CIM Scotland social media strategy
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This document discusses the importance of having a social media strategy and provides tips for creating an effective strategy. It recommends determining which social media platforms to use, who will manage them, and what goals you want to achieve. It also stresses the importance of measuring results and integrating social media into an overall digital strategy. The document uses examples from companies like CitizenM Hotels to illustrate how to develop campaigns, claim business profiles, and maximize customer engagement across different social platforms.
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- 1. Do you need a social media strategy? Rene Looper Tuminds Social Media @tuminds CIM Scotland @cim_scotland Slides available via: bit.ly/
- 2. Social media is part of a digital strategy Thanks to http://www.ghweston.co.uk
- 3. Lorem Ipsum Dolor Thanks to http://www.elliance.com Social media can be useful for any department, not just marketing
- 4. See customers more as Ambassadors Where are you now? Do you know where your business or organisation is being discussed online?
- 6. Foursquare location based marketing
- 8. Social media strategy in 4 easy steps 1. Which social media platforms are you going to use? 2. Who is going to manage it? 3. What are you wanting to achieve with social media? 4. How are you going to measure it?
- 9. Actions for every platform ❖ Claim ownership ❖ Build campaigns ❖ Add to social media calendar ❖ Create measurable objectives
- 10. Totally integrated approach... Case study CitizenM Hotels Social media strategy
- 11. CitizenM Hotels
- 12. Tips ❖ Competitor research ❖ Facebook advertising ❖ Hootsuite, Sprout Social, GA, Mention ❖ Measure everything! ❖ Wow customers!
- 14. Lorem Ipsum Dolor Pillow Fort Story Fairmont Hotel Canada
- 16. What is the ROI of a happy customer?
- 17. Hope you've found it useful! Thank you! twitter.com/tuminds facebook.com/tuminds linkedin.com/tuminds