BrandTango_Capabilities_JR

Brand Capabilities Presentation
branding. design. interactive.

Joe Russoniello
joe@brand-tango.com
Brand Tango, Inc.
426 South Military Trail
Deerfield Beach, FL 33442
mobile: 954.295.7879
Agency Contact

About Brand Tango
:: The Agency
Brand Tango brings the agency relationship with clients into better alignment with today’s multi-channel brand communications
environment. We focus on creating and crafting brand stories, positions and messages that can perform in the digital space while
building emotional connections with real people. Our boutique firm is thoughtfully scaled to deliver hand-crafted design and thinking
that brings pricing efficiency and big agency sophistication to growth-stage organizations.
Founders Joe Russoniello and James Kluetz bring Fortune 500 experience supplying creative services, brand and marketing strategy,
state-of-the-art digital expertise and a dedication to excellence and innovation to the clients we serve. We are story tellers by heart
and problem solvers by nature.
Operating from the belief that interactive is no longer a channel, but rather is central to people’s daily interaction with the world
and each other, Brand Tango embraces the opportunity to innovate brand interactions that bring value and meaning to targeted
communities. Unlike traditional paradigms, we believe that digital channels are today and tomorrow’s central marketing focus and
traditional media channels must integrate to digital rather than the other way around. As such, we pride ourselves on our ability to
create integrated strategies and implement across all channels.
As a brand innovation agency, Brand Tango believes that design and user experience are two of the most influential factors that
affect brand preference. We pride ourselves in our unique ability to develop highly creative and memorable brand interactions that
are driven by a clear brand strategy and a passion for moving people into action.

About Brand Tango
:: Our Background
◗ 10 Years in business with a combined 125 years
in hospitality, timeshare, brand marketing, agency
and technology experience.
◗ Partners with core competencies in technology,
marketing, printing and branding.
◗ Over 200 design, technology and business awards for
clients in nearly 2 dozen industries across 3 continents.
◗ Proprietary CRM system presently managing over 100
million records and growing daily.
:: Guiding Philosophies
◗ Approach every marketing and sales relationship as if the
consumer is smarter than you are.
◗ Use the right aspects of branding for your situation and
goals. Branding is not an “all or nothing” science.
◗ Be relevant to your present demographic, but invest
and innovate now for your future one.
◗ Building brand value is the most important goal of
a successful brand strategy because it translates
to revenue and market share.

How We Work
:: The Process
Our process begins with immersing ourselves in the client’s brand, business and competitive environment. We review all relevant
information provided by the client. This would include existing research, but might also include:
◗ Overview/summary from brand positioning team
◗ Brand documents
◗ Recent creative
◗ Competitor web examples
◗ UI/UX examples
After reviewing the information, we perform some preliminary Online research to fully understand how your top competitors are
visually and contextually positioning themselves. This may serve as validation of competitive research provided by the client, or may
yield new insight into opportunities to fully own a space in the minds of the target audience.

The top contributors
James Kluetz
:: President, CCO
James Kluetz, co-founder of Brand Tango, brings a deep understanding of marketing tactics and applies this
knowledge to breakthrough creative that communicates, motivates, and resonates with consumers.
His ground-breaking work has earned much industry recognition, including several national Addy awards from the
American Advertising Federation and recognition in the AIGA One Show.
Schooled at New York City’s Fashion Institute of Technology, James worked in several high profile firms in Manhattan
before moving to Florida, in 1994. He’s been VP of Creative Services at Bluegreen Corp as well as VP and Creative
Director at Pinpoint Communications, where he worked on campaigns and branding initiatives for XM Satellite Radio,
3M, Lowes and several brands under Jarden Consumer Solutions.
James’ work has won more than 125 ARDY awards from the American Resort Development Association and over 200
local, district, and national Addy awards as well as 6 best-in-show and judges awards. Other organizations recognizing
his work include the Web Marketing Association, the South Florida Interactive Marketing Association, American
Business Communicators, the American Institute of Graphic Artists, Mead Paper and the Florida Print Awards.
View James LinkedIn Here

Joe Russoniello
:: CEO
In 2005, Joe Russoniello founded Brand Tango, a Deerfield Beach-based marketing and branding firm. He
has assembled a highly qualified team committed to innovation, using the latest techniques and technology
to execute strategic marketing initiatives which are both strategic and measurable.
From 1999-2005, Joe was Senior Vice President of corporate marketing for Bluegreen Resorts. During Joe’s
tenure, Bluegreen’s timeshare sales revenue grew from $90 million to $325 million, and marketing costs
declined from 35 percent to 26 percent, boosting annual profits from $8 million to more than $54 million.
Joe is committed to improving his industry and is active in marketing associations, as well as civic groups.
He is a guest lecturer at Lynn University in Boca Raton, and a member of the Fort Lauderdale Art Institute
graduate review committee. His charities include the March of Dimes, Christel House, Autism Speaks and Joe
DiMaggio Children’s Hospital.
A New Jersey native, Joe has an MBA from Temple University.
View Joe’s LinkedIn Here

Larry Talley
:: VP, Technology
Since 2005, Larry Talley has been a Partner and Vice President of Application Development for Brand Tango. He is
the founder and CEO of Brand Tango’s wholly-owned subsidiary, Brand Tango Technologies.
In his role with Brand Tango, Larry uses his extensive knowledge and experience to help an international roster of
clients decrease costs while increasing market penetration, performance and profitability. From creative concept to
end-user solutions, Larry has developed technology applications that lead industries. Recently, his team developed a
social networking platform for resort vacation owners that allow vacationers to create their own pages with photos,
videos and journals to share, while following other members.
Larry’s team recently developed Tango CRM, a proprietary Web-based software system, that integrates all facets
of a resort developer’s operations, including lead and contact management, call centers, referral programs,
reservations, maintenance fee and mortgage billing, and loyalty points programs.
Larry is an advocate of tablet and other portable technologies and a pioneer in developing business.
View Larry’s LinkedIn Here

Paul Cooper
:: Associate Creative Director
Paul or Cooper as we like to call him is a multi-disciplinary designer proficient at building complete brand systems
to designing websites and everything in between. He strives to create solutions that cause an immediate and lasting
connection with the consumer.
Paul fell in love with design at Arizona State University where he graduated with honors and began his career at some
of Phoenix’s most respected firms. He has created work for local, national and international clients across a variety of
industries with years of experience as a designer, art director and creative manager.
View Paul’s LinkedIn Here

Mike Hoesten
:: Account Director
If Brand Tango was a locomotive, Mike would be the conductor that keeps every moving part in order. Responsible
for overseeing the agency’s entire account services department, Mike works closely with every member of our team
coordinating our boutique design, marketing and technology client relationships and work-flow.
Mike began his career working for national, full-service advertising agencies; combined with his education in business
and psychology, as well as passion for the creative product and process, Mike has used his experience to create a
dynamic, detail-oriented management process at Brand Tango.
In his free time Mike enjoys playing racquetball, spending time with his dog “Jenny” and discovering and listening to
new music.
View Mike’s LinkedIn Here

Fernanda D. Gomes
:: Production Account Management
Fernanda specializes in account management and production for our domestic and international clients. She is
responsible for production, account servicing and works closely with clients to plan targeted multi-cultural campaigns.
Her expertise not only lies within account management, but also luxury print development, fulfillment and media
procurement.
Fluent in English, Portuguese and Spanish, Fernanda is passionate about each project and ensures completion while
working closely with Mike and the BT Team.
A United States Army Veteran, Fernanda enjoys spending time with her family and helping improve her community.
View Fernanda’s LinkedIn Here

Agency Portfolio
CRE
ATE 9:30
954-229-20
(9)T H I R T Y
james@9thirtydesign.com
3321 NE59thstreet,
Fortlauderdale,FLorida33308
design
proprieto
jamie kluetz

Introduction
:: We are experts at using design as a differentiator
On the following pages are examples of how we have used design to contribute to the success of the brands we help
build. For us, design and communication are intertwined. Whether it’s creating a dining ritual for an Italian Pizza shop
in San Francisco, or an immersive swatch book for a paper manufacturer that makes designers drool, we know how
to create powerful images that move minds and consumers into action. Our design work is always respectful of client
goals, the brand and the industry, but we utterly dismiss the notion that “certain products don’t need good design”.
Take a look through our work for a variety of clients. In certain places we have provided captions, in others, we
think the work just speaks for itself. Enjoy!

Case Studies
WellandBeing.com
A Unique Approach
Trilogy Wellness, came to us with a new concept
in healthcare. Where healthcare meets hospitality!
They asked us to develop the brand story, create
a visual identity, design and build a website that
sets them apart. We renamed them Well Being,
adopting the ampersand as an iconic visual
element that represents an invitation to more.

Perfection isn’t a destination. It’s a path.
Bodies in motion have more positive emotions.
Feeling better leads to better feelings.
We created “mini-manifestos”
that connect with imagery
and are used in a social
sharing strategy
MINDFUL PHYSICAL NATURAL
Case Studies

Case Studies
CorporAte HeAdquArters environmentAl GrApHiCs
For Inquiries:
1A. Design set One
14th Floor Elevator lobby
description of the design will go here
note: design should include both ne se walls. Walls are typical. eleva-
tor lobby should include wayfindng signage north and south. design
can also include tray ceiling.
13
12
11
10
09
08
07
06
05
04
03
02
L
3Form Ditto Product
For surface of dropped ceiling
PLAY
GROW
You’ve arrived on the
FANCY
EXECUTIVE
FLOOR
You’re either:
❏ getting promoted
❏ a CEO, CFO, etc.
❏ on the wrong floor
We sell fun and imagination.
We help children grow and learn
about the world around them
Reputation
Mattel had been under attack from
Greenpeace and anti-China manufacturing
advocacy groups. Mattel headquarters were a
fortress that reinforced a mega-corporation
image. Mattel wanted the public and clients
to see the inner workings while softening the
harsh image portrayed in the media.

Case Studies
Brand Tango and their creative visionary, James Kluetz, introduced environmental and interior
design, coupled with a messaging and imagery strategy, to weave Mattel’s fun DNA into the cor-
porate space. This, plus a social media and contest strategy, helped parents and children re-engage
with the iconic toy maker.
The parking structure comes
alive with various Mattel brands.
Rather than a standard sign, this
pole reads; “Caution, this pole
can have monstrous effect
on your car”. A nod to the
trendy dolls of the Monster
High toy line.

Design Portfolio
Sirenis Hotels Branded iPad Tablet Packaging

Design Portfolio
Sirenis Hotels Branded iPad Tablet Packaging Brochure

¡FINITO!¡FINITO!
40.64CM40.64CM
PUMMARÓ TABlESCAPE IDEAS
DESCRIPTION 
The table settings and pizza board are all designed to create fun, multi-touchpoint branding. The pizza serving boards are marked in cenimeters as a nod to the authentic European roots while the word
finito appears when the last slice is eaten. Even the beer glass is marked to remind the drinker when it's time to reorder.
PUMMARÓ
PIZZA CUCINA ITALIANA
REORDER
EAT WELL
Design Portfolio
San Francisco Pizza Restaurant “Pomero”” Dining Ritual Branding

Design Portfolio
PESTO PACKAGING CONCEPT
DESCRIPTION 
The green of the pesto is the key appeal of of this package concept. The farina F is diecut from the label on all Farina products so that the logo is filled with the colors of the food. This package concept
can become the standard for olive oils, sauces and other products. To promote this amazing Emerald Pesto to diners, checks are delivered with a plastic vile containing a sample with a code for a
discount purchase from Farina Foods.
WINNER
2008
GENOA
PESTO
W
O R L D
CHAMPIONSHIP
ONE TASTE AND
YOU'LL BE HOOKED
emeraldPestO
San Francisco Farina Pesto Package and Promotional Vial

Design Portfolio
Fibermark Packaging
E X O S K E L E T A L
Six Studies Inspired by Nature’s Most Fascinating Creatures
FiberMark. Naturally Creative®
6E X O S K E L E T A L
Six Studies Inspired by Nature’s Most Fascinating Creatures
6 Stunning Creatures | FiberMark
Outer Box Layout
ne Presssboard. Six
epresenting 6
materials in each).
ee table book.
e grey pigment foil and
aste from one of the
completely from

Design Portfolio
Fibermark Packaging Interior

Design Portfolio
Fibermark Inspirational Swatch book

Design Portfolio
Unlimited Vacation Club by AM Resorts - Member Kit

Design Portfolio
Showtime Emmy Nomination Book
Dexter Californication Weeds The Borgias Nurse
Jackie The Big C Dexter CalifornicationWeeds The
Borgias Nurse Jackie The Big C Dexter Californi-
cation Weeds The Borgias Nurse Jackie The Big C
Borgias Nurse Jackie The Big C Dexter Californica-
tion Weeds The Borgias Nurse Jackie The Big C
BraceYourself

Design Portfolio
Various Point of Sale Print

Design Portfolio
Various Print

Design Portfolio
iPad Packaging for Sirenis Hotels Digital Member Kit

Design Portfolio
Brand Concept Book Pages

Website Process
SeaGear Ecommerce – Sitemap
Gear Tools
SeaGear Home
SeaGear SiteMap
Commercial
Survival
Foul Weather
Gloves
Tool Sets
Wire Cutters
Come-A-Longs
More...
Supplies
Filters
Cleaning
Lubricants
More...
Clothing
T-Shirts/Sweaters
Boots/Shoes
Bibs/Suits
Sunglasses
Boots
More...
Accessories
Onboard
T-Shirts/Sweaters
Boots/Shoes
Bibs/Suits
Sunglasses
Accessories
AboutUs
Our Guarantee
View Cart FAQ Contact UsGift Certificates
Returns
FAQ
Contact Us
More...
Custom Embroidery
Footer Site Map Privacy Policy Terms of Use Copyright
Social Media Links
Facebook, Twitter, RSS, YouTube
SEAGEAR // Sitemap

SEAGEAR // Product Results Page
Toll Free 1-800-627-4327
Search Enitre Store
Email Address
Connect With Us
About Customer Service Gift Certificates FAQ Contact Us My Account My Wishlist My Cart Checkout Log In
Home Supplies Filters
FOOTER SITE MAP
FILTERS
Gear Tools Supplies Clothing Onboard Search
Submit
SeaGear Logo
My Account
My Wishlist
My Cart
Checkout
Log In
Gear
Tools
Supplies
Clothing
Onboard
About
Customer Service
Gift Certificates
FAQ
Contact Us
3 Product Results Page
Ad Spot
SHOP BY
Shopping Options
MY CART
You have no items in your
shopping cart.
COMPARE PRODUCTS
You have no items to compare.
POPULAR TAGS
Lorem Ipsum Dolor Sit
Amet Consectetur Adipiscing Elit
Suspendisse Pelleque
Eros Sit Amet
View All Tags
PRICE
$ 50.00 - $100.00 (1)
$100.00 - $200.00 (2)
$200.00 - $300.00 (3)
6 Item(s)
6 Item(s)
View as: Grid | List
Add to Wishlist | Add to Compare
$000.00
$000.00
$000.00
$000.00
$000.00
$000.00
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
View as: Grid | List
Show per page
Show per page
Sort By
Sort By
Position
Position
9
9
ADD TO CART
ADD TO CART
ADD TO CART
ADD TO CART
ADD TO CART
ADD TO CART
3.2
3.4
3.6
3.7
3.8
3.1
3.3
3.5
SEAGEAR // Homepage
Toll Free 1-800-627-4327
Image Slider / Campaign Area
Search Enitre Store
Email Address
Connect With Us
About Customer Service Gift Certificates FAQ Contact Us My Account My Wishlist My Cart Checkout Log In
PRODUCT ADS
SPECIALS
FOOTER SITE MAP
BRANDS
Gear Tools Supplies Clothing Onboard Search
Submit
SeaGear Logo
My Account
My Wishlist
My Cart
Checkout
Log In
Gear
Tools
Supplies
Clothing
Onboard
About
Customer Service
Gift Certificates
FAQ
Contact Us
1.1
1.4
1.2
1.5
1.6
1.8
1.7
1.9
1.3
1 Homepage
Tool Sets
Wire Cutters
Come-A-Longs
More...
Website Process
SeaGear Ecommerce – Wireframe Example (search results)

Website Process - SeaGear Mock-up (1 of 2)
SeaGear Ecommerce
CONCEPT1 //SeaGearHomepage
WEBSITE
Note: When user hovers over plus signs in main photo area related products are highlighted (see next page).

Website Process - SeaGear Mock-up (2 of 2)
SeaGear Ecommerce
CONCEPT2 //SeaGearHomepage
WEBSITE
Note: When user hovers over plus signs in main photo area related products are highlighted (see next page).

Website Portfolio - Before and After
SeaGear eCommerce - Before

SeaGear eCommerce - After (1 of 3)

Weil Vitamin Advisor - Before

Weil Vitamin Advisor - After

Website Portfolio
D’Angelo Trattoria Website
Click link to view website
www.dangelotrattoria.com/

Website Portfolio
D’Angelo Trattoria Website

Website Portfolio
Sirenis Microsite

Website Portfolio
MeTime Vacations
www.metimevacations.com

Website Portfolio
Blue Strawberry Apartments
www.bluestrawberryapartments.com

Website Portfolio
Gold Key Resorts, Ocean Beach Club Branding – Microsite

Mobile Portfolio
Gold Key Resorts, Ocean Beach Club Branding – UX Design
LOADING
Go Big On the Beach.
CONCIERGE MAP
SPECIALSRESORTS
2-4-1 Drinks at Catch 31 until from 5-7PM M-F

Tablet UI Design
Karisma Prestige Travelers Club - Digital Member Suite

Tablet UI Design
Sirenis Premium Travelers Club Digital Member Kit Interface (IOS)

Interactive Portfolio
Well Being Spa – Digital Magazine

brand-tango.com
Why Brand Tango?
The Right Experience
Brand Tango is a generalist agency, working across many verticals in B2C and
B2B. It is our belief that such broad based experience yields important insights
about all target audiences.
Brand Tango has developed a successful virtual agency model that encour-
ages our core team to seek out and use the very best talent available. We
closely work with and manage the team for each project or relationship. Part
of the beauty of our model is that each participant is opt-in. Nobody is
working on a project that they do not wish to work on. This allows all our
projects to be fueled by passion and targeted talent.

BrandTango_Capabilities_JR

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