SlideShare a Scribd company logo
Stan Freck
Director, Cloud Computing
Microsoft
Evan Burfield
CEO
Synteractive
Crowdsourcingthe City:A TownHall
Helpthem–tohelpyou–tohelpeveryone
TODAYS ENVIRONMENT
CHANGING
DEMOGRAPHICS
UBIQUITOUS
CONNECTIVITY
DEMAND FOR ENGAGEMENT
Citizens want to engage
On whatever device
they’re using at that
moment
Across a number
of different
mediums
Online and 24X7X365
IntegrationHow can you orchestrate all this energy?
Social networks and online engagement
are becoming a primary means of connecting
large diffuse groups with common interests
You need …
SOFTWARE SOLUTIONS
THAT CONNECT AND EMPOWER CITIZENS AND ADVOCACY ORGANIZATIONS
BEAKTHROUGH TECHNOLOGIES
THAT CREATE UNIQUE “PLACES” FOR DISCUSSION AND CONNECTION
ACCESSIBLE AND FLEXIBLE TOOLS
THAT GIVE YOU ACTIONABLE INSIGHTS AND MAINTAIN STRONG CONNECTIONS
Microsoft TownHall
Microsoft TownHall is a social engagement platform
hosted on the Microsoft cloud (Windows Azure)
and available for organizations to customize and monetize
moderated forums
community forums
ideas site
scalable (cloud hosted)
customizable
engaging (from XBOX Live)
NASA MARS
MISSION COLOMBIAN
PRESIDENTIAL
CANDIDATE
HOUSE
REPUBLICAN
AMERICA
SPEAKING OUT
O’REILLY MEDIA
GOV 2.0
FORUM
MICROSOFT
HEALTH
BENEFITS
ASK ARNE
Citizen services / open dataSocialRally from Synteractive
A fully featured SaaS offering built on TownHall
Management of multiple forums
Analytics and dashboards
Support and service
Customization and design services (optional)
Easy and secure billing
cost efficient
collaborative
agileflexible transparent
actionable
reliable
facebookand
twitterintegration
open,accessible,
andmulti-device
CEOs FOR CITIES
OF, BY, AND FOR US FORUM
DEMO
What Accounts for a Robust
Public Life?
Wide range of responses, from:
utopian and lofty … freedom of association, freedom of
assembly, etc.
basic, down-to-earth needs … shared public transit, public
/green space, inclusivity, safety, civic pride, volunteerism, social
responsibility, etc.
Value
structured opportunity to think about key questions before the
meeting
opportunity to continue the discussion after the meeting should
we choose
Lots of great ideas … a few
favorites …
Imagination Station (Dayton, Ohio)
An open hub for interaction and action that
facilitates entrepreneurial, collaborative, community-
building initiatives to address local and regional
needs. Residents are asked to come up declarations
of possibility such as, “Within 10 years, the Dayton
Public Schools will be ranked among the top 5 urban
public school districts in the U.S.”
Lots of great ideas … a few
favorites …
MyGRCity Points (Grand Rapids, MI)
A web-based incentive program that encourages
people to volunteer to help build a stronger
community, while earning reward points that can be
redeemed at local businesses for discounts on
products and services. MyGRCity Points links people
to local businesses and to local government.
“THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT.”
–Peter Drucker

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Stan and evan presentation

  • 1. Stan Freck Director, Cloud Computing Microsoft Evan Burfield CEO Synteractive Crowdsourcingthe City:A TownHall Helpthem–tohelpyou–tohelpeveryone
  • 3. Citizens want to engage On whatever device they’re using at that moment Across a number of different mediums Online and 24X7X365
  • 4. IntegrationHow can you orchestrate all this energy? Social networks and online engagement are becoming a primary means of connecting large diffuse groups with common interests
  • 5. You need … SOFTWARE SOLUTIONS THAT CONNECT AND EMPOWER CITIZENS AND ADVOCACY ORGANIZATIONS BEAKTHROUGH TECHNOLOGIES THAT CREATE UNIQUE “PLACES” FOR DISCUSSION AND CONNECTION ACCESSIBLE AND FLEXIBLE TOOLS THAT GIVE YOU ACTIONABLE INSIGHTS AND MAINTAIN STRONG CONNECTIONS
  • 6. Microsoft TownHall Microsoft TownHall is a social engagement platform hosted on the Microsoft cloud (Windows Azure) and available for organizations to customize and monetize moderated forums community forums ideas site scalable (cloud hosted) customizable engaging (from XBOX Live)
  • 7. NASA MARS MISSION COLOMBIAN PRESIDENTIAL CANDIDATE HOUSE REPUBLICAN AMERICA SPEAKING OUT O’REILLY MEDIA GOV 2.0 FORUM MICROSOFT HEALTH BENEFITS ASK ARNE
  • 8. Citizen services / open dataSocialRally from Synteractive A fully featured SaaS offering built on TownHall Management of multiple forums Analytics and dashboards Support and service Customization and design services (optional) Easy and secure billing
  • 10. CEOs FOR CITIES OF, BY, AND FOR US FORUM DEMO
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  • 24. What Accounts for a Robust Public Life? Wide range of responses, from: utopian and lofty … freedom of association, freedom of assembly, etc. basic, down-to-earth needs … shared public transit, public /green space, inclusivity, safety, civic pride, volunteerism, social responsibility, etc. Value structured opportunity to think about key questions before the meeting opportunity to continue the discussion after the meeting should we choose
  • 25. Lots of great ideas … a few favorites … Imagination Station (Dayton, Ohio) An open hub for interaction and action that facilitates entrepreneurial, collaborative, community- building initiatives to address local and regional needs. Residents are asked to come up declarations of possibility such as, “Within 10 years, the Dayton Public Schools will be ranked among the top 5 urban public school districts in the U.S.”
  • 26. Lots of great ideas … a few favorites … MyGRCity Points (Grand Rapids, MI) A web-based incentive program that encourages people to volunteer to help build a stronger community, while earning reward points that can be redeemed at local businesses for discounts on products and services. MyGRCity Points links people to local businesses and to local government.
  • 27. “THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT.” –Peter Drucker

Editor's Notes

  1. <number>
  2. The growing usage of social networks and the emergence of the real-time web are changing the way customers expect to interact with brands. Customers are looking for experiences that are online, social, available to them 24x7x365 and accessible online via their PC, phone, tablet, or other internet connected devices. Brands want to answer that call and create a deeper engagement with citizens, but need to find creative ways to do this. Ways where they can provide a quality experience while staying within their budget and not overtaxing their IT staff. They must also do this in a way that makes the site accessible to customers with disabilities as well an experience that is safe for younger customers. I’d like to spend the next 15 minutes talking with you about two technologies we’re working on at Microsoft – technologies that help you engage with citizens online, regardless whether that’s on a laptop, a tablet or a mobile phone. I’ll start with an overview of Microsoft LookingGlass, which allows you to listen to, participate, and engage with citizens across today’s most popular social networks. I’ll follow that up with an overview of Microsoft TownHall, an online tool that fosters and houses conversations between governments and citizens across a number of devices including the web, windows mobile, iPhone, and Android phones. <number>
  3. <number>
  4. <number> Microsoft Public Sector 1/29/15 12:37:55 PM © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  5. Summarize 1-5 of “Here’s how it works” <click> … scroll down <number>
  6. 5 Categories set up by CEOs for Cities for this conference: Robust Public Life Social Offerings Openness Aesthetics Demonstration Projects <click> … move into the first category – “Robust Public Offerings” <number>
  7. Explain questions, voting up/down, filters (Most Interest, Most Recent, Total Votes, Questions with Responses) <click> … log in <number>
  8. Explain simple sign-in to gather just critical info or leverage facebook connect <click> … just remain anonymous and look around <number>
  9. <click> … scroll down <number>
  10. Explain categories forming the site sponsor’s taxonomy while tags form a “folksonomy” giving users and site sponsors a different way to view and sort the content generated by the community. See Most Active User <click> … go to list of all users <number>
  11. See users listed screen name or by their reputation – based on point totals/badges as per the XBOX Live online gaming community experience – the largest online gaming community in the world. People just inherently like to compete, even if the scores are not intrinsically valuable. Points are generally awarded in 10-point increments, and while this site has only been up a short time … other sites, like the Be A Martian site that Stan showed earlier, have been up for 6-9 months and have multiple users that have gained over 2.5 million points just by helping drive discussion and answer questions for their online community of choice. And, you can use this system to tie online activities and real-world actions – invite the people with the highest point totals to a special event … or award points for desired actions like fundraising or getting signatures on a petition. <click> … click on one of the tags – “public-spaces” to see how the community segments the discussion <number>
  12. See all the questions that the community thought of as related to that tag <click> … go back to the full set of questions <number>
  13. <click> … scroll down <number>
  14. See an interesting question, like this one with 4 votes about “robust public life” being a function of ownership. If I think this is an interesting discussion, I can come to these icons here and either tweet it out or post to my facebook and, effectively invite my existing social network into the discussion. <click> … post to Facebook <number>
  15. You can see, integrated in, that I can post to my FB and it pre-populates the topic and URL to the conversation I was looking at and thought folks in my network might find interesting, while allowing me to add my own commentary. <click> … back to the forum <number>
  16. <click> … switch for a second over to the SocialRally console to look at what I see as the sponsor of the forum <number>
  17. <click> … switch for a second over to the SocialRally console to look at what I see as the sponsor of the forum <number>
  18. One respondent argued that a city’s only responsibility is to design at the human scale and provide space for easy meeting. The rest must be nurtured by social capital. <number>