Social Media Practical tips and usage


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A presentation that gives some practical tips how to use social media. If you have any questions or you need a presentator with it, that please contact me. Peter

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Social Media Practical tips and usage

  1. 1. Howcansocial media help you? <br />Leadgeneration, branding and image<br />
  2. 2. Social media anoverview<br />
  3. 3. Definitions of social media<br />Social media includes the various online technology tools that enable people to communicate easily via the internet to share information and resources. Social media can include text, audio, video, images, podcasts, and other multimedia communications.<br />The definition of social media marketing is hard to truly describe, but a popular definition says that it is the methodical use of marketing with other technological concepts and techniques to achieve specific goals for a company. In simple terms social marketing, means building a business through many different media, like viral videos and blogs, because these give your company exposure.<br />
  4. 4. My definition of social media<br />Bigger…<br />Social media is like a birthday party<br />ONLY:<br />…and more frequent<br />
  5. 5. It’s about interaction and daily information<br />Sharing<br />experiences<br />
  6. 6. Pleaseraiseyour hand ifyou are using:<br />Blogging<br />Twitter<br />
  7. 7. What is ityou have to say?<br />
  8. 8. 10 tips to make social media succesful<br />
  9. 9. #1: Determin the goal of social media in the marketing mix<br />
  10. 10. Generate exposure<br />Increase traffic/subscribers<br />Improve search rankings<br />New business partnerships<br />Generate qualified leads<br />Reduce marketing expenses<br />Improve sales<br />Viral marketing (getting e-mailadresses)<br />Mouth to mouth marketing<br />Brand experience<br />Offer better service to customers<br />Goals for social media can be…<br />
  11. 11. What is the goal of specific media<br />Blogging<br />Twitter<br />
  12. 12. How do theyworktogethertorealize goals<br />
  13. 13. #2: Share additionalvaluenot a copy of your site<br />
  14. 14. #3: Don’t start yelling…<br />
  15. 15. …Listen and start dialogues<br />
  16. 16. #4: Be honestand transparant<br />
  17. 17. #5: Giveyour brand a face<br />
  18. 18. #6: Offer valueandcreate the snowball effect<br />
  19. 19. #7: Talk topeoplenottoorganisations<br />
  20. 20. #8: Let peoplereact… accept it even whenit’snegative<br />
  21. 21. #9: Don’tstalk… let peoplecometoyou<br />
  22. 22. #10: Let yourcustomersbeyourambassadors<br />
  23. 23. Determin the goals of social media and integrate social media in the mix<br />Share additional value<br />Listen and start the dialogue<br />Be honest and transparant<br />Give your brand a face<br />Create the snowball effect<br />Talk to people not to companies<br />It’s a conversation… don’t be scared for response<br />Don’t stalk, let people find you<br />Let your customers be your ambassadors<br />Conclusion: te be succesful in Social media you must:<br />
  24. 24. Practical usage<br />
  25. 25. Social media alsoforinternalcommunications…<br />
  26. 26. Information toclosed target groups<br />
  27. 27. Rumors are a smart way…<br />
  28. 28. Specific actions<br />“We surprised Ewald at the gate before he had toleavefor a congres in Caïro. The congres was allaboutsocial media and ’searchingfor new connections’. We thoughtitwouldbeanappropiateideatogivehim a cinema ticket so he canvisit The Social Network movie.”<br />
  29. 29. Content, interactionand fans are key!<br />Starbucks engages with customers on twitter, answerING questions, retweets, what people are saying about the brand and creates an open communication channel to speak with the public.<br />Starbucks on Facebook – Starbucks uploads content to their Facebook page such as: Videos, blog posts, photos. The company also invites people to events. Fans have a place to open discussions and comment as many of them do.<br />Starbucks on YouTube -Over 4800 people subscribe to Starbucks YouTube Channel. They upload videos of commercials as well as informational videos explaning the origins of the different coffee blends and some of their charity work videos. <br />My Starbucks Idea – Starbucks’ own version of a social network where customers are asked to share their ideas on anything related to Starbucks. The site gives users the ability to see what others are suggesting, vote on ideas and check out the results. <br />Starbucks Blog entitled “Ideas in Action” - This blog is written by various Starbucks employees and talks about what Starbucks is doing with the ideas given by users on the My Starbucks Idea site. The blog keeps customers in the loop and in the know regarding what’s happening with their ideas and increases their sense of loyalty to the brand.<br />
  30. 30. Personal branding<br />
  31. 31. Stop talkinghowgoodyou are just show it<br />Blendtec: Will It Blend?: Blendtecwhenit was launched, createdvideosthatshowed the kitchenaccessoryblend a array of products. The kitchenaccessoryblendedfrom a baseball toaniPhone. The sales, post thiscampaign, was reportedto have increasedby 700% since November 2006.<br />
  32. 32. Instructyourpersonelhowto deal withsocial media<br />
  33. 33. Avoidanynegativereactionsfromyourorganisation<br />When I went to change my flight times, all of the prices on the flights had changedto “Total Cost of Flight 0.00”.<br />BIG hellotoall the Ryanairstaff<br />
  34. 34. Notonlybe a member, participate<br />
  35. 35. Crowdsourcing: use more sources forbetterresults<br />
  36. 36. The figures<br />Facebook >640,000,000 users (>22x Australia)<br />Twittergrewwith 347% in 2010 to 75,000,000 users<br />LinkedIn has 90,000,000 members<br />381,576,305 check-ins in Fousquarefrom 6,500,000 users<br />Youtubereached over 700 billion playbacks in 2010<br />Averagesocial user has 195 friends<br />
  37. 37. Keep in mind thatit’saboutpeoplenotaboutnumbers<br />
  38. 38. Questionsandwaystotrace me <br /><br />#Peter_Vos/ #Conceptsales<br />Peter Vos<br /><br />