The document provides an overview of Apple Tree Hospitality Management and some of its key properties in Vietnam. Apple Tree Hospitality Management is a leading hospitality management company in Southeast Asia that owns and operates hotels, resorts, and food & beverage outlets. It prides itself on quality service and traditional Asian hospitality. The document highlights some of Apple Tree Hospitality Management's prominent properties in Vietnam, including the Press Club in Hanoi, Emeraude Classic Cruises, La Résidence Hôtel & Spa, and Tan My Design Café.
Apple Tree Group Brochure 2014 - Entrepreneurs in AsiaKurt Walter
The document provides an overview of Apple Tree Group, a diversified group operating in tourism, hospitality, import, distribution and retail sectors across Asia. It was founded in 1993 in Vietnam and has since expanded to multiple countries. Today it employs over 2,500 staff and has established market leading positions in its core business sectors through an entrepreneurial approach.
The AppleTree Group is a diversified group operating in several Southeast Asian countries, focused on tourism, property, and import/distribution industries. It was founded in 1993 in Vietnam and has since expanded. Key tourism businesses include Exotissimo Travel, La Residence Hotel & Spa, The Press Club, Emeraude Classic Cruises, Villa Maly, and Kamu Lodge. Exotissimo is a leading destination management company with offices and representatives across Asia and globally. La Residence is a luxury hotel in Hue, Vietnam. The Press Club is a historic property in Hanoi providing food/beverage and event space. Emeraude operates cruise tours in Halong Bay. Villa Maly and Kamu Lodge are bout
The document discusses various companies exhibiting at ITB Asia 2008. It provides information on SoftBrands' hospitality products and customer base. It also mentions the Cornell-Nanyang Institute of Hospitality Management (CNI) partnership between Cornell University and Nanyang Technological University, and that CNI offers hospitality management programs. Additionally, it provides details about Marina Bay Sands and its integrated entertainment facilities, as well as information on other exhibitors at the event.
The document provides information about ITC Hotels, a luxury hotel chain in India owned by ITC Limited. It discusses the history of ITC Limited and the launch of ITC Hotels in 1975. It then summarizes the various brands operated by ITC Hotels, including ITC Luxury Collection, Fortune Hotels, WelcomHotels, and WelcomHeritage hotels. The document also highlights some of the award-winning properties and sustainability practices of ITC Hotels.
The document discusses the largest hotel chains in the world. It provides information on 16 major hotel brands, including IHG, Best Western, Marriott, Hilton, Accor, Starwood, Wyndham, Hyatt, Rezidor, Choice, Jumeirah, Four Seasons, The Lalit, Taj, Oberoi, and ITC Hotels. It details the number of properties, rooms, locations, brands, and other facts about the operations of each global hotel company.
The document provides a strategic business plan for Audi to supply 100 luxury cars to Sofitel Hotel over the next year. It includes an overview of Sofitel as a luxury hotel brand with locations worldwide, their business objectives of using luxury cars to transport VIP customers, and financial information about their budget. It also includes details on Audi as a luxury car manufacturer, their relevant product lines including the Q3, Q5, and Q7 models, and competitor information positioning Audi against Mercedes-Benz and BMW in the luxury vehicle market. The plan outlines sales strategies, financial forecasts, an implementation plan, and required resources for the partnership between Audi and Sofitel.
Vivanta by taj industrial training reportIHM family
This document provides an overview of different departments in the hotel industry through a series of brief descriptions:
1) It introduces the Vivanta hotel brand and describes the housekeeping department's important role in guest accommodation and cleanliness.
2) It discusses the kids club which provides activities for guests and the presenter's enjoyment of crafts.
3) The food and beverage department is responsible for food quality and service across restaurants and bars.
4) Requirements are outlined for various food service roles, including good customer skills, organization, and ability to work as a team under pressure.
5) Brief descriptions are provided of the kitchen training experience and guidance received from chefs.
The document provides an overview of the hospitality industry with a focus on the hotel industry in India. It discusses the growth of the hotel industry in India, noting that India occupies the 68th position among top tourist destinations globally. The government of India has undertaken various measures to promote tourism such as advertising campaigns and increasing security at tourist sites. The hotel industry in India is expected to experience rapid growth in the coming years as tourism increases, with the travel and tourism sector projected to be the second largest employer worldwide and receive significant capital investment between 2010-2019.
Apple Tree Group Brochure 2014 - Entrepreneurs in AsiaKurt Walter
The document provides an overview of Apple Tree Group, a diversified group operating in tourism, hospitality, import, distribution and retail sectors across Asia. It was founded in 1993 in Vietnam and has since expanded to multiple countries. Today it employs over 2,500 staff and has established market leading positions in its core business sectors through an entrepreneurial approach.
The AppleTree Group is a diversified group operating in several Southeast Asian countries, focused on tourism, property, and import/distribution industries. It was founded in 1993 in Vietnam and has since expanded. Key tourism businesses include Exotissimo Travel, La Residence Hotel & Spa, The Press Club, Emeraude Classic Cruises, Villa Maly, and Kamu Lodge. Exotissimo is a leading destination management company with offices and representatives across Asia and globally. La Residence is a luxury hotel in Hue, Vietnam. The Press Club is a historic property in Hanoi providing food/beverage and event space. Emeraude operates cruise tours in Halong Bay. Villa Maly and Kamu Lodge are bout
The document discusses various companies exhibiting at ITB Asia 2008. It provides information on SoftBrands' hospitality products and customer base. It also mentions the Cornell-Nanyang Institute of Hospitality Management (CNI) partnership between Cornell University and Nanyang Technological University, and that CNI offers hospitality management programs. Additionally, it provides details about Marina Bay Sands and its integrated entertainment facilities, as well as information on other exhibitors at the event.
The document provides information about ITC Hotels, a luxury hotel chain in India owned by ITC Limited. It discusses the history of ITC Limited and the launch of ITC Hotels in 1975. It then summarizes the various brands operated by ITC Hotels, including ITC Luxury Collection, Fortune Hotels, WelcomHotels, and WelcomHeritage hotels. The document also highlights some of the award-winning properties and sustainability practices of ITC Hotels.
The document discusses the largest hotel chains in the world. It provides information on 16 major hotel brands, including IHG, Best Western, Marriott, Hilton, Accor, Starwood, Wyndham, Hyatt, Rezidor, Choice, Jumeirah, Four Seasons, The Lalit, Taj, Oberoi, and ITC Hotels. It details the number of properties, rooms, locations, brands, and other facts about the operations of each global hotel company.
The document provides a strategic business plan for Audi to supply 100 luxury cars to Sofitel Hotel over the next year. It includes an overview of Sofitel as a luxury hotel brand with locations worldwide, their business objectives of using luxury cars to transport VIP customers, and financial information about their budget. It also includes details on Audi as a luxury car manufacturer, their relevant product lines including the Q3, Q5, and Q7 models, and competitor information positioning Audi against Mercedes-Benz and BMW in the luxury vehicle market. The plan outlines sales strategies, financial forecasts, an implementation plan, and required resources for the partnership between Audi and Sofitel.
Vivanta by taj industrial training reportIHM family
This document provides an overview of different departments in the hotel industry through a series of brief descriptions:
1) It introduces the Vivanta hotel brand and describes the housekeeping department's important role in guest accommodation and cleanliness.
2) It discusses the kids club which provides activities for guests and the presenter's enjoyment of crafts.
3) The food and beverage department is responsible for food quality and service across restaurants and bars.
4) Requirements are outlined for various food service roles, including good customer skills, organization, and ability to work as a team under pressure.
5) Brief descriptions are provided of the kitchen training experience and guidance received from chefs.
The document provides an overview of the hospitality industry with a focus on the hotel industry in India. It discusses the growth of the hotel industry in India, noting that India occupies the 68th position among top tourist destinations globally. The government of India has undertaken various measures to promote tourism such as advertising campaigns and increasing security at tourist sites. The hotel industry in India is expected to experience rapid growth in the coming years as tourism increases, with the travel and tourism sector projected to be the second largest employer worldwide and receive significant capital investment between 2010-2019.
The document provides an overview of the Taj Hotels group. It discusses the hotel industry in India and categories of hotels. It then focuses on Taj Hotels, describing its founding in 1903, expansion across India and globally, categories of Taj hotels including luxury, business, and leisure hotels. The summary also discusses Taj Hotels' marketing mix, competitors, and segmentation strategies.
This document is a hospitality assignment submitted by Chiranjib Ghoshal analyzing several hotel chains - Holiday Inn, The Lalit, and their various properties. It begins with an acknowledgment thanking the assessor for guidance. It then provides histories of Holiday Inn and The Lalit groups, founded in 1952 and 1988 respectively. The bulk of the document describes facilities and amenities of specific hotels under each chain located in Mumbai, Goa, Jaipur, Phuket, and Bangalore. It concludes by thanking the assessor for helping learn about the hospitality industry.
The guest cycle describes the sequence of events that occur from the time a guest makes a reservation through checkout. It includes pre-arrival reservation and information gathering, arrival and check-in, occupancy in the room with coordination of services, and final departure and settlement of payment. Maintaining accurate guest information and records throughout the cycle aims to ensure guest satisfaction and encourage repeat business.
The document lists the 10 largest hotel chains in the world based on number of rooms. The top 3 chains are:
1) InterContinental Hotel Group, which owns over 600,000 rooms growing at 5.9% annually with brands like Holiday Inn Express.
2) Wyndham Hotel Group, which owns over 400,000 rooms growing through acquisitions like Microtel Inns & Suites.
3) Marriott International, which owns over 500,000 rooms growing at 4.7% annually and investing in brands like Marriott, Ritz Carlton.
ITC Media Kit 2017 - Maxposure Media GroupAlok Kumar
Launched in 1975, ITC Hotels, India’s premier chain of luxury
hotels, has widely been recognised for its luxury, worldclass
service and warm Indian hospitality. The group is
known for pioneering the concept of ‘Responsible Luxury’ —
the perfect combination of luxury and responsible practices
(enriching society and the environment).
LEADING HOTEL COMPANIES IN INDIA BASED ON MARKET CAPITALIZATION, 2019bluewhaleacademy1
Indian Hotels Company Limited (IHCL)
EIH
Chalet Hotels
Lemon Tree Hotels
Westlife development
Mahindra Holidays
India Tourism Development Corporation
Taj GVK Hotels
EIH Association of Hotels
Oriental Hotels
The document provides information about housekeeping in hotels. It states that housekeeping is the largest department in most hotels as it is responsible for cleaning all hotel rooms. Keeping the entire hotel clean and shining is an important role. It also notes that accommodation in hotels, which includes individual rooms and suites, is the most revenue generating area for hotels. Other hotel facilities mentioned include restaurants, bars, meeting spaces, and health clubs.
The document discusses Le Meridien, an international hotel brand owned by Starwood Hotels & Resorts. It provides details on Le Meridien's history, mission, locations, facilities, awards and future plans. Specifically, it notes that Le Meridien was established in 1972, currently has over 120 hotels in 50 countries, and plans to invest $200 million to renovate 13 hotels and resorts in the Middle East and Africa region over the next 3 years.
Oberoi Hotel & Resorts (BRAND EXTENSION)janvishah98
The Oberoi Hotels & Resorts was founded in 1934 by Rai Bahadur Mohan Singh Oberoi. It operates 35 hotels across India and other countries. To extend its brand, Oberoi is launching the Rai Bahadur Mohan Singh Oberoi Hotel Management School in Mumbai, Bangalore, and New Delhi. The school will be housed in former Oberoi hotels, allowing students hands-on learning experiences. It will offer undergraduate and postgraduate programs in hotel management, founded on Oberoi's traditions of hospitality excellence. The school aims to nurture students with relevant industry skills through its "Learning by Doing" approach.
Hospitalit assignment frankfinn salt lake dipankar jana from u1 batchdipankar jana
This document provides information about various Hyatt hotels located across India and other countries. It discusses the Hyatt Regency hotels in Kolkata, Delhi, Hyderabad, Chennai, and Goa as well as the Grand Hyatt hotels in Mumbai and Bangkok. It also mentions Centara Grand hotel chains located in Thailand, including properties in Bangkok, Pattaya, Krabi, and Patong. The document concludes with sections on standard room layouts and typical amenities provided in guest rooms.
Taj Hotels Resorts and Palaces was founded in 1903 by Jamsetji Tata to build a world-class hotel and restore the image of Mumbai. With over 100 years of history focusing on service excellence, Taj Hotels now has over 93 hotels across India and internationally, and is known as the epitome of luxury hospitality. The brand is recognized for renovating royal palaces and offering iconic properties, luxury services, and memorable experiences to guests around the world.
The document discusses the Le Meridien hotel group. It provides background on the establishment of Le Meridien in 1972 by Air France, and its growth to over 120 hotels worldwide by the 2000s. The document also summarizes some of the individual Le Meridien hotels located in major Indian cities like New Delhi, Mumbai, Chennai, Kochi, and Bangalore. It highlights the facilities and amenities offered at these hotels, which are aimed at providing an international standard of service.
The document provides information about Divyalaxmi D. Khanduri's hospitality studies assessment from 2015-2016. It includes an acknowledgement section thanking her assessor, Mr. Amitavabiswas, and Frankfinn Institute. It then discusses the domestic Taj hotel chain and international Hyatt hotel chain, providing histories of their development, profiles, and descriptions of some of their leading hotels.
Le Meridien is a global luxury hotel brand with over 100 hotels in 35+ countries. It was established in 1972 by Air France to provide travelers with a home away from home. In 2005, Starwood Hotels acquired Le Meridien, bringing its expertise in developing lifestyle brands. Le Meridien offers modern design and programming focused on local culture and cuisine. It aims to deliver exceptional guest satisfaction and performance.
The document provides information about various hotels including Fortune Hotels, Shangri-La Hotels, and Shangri-La Hotel New Delhi. Fortune Hotels was established in 1995 as a subsidiary of ITC Ltd. and operates 40 hotels across India. Shangri-La Hotels was founded in 1971 with its first property in Singapore, and has since expanded globally. The founder, Robert Kuok, is a Malaysian businessman with an estimated net worth of $17.3 billion. Shangri-La Hotel New Delhi is located in the capital and offers 320 guestrooms along with restaurants, meeting spaces, and amenities like a swimming pool.
The document summarizes the history of two hotel chains - the Casino Group of Hotels in India and the Hyatt Corporation internationally. It traces the Casino Group's inception in Kerala, India and expansion to include multiple properties across scenic locations in India catering to nature lovers. It details the founding of Hyatt Corporation in 1954 by Hyatt von Dehn and its growth into a global hospitality leader with over 434 hotels worldwide and innovative designs like the Hyatt Regency Atlanta featuring an atrium lobby. It chronicles Hyatt's expansion overseas with properties in Hong Kong and brands like Grand Hyatt and Park Hyatt established in the 1980s to cater to modern luxury travelers.
The document provides information about The Lalit hotels and the Hyatt hotel chain. It summarizes the history and operations of The Lalit hotels, including that it is India's largest privately owned hotel chain with 17 luxury hotels and over 3,600 rooms. Specific Lalit properties in Mumbai and their locations are highlighted. Details are also provided about Hyatt's global operations, portfolio of brands, and number of properties. The Grand Hyatt Mumbai is discussed and its convenient location described. Job titles and average salaries at Indian hotels are listed at the end.
Vu Tran The is a Petroleum Engineer from Vietnam with over 10 years of experience working in offshore oil and gas facilities as a Control Room Operator and Production Technician. He currently works for Cuu Long Joint Operations Company at the Golden Lion CPP in Block 15.1, South Vietnam. Vu received a Bachelor's degree in Petrochemical Engineering from Ho Chi Minh City University of Technology. He has extensive experience monitoring operations and equipment, ensuring safety, and optimizing production at offshore platforms and gas processing plants in Vietnam.
Ethan Mayers is a founding partner of Synthenai, a New York City-based management consulting firm. In "Shepherding Success: How Good Operations Sustains Growth, Unleashes Innovation and Wins in the Marketplace" Ethan shares best practices he learned from working with startups.
The document provides an overview of the Taj Hotels group. It discusses the hotel industry in India and categories of hotels. It then focuses on Taj Hotels, describing its founding in 1903, expansion across India and globally, categories of Taj hotels including luxury, business, and leisure hotels. The summary also discusses Taj Hotels' marketing mix, competitors, and segmentation strategies.
This document is a hospitality assignment submitted by Chiranjib Ghoshal analyzing several hotel chains - Holiday Inn, The Lalit, and their various properties. It begins with an acknowledgment thanking the assessor for guidance. It then provides histories of Holiday Inn and The Lalit groups, founded in 1952 and 1988 respectively. The bulk of the document describes facilities and amenities of specific hotels under each chain located in Mumbai, Goa, Jaipur, Phuket, and Bangalore. It concludes by thanking the assessor for helping learn about the hospitality industry.
The guest cycle describes the sequence of events that occur from the time a guest makes a reservation through checkout. It includes pre-arrival reservation and information gathering, arrival and check-in, occupancy in the room with coordination of services, and final departure and settlement of payment. Maintaining accurate guest information and records throughout the cycle aims to ensure guest satisfaction and encourage repeat business.
The document lists the 10 largest hotel chains in the world based on number of rooms. The top 3 chains are:
1) InterContinental Hotel Group, which owns over 600,000 rooms growing at 5.9% annually with brands like Holiday Inn Express.
2) Wyndham Hotel Group, which owns over 400,000 rooms growing through acquisitions like Microtel Inns & Suites.
3) Marriott International, which owns over 500,000 rooms growing at 4.7% annually and investing in brands like Marriott, Ritz Carlton.
ITC Media Kit 2017 - Maxposure Media GroupAlok Kumar
Launched in 1975, ITC Hotels, India’s premier chain of luxury
hotels, has widely been recognised for its luxury, worldclass
service and warm Indian hospitality. The group is
known for pioneering the concept of ‘Responsible Luxury’ —
the perfect combination of luxury and responsible practices
(enriching society and the environment).
LEADING HOTEL COMPANIES IN INDIA BASED ON MARKET CAPITALIZATION, 2019bluewhaleacademy1
Indian Hotels Company Limited (IHCL)
EIH
Chalet Hotels
Lemon Tree Hotels
Westlife development
Mahindra Holidays
India Tourism Development Corporation
Taj GVK Hotels
EIH Association of Hotels
Oriental Hotels
The document provides information about housekeeping in hotels. It states that housekeeping is the largest department in most hotels as it is responsible for cleaning all hotel rooms. Keeping the entire hotel clean and shining is an important role. It also notes that accommodation in hotels, which includes individual rooms and suites, is the most revenue generating area for hotels. Other hotel facilities mentioned include restaurants, bars, meeting spaces, and health clubs.
The document discusses Le Meridien, an international hotel brand owned by Starwood Hotels & Resorts. It provides details on Le Meridien's history, mission, locations, facilities, awards and future plans. Specifically, it notes that Le Meridien was established in 1972, currently has over 120 hotels in 50 countries, and plans to invest $200 million to renovate 13 hotels and resorts in the Middle East and Africa region over the next 3 years.
Oberoi Hotel & Resorts (BRAND EXTENSION)janvishah98
The Oberoi Hotels & Resorts was founded in 1934 by Rai Bahadur Mohan Singh Oberoi. It operates 35 hotels across India and other countries. To extend its brand, Oberoi is launching the Rai Bahadur Mohan Singh Oberoi Hotel Management School in Mumbai, Bangalore, and New Delhi. The school will be housed in former Oberoi hotels, allowing students hands-on learning experiences. It will offer undergraduate and postgraduate programs in hotel management, founded on Oberoi's traditions of hospitality excellence. The school aims to nurture students with relevant industry skills through its "Learning by Doing" approach.
Hospitalit assignment frankfinn salt lake dipankar jana from u1 batchdipankar jana
This document provides information about various Hyatt hotels located across India and other countries. It discusses the Hyatt Regency hotels in Kolkata, Delhi, Hyderabad, Chennai, and Goa as well as the Grand Hyatt hotels in Mumbai and Bangkok. It also mentions Centara Grand hotel chains located in Thailand, including properties in Bangkok, Pattaya, Krabi, and Patong. The document concludes with sections on standard room layouts and typical amenities provided in guest rooms.
Taj Hotels Resorts and Palaces was founded in 1903 by Jamsetji Tata to build a world-class hotel and restore the image of Mumbai. With over 100 years of history focusing on service excellence, Taj Hotels now has over 93 hotels across India and internationally, and is known as the epitome of luxury hospitality. The brand is recognized for renovating royal palaces and offering iconic properties, luxury services, and memorable experiences to guests around the world.
The document discusses the Le Meridien hotel group. It provides background on the establishment of Le Meridien in 1972 by Air France, and its growth to over 120 hotels worldwide by the 2000s. The document also summarizes some of the individual Le Meridien hotels located in major Indian cities like New Delhi, Mumbai, Chennai, Kochi, and Bangalore. It highlights the facilities and amenities offered at these hotels, which are aimed at providing an international standard of service.
The document provides information about Divyalaxmi D. Khanduri's hospitality studies assessment from 2015-2016. It includes an acknowledgement section thanking her assessor, Mr. Amitavabiswas, and Frankfinn Institute. It then discusses the domestic Taj hotel chain and international Hyatt hotel chain, providing histories of their development, profiles, and descriptions of some of their leading hotels.
Le Meridien is a global luxury hotel brand with over 100 hotels in 35+ countries. It was established in 1972 by Air France to provide travelers with a home away from home. In 2005, Starwood Hotels acquired Le Meridien, bringing its expertise in developing lifestyle brands. Le Meridien offers modern design and programming focused on local culture and cuisine. It aims to deliver exceptional guest satisfaction and performance.
The document provides information about various hotels including Fortune Hotels, Shangri-La Hotels, and Shangri-La Hotel New Delhi. Fortune Hotels was established in 1995 as a subsidiary of ITC Ltd. and operates 40 hotels across India. Shangri-La Hotels was founded in 1971 with its first property in Singapore, and has since expanded globally. The founder, Robert Kuok, is a Malaysian businessman with an estimated net worth of $17.3 billion. Shangri-La Hotel New Delhi is located in the capital and offers 320 guestrooms along with restaurants, meeting spaces, and amenities like a swimming pool.
The document summarizes the history of two hotel chains - the Casino Group of Hotels in India and the Hyatt Corporation internationally. It traces the Casino Group's inception in Kerala, India and expansion to include multiple properties across scenic locations in India catering to nature lovers. It details the founding of Hyatt Corporation in 1954 by Hyatt von Dehn and its growth into a global hospitality leader with over 434 hotels worldwide and innovative designs like the Hyatt Regency Atlanta featuring an atrium lobby. It chronicles Hyatt's expansion overseas with properties in Hong Kong and brands like Grand Hyatt and Park Hyatt established in the 1980s to cater to modern luxury travelers.
The document provides information about The Lalit hotels and the Hyatt hotel chain. It summarizes the history and operations of The Lalit hotels, including that it is India's largest privately owned hotel chain with 17 luxury hotels and over 3,600 rooms. Specific Lalit properties in Mumbai and their locations are highlighted. Details are also provided about Hyatt's global operations, portfolio of brands, and number of properties. The Grand Hyatt Mumbai is discussed and its convenient location described. Job titles and average salaries at Indian hotels are listed at the end.
Vu Tran The is a Petroleum Engineer from Vietnam with over 10 years of experience working in offshore oil and gas facilities as a Control Room Operator and Production Technician. He currently works for Cuu Long Joint Operations Company at the Golden Lion CPP in Block 15.1, South Vietnam. Vu received a Bachelor's degree in Petrochemical Engineering from Ho Chi Minh City University of Technology. He has extensive experience monitoring operations and equipment, ensuring safety, and optimizing production at offshore platforms and gas processing plants in Vietnam.
Ethan Mayers is a founding partner of Synthenai, a New York City-based management consulting firm. In "Shepherding Success: How Good Operations Sustains Growth, Unleashes Innovation and Wins in the Marketplace" Ethan shares best practices he learned from working with startups.
Core home & Subhome hospitality programGregory Low
Dear All
Thanks for being part of our partnership.
This is the Hospitality Slide we presented on 15 Nov 2016.
We look forward to see you all soon! Please contact us at +60187849878 or corehomemanagement@gmail.com
Best regards
Gregory Low
CORE Home
Star property how to start a substainable vacation homestay businessGregory Low
This document provides guidance on how to create a sustainable vacation homestay business. It outlines 6 key steps: 1) thorough market research; 2) writing a business plan; 3) designing an effective marketing plan based on research; 4) building operational and administrative systems; 5) designing the home into a homestay; and 6) maintaining client interactions and measuring results. The goal is to establish a profitable and scalable homestay business model through strategic planning, marketing, operations and customer focus.
Kudoz is an integrated marketing firm headquartered in Thailand that provides creative solutions to businesses across Asia. It offers a full range of services including branding, graphic design, digital media, social media management, interior design, and event activation. Kudoz believes visual communication is powerful and aims to understand clients' needs to deliver cutting-edge solutions that represent their brand reputation. It has experience working with clients across various industries such as hospitality, healthcare, FMCG, and more.
Sustainability and CSR Action in a Thai Hotel Chain Sasin SEC
The document discusses sustainability and CSR actions that can be taken in the Thai hotel industry, outlining opportunities in areas like employment and staff retention, energy and water usage, waste management, community engagement, and management style. It provides examples of specific initiatives hotels have implemented in these areas, such as creating organic farms and aquaponics systems, installing more efficient equipment and windows, implementing recycling and composting programs, and developing education partnerships. The document argues that pursuing such sustainability and CSR practices can help hotels reduce costs while benefiting the environment and local communities.
This document discusses the principles and tools of Total Quality Management (TQM) as applied to hotel management. It outlines TQM enablers like cross-functional teams and customer focus, and outputs like reduced complaints. It also lists quality factors for hotels like cleanliness, food hygiene, and amenities. Quality management tools described include Ishikawa diagrams, histograms, Pareto charts, and Failure Mode and Effects Analysis (FMEA).
The document outlines the key functions and operations of a hotel front office, including reservations, registration, room assignments, guest services, billing, and check-out procedures. It describes the roles of front office staff like the manager, reservation agents, and front desk attendants. It also covers important concepts like forecasting room availability, property management systems, and the stages of the guest cycle from pre-arrival to departure.
The document discusses a study text for front office operations from the Confederation of Tourism and Hospitality. It provides an overview of the modules contents including descriptions, learning outcomes, syllabus, assessment, and 9 chapters covering topics like reservations, check-in/out procedures, guest accounting, and more. The document gives details on what students will learn in each chapter and section of the course.
The document summarizes the organizational structures of 10 companies:
- ITC uses a divisional structure headed by an Executive Director who reports to UNCTAD and WTO. Tata Steel uses a 3-level structure from upper to middle management. Airtel has a functional structure with B2C and B2B customer units.
- Ernst & Young was not described. Walmart uses a matrix structure. Walt Disney uses a line and staff structure organized by process.
- Starbucks is expanding their matrix structure. Apple uses a matrix structure organized into segments. Samsung uses a bureaucratic structure separated into departments.
- Vodafone has a line structure. Dell uses a 3-level hierarchy with a
The Jenz Creative Studio was founded in 2000 by Muhd Fazzuan and colleagues to provide graphic design, website creation, and advertising consulting services. Muhd Fazzuan had identified a need at his previous job in marketing to better manage the company's website. He recruited colleagues with IT expertise to establish Jenz Creative Studio as a subsidiary of the Jenz Group. Over 14 years, Jenz Creative Studio has saved over 1 billion Malaysian ringgit for clients in web maintenance and advertising costs while receiving an award for quality code for 10 consecutive years.
Total quality management (TQM) is an approach to improving business effectiveness and flexibility by involving all departments and employees. The primary objective of TQM is meeting customer requirements for organizational survival. It encourages innovation, motivates employees for better quality, and provides a competitive advantage through a common purpose. TQM ensures management focuses on preventing issues rather than just inspecting outputs. Key elements include being customer-focused, aiming for quality in the first attempt, continuous improvement, treating quality as an attitude across the organization, effective communication, training, measurement, leadership involvement, employee well-being, teamwork, and focusing on processes rather than just functions. TQM fails if management is not committed to change or staff concerns.
ENGLISH MATERIAL _CONTOH COMPANY_PROFILE_HOTEL.pdfvamazing88
Akaryn Hotel Group is an innovative hospitality management company operating hotels and resorts across Asia. It focuses on unique experiences, warm hospitality, and community respect. The company manages properties through consulting or direct management, offering services from feasibility studies to marketing. It aims to maximize returns through expertise in sales, accounting, human resources, and standardized operations. Akaryn also emphasizes sustainability and marine conservation through its Pure Blue Foundation.
The newsletter summarizes recent activities and developments at Maritim Hotel Mauritius. It highlights enhancements to the hotel's culinary offerings including a new buffet at the main restaurant and fish market at the beach restaurant. It also profiles the success of the on-site spa in boosting sales through improved staff training, motivation, and recognition. Additionally, it shares the stories of long-serving hotel employees and new staff members starting their careers at Maritim.
New microsoft power point presentation on lemon tree hotelsVineeth Kumar
Lemon Tree Hotels is an Indian hotel chain founded in 2002 that currently owns and operates 21 hotels across 14 cities with over 2600 rooms. The company was founded by Patu Keswani and opened its first hotel in Gurgaon in 2004. Lemon Tree Hotels owns three hotel brands - Lemon Tree Hotels, Lemon Tree Premier, and RedFox Hotels. The company focuses on the mid-market segment and positions itself as providing a fresh, fun, and refreshing experience for travelers. It has received investments from private equity firms to support its continued expansion across India.
Due dilligence six_senses_resort_and_spa_april_2009 (1)Linh Chi Le
This document provides a due diligence report on Six Senses Resorts and Spas. It summarizes the company's operations, culture, CSR policies and environmental performance. Six Senses operates luxury resorts and spas across seven countries, with a mission to create enriching experiences in a sustainable environment. The company is committed to reducing environmental impacts and supporting local communities through initiatives like its Social and Environmental Responsibility Fund.
The document provides information about Taj Hotels and their service management. It discusses the history of Taj Hotels, starting with the Taj Mahal Palace Hotel in Mumbai being the oldest 5-star hotel in India. It also discusses Taj Hotels' organizational structure, types of rooms offered, dining outlets, and front office sub-departments like reservations and reception. The document emphasizes that Taj Hotels is committed to serving customers according to their motto of seeing the customer as God.
All-The-Angles is a hospitality consultancy company that provides services including hospitality development consultancy, hospitality management consultancy, and executive search. They have decades of experience in the hospitality industry. Their services include assisting with hotel investments, acquisitions, and management contracts. They also provide short and long-term management services, operational evaluations, and recruiting executive-level candidates. All-The-Angles prides itself on building relationships and taking a unique perspective to provide the best solutions for clients in the hospitality industry.
ABCat Cafe & Studio (ENT530 - Business Plan)HarithDaniel9
The document summarizes a business plan for ABCat Café, a cat café in Bangi, Selangor, Malaysia that allows customers to play with cats and enjoy trendy desserts. The café aims to attract cat lovers of all ages. It houses various cat breeds and emphasizes affordable pricing to cater to the middle-income citizens of Bangi. The management team has experience in relevant fields like finance, business, and accounting. The business plan outlines ABCat Café's operations, marketing strategy, organizational structure, and financial projections to obtain funding.
quality with special reference to hotelsCommunication on-progressImman Vel
This document provides an overview of the Indian Hotels Company's sustainability report for 2011-2012. It discusses the company's performance in areas of corporate governance, people management, environment management, and community development. Some key highlights include a 2.3% reduction in total energy consumption per room night, a 120% increase in renewable energy usage, and training provided to 2,385 underprivileged youth to improve employability. The report also describes the company's various hotel brands and operations.
Amanah Institute of Islamic Finance and Economics (Amanah IIFE) is an international consulting firm based in Germany and Pakistan that provides services related to Islamic banking and finance, Islamic microfinance, ethical banking, and takaful (Islamic insurance). It aims to enhance knowledge of these industries through advisory, education, research, and other services. Amanah IIFE works with a diverse global team to deliver customized solutions and help clients succeed in untapped markets.
Rare Hospitality, one of the top hospitality management companies, provides a productivity-based value proposition with Comprehensive Hospitality Management Services to their partners in Retail, Manufacturing, Corporate sector, and the Residential domain. The company also has a core specialization in Healthcare and Hospitality Facility Management. They analyze every client’s requirements and implement tailor-made local solutions in line with global hospitality practices and other hospitality companies. For more contact us!
The document introduces the Luxury Siamese Hospitality Company, which provides luxury hospitality services and management consulting. It outlines the company's vision of blending luxury and leisure. The company has assembled an experienced management team to ensure ultimate commitment and service to clients. The team includes the Managing Director Richard James Hoek, who has over 20 years of experience in international hotel management. The company offers services throughout the hospitality industry, from luxury hotels to budget accommodations.
Read the new brochure of the IHG Future Leaders AMEA 2016, one of the leading graduate programmes in hospitality. Learn more and apply at www.ihggraduates.com/amea
Mahlobo Foundation is a private equity company with a fund raised and managed by investment professionals. It was started in 2015 by Thabo and Nthabiseng Mahlobo to perform a broad economic development function and engage in the business of extending long term support to small businesses, entrepreneurs and industrialists. We do this by supporting and financing emerging businesses that will benefit the South African economy, creating jobs and alleviating poverty. We have prioritised Agriculture, Urbanization, ICT, SMME's and Leadership Development as our key focus areas.
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Mahlobo Foundation is a private equity company with a fund raised and managed by investment professionals. It was started in 2015 by Thabo and Nthabiseng Mahlobo to perform a broad economic development function and engage in the business of extending long term support to small businesses, entrepreneurs and industrialists. We do this by supporting and financing emerging businesses that will benefit the South African economy, creating jobs and alleviating poverty. We have prioritised Agriculture, Urbanization, ICT, SMME's and Leadership Development as our key focus areas.
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· Support sustainable development projects and programmes in Africa
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This document summarizes the services and benefits provided by L.E. Hotels, a hotel representation company. L.E. Hotels offers a global portfolio of unique boutique hotels and provides sales, marketing, revenue management, and technology services to help its member hotels maximize profits. Key benefits for members include access to L.E. Hotels' global sales team and large network of corporate accounts and travel agents, as well as marketing programs, a robust booking engine, and a guest loyalty rewards program.
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La Residence Hotel & Spa - Experience E-Fact SheetKurt Walter
La Résidence Hotel & Spa is a 122 room art deco hotel located in Hue, Vietnam on the banks of the Perfume River. It has a fine dining restaurant, bar, meeting rooms, tennis court, award-winning spa, swimming pool, and art gallery. The spa features seven relaxation rooms, herbal sauna, and jacuzzi. Amenities include WiFi, pool, and various dining and activity options such as cooking classes and river cruises.
The document provides details about A Residence of Charm, a boutique hotel in Laos. It consists of seven low-rise buildings housing 33 rooms, each with views of the garden or pool. Rooms feature traditional Lao architecture and furnishings from the French colonial era. Amenities include a swimming pool, bicycle rentals, and on-site restaurant and bar. The hotel also offers excursions like a lunch and dinner cruise on the Mekong River and massage treatments at the on-site spa.
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- The document is a newsletter from Apple Tree Hospitality providing updates on their various hospitality projects and properties.
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2. 2
Message from the Group General Manager ............................................................... 03
The Philosophy ........................................................................................................... 04
The Epitome of Asia Hospitality .................................................................................. 05
The Management System ........................................................................................... 06
The Business ............................................................................................................. 07
The Clients .................................................................................................................. 09
Company Affiliates ..................................................................................................... 12
The Organisational Chart ........................................................................................... 14
The Team .................................................................................................................... 15
The History .................................................................................................................. 19
Table of Content
3. 3
Dear Partners
Welcome to the world of Apple Tree Hospitality Management.
In today’s competitive business environment, it is extremely important for us to maintain a
leading position by benchmarking our businesses thus creating a marked difference in the
business settings to attain sustainable growth and profitability. When it comes to planning,
development and the management of a food and beverage outlets or hotel or any hospitality
facilities, no one does this better than Apple Tree Hospitality.
We pride ourselves on our persistent dedication to our stakeholders, partners and guests.
Our expertise lies in the full spectrum of the development and management of premium-
branded, chain and independent properties. Our portfolio includes properties located
throughout Vietnam and Laos from consultancy and our expertise ranges from pre-opening
to managing existing properties in the areas of management, finance management, human
resources management, sales & marketing management to IT support development.
We invite you to join us in making your products and property a leading example in the
industry to promote human talents towards sustainable growth and profitability.
Kurt Walter
Group General Manager
Message from the
Group General Manager
4. 4
To be a leader in the service and hospitality industry, the Apple Tree Hospitality owns and
operates some of the finest properties in this region by continuously exceeding guests
expectations and making a positive difference to the stakeholders everyday lives.
The successes result in positive investment returns, which are consistently among the best
in the service and hospitality industry. The Apple Tree Hospitality maintains high level of
professional integrity, fairness and honesty in both its internal and external relationships by
living up to its commitments to its guests, people and stakeholders.
TheApple Tree Hospitality emphasises the importance of teamwork to maintain consistency
in its services and products delivery. By working together as equal partners and treating each
other with mutual respect and trust, the management brings out the best in its diversified
people through effective training and meaningful career and personal development
The Philosophy
5. 5
The name of Apple Tree Hospitality is synonymous with quality food and beverage catering
& outlets, hotels, personalised service, traditional Asian hospitality and a caring concern for
the people, cultures, heritage and environment where it operates.
Started by the Merlin family in Vietnam, it now has extensive operations in the Indochina
regions, with offices located in Vietnam, Thailand and Laos. By providing quality leadership
to its clients, the Apple Tree Hospitality is able to maximise sales, operational profits and
creates asset value for its clients.
Over the last decade, the Apple Tree Hospitality has received numerous awards and
independent media endorsement from guests, tourism organisations, tour operators and
international associations for the quality of its services and products.
The Epitome of
Asia Hospitality
6. 6
Over 2,500 personnel are employed in the Apple Tree Hospitality, making it one of the
most significant employers in the service and hospitality industry in this region. The various
initiatives, including both lateral and vertical business expansion and integration, results
in a most cost-effective management solution. The Apple Tree Hospitality is also a well-
known name in the leading tourism schools and universities in Vietnam.
To demonstrate its commitment to sustainable business initiatives, theApple Tree Hospitality
opened Kamu Lodge on the Upper Mekong and supports the local communities where it
operates. This unique showcase the generic and uniqueness of the Apple Tree Hospitality
caring commitment for the people, cultures, heritage and environment where it operates.
The Management System
7. 7
The Apple Tree Hospitality has a wide array of services ranging from General Management
and Consultancy, Operational Management, Sales and Marketing Management, Finance
Management and Human Resources Management.
General Management
The Apple Tree Hospitality is a full service management company ranked among the top
hotel companies in Indochina. Management services include Pre-opening and on-going
management. It owns and operates food & beverage outlets and hotels and is actively
pursuing additional management consultancy contracts.
It has assembled a motivated and professional team to effectively manage and evaluate the
various aspects of the business to maximise bottom-line potential and sustainable growth.
Themanagementconsistsoffinancialandoperationalbudgets,marketing&salesstrategies,
cost controls, training and development, preventative maintenance and safety issues.
Sales and Marketing Management
Our sales and marketing team provides the following services:
- Monitor cluster sales pace, assist properties in market segment and to help staff attain
maximum sea sonal revenue through yield.
- Monitor weekly and monthly sales reports to ensure property sales staff is working to
their potential and achieving the results.
- Share a broad spectrum of industry knowledge, online travel websites and related
marketing and adver tising opportunities.
- Assist staff in executing targeted sales plan, follow up with qualified sales leads, make
personal sales calls on properties behalf.
The Business
8. 8
- Provide an annual marketing plan outline as well as conduct review and follow-up of each
property plan.
- Ensure listing and participation in appropriate national, regional, state and local publications.
- Assist in design and printing of property brand and tactical materials.
Accounting and Payroll Management
The Apple Tree Hospitality operates with a centralized accounting office to maximise
efficiency and reduce operating costs for each property.
Each property is responsible for generating the monthly financial statements, maintains its
own general ledger and set of bank accounts. The payables are authorised at the property
and forwarded to the Apple Tree Hospitality (optional) for payment, allowing the advantages
of a decentralised system but maintaining centralised control from an internal control
standpoint.
The department is also responsible for the filing and payment of taxes. The centralised
accounting system is more efficient and allows us operate with fewer accounting personnel
on property saving payroll costs.
Human Resources Management
With many years of experience in human resources and benefits, the Apple Tree Hospitality
provides support in human resources management. The human resource management
team provides general employment support in the area of administration and generation of
personnel policies and procedures, production of associate standard operating manuals with
related forms; support and guidance from unemployment hearings; as well as complying
with local labour law.
The Business
9. 9
Vietnam
Press Club
The sensation of splendid surroundings, fine food and impressive services is easily satisfied
at the city’s most prestigious location, the Press Club. All in all, the Press Club Hanoi offers
you a magnificent mix that can be summed up in one word - exemplary. Designed by French
architect Brigitte Dumond de Chassart, Press Club is an impressively radiant 6-story property
with interiors reminiscent of Hanoi of the prospering 20s.
Emeraude Classic Cruises
Every day, the Emeraude journeys through one of the world’s most dazzling natural wonders
and into the sepia realm of a dream. Named for a cruising vessel that plied these waters
between 1906 and 1937, the Emeraude aspires to the magnificence of the bay itself. Its air-
conditioned cabins, en suite bathrooms, award-winning cuisine and spacious deck space set
the stage for the voyage of a lifetime.
La Résidence Hôtel & Spa by Accor
Step back in time. Indulge in the comforts. Bask in the serenity. La Résidence Hôtel & Spa in
Hue, Vietnam. An enchanting boutique hotel on the banks of the Perfume River overlooking the
former Imperial Citadel. Distinctive art deco design reminiscent of colonial Indochina. Discover
a world where ancient traditions mingle with sophisticated style.
Tan My Design Café
The café features some of Vietnam’s finest designers - Fashion, Accessories and Homewares
as well as its own brand. It combines the traditional Tan My values of quality, service and value,
with a new and exciting design focus, from the unique design of the shop, spread over 3 floors
of spacious and bright shopping, to the modern and relaxing café inside. The café offers Hanoi’s
finest espresso coffee, with wonderful light meals, or a glass of wine, looking the artworks of a
number of Hanoi’s best artists.
The Clients
10. 10
Laos
Villa Maly
In Southeast Asia, the great divide between the colonial and modern eras opened in the
1950s after the colonial French decamped for Europe, leaving Laos, Cambodia and Vietnam
to fend for themselves as independent nations. The remains of the former colonies from
before the 1950s is as captivating as relics from another age. And so it is with Villa Maly.
Kamu Lodge
On the banks of the mighty Mekong, Kamu Lodge is a deliberately rustic retreat. Beyond
WiFi. Beyond satellite television. Beyond an unlimited flow of electric current. But upon the
threshold of serendipity. From a base camp set with 20 safari tents, the possibilities are as
close as a neighbouring Kamu Village, or as distant as your legs will carry you.
Nava Mekong
Dining on the mighty Mekong is to being in Luang Prabang what walking over the Brooklyn
Bridge is to being in New York. Essential. To ensure you do not ‘miss the boat; we’ve launched
the Nava Mekong, the foremost regular dinner cruise opportunity in the royal capital.
The Clients
11. 11
Thailand
Calisto
Built in 1944 for the US Navy, CALISTO was originally an YMS-1 class minesweeper that
was transferred upon its completion to serve the Royal Navy of Great Britain. After World
War II and a decade of glorious service, her voyage soon charted a new course.
Myanmar
Bagan Lodge
Construction work is underway in Bagan, with the first ‘mockup’ room due for completion in
October 2012. Boasting 82 rooms with unique tented roofs, Bagan Lodge is scheduled to
open in the first quarter of 2013.
The Clients
12. 12
Tourism Management
Exotissimo Travel
The leading inbound Destination Management Company and tour operator in Vietnam,
Laos, Cambodia, Thailand and Myanmar.
Building & Construction Management
Archetype Group
The leading construction consulting firm in South East Asia with offices in Vietnam, Cam-
bodia, Thailand, India and France.
Food & Beverages Wholesale & Distribution
Annam
Annam is an exclusive importer and distributor of major European and American brands in
Vietnam, Cambodia and Laos.
Hospitality Equipment
This division imports & distributes professional light kitchen equipment and glassware in
Vietnam, Cambodia and Laos.
Company Affiliates
13. 13
Premium Retail
Annam Gourmet Market
Our store stocks the best selection of premium imported and local products.
The Warehouse
The Warehouse offers a comprehensive portfolio of the worlds most renowned Wine Brands.
Yves Rocher
Annam Group has the exclusive distribution agreement and plans to open a network of
shops in the main cities in Vietnam, Cambodia and Laos for Yves Rocher.
Company Affiliates
15. 15
Our commitment to guests’ satisfaction is notable. The Apple Tree Hospitality team is
dedicated to provide outstanding services and products. Its hands-on approach instils
guests’ confidence through the actions of its people. It promises quality services and
sustainable business growth to stakeholders.
Kurt Walter
Group General Manager
The 29 years experience in the field of hospitality have allowed Kurt to travel the world and
work in some of the top hotels and private members clubs including the Regent Hotel of
Hong Kong, which was rated the world’s finest hotel for 2 consecutive years, as well as
properties in Ho Chi Minh City - Vietnam, Singapore, Beijing - China, Durban - South Africa,
London - United Kingdom, Paris - France, Moscow - Russia before finally returning back to
Hanoi - Vietnam once again.
Shane McKirdy
Bagan Lodge General Manager
Shane’s hotel life began in Sydney during the 2000 Olympics at The Grace Hotel. From
there, he moved on to the East Coast of Tasmania at Freycinet Lodge, followed by a new
role as Resident Manager in the Red Centre of Australia at Ayers Rock Resort. Attracted by
the prospect of gaining international exposure, Shane’s next move took him to Vietnam as
the General Manager of Life Resort Quy Nhon, then onto the Life Resort’s managed Blue
Ocean Resort in Mui Ne as General Manager.
The Team
16. 16
Marcel Isaak
Group Executive Chef
Marcel Isaak is a native Swiss who has started his career in Lucerne in 1975 as a young
chef apprentice. He left Europe a few years after completion of his training and joined Hilton
in countries such as Canada, USA, Australia, Venezuela, Colombia, China, Singapore,
Indonesia and India. He moved to Ho Chi Minh City, Vietnam in 1995 to work at the Saigon
Floating Hotel and in 2004 returned for the second time to take over all food and beverage
operations for Apple Tree Hospitality.
Tran Minh Ngoc
Human Resources Director & Legal Advisor
Well versed in local labour laws and practices, investments laws, court procedures
and government regulations, Ngoc plays a key role in giving constructive and practical
resolutions when faced with any challenges. Her perceptive and proactive skills are highly
regarded in an environment where legal systems are evolving. Ngoc also manages costs &
benefits, labour relations, health & safety and develops training & develop programs for all
clients. Ngoc graduated from the Hanoi University with a BSc in French and Russian and
the Foreign Language University with a BA in English.
Hoang Le Anh
Finance Controller
Le Anh manages and offers consultancy in the areas of taxation, general accounting from
reconciling internal accounts to reconciling or analysing balance sheets, book keeping and
preparing journal entries. She is also responsible for preparing all financial statements and
reports, payroll and deductions management. She assists clients to prepare budgets from
management to creating budget templates. Le Anh graduated from the National Accounting
University in Accounting and Finance.
The Team
17. 17
Mai Hung Phu
Chief Engineer
With many years of professional and practical experience, Phu develops, implements and
manages emergency programs for the operation and maintenance of all equipment and
physical structures and landscaping in compliance with corporate and governmental codes
and regulations to protect the stakeholders’asset, guests and employees to ensure optimum
operations, cost effective solutions and maximum guests’ satisfaction. Phu graduated from
the Belarusian State Polytechnic Institute in Minsk with a professional degree in Mechanical
Engineering.
Nguyen Dinh Tri
IT Manager
Tri is responsible for the maximum availability and security of the computer systems throughout
the clients’ company, including provision of IT infrastructure from desktop applications, local and
wide area networks and telecommunications. Tri works relentlessly with senior management to
propose, agree and deliver customised cost effective IT solutions and disaster recovery plan. Tri
looks after the hardware, software and maintenance procurement and procedures. Tri graduated
fromtheHanoiPolytechnicUniversitywithaBachelorofSciencedegreeinInformaticsTechnology.
Duong Thu Nga
Brand & Creative Manager
Nga maintains the integrity of the clients’ brand from developing and creating brands for
new clients to keeping strict adherence to brand guidelines and spirits. In every effort, Nga
assists creative media campaigns to collateral material development to sales presentation.
She ensures that the visual aspect of each new piece is consistent with clients positioning
standards. Nga has also developed clients’ brand manual to ensure that it covers new
technologies and strategies for example ecommerce marketing. Nga graduated from the
Hanoi Law University with a Bachelor of Art degree.
The Team
18. 18
Brenda Ho
Group Director of Sales & Marketing
Brenda’s career highlights include launching river vessel La Marguerite, marketing Vinpearl
Miss Universe 2008, launching SIF-Standard Chartered Bank African Scholarship program,
rebranding Delta Caravelle Hotel to Caravelle Hotel, launching Traumatology Project in Malang,
launching Dove Spa for Unilever, launching Kotex White Concert Series for Kimberly Clarke,
just to name a few. She has worked in the UK, Hong Kong, Indonesia, Myanmar, Sri Lanka and
Vietnam. Brenda graduated from the National University of Singapore with Economics and now
pursuing MA in Leading Innovation and Change with York St John University UK.
Nguyen Hung Son
Sales & Marketing Manager
Upon graduating from the university, Son joined Hanoi Club, set up by ClubCorp, the first
international private club in Hanoi, in 1995. Son’s passion for the hospitality industry sees
him joining the Press Club in 2003 as a sales executive. His superb relationships with
clients were effectively translated to bottom-line. His performance earned him trust from
the management and he now led a sales force of eight to achieve maximum revenue and
members’ acquisition. Son graduated from the Hanoi University with a major in English
language and the Hanoi National Economic University with a major in Accounting.
Trinh Hong Ngoc
Marketing Communications Executive
Ngoc is responsible for developing and executing marketing communications programmes that
help promote and create awareness around the clients’ brand. She oversees the development
of offline and online advertisements, direct email campaigns and websites. She also works with
media agencies to identify media outlets for company press releases, enforcing brand guidelines
and tracking budgets and creating reports that measure the success of various marketing
programs. Ngoc holds a Business and English degree from the Foreign Trade University.
The Team
19. 19
Les Frères Merlin. The Roque Brothers. The
Morin Brothers. The 1860s. The 1920s. The
21st Century. In Vietnam, the same spirit that
propelled French entrepreneurs halfway around
the world in the 19th and early 20th centuries
is grooming the current redevelopment of
Vietnam. The Merlins, legacy of French business
in Vietnam and the resuscitation of a country
from the economic dungeon 1970s and 1980s,
exemplify this spirit. From scratch, they have built
a portfolio of businesses in the Apple Tree Group.
Their story is part adventure, with a calculated
risk propensity, part bright lights big city, and
altogether compelling. It starts in 1990. Eric
Merlin. A newly minted undergrad, cruising
the world on Wandrejaher, fascinated by Far
Eastern cultures. Meanwhile, his slightly older
brother, Jean-Marc, returns from the States with
an MBA from Duke to work on financing of Euro
Disney, then in investment banking.
When Eric comes back from the Far East,
he realises that his call is not in old Europe.
Throughout the 1990s, Eric follows his bliss
in Vietnam. He launches a travel company
that develops into the premier tour operator in
former Indochina; followed by a multi-pronged
subsidiary in real estate and architecture, import
and distribution. With the expansion, Jean-Marc
relocated with his family to Saigon.
One of the benchmarks is the Roque Brothers,
whose entrepreneurial star blazed through the
former French colonies for nearly 100 years.
A family history recounts the Roque’s diverse
interests as they ramped up their business:
“Soon, they touch everything: towing, sugar,
public works.” Similarly, the Merlins are creating
their own history in this era.
They launched a replica colonial paddle wheel
steamer, The Emeraude. They restore an
historic hotel in Hue. They open the Press
Club in Hanoi. They import and distribute
major American and European brands of food
and wine at Annam They wholesale wine out
of the Warehouse, the most trendy wine and
gourmet food shop in Vietnam. The Bamboo
Factory exports bamboo flooring for IKEA. The
Lacquer Factory fuses traditional techniques
and contemporary designs in household
décor. Archetype is the leading design and
construction company in Southeast Asia, with
offices as far away as India. The last addition is
a real estate development company.
They have named the parent company Apple
Tree Group after their family home in the
Beaujolais region of France.
The History