks' products like coffee, espresso and frappuccinos. The methodology section outlines how social media tools like Instagram, Facebook, YouTube and Twitter were used to research Starbucks and find information. The result mentions that Starbucks regularly updates customers on new drinks and focuses on items people enjoy. It was found that Starbucks is good at promoting its brand and connecting with people via social media.
Collaboration 2.0 is a presentation given by the Geneva Public Library at the Geneva Women in Business Luncheon on resources for businesses at the Geneva Public Library including using social media for marketing.
Dunkin' Donuts and Starbucks both target coffee lovers, but have distinct brand images. Dunkin' targets working class adults seeking affordable, quick coffee and positions itself as playful. Starbucks targets professionals seeking a status symbol and positions itself as contemporary. While both focus on social media, Starbucks' content provides more value by telling its story and supporting causes, building stronger brand loyalty. Starbucks also interacts with customers more on most platforms. Both have informative websites, but Starbucks' contains more detailed content and opportunities for feedback. Overall, Starbucks executes a digital marketing strategy more tailored to engaging its target audience.
Similar to Starbucksmarketingweb lezione del professor Aiello (20)
Presentazione dell'esperienza di stage di due tirocinanti che hanno collaborato con il gruppo di ricerca del CSL nell'ambito del progetto "Comunicazione generativa per la cooperazione internazionale. Dall’Istituto Agronomico per l’Oltremare (IAO) all’Agenzia Italiana per la Cooperazione allo Sviluppo (AICS)".
Virginio B. Sala - Testo e testualità la scrittura per l’editoria digitale
"Testo e testualità la scrittura per l’editoria digitale" è la lezione tenuta da Virginio B. Sala il 6 giugno 2015 per il corso di aggiornamento in Social Media Strategies. Misurare, strutturare e pianificare la presenza nel Web 2.0 organizzato dal Communication Strategies Lab dell'Università di Firenze
Alessandra Anichini - Introduzione al Digital Writing
"Introduzione al Digital Writing" è la lezione tenuta da Alessandra Anichini il 23 maggio 2015 per il corso di aggiornamento in Social Media Strategies. Misurare, strutturare e pianificare la presenza nel Web 2.0 organizzato dal Communication Strategies Lab dell'Università di Firenze.
Per ulteriori informazioni, si rimanda al Digital Writing Lab: http://www.csl.unifi.it/dwl/gruppo-di-ricerca/alessandra-anichini/
presentazione usata dal Luca Toschi il 5 dicembre 2014, nel suo intervento al convegno "The European Pilgrimage Routes for Promoting Sustainable and Quality Tourism in Rural Areas"
presentazione utilizzata da Dino Amenduni nella sua lezione su "Comunicazione politica social" (27 settembre 2014) per il corso di aggiornamento in Social Media Strategies organizzato dal Communication Strategies Lab
Presentazione utilizzata da Giancarlo Sciascia nella lezione del 20 settembre 2014 del corso di aggiornamento in Social Media Strategies, organizzato dal Communication Strategies Lab.
Slide utilizzate da Giovanni Boccia Artieri nella sua lezione al corso in Social Media Strategies organizzato dal Communication Strategies Lab - Firenze, 7 giugno 2014
presentazione usata da Massimiliano Atzori, Andrea Di Benedetto e Eleonora Borelli nel loro intervento a "Cultura, Agricoltura e Territorio. Le leve per lo sviluppo toscano", San Casciano, 6 febbraio 2014
Presentazione usata da Marco Sbardella e Gianluca SImonetta nei loro interventi in "Cultura, Agricoltura e Territorio. Le leve per lo sviluppo toscano", San Casciano, 6 febbraio 2014
The document discusses augmented reality and how it can be used to enhance social networks. It notes that augmented reality overlays digital information and symbols onto the real world. The document suggests that augmented reality could allow users to share additional virtual layers of information with friends in physical spaces using social networks. It asks if augmented reality may change how we interact and communicate in the future.
Slide dell’intervento di Lorenza Orlandini (Communication Strategies Lab) al Convegno e tavola rotonda
"Comunicazione, Augmented Reality e futuro dello sport"
15 dicembre 2011 - Museo del calcio - Coverciano/Firenze
(a cura di Communication Strategies Lab e Comunicazione Generativa)
Slide dell'intervento di Eugenio Pandolfini (Communication Strategies Lab) al Convegno e tavola rotonda
"Comunicazione, Augmented Reality e futuro dello sport"
15 dicembre 2011 - Museo del calcio - Coverciano/Firenze
(a cura di Communication Strategies Lab e Comunicazione Generativa)
More from Center for Generative Communication (18)
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
4. ... but it could do
a whole lot more
to dominate
the online space
5. We are going to cover:
1
2
3
Three ways in which Starbucks’
online marketing can be improved
The way forwards
How to pitch this idea to CEO, Howard Schultz
11. Real permission works like this:
if you stop showing up,
people complain,
they ask where you went.
http://sethgodin.typepad.com/seths_blog/2008/01/permission-mark.html
SETH GODIN
44. Social media
Building an audience to earn attention
Starbucks
Digital Network
Consistently great experiences
Starbucks Card
Identity + location + credit card
47. In an increasingly fractured society, our stores offer a quiet moment
to gather your thoughts and center yourself.
Starbucks people smile at you, serve you quickly, don’t harass you.
A visit to Starbucks can be a small escape during a day when so
many other things are beating you down.
From Pour Your Heart Into It by Starbucks’ CEO Howard Schultz
Howard Schultz
59. Own platform
Personalized content
Customer identity
Not dependent on Facebook
Content picked for each individual’s tastes
Based on who they are, where they are
and who they’re connected to
1
2
3
60. Three axes of content...
Personalize customers’ experiences
66. User identity
User location
Prepaid line
of credit
(ideal for online micropayments)
Sign in with StarbucksConnect
Who would The New York
Times prefer to partner with?
Yes
If user allows it
No
Yes
Always
Always
67. Buying a coffee at
Starbucks: the next
social check-in?
Share to Facebook via Facebook Open Graph and Starbucks mobile
apps (keep a presence on other platforms whilst building own).
68. Better still, make it
social...
Joe Smith
Joe shared a Frappucino – with Sarah at Starbucks.
about a minute ago
102 Pike Street, Seattle, WA
Let customers share their presence in coffeehouses
69. Why
“Starbucks Card 2.0”
is powerful
It knows who you
are, your interests
and what you
care about
It knows where
you’ve last
bought a coffee
You’ve
already paid
+ +
Identity Location Credit Card
82. Starbucks can’t
depend on other
party platforms like
Facebook in the
long term
2
Own your own audience
83. Starbucks is perfectly
placed to dominate
online media
3
Media companies desperately need partners
like Starbucks to survive
84. It’s not that hard for
Starbucks to assemble
this platform
4
Starbucks already has the partnerships, the processes,
the skilled team, the marketing budgets,
Starbucks Card, SDN, huge social followings...
And there are plenty of people to buy or partner with.
85. Create an ongoing
source of signups for
Starbucks Card
5
More signups more engaged customers more direct sales
94. Compare the level of
engagement in the
newsletters to existing
social channels
95. … then, if there is a
true market fit, build
or buy a platform
to create the Third
Space Online
96. Starbucks has aced
individual channels...
Social Media
Starbucks Card
Audience and attention
Identity + Location + Credit Card
Starbucks
Digital Network
Online experience