Innovators Competition - VN Home Stay

P a g e | 1 VN HomeStay Company
TABLE OF CONTENT
I. BUSINESS DESCRIPTION
a. Idea development...............................................................................................................2
b. Tourism market overview...................................................................................................2
c. Company introduction.........................................................................................................2
d. Service description.............................................................................................................3
e. Differentiation.................................................................................................................... 5
f. Vision and mission..............................................................................................................5
g. Benefits.............................................................................................................................6
h. Current and future goal (Short-term and Long-term).............................................................6
II. PROJECT’S FEASIBILITY ...................................................................................................7
1. Opportunities ....................................................................................................................7
2. Personal skills ...................................................................................................................7
3. Sources ............................................................................................................................7
III. COMPANY STRUCTURE.....................................................................................................8
1. Introduction letter.................................................................................................................8
2. Company’s legalities:............................................................................................................9
3. Human resource structure.....................................................................................................10
IV. SWOT ANALYSIS ..................................................................................................................14
V. MARKETING RESEARCH ....................................................................................................15
1. Customer investigation..........................................................................................................15
2. Competitor investigation .......................................................................................................17
3. Marketing matrix (4ps).........................................................................................................18
VI. FINANCIAL PLAN ................................................................................................................22
VII. OPERATIONAL METHODS AND MANAGEMENT MODEL ........................................23
A. Detail description of operational method................................................................................23
B. Management model..............................................................................................................23
VIII. APPENDICES......................................................................................................................23

I. BUSINESS DESCRIPTION:
a. Idea development:
_Personal perspective: We love traveling, and have been experienced many kinds of traveling models. Although,
there are many good services in tourism field we do not experience as most as we expect. Based on our experience,
we realize that home-stay traveling model is a new trend that has appeared in Vietnam these years and on the way to
grow up. However, it has not yet been developed widely in Vietnam, and not many people can enjoy this kind of
traveling model. Then we want to solve the problems to create a new kind of model for Vietnamese tourists.
Moreover, Vietnam is a beautiful country and it is worth to introduce our culture as well as beautiful view to people
around the world. That is how we come up with the idea of home-stay traveling model that provides a new kind of
traveling and helps express our appreciation with Vietnam.
_Customer perspective: Tourism is one the greatest kind of entertainments, so many business companies focus on
developing this kind of business. However, they care too much about profit than benefit for customers. A kind of
business for tourism, which is “win – win”, does not exist. Customers bear many disadvantages of service including
food, accommodation, etc. There is not a kind of tourism that satisfies customers’ expectation most. We hope that we
can give the best service which can meet the customers’ requirement.
_Cultural perspective: Vietnamese culture is diversified in term of career as well as custom. Ministry of Tourism
hopes to develop tourism basing on local career. This kind of tourism can solve the problem about introducing culture
as well as motivating local people maintaining typical career. However, almost all kinds of tourism basing on career
are not well-developed, because customers cannot experience as much as they expect. And we are sure that our new
kind of business can solve those problems.
b. Overview of the market
_Worldwide tourism current situation and trend: Globalization develops lead to several challenges and opportunities
for Vietnam especially for Vietnamese tourism. Increasing coordination between worldwide organizations leads to
improvement in economic development. However, social problems, economic crisis and climate change has put
negative effects on tourism industry.
Tourism becomes typical trend in the word widely, and this is the field that gets over after crisis most easily. Tourism
is seen as one of the fastest growths all over the world. Moreover, modern technology and creative management have
become a unit selling point for a high quality tourism service. Traveling a long trip is also a popular trend nowadays.
Tourism is now changing, which focuses more on cultural value, natural value, and creative and convenient value.
Tourism which solves society problems helps people are in the high demand towards nature and history.
_Vietnamese tourism current trend: Number of tourists increases but in the instable situation (5 millions of tourists in
2010). Income for tourism is high (96,000 billion VND in 2010). Domestic tourism has developed recently (28
million tours in 2010). Tourism is mainly concerned to develop because it creates many jobs for people. Quality and
advertisement for tourism are developing. However, management is not in the suitable and effective way. Quality still
does not meet customers’ need, and tourism does not take advantages of all the value.
c. Introduction of the company:
_The specialty of the service: This home-stay traveling model is created with the purpose of solving the initial
problems for both Vietnamese travel industry and the demand of the tourists, which brings the unique value that no
traveling model has ever had.
+ Daily operation
 Office: Opening hour 8.am – Closing hour 4.pm
 Local house: Operation depends on the host timeline.
 Operating system:
 Offline:
Reception department will welcome customers

Customers do a survey to express their needs or reading information about our combos.
Categorizing customers to specific service
Customers will be guided to find out what makes them most satisfied
Choosing their satisfied combos
Paying fee directly
 Online:
Accessing our website
Doing a research to find out their needs or reading information about our combos
Categorizing customers to specific service
Choosing their satisfied combos
Paying fee by ATM or contact to paying directly
+ Location: Our office will be set up in Hang Xanh center, Binh Thanh district.
+ Suppliers & Competitors:
 Suppliers: Phuong Trang, Hoa Mai buslines
 Competitors: Small and medium tourism company
_ Initial capital investment in the 1st
year (general):
_ Life of your company:
d. Service description:
At the beginning we will contact local people who we knew before. If our model is effective, helpful and beneficial,
we will connect with local government to find out people in need that satisfy our condition. Then we will set priority
to develop our model in these people’s houses.
 Vung Tau: Dat Do District, Phuoc Hai City, Ba Ria – Vung Tau Province
_ Local people description:
+ The local family we choose is a family lives in the traditional fishing village which is called Phuoc Hai
Village. This village has the longest history in Ba Ria – Vung Tau Province. Its core product is the fish sauce and
dried fish. Phuoc Hai village has 2/3 local people following the traditional fishing business and 1/3 does farming for
their living. The host of family is Mr. Nguyen Van Bay, one of the family living in Phuoc Hai village. The reason we
choose his family is that Mr. Bay has had more than 40-year experience in traditional fishing. He is one of the most
famous fisher-men in the village for the talent of hearing and recognizing the class of fishes from 50km distance.
+ Mr. Bay’s family includes 7 people: Him, his wife, 3 sons and 2 daughters. His two daughters got married and
live in the city with husband. He now lives with his wife and 3 sons’ family. Both his sons and he go fishing for
living. He is very friendly and hard-working. When we offer the program for his family, he approves it and wants to
join at that moment. He said that there are a lot of foreign customers visit Phuoc Hai village and he used to guide a
group of foreigners and Vietnamese around the village as well as let them join the fishing boat when he is on his
working time.
+ Not only having experience in the traditional fishing but also having experience in guiding and welcoming
tourist, Mr. Bay’s family is our optimal choice in the village. His house is kind of good compared to other family in
the village so we just need to spend a little amount of money on redecoration.
+ Here is the traveling agenda for the tour we designed with Mr. Bay’s family at Phuoc Hai city.

_The agenda of the tour to Vung Tau is described below:
+ There are 3 types of traveling tour: For one person, for couple and for a group (3-4 members). The agenda is
for all three types, but for each special case we will have different solutions to satisfy the customers and ensure their
safety.
+ Time: 4 days and 3 nights
Detail tour timeline: appendix.
 Ben Tre Province: Ben Tre city
_The local people description:
+ Ben Tre is the capital city of Ben Tre Province which belongs to the Mekong Delta of Southern of Vietnam.
This is the city of coconuts. Most of the local people living here produce products from coconuts for their living.
+ The family we choose belongs to Ms. Vu Thi Tam or Aunt Tam. The reason we choose Aunt Tam is that we met
her family on a trip to Mekong Delta. Our team organized the trip by ourselves and when we arrive at Ben Tre, we
had problems with our motorbike and had no places to sleep over night. Her families had helped us and let us sleep in
her house for one night. When we go back to Ben Tre to visit her and offer the program to her, she likes it so much.
+ She is a very friendly and modest woman. She is now living with his husband and 2 daughters who do the family
job. Her family specializes in producing products such as candy, comb, and souvenir from coconuts. This is the family
traditional business inherits from her ancestor.
_The agenda of the tour to Ben Tre is described below:
safety.
Detail tour timeline: appendix.
Lam Dong Province: Bao Loc city
_The local people description:
+ Bao Loc is the city of Lam Dong Province which belongs to the Highland of Vietnam. This is the city of tea and
coffee. Most of the local people living here produce products from tea and coffee for their living. Bao Loc is also a
hometown of our teammate. Therefore, we know deeply about local lives here.
+ The family we choose belongs to Mr. Duong Kim Luong and his wife Mai Thi Trung. The reason why we choose
Mr. Luong is that he is a relative of one of our teammate. Therefore, we know his attitude and life.
+ He has many knowledge and motivation of development, because he was an officer before becoming a farmer.
His life is also typical in Bao Loc which including activities such as growing tea, coffee, and vegetable. He is friendly
and active. He lives with his wife and their oldest son. They lives in Bao Loc for 30 years, which becomes a typical
family in Bao Loc city.

_The agenda of the tour to Bao Loc is described below:
safety.
Detail tour timeline: appendix
e. Differentiation:
_Core problems:
Vietnamese tourism has great potentiality, but it has not been utilized yet. Development of tourism has great effect on
citizen lives in both positive and negative ways.
Home stay tour is a kind of tourism that tourists, through connecting from travel agent, can stay at home of local
people. These people are also tour guides to introduce their guests about wonderland and local culture.
This has been a developing type of tourism in Vietnam recently; however, it is not well organized. Local people have
lost on payment for Tourism Company. They also have to change their habit to fit the tourism schedule. Moreover,
tourists do not provide good service because of not well – trained employees, not food safety, language differences,
and high cost.
The biggest problem is about provision ofgood kind ofhome stay tour without affecting citizens’ everyday lives.
_Creative solution: Tourists always want to have great experience of local culture with cheap price and good living
quality.
Then, we create a type of tourism which helps customers experience with a real typical Vietnamese lives by building
traveling system based on people’s traditional jobs.
Goal setting is creating a system of high - quality homestay tour and improving local people’s lives.
f. Vision and Mission:
+ Vision: A best service for both people in need and active tourists through innovative homestay tour
trend.
+ Core value:
 Society oriented
 Innovative management system
 Career experience
+ Mission: To create innovative homestay tours which solve social problems.
+ Brand’s association: Friendly + Active + Innovative
g. Benefits:
i. For the tourists:

Nowadays, with the increase of the price, the consideration for choosing a traveling tour is unavoidable. With this
homestay traveling model, the tourist can solve the problems with their budget by joining in a tour that costs less but
have more value. The local people’s house that the tourists are going to stay will be redecorated by the company. As a
result, the tourists will feel just like they are staying at their home with the most convenient condition. The tourists
also have opportunities to participate in the normal daily working activities of the local people and learn the culture,
lifestyle of these local people in the most interesting way.
ii. For the local people – the host:
Today, the family who works with their traditional business usually worries about how to protect and maintain their
career because traditional one seems to be less attractive to the young and the travelers. But deep inside, both the
tourists and the young want to discover the traditional works but have no chance because they do not know how to
approach it. By joining this traveling model, the local people will have their home redecorated based on the standard
of sanitary and safety, which enhances their living standard, helps attract their traditional works to people around.
Moreover, by taking part in the daily working activities of the local people, the tourists help increase the productivity
of the local people, which means that the tourists are not the impediment to their normal life but a miracle for them to
gain more profit.
iii. For the local government:
They will have opportunities to spread out the local’s tradition business to the tourist inside and outside of Vietnam.
iiii. For the investors of this model:
The investors only have to spend for the not very large initial investment at the beginning of the project on
redecorating houses, buying some furniture, and the marketing fee. But after that, the cost for each tour is not much
because the agenda of the tour is based on the daily activities of the local people.
h. Current and future goals (ST and LT)
Plan for expansion or achieve a specific level in the market: Basing on the criteria about introducing
Vietnamese culture to foreign travelers, our objective is spreading this model widely in our country, improving local
people’s life standard, and creating unique value for tourism industry. In addition, our company hopes that travelers
can really experience the typical lifestyle, culture as well as solving social problems such as protecting traditional
career, developing tourism, and increasing job opportunities.
II. PROJECT’S FEASIBILITY:
a. Good opportunities:
Nowadays, tourism sector is one of the leading industries that plays a very essential role to the country economy.
The forms of tour are also diversified from travelling on a fixed tour, adventurous tour, relaxing tour to travelling on
their own. However, home stay tour model has not been strongly explored and exploited under an official and intrinsic
form while it is very developed and familiar to other countries such as United States, Japan, Korea, Indonesia, and
Malaysia. For that reason, it is seen as one bonus point for the success of bringing this model into Vietnam. Besides,
the demand of the tourists on exploring the specialty in Vietnamese tradition is increasing day by day due to our
tremendous history based on the statistics of the Government Statistic Office. Moreover, the fact that the number of
tourists travelling to Vietnam is going up while the qualities are not improved and they have been charged an
unpredictably high price proves that our tourism industry as well as the traveler still needs the high-quality and price-
affordable tour but it must meet the customers’ requirement on approaching new living environment. Aside from the
demand of the customer, there is a fact that Vietnam tourism industry has not been in use of more than 50% due to the
lack of advertisement, right method of exploitation which leads to the environment pollution, and qualified

infrastructure. It is said the Vietnam National Administration of Tourism will have the plans of developing these
factors so that by the end of the year 2015, there will be a significant improvement to attract more tourist coming to
Vietnam based on their recent policies on advertisement and facilities enhancement. And those news as well as the
government guidance have opened a wide range of opportunities for this project to dramatically develop in the future.
Last but not least, the government encouragement on shaping the tourism industry into the leading sector of
Vietnamese economy and their policies to loosen the restriction of country entrance have created an essential
foundation for the feasibility of this homestay project.
b. Personal skills:
First of all, there are 2 of 3 members pursuing final year bachelor degree in Financial and Banking investment
industry, who also had 2 years in studying the general foundation of Business Administration. That fact gives us the
abilities to have a general management over the company when the project starts. It is not only the theories of the
courses help us control the company’s operation but also the experience in managing the school clubs with more than
30 members inside makes it possible for us to have suitable application of theory on real working situation. In
addition, the 3 years of dealing with internal relations between members of the clubs and external relations with other
partners and companies as club’s president to create events enable us to have well management on the human
resources as well as recruiting the employees suitable for the project.
Secondly, the fact that there is also one member of the team pursuing the third year bachelor degree in Marketing
sector brings us a strong support for brand building and others marketing related activities.
c. Sources:
 Ability to raise fund:
 Personal relationship: when this project was first presented to family members, our parents were very willing to
support the initial investment for the project to be installed. Besides, we also have the saving money that has been
deposited through many years under the insurance service and this amount of money can also contribute mainly to the
budget required for starting up the business. Moreover, our friends who have the same idea of developing this model
of business are also very interested in investing in this project by their own savings.
 Outside investors: Having 3 years in searching the sponsor for organizing the school events in which some projects
can exceed the amount of VND50 million gives us experience on the building a process of persuading the company to
sponsor for the event. Every step in this process has been done fluently so many time with various kind of project, so
it will significantly help us on bringing the project into real life. Moreover, the presentation skill which has been
improved by both the school’s method and the working experience leads us to the professional way of persuasion and
confidence in attracting the outside investors to this business. Furthermore, there is no doubt that this kind of service
is so new to Vietnam tourism industry and there has not been any official channels for the foreign customers’
reference. Hence, this fact can ensure that when the decision of establishing this service is made, the percent of
success for the project will be much higher.
 Human resources:
 Internal sources: Based on the internal factors that directly affect the company, we have mapped out a list of
components which can intrinsically contribute to the success of the business. Firstly, the board of management which
is professionally trained through both the international bachelor degree and social activities experience that we have
stated above ensures that the project will be soon in the right track after the installment. Secondly, on one hand, with a
clear job description system including responsibilities and authorities combining with our experience on employee
recruitment, we can ensure that recruited employees will have good cooperation with the company and the suitably
meet the business’s expectation. On the other hand, the group of local people who are considered as the company’s
officials are well-paid and well-trained, which can enhance their living standards without any negative changes to
their daily lives, will be happily eager to join this business. Last but not least, studying in the emerging, energetic, and
research-oriented environment like International University (Vietnam National University) leads us to the advantages

of advices absorption from the school’s professors in Hospitality, Business Administration, and other related fields
whenever we are facing problem.
 External sources: Supplier is considered as the first factor that indirectly affect this model of business. Even though it
is the indirect factor, we still have relationship with those suppliers who support our business in term of providing us
the materials for local people’s home redecoration and enhancement by cooperating with my parents’ construction
company. Besides, we still contact with other services company to provide the means of transportation like Phuong
Trang, and Mai Linh corporations for the better discount package. This plan can be seen feasible due to the fact that
this new project will bring more revenue for them even at the beginning stage. There is another factor needed to
concern for this perspective is customer, the basement of the company development. In this field, we can take
advantages of the contacts that we have gathered through many times of delegation as well as exchanged student
welcome such as students and teachers from Miami University (USA), ANAC association student program (Japan),
Eindhoven University of Technology (Netherlands), International Islamic University (Malaysia),, and many others.
One last thing that is concerned as the key factor which enables the plan to be executed is the relationship with local
government. In this part, we can handle based on the persuasion skill to attract the government in allowing us to
conduct the tourism project, which is oriented by the government policies and strategies in tourism development.
 Technology:
It is very essential to have a group of IT people to support for the application of technology into business
management. Seeing the importance of this factor, we have connected the relationships between our friends in school
of IT website development with my brother – an advertisement designer and architect, and my sister – an interior
designer to form this core group for a better company’s operation.
III. COMPANY STRUCTURE:
1. Introduction letter:
On behalf of the company’s organization board, we would like to give you, our future customer, best wishes
for health, luckiness and success in life.
Nowadays, there are so many traveling companies that provide the tourists the best tours in Vietnam. Most of the
tours are designed for the passion of discovering the nature, the culture and the people of the tourists. From the city to
the country side or even the urban, the tourists can easily approach there by visiting a traveling company. However,
all the things the tourists do is just to visit, watch, take photos and leave. The traditional tours seems to be so old and
boring while the tourists want something new, something that they have never tried before. With the fact of being lack
of innovations in the Vietnamese traveling industry, our company designs a model of traveling that is brand new and
able to serve the needs for the tourists.
VN-HomeStay Company is the first traveling company in Viet Nam that specializes in providing the tourists the
home-stay traveling model. Be differentiated by other traveling companies, our company only provides the home-stay
tours for the tourists who not only want to discover the culture, the people but also to discover the living styles, the
habits and the traditional work of the Vietnamese.
Being our customer, you will join a very new journey and experience very unique challenges with the very reasonable
price. You can choose to visit the sea side, the mountain or the plain and spend your time living with the local people
there. They are very great opportunities when you can live in a warm atmosphere of a family and get new experiences
by joining in the traditional work in that family. You will be treated like a member of that family and try the normal
life with very normal people. It would never happen if you choose to join the traditional tours. And if you like to try
the new things and like to learn from Vietnamese local people, our company is the best choice for you.
2. Company legality:

Name of company VN HomeStay Company
Form of business One member Limited
Liabilities Company
Field of business Providing traveling services Home-stay traveling packages
 Company logo:
 Registration procedure:
1) Request form of business registration.
2) Charter Company (draft version)
3) Personal documents of company’s owner.
4) Lists of Board of Management.
5) Certification of charter capital.
6) The duplication of working license.
 Responsibility of company:
_Applying the Labor Law to set the wage level for official employees of the company.
_Providing fully requirements about labor (working time, rewards…)
_Fully understanding the Commercial Law in signing the commercial contracts.
_Applying all kinds of insurances for company: business insurance, labor insurance, fire insurance…

3. Human resource structure:
Note: Owner of the company is Mr. Vu Xuan Hoang. He is also the Chairman and the Director of the company.
a. Rights and obligations of the Head of Board of Management (according to the Laws on Enterprise 2005):
_ Chairman and Director: Mr. Vu Xuan Hoang
_Working experience:
+ Has joined many business projects in university in role of the project leader.
+ Has experiences in management an effective working team.
+ Being the Student Ambassador of KPMG and communicates as well as work with many business experts.
+ Being successful in creating a new project that earns benefits for students in Ho Chi Minh City.
_Appropriate characteristics for this position:
+ Leader skills.
Chairman
Officers
Local people
Tour guides
Administration
Department
Treasurer Accountant
Information
Technology
Director Secretary
Vice Director
Human Resource
Department
Sales - Marketing
Department
Design

+ Being responsible.
+ Full of determination.
+ Good solving-problem skills.
+ Being creative and patient.
+ Has a lot of relationships with business experts.
_ Weakness:
+ Being too tough and grumpy in some cases.
 Article 69: Chairman of the company
1. The chairman of the company shall, in the name of the company owner, organize the implementation of rights
and obligations of the company owner; shall have the right to implement rights and obligations of the company
in the name of the company; shall be responsible before the law and to the company owner for the
implementation of delegated rights and obligations in accordance with this Law and relevant legislation. The
specific rights, obligations, duties and working regime of the chairman of the company in respect of the company
owner shall be as stipulated in the charter of the company and relevant legislation. A decision of the chairman of
the company on the implementation of rights and obligations of the company owner shall take legal effect from
the date of approval by the company owner except where otherwise stipulated in the charter of the company.
 Article 70: Director or General Director
1. The Members’ Council or the chairman of the company appoints or employs a director or general director for a
term not exceeding five years to manage the day-to-day business operation of the company. The director or
general director is responsible before the law and to the Members’ Council or to the chairman of the company for
the implementation of his or her rights and duties.
2. The director or general director shall have the following rights:
(a) To organize the implementation of resolutions of the Members’ Council or of the chairman of the company
(b) To make decisions on all matters relating to the day-to-day business operation of the company
(c) To organize the implementation of the business plan and investment plan of the company
(d) To issue the regulations on internal management of the company
(d) To appoint, remove or dismiss managerial positions in the company, except for the positions falling within the
authority of the Members’ Council or of the chairman of the company;
(e) To sign contracts in the name of the company, except for cases falling within the authority of the chairman of the
Members’ Council or of the chairman of the company;
(g) To make recommendations with respect to the organizational structure of the company;
(h) To submit the final annual financial statements to the Members’ Council or the chairman of the company;
(i) To recommend the plan for use of profits or for dealing with losses in business;
(k) To recruit employees;

(l) Other rights stipulated in the charter of the company and in the labor contract which the director or general director
enters into with the chairman of the company or the chairman of the Members’ Council.
3. A director or general director must meet the following criteria and conditions:
(a) To have full capacity for civil acts and not to be prohibited from management of enterprises as stipulated in this
Law;
(b) Not to be a related person of a member of the Members’ Council or of the chairman of the company, of the person
authorized to directly appoint the authorized representative or of the chairman of the company;
(c) To have relevant professional qualifications and experience in business management or in the main lines of
business of the company or other criteria or conditions as stipulated in the charter of the company.
b. Rights and obligations ofthe Secretary: The secretary is the one who has obligations to assist the Director
these following tasks:
_ Assisting the management and operation inside the offices.
_ Doing the tasks relates to administrations such as typing and filing documents, arrange the meeting schedule
for Director, etc.
_ Welcoming guests, communicating with the customers on behalf of the Director.
c. Rights and obligations of the Vice Rector:
_Being under control of the Director in charge of management the three Departments of the company.
_Working and reporting directly to the Director.
_Be responsible for the operating and the completed target of the three Departments.
 Secretary and Vice Director: Ms. Le Thi Thuy Tine
_Working experiences:
+ Has run many projects in role of leader.
+ Being the President of many clubs in university.
+ Has organized many programs for students.
_Appropriate characteristics for this position:
+ Hard-working.
+ Being creative and innovative.
+ Leadership skills.
+ Sensitive and emotional.
+ Work effectively under pressure.
+ Having many relationships with foreign students.
_ Weakness:
+ Being too much emotional in many cases.
+ Lack of ideas in some cases.
d. Job description of three Departments:
1. Sales – Marketing Department:
_ Job description:
+ Creating the marketing strategies to approach the target customers and increasing sales of the company.
+ Being charge of spreading out the image of the company to customers.
+ Researching the demand of traveling of tourists inside and outside Vietnam.
+ Completing the monthly target in a creative way.
+ Developing the website and other marketing channels as well as maintaining them with monthly updates about
information and content.

+ Designing the logo, offices of the company.
+ Having strategy to approach the local people and find the suitable traditional home.
+ Preparing the agenda for home-stay tour and plan for taking care of customers.
+ Interacting and building up the relationship with customers and marketing suppliers.
+ Designing, developing and maintaining the sales proposal, brochures and other materials related to marketing
field.
+ Executing the marketing campaign in short and long term include media advertisements, newspaper, television,
website, facebook.
+ Building a communication lines with all organizations and answering all the requests from customers in a
precise, clear and friendly way.
+ Preparing quarterly newsletter, which includes information about promotion campaign, information of home-
stay places, and distributing it to customers, organizations via email marketing list of the company.
+ Organizing company marketing campaign in city, country side and looking for sponsorship for the promotions
and events.
+ Working with customers to collect information about satisfaction and improvement via case study, tests.
+ Executing and analyzing the results of advertising and marketing campaign.
_ Number of employees: 3 members (1 official member and 2 part-time members)
_ Description about each employees: Appendix
2. Human Resource Department:
_ Job description:
+ Preparing and launching the recruitment that is suitable for the company’s strategy.
+ Organizing and cooperating with other departments about managing and training the employees.
+ Organizing the training courses for all members of the company.
+ Managing the salary policy and reward that encourages employees to work effectively.
+ Organizing the outdoor and indoor activities for company’s member.
+ Managing the uses of company’s assets.
+ Managing the tour guides, the local people and checking their performance quarterly.
_ Number of employees: 8 members
3. Administration Department:
_ Job description:
+ Executing the specialized accounting tasks based on the principal announced by the Government.
+ Recording the activities of daily company’s cash flow.
+ Advising the director about capital using, accounting process and other related fields.
+ Doing the accounting process for the company.
+ Being in charge of protecting the treasury of the company.
_ Number of employee: 1 member
+ Position: Treasurer and Accountant.
+ Name of person in charge: Ms. Tran Thi No
+ Details:
 Mr. Hoang’s mother
 Has experiences working as the accountant for Hoang’s family, many companies.
 Being the treasurer for the family’s company.

IV. SWOT ANALYSIS:
Strength:
 New form of travel in Vietnam industry.
 Well - trained board of management.
 Competitive price to competitors.
 Cost-saving tour for customers.
 Job opportunities creation for local residents.
 Improvement in local people’s living standards.
 Low initial investment requirement and high feasibility.
 Culture and custom advertisement for Vietnam.
 High interaction with local people.
 Traveler’s dual purposes acquirement by exploring tourist attraction and culture experiencing.
Weakness:
 Local people’s and tourist’s culture differences.
 Hardness in long-distance management.
 Sales boosting cannot be done at the first stage of the business.
 Problems in persuading local people to join the company.
 Lack of real experience in tourism management field.
Opportunity:
 High suitability between tour characteristics and Vietnam culture and economy.
 Competitors are limited due to its new characteristic in the Vietnam tourism industry.
 High compatibility with the government and Vietnam Tourism Department strategies and orientation.
 The dramatic increase in number of tourists to Vietnam.
 The change in tourist’s trend from relaxing tour to culture exploring tour recently.
Threat:
 Changes in weather.
 Effects of world and Vietnam economy crisis.
 Vietnamese people low awareness about environment.
 Effects of traffic jam and other low infrastructures on travelling.
Solution for weakness:
Everything has its own 2 aspects: strengths and weaknesses. However, using the tactics and smart strategies will
elevate your project into a better competitive position. Realizing this fact, some recommendations have been created
to solve all the problems stated above.

Weaknesses Weakness killers
1. Local people’s and tourist’s culture
differences.
 Agreement list is made as the tour policy for
both the tourists and local people to follow.
2. Hardness in long-distance management
 Company’s tour guides are assigned to each
tour and report as well as customers’
feedback is sent directly to company every
day.
 “One suggestion everyday” program is
launched in the customer relationship
management.
3. Sales boosting cannot be done at the first
stage of the business.
 There is tradeoff with the reputation and
brand name building. This can help boosting
the revenue in the stable stage of the
business which will cover the amount that is
not boosted now.
 The price of each tour are designed to
suitably cover all the cost for operation.
4. Problems in persuading local people to
join the company.
 Direct benefits are brought to them such as
home redecoration without cost, traditional
jobs and culture advertisement, stable
salary, and skill training courses.
5. Lack of real experience in tourism
management field
 Combination of the theories in bachelor
degree and club management in social
activities will help us minimize the risk in
this model management.
 Advice from the school professors in
hospitality field.
V. MARKETING RESEARCH
1. Customer investigation:
This traveling model brings the Vietnam tourism industry not only the new trend but also the traditional traveling
tours.
As we have mentioned above in the……., our traveling tours are designed for the tourists to stay in the local people
house and take part in the daily working activities of the family without interrupting their working productivity.
Moreover, the tourists are also able to visit the typical and popular tourist destination of each province like the normal
tourists. By combining the new and traditional trend of traveling, we create the traveling package with the lower price
that our customers can travel and learn new knowledge as well as new experiences while directly interacting with the
local family.
Our traveling packages are designed for this target customer:
Characteristics Description
Age 18 – 35 years old
Gender Male and Female
Living areas District 1, district 2 and Binh Thanh district

Nationality Vietnamese and Foreigners (from America and
European)
Occupation Students and employees
Habits Love traveling and discovering the nature, living styles
and culture.
Requirement Traveling at least 2 times in 1 year.
Marriage status Single
Income per month More than 4.5 million VND
Our process of investigating customers is presented below:
a. Purpose of the survey:
_To test the acceptance of the new traveling model to the students and employees in District 1, 2 and Binh Thanh
district.
_To get the recommendations, new ideas for developing and improving the current traveling packages.
_To test that our target customers are exactly from 18 to 35 years old compared to our potential range from 18 to 55
years old.
b. General requirements and expectations for the research:
_ Requirements:
+ Testing areas: District 1, district 2 and Binh Thanh district
+ Testing places: Coffee shops, universities, English centers, parks.
+ Range of age: from 18 to 55 years old.
+ 30% online and 70% offline survey.
+ 50% male and 50% female.
+ Testing randomly based on the target customers.
_ Expectations:
+ Having more information to draw a more detailed portrait of target customers.
+ Having more recommendations to improve the traveling model.
+ At least 50% - 75% target customers like this traveling model.
+ More than 80% people we ask to do the survey accept to do it.
c. Uses of the survey:
_ Advantages of the survey:
+ Helps the company evaluate the feasibility of the traveling packages when establish them into the real
competitive market.
+ Helps collect the information of the target customers about customer expectations, suitable price, requirements
of security, good hygiene, etc.

+ Provides the databases to recognize and compare with competitors.
_ Factors that affect the decisions whether or not to improve or change the characteristics of the traveling
model.
+ More than 50% of target customers think the characteristic should be changed, removed or added.
+ Any characteristics of the travelling model will be considered when it is feasibility, suitable for the company’s
strategy and benefits.
d. Sampling:
District 1 District 2 Binh Thanh District
Number of population
(2010)
180,000 140,000 470,000
Number of surveys 100 100 100
e. Requirements for customer investigation: The questionnaire for the target customers should answer all these
concerns:
_ Demographical (age, sexuality)
_The concern of customers toward the traditional traveling models. (Do they care about traveling? What kind of
traveling models do they know and like to use?)
_The level of response of customers to this kind of home-stay traveling model.
_The acceptance price level of the home-stay traveling package.
_ Customers’ need for traveling models. (Special characteristics: services, buses, tour-guide, food, living places)
_ Living areas of customers. Where do they usually use the traveling services? How often? Information of the
services customers had used.
_What are some names of traveling companies the customers know and might uses? The comparison between our
company and others in the point view of customers.
_ Customer satisfaction about: price, products, distribution channels, places.
_ Advertising channels that customers often reach the information.
_ Customers describe themselves.
f. Questionnaire designed: Appendix
g. Methodology:
_ Sources of data:
+ Secondary: From the Internet (Government Statistic Office)
+ Primary:
 Questionnaire
 Students and employees

 90 online and 210 off-line (direct interview, family interview)
_ Questionnaires: It is appropriate for this kind of survey (anonymous feedback, minor side effect, easily coded data,
etc)
_ Collection data:
+ Online questionnaires:
 Convenient
 Low response rate and low involvement
 Little incentive to put time and effort in filling out the forms
+Direct interview: the major source of data
_ Number of surveys: 300
h. Research findings:
i. General results:
We designed the questionnaire that is qualified for 3 the requirements of customers, customer investigation and
competitor investigation. With the sample size of 100 people in 3 districts, we have done the survey on total 300
people. We only notice on our target customer which is stated above.
We have interviewed 382 people (on the street and via internet) with the screening question “Do you love discovery
tourism?” There are 304 people say Yes and the rest says No. because our number of target customers is 300 people
so we stopped when it reached that level.
There are148 over 304 people we interviewed are from 18 to 24 years old (counts for 49%) and 88 over 304 people
are from 24 to 29 years old (counts for 29%). Our customer target’s portrait appears more clearly: From 18 to 29 years
old.
Because we only pay attention to single people, there are 24 over 304 people are married, they stopped with the
questions about their evaluation about home-stay traveling model in Vietnam and their acceptance to that new model.
The rest are single (280 people), we continued to ask about occupation. 41% of the total is students and 35% are
offices employees.
We found that most of the people we interviewed reach the information about tourism is through facebook. This will
be a very good source for us to develop our network on the facebook.
Next, these 304 people are interviewed about the quality of Vietnamese tourism. Most of them feel okay about the
quality of the service. Idea about the quality of the traveling destination is not very good, most of them think that the
place should be clean when they visit and the price is so high at the tourism places. Most of them think the
infrastructure of the traveling company like hotel is good.
Most of people have tried services of Vietravel (1st
rank) then Saigon Tourist (2nd
rank). After customers’ evaluation
about the quality of 4 companies: Vietravel, Saigon Tourist, Ben Thanh Tourist and Tan Dinh FIDI Tour, Vietravel
has the best quality, the second is Saigon Tourist, the third is Ben Thanh Tourist and the last is Tan Dinh FIDI Tour.
The last part we asked our interviewers about their evaluation for the home-stay traveling model. Happily, we
received 87% of response that approves this model to appear in Viet Nam and 78% people will join if there’s a
company provides this kind of service.

 Personas method: We apply this method to make a comparison between our description about the customers
and their own description about themselves.
_Our description:
Age 18 – 35 years old
European)
Habits Love traveling and discovering the nature, living styles
and culture.
Requirement Traveling at least 2 times in 1 year.
_ Customers describe themselves after the surveying:
Age 18 - 29 years old
European)
Habits Travels at least 2 times per year. Loves discovery
tourism. Like to try the home-stay traveling tours if it
exist.
Characteristic Funny, friendly, energetic.
2. Competitors investigation:
_ Competitor description:
Name General description
1. Saigontourist Holding Company.
Saigontourist is well-known for its long-standing
history of development from the year of 1975 in
Vietnam tourism industry. Besides, it is also known
as the biggest tourist company in Vietnam recently.
2. Viettravel tourist Company.
Viettravel is seen as one of the leading tourist
companies and is an Asian leading tour operator in
Vietnam. It has strong reputation on providing
Mice tour and other high-quality for the
government officials from other countries.
3. Ben Thanh Tourist Company.
Being through 22 years of development, Ben Thanh
Tourist is famous for its various achievement such
as “1 of the 6 e-commerce website preferred using
in Vietnam”, and “The best Travel Agency –
Indochina”.
4. Tan Dinh Fiditour Company. It is known as one of the largest join-stock

Saigontourist
67%Viettravel
8%
Ben Thanh tourist
3%
Tan Dinh Fiditour
2% Others
20%
Ho Chi Minh Tourism Market share
Saigontourist Viettravel Ben Thanh tourist Tan Dinh Fiditour Others
companies in tourism industry. Its specialty is
always finding for new model of travelling tour for
customer and quality concentration. Besides, it also
achieves many national as well as international
awards.
_ Competitor analysis:
a. Ho Chi Minh market share description:
b. Competitors’ objectives comparison: Appendix
3. Marketing Matrix (4Ps):
VN HomeStay’s marketing strategy is based on a positioning of product differentiation. Our primary target
consumers are students and employees (from 18 – 35 years old) who love traveling and discovering the nature, living
styles and culture. Our brands’ associations are friendly, active and innovative. Marketing strategy will focus on
developing brands’ awareness in customers’ mind, as well as find out customers’ need to give the best service.
o Place:
Our office location is at Hang Xanh because this place is in the middle of the city center and the highway. Phuong
Trang bus-line is also located here so we can cooperate with each other more easily.
Binh Thanh District has more than 470,000 citizens which is the largest of Ho Chi Minh City. As a result if we locate
our office here, we will have a large amount of potential customers.

Moreover, the price of Hang Xanh area is not very expensive compared to other places in District 1, we can take
advantages of this point.
o Product strategy (more detailed is in the Business Description – Service description and appendix)
Our company will be introduced as a tour providing experience and convenient service. Our tour will combine with
daily life of local people. That helps customers can enjoy real lives as local people. Moreover, our creative
management will let customers be satisfied. By this way, customers can easily recognize the symbol and special
feature of home-stay traveling model.
o Pricing strategy
We offer 3 types of packages which are for individual, couple and group of 4. Customers can have a very safe and
valuable trip with only 1.5 million VND for 4 days and 3 nights. Our strategy is to minimize the price and provide the
best quality services at the beginning to gain customers’ trust. After that we will have enlarge our business as well as
make a more suitable price with the more services in a home-stay tour.
For more detailed analysis of price, please take a look at the Financial plan.
o Promotion:
We will focus on developing our brand through our products. Green Travel tours will be designed to express our
brand’s associations which are friendly, active and innovative. As well as our brands’ association will be expressed
through our staffs’ performance.
 Marketing Communication Strategy:
By integrating all messages in all media, we will reinforce the brand name and the main points of product
differentiation. Advertising will appear on a pulsing basis to maintain brand awareness and communicate various
differentiation messages:
 Digital marketing:
Our strategy is marketing Green Travel through digital marketing. At the beginning, our company is small, so digital
marketing is the best choice for us. We will focus on developing three main channels which are website, email
marketing, and Facebook marketing.
The use of the internet is essential in providing information and access to Green Travel. A fully functioning site will
be developed that will enable perspective clients to see what product is available as well as allow them to order
online. The site will have a virtual video our tours which are including local people’s lives, and previous customers’
sharing.
Moreover, we will also provide the information of our products on Facebook Fan page. Because our target customers
are young, Facebook is a popular channel to direct interactive with our customers.
We also collect email of our fans as well as old customers to give them more information about our innovative tours.
Basing on these email information, we also do research to find out what our customers’ evaluation to improve our
tours.
All the content on the websites and social networking, as well as flyers and standee will be consistent because we
design the content and then, redesign it to fit in each type of channels.
 Public relation:

We can organize traveling contests and give the winner a free tour from us. Through this activity, people can get real
experience from our tour. We also design contests for our previous customers, and then they can share their feeling
about our tours.
 Advertising:
Advertisements will be placed in our offices in the types of standees. Advertisements will also be placed in flyers with
an offer of combos and hotline contacts for orders. We intend to place the flyers in the offices as well as give directly
for our customers when they come to for convenience.
 Sales promotion:
Firstly, during the first month, we will have discount programs for every customer come to our office. We will also
offer discount customers through our contest. Secondly, there will be regular vouchers and coupons for loyal
customers. How do we know who are loyal customers? Each order will be recorded in our computers and stored in
our database so that we have consistent information. We will update our records every term so that we can
immediately recognize our loyal customers and design customer care programs.
VI. FINANCIAL PLAN: Attached file.
VII. OPERATIONAL METHODS AND MANAGEMENT MODEL:
A. Detail description of operational method:
Operational activities are organized in form of homestay business, which is suitable for travelers being eager to
explore new living environment, culture by staying at the local household during the period of 3-4 days for each
destination and doing daily activities related to the hosted family.
Traveling packages are divide into 3 categories that are representatives for each region (highland, midland, and delta
area) and are based on 3 groups of customer: individual, pair (couple), and group. During the tour, participants will
have chance to help the hosted family with their daily activities such as growing vegetable, raising castle, fishing,
squid catching, and tea gathering. Moreover, customers will apply the same schedule of the host, go to the market and
cooking together as members of the family. The tour timeline will be created in form of the host daily schedule.
Furthermore, during the time of home staying, travelers also have time for exploring new places, sightseeing the
tourist attraction under the instruction of company’s tour guide. Through these activities, it is sure that traveler will
enjoy the beauty in culture, customs as well as Vietnamese people.
B. Management model:
Management model is designed base on three foundations as follow:
a. Operational management:
First of all, operational data of the company will be managed under the center data management model. This system
will be used by all the company’s departments and there will be the relationship between the data of each department.
This fact shows that the ability of management will be more effective without data duplication and redundancy. Time
and the person who has changed the information of the system will be informed to departments and recorded. Access
control will also be a very essential part of the system. It means that the department that is in charge of their data will
have ability to change their own data only and cannot do that with another department’s one but access it for reference
only. In addition, company’s data will be updated to make it compatible with other values when there is a change.

Secondly, activities in the local house will be managed by daily report of the tour guide. While the management is
well controlled by daily report, there will be also a practical survey conducted by manager every 2 months to ensure
that the living standard in local house is maintained and good for travelers. The meeting will also be organized in the
house to receive information from both the host and tour guide to enhance the advantages as well as improve the
weaknesses of the program.
b. Customer relationship management:
Customers are under the management of customer relationship management model to ensure that the quality of the
tour will always satisfy the customers even the hardest one. By using this kind of model, the company also has chance
to make the right forecast and decision in marketing activities, which should be done to the suitable customer, reduce
the marketing cost, maintain the customers relationship, and analyze the customer data to create good change for the
company. Besides, “one suggestion everyday” program is applied by receiving the customers feedback through hot
line or email directly to the company so that manager has suitable improvement and adjustment for the better quality
of the tour. Last but not least, the tour guide also has responsibility to attach the customers’ opinion as well as
suggestion to the daily report and sends it to the company with the aim of having the general picture about customers’
satisfaction during the tour.
c. Supply chain management:
Supply chain management is applied by the organization with the aim of controlling the supplier’s products and
services in the most effective way. This solution might reduce the transferring time of the product or service from the
supplier to the customer without any delay. Beside that fact, essential products needed to import to the company’s
inventory will be done automatically and quickly by using this way of management.
VIII. APPENDICES:
Table 1: Home stay tour timeline description:
 Vũng tàu:
Day Agenda Details
Day 1
07:00AM – 7:30AM: Guest welcoming at
the representative office.
Phuong Trang Bus will pick the tourists up and
drive to Phuoc Hai City
07:30AM – 08:30AM: Arrive and take rest
at Long Thanh Milk Shop, Dong Nai
province.
The tourists will have 15 minutes to take rest and
try one of the best milk of Viet Nam.
08:30AM – 10:30AM: Arrive at Phuoc Hai
city. Meeting the local family.
10:30AM-11:30AM: Relaxing. The tourists can choose to take a nap or choose to
visit the house and get to know the local people.
11:30AM-12:30AM: Having lunch It’s time for everyone to get to know each other.
Lunch will be a traditional meal of the family
(based on the eating habits and request from the
tourists).
12:30AM – 01:30PM: Taking a nap
02:00PM – 5:00PM: Village traveling tour The local people will take the tourist to visit around
the village.

 Ben Tre tour
The tourists will visit the Phuoc Hai Beach and
spend their time enjoining the atmosphere of sand
and water.
05:30PM – 07:00PM: Having dinner
07:00PM – 09:00PM: Talking with each
other and planning for the next day
The local family will announce the detailed agenda
for tomorrow based on their daily working
schedule.
09:00PM: Going to sleep. End of first day.
Day 2
Based on the working schedule of the local
family, the tourists will join these activities
and support the family in any activities.
Day 3: Tour to
Vung Tau city
07:00AM - 11:00AM: Wake up and join the
working activities.
11:00AM – 01:00PM: Having lunch and
taking a nap.
01:00PM – 2:00PM: Taking a bus to Vung
Tau city
The tourists will have chances to experience in a
bus from Phuoc Haito Vung Tau city and enjoin
the coast.
02:00PM - 5:00PM: Arrive at Vung Tau city
and enjoin the tour.
The tourists will visit these typical places in Vung
Tau: Bach Dinh, Cathedral Church, Xom Luoi
market.
05:00PM – 6:00PM: Having dinner At Ganh Hao restaurant
06:00PM – 07:30PM: Enjoin the atmosphere
of Vung Tau beach at night
The tourists will try Turkey ice-cream,the famous
ice-cream in the world at Vung Tau and join
activities at the sea side.
07:30PM – 08:30 PM Get back to Phuoc Hai
village. End of day 3
Day 4
07:00AM – 01:00PM The tourists will spend time visit the Phuoc Hai
market and buy the fresh sea food and other
souvenirs.
01:00PM – 03:00PM Get back to HCMC
End of the trip.
Day Agenda Details
Day 1
07:00AM – 7:30AM: Guest welcoming at the
representative office.
Minh Tam Bus will pick the tourists up and drive to
Ben Tre City
07:30AM – 8:30AM: Arrive and take rest at
My Tho
The tourist will have 15 minutes to take rest and try
tropical fruit
08:30AM – 10:30AM: Arrive at Ben Tre city.
Meeting the local family.
10:30AM-11:30AM: Relaxing.
The tourists can choose to take a nap or choose to visit
the house and get to know the local people.
11:30AM-12:30AM: Having lunch
It’s time for everyone to get to know each other.

 Lam Dong tour:
Lunch will be a traditional meal of the family (based
on the eating habits and request from the tourists).
02:00PM – 5:00PM: Village traveling tour
The local people will take the tourist to visit around
the village.
The tourist will visit Ben Tre city and spend their time
enjoining the atmosphere of many fruit gardens and
riverside.
The local family will announce the detailed agenda for
tomorrow based on their daily working schedule.
Day 2
There are many activities such as: Growing coconuts,
growing flowers, producing brickwork, turning
versatile coconuts into other products, weaving, etc.
Day 3:
Tour to
Ben Tre
city
working activities.
taking a nap.
01:00PM – 2:00PM: Going boating
The tourists will have chances to experience on boat
through Ham Luong river and listening Cai Luong
which is one of the most Vietnamese traditional music.
02:00PM - 5:00PM: Enjoin the tour.
Tourist enjoys boarding Xe Loi (a kind of motorized
rickshaw) and travelling into the forest where you can
visit fruit orchards or several famous places.
05:00PM – 6:30PM: Having dinner at
riverside restaurant
The tourists can eat local special food as elephant-ear
fish and river shrimp, washed down with some cold
drinks or beers.
of Ben Tre at night. End of day 3
The tourists can stay at home and
Day 4
07:00AM – 01:00PM The tourist will spend time visit market and buy the
fresh sea food and other souvenirs. Then, getting back
to HCM city.
End of the trip.
Day Agenda Details
Day 1
06:00AM – 6:30AM: Guest welcoming at the
representative office.
Phuong Trang Bus will pick the tourists up and drive
to Bao Loc City
06:30AM – 11:30AM: Arrive at Bao Loc
city. Meeting the local family
The tourist will have 15 minutes to take rest and try
one of the best milk of Viet Nam.
11:30AM-12:30AM: Having lunch
It’s time for everyone to get to know each other.
Lunch will be a traditional meal of the family (based
on the eating habits and request from the tourists).

Table 2: Job description of each department
02:00PM – 5:00PM: Village traveling tour
The local people will take the tourist to visit around
the city.
The tourist will visit Bat Nha pagoda which is famous
for tourism meditation and spend their time enjoining
the silent atmosphere.
The local family will announce the detailed agenda for
tomorrow based on their daily working schedule.
Day 2
There are many interesting activities such as growing
tea,coffee,and vegetable,
Day 3:
Tour
around Bao
Loc city
working activities.
taking a nap.
12:30PM – 1:00PM: Taking a bus to Dambri
Waterfall
1:00PM - 4:00PM: Arriving at Dambri
Waterfall and enjoin the tour.
Dambri waterfall is one of the most beautiful places in
Bao Loc. There are many activities to entertain
05:30PM – 06:00PM: Getting back to Bao
Loc city center
of Bao Loc market at night
The tourists will try special food and buy souvenir
09:00PM: Going to sleep. End of third day.
Day 4
07:30AM – 08:30AM: Moving to Madagui The tourist will move to Madagui place.
08:30AM – 11:00AM: Visiting Madagui
They can enjoy beautiful view and participating
entertaining games.
11:30AM – 01:00PM: Having lunch
01:00PM – 06:00PM: Getting back to
HCMC
End of the trip.
Sales –
Marketing
Department:
Job description Job requirement Name ofemployee Details
Manager _ Being in charge
of all the task of
the Department
listed above.
_ Having
experiences in
Sales-Marketing
Field.
_ Being creative
and carefulin
finishing tasks.
_ Being friendly
with customer and
hard-working.
Ms. Mai Hong
Ngoc

Table 3: Financial plan (attached)
IT developer _Designing the
website, brochures,
company’s
newsletter,
magazines.
_Having
experiences
working in
Information
technology fields.
_ Working
effectively with
computers, offices.
Being creative and
having design
skills.
Part-time
employees.
We will have part-
time jobs for
students to join and
support us.
Human Resource
Department:
Job description Job requirement Name of
employee
Details
Manager _ Controlling and
managing the
human resource
following the job
description listed
above.
_ Having
experiences
working in HR
field.
_ Understanding
people and
knowing how to
manage them.
Ms. Le Thi Thuy
Tien
Tour guide: 3
people
_ Keeping track
the performance
of the local
people.
_ Following the
tourists in the
traveling tour.
_ Being the
representative of
the company.
_ Making sure
that the tour is
executed rightly.
_ Solving the
problems at the
local people’s
house.
_ Having
experiences in
tourism field at
least 3 years.
_ Being friendly
and high
responsible.
_ Good problem-
solving skills.
Mr. Vu Minh
Hien and his
friends (2 people)
who are currently
working as a
tour-guide.
_ Mr. Hoang’s
elder brother.
_ Being the tour
guide for a
tourism company
for 5 years.
Local people _ Taking care of
the tourists.
_ Friendly and
sociable.
_ Doing
traditional work.
3 local family in
3 provinces

Innovators Competition - VN Home Stay

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