Acer Inc. is considering investing in a social command center like their competitors Dell and HP to better understand customers and the market. A social command center would allow Acer to monitor discussions about competitors' products, provide quicker customer service, and engage target markets. This would help Acer understand competitors, improve customer service, and promote new products to become the top laptop brand.

1. Here at Acer Inc., we are dedicated to providing innovative, professional machines and
software that help businesses be more efficient and secure.
So, why do we not supply ourselves with new skills and technology that can help our
business understand our competition, provide better customer service and communicate with our
target market more efficiently?
Social command centers have become a new strategy for businesses, like our competitors
Dell and HP, to engage with consumers and influence product development.
The top three reasons why Acer Inc. should invest in a command center are…
1.) To Understand Our Competitors- Dell and HP are our main competition and both companies
already have a social command center. Dell has not only built its own command center, but it is
now helping other businesses build command centers as well. Dell is now being viewed as
experts of this particular field. If we implement this new strategy, we will have the ability to
understand their target market, tap into what consumers are saying about their products and
services and apply the feedback to our own company.
2.) Provide Better Customer Service- We will be able to keep up-to-date with what consumers
are saying about our products and services. Also, we will be able to better predict what
consumers are looking for within new technology.
3.) Create Viable Content for Our Target Market- We can keep our target market interested in
new products, software, tech. support and company recognition.
Our main goal for developing a social command center would be to become the top
laptop brand and manufacturer. To beat out competitors, the entire Acer Inc. team must be
involved. Let’s explore beyond limits and enter the new phase of social command centers.