Stand Out From the Crowd press release
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Kelly Borth, CEO of GREENCREST, will lead a panel discussion on October 15 at Ohio Dominican University about best marketing practices for family businesses. The free event for Conway Center members will provide proven strategies for standing out and gaining recognition. Steve Arnold, Dianne Grote Adams, Elizabeth Blount McCormick, and Mike Vargo will also discuss how they've used marketing to grow their family businesses. Sign up by contacting Heather Howell or visiting the Conway Center website for more information on this and other educational programs.
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This document recognizes three family businesses for their contributions to the Central Ohio community. White Castle System, Inc. is recognized in the large business category for raising $919,000 for Autism Speaks, exceeding their goal by 22%. Lake Shore Cryotronics in the medium category is recognized for their annual food drive supporting a local organization. Champion Real Estate is recognized in the small business category for their Champion Cares Foundation which raised $1,750 for a local charity in the first quarter of 2015.
COMMUNICATION Award Script
The document announces the winners of an award for the Communication Category, which recognizes family businesses that have effective communication strategies. It introduces the winners of the small, medium, and large business divisions. The winner of the small business category is EclipseCorp, a production house founded in 1994 that fosters communication through weekly meetings. The medium business winner is CASTO Management Services, a real estate firm committed to communication through weekly emails, quarterly newsletters, and internal networks. The large business winner is Kimball Midwest, a distributor since 1923 that maintains communication using monthly newsletters, weekly emails, and a quarterly publication.
2015 Family Business Awards Slideshow
This document lists various milestones for individuals and organizations, ranging from 5 to 160 years. It also recognizes achievements in areas such as communication, community engagement, legacy, lifetime achievement, and awards like being named a top 100 pizza business or receiving the Stafford Smith award. The milestones and achievements span many decades, with the longest being 160 years.
Marketing Research Presentation
The document summarizes research conducted on consumer perceptions of Jeni's Splendid Ice Creams after a 2015 listeria outbreak in their production facilities. Focus groups were used to understand where consumers got information about the outbreak, their brand loyalty, and how their purchasing behaviors changed. Surveys were also distributed. The results showed that while some customers remained loyal due to appreciating the brand, many still feared another outbreak. It was recommended that Jeni's update their marketing strategies including their website, social media, promotions and advertising to rebuild their brand and sell to customers who may have forgotten about the listeria issues.
Sample Memo
The document discusses the growing importance of Pinterest for marketing cosmetic products. It notes that competitors CoverGirl and L'Oreal have established successful presences on Pinterest, while Maybelline currently has no profile. It identifies opportunities for Maybelline to leverage Pinterest, such as creating appealing profiles, organizing boards strategically, engaging users, and targeting the growing male demographic. The memo recommends developing a Pinterest strategy to maintain industry leadership and empower women.
Marketing Research Plan
Marketing Research Plan and survey created in a marketing research class that focuses on Jeni's Splendid Ice Creams.
Integrated Marketing Campaign
The document outlines an IMC plan for a new portable washing product called the Scrubba wash bag. The plan's objectives are to 1) develop brand awareness through social media and promotional events, 2) communicate the product's benefits by sharing reviews and videos, and 3) connect with consumers through a "Buy a Scrubba, Give a Scrubba" promotion. Future plans include expanding the product line and creating a customer loyalty program. The target market is frequent travelers, backpackers, and college students who need convenient laundry solutions. The limited budget requires relying on alternative marketing initially, such as social media and video tutorials, to build awareness for the new brand.
2015 Family Business Awards Script: Communication Award
The document announces the winners of an award for the Communication Category, which recognizes family businesses that have effective communication strategies. It introduces the winners of the small, medium, and large business divisions. The winner of the small business category is EclipseCorp, a production house founded in 1994 that fosters communication through weekly meetings. The medium business winner is CASTO Management Services, a real estate firm committed to communication through weekly emails, quarterly newsletters and internal networks. The large business winner is Kimball Midwest, a distributor since 1923 that maintains communication using monthly newsletters, weekly emails and a quarterly publication.
Sample Blog
1.) The document discusses seven ways to effectively use Twitter while avoiding embarrassing tweets: remember your audience, be helpful, do research before using hashtags, don't be overly salesy, be different from others, build a community, and develop a strategy.
2.) It encourages avoiding criticism and backlash by tweeting appropriately according to these guidelines.
3.) The document is addressed to employees of a brand to motivate using Twitter to spread their message to consumers in an engaging way.
Breakfast Ad
Super Crunch cereal is made from dried organic tofu, whole wheat, oats and ground blueberries baked to perfection, providing a healthy breakfast option that fights osteoporosis and tastes great, with each bite experiencing the rich flavor of fresh blueberries while also containing the recommended daily amount of calcium per serving when eaten with skim milk.
Fall handouts
The document advertises upcoming educational and networking events organized by the Family Business Center, including a morning seminar on marketing strategies on October 15th and an annual awards luncheon and expo on November 9th. It also lists peer support groups available in 2015 for family business owners and professionals covering topics such as business development, CEO responsibilities, finances, HR, leadership, and succession planning. Contact information is provided to RSVP or request additional information.
Expo Invite
The Family Business Expo will be held on November 9, 2015 from 10:00 a.m. to Noon at the Hilton Columbus at Easton Town Center. Family businesses will showcase their companies and service providers will be present before the 17th annual family business awards program. Sponsorship is provided by the Conway Center for Family Business.
Expo Brochure
This document promotes an annual family business awards and expo event taking place on November 9, 2015. Attendees can visit over 60 exhibitor booths to learn about family businesses and services, and receive stickers from exhibitors to place on a game board. By completing a row on the game board with stickers from different exhibitors, attendees can enter to win a half-page congratulatory advertisement worth $400.
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2015 Family Business Awards Script: Communication Award
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Stand Out From the Crowd press release
- 1. FOR IMMEDIATE RELEASE FOR MORE INFORMATION, CONTACT: October 1, 2015 Deanna Gordon Managing Director (614) 253- 4820 gordon@familybusinesscenter.com Conway Center to Present Stand Out From the Crowd: Marketing Strategies to Boost Your Family Business’ Brand on October 15 at Ohio Dominican University Columbus, Ohio- Conway Center board member and service provider, Kelly Borth, CEO and Chief Strategy Officer of GREENCREST, will lead an informative panel discussion about the best practices for marketing and branding your family business. The event will take place on Thursday, October 15 from 7:30 to 9 a.m. in Alumni Hall at Ohio Dominican University. She'll draw from her 35 years of experience and work with Central Ohio family businesses to illustrate proven strategies that you can apply to your organization to help it stand out and get the recognition it deserves. Steve Arnold, The Strait & Lamp Group; Dianne Grote Adams, Safex; Elizabeth Blount McCormick, UNIGLOBE Travel Designers; and Mike Vargo, VARGO® Companies will also be discussing how they've used marketing to grow their family businesses. Kelly is a valuable resource for the Conway Center's Business Development Peer Group, a featured columnist for Smart Business magazine, and a facilitator of marketing-related topics for The Entrepreneurship Institute. As a full-service marketing, advertising, public relations, digital and social media agency, GREENCREST specializes in turning market players into industry leaders. Sign up today! RSVP to Heather Howell at Admin@FamilyBusinessCenter.com or 614- 253-4820. The program is free for Conway Center members and $35 for non-members. Family business leaders attending for the first time may attend as our guest. This event is the second sessionof the Conway Center Educational Series. For more information about 2015 programs that will benefit your family business please visit http://www.familybusinesscenter.com/. ###