We provide a platform that reduces your emails and meetings and create a platform where your entire online community to communicate, share ideas, and provide input so that you can make better decisions through the power of WE instead of ME.
The document promotes Collaborize, a social networking product that organizes conversations, captures ideas, and allows users to vote on decisions. It provides an overview of the company and product, describes how Collaborize brings structure to conversations and communities, and highlights testimonials praising its ease of use and affordability.
The Collaboration Project: Building an Open, Participatory and Collaborative ...Dan Munz
The document discusses how government can build a more open, participatory and collaborative model using new technologies. It argues that Web 2.0 allows for more interactive engagement between government and citizens. This can help address challenges of outdated bureaucracies by pulling citizens into the process. Examples provided include programs run by TSA, DHS and the White House that engage the public. The document advocates defining problems where new perspectives could help, identifying relevant communities, and establishing feedback loops to create problem-solving partnerships.
Wikinomics: crowdsharing and innovation Rahul Singh
This document discusses the concepts of Wikinomics and crowdsourcing. Wikinomics refers to the effects of extensive collaboration and user participation on business, as popularized in a 2006 book. Crowdsourcing involves outsourcing tasks to a distributed group of people through an open call. The document outlines the central ideas of Wikinomics such as openness, sharing, and acting globally. It also discusses the benefits and challenges of crowdsourcing, including crowd-wisdom, crowd-voting, crowdsourced design, and crowd-funding. Finally, it provides examples of successful crowdsourcing implementations in each of these areas.
The Web has always been about people, but in a Web 2.0 world, this is taking on new meaning. Giving your users more control and influence over your site unveils a whole new set of opportunities — and a whole new set of challenges. How are user ratings and reviews, tagging, editorial control, user-generated content, and social networking changing the way you should be thinking about your site? How are sites dealing with negative user contributions? What does all of this mean for how you design and build your site? Come take an entertaining tour through the social wonderland of Web 2.0 and learn what it means for you. Presentation by Steve Mulder.
The document discusses the creation of an online community called GovLoop to connect government employees from different agencies and levels of government to share best practices and collaborate. It notes that millions of government employees work on similar issues but lacked a safe place to connect. GovLoop was created in 2008 to serve as a hub for conversations and help leverage new technology to improve government through collaboration. The summary provides high-level information about the purpose and creation of GovLoop in 3 sentences or less.
Design Thinking Process | How to Use Data to Change PolicyQueirra Fenderson
The document describes a design solution created by a team for DC Action for Children to help connect people serving at-risk children to necessary data. Through interviews, the team identified that the organization needs to provide data in a way that creates awareness and drives utilization. They created a prototype called the Legislative Playbook, a responsive website allowing council members to use children's advocacy organization data and constituent feedback to make informed policy decisions benefitting children.
The document discusses the creation of an online community called GovLoop to connect government employees from different agencies and levels of government to share best practices and collaborate. It notes that millions of government employees work on similar issues but lacked a safe place to connect. GovLoop was created in 2008 to serve as a hub for conversations and help avoid duplicating work. It has grown rapidly since then and now has over 40,000 members from federal, state, local, and international government agencies.
The document promotes Collaborize, a social networking product that organizes conversations, captures ideas, and allows users to vote on decisions. It provides an overview of the company and product, describes how Collaborize brings structure to conversations and communities, and highlights testimonials praising its ease of use and affordability.
The Collaboration Project: Building an Open, Participatory and Collaborative ...Dan Munz
The document discusses how government can build a more open, participatory and collaborative model using new technologies. It argues that Web 2.0 allows for more interactive engagement between government and citizens. This can help address challenges of outdated bureaucracies by pulling citizens into the process. Examples provided include programs run by TSA, DHS and the White House that engage the public. The document advocates defining problems where new perspectives could help, identifying relevant communities, and establishing feedback loops to create problem-solving partnerships.
Wikinomics: crowdsharing and innovation Rahul Singh
This document discusses the concepts of Wikinomics and crowdsourcing. Wikinomics refers to the effects of extensive collaboration and user participation on business, as popularized in a 2006 book. Crowdsourcing involves outsourcing tasks to a distributed group of people through an open call. The document outlines the central ideas of Wikinomics such as openness, sharing, and acting globally. It also discusses the benefits and challenges of crowdsourcing, including crowd-wisdom, crowd-voting, crowdsourced design, and crowd-funding. Finally, it provides examples of successful crowdsourcing implementations in each of these areas.
The Web has always been about people, but in a Web 2.0 world, this is taking on new meaning. Giving your users more control and influence over your site unveils a whole new set of opportunities — and a whole new set of challenges. How are user ratings and reviews, tagging, editorial control, user-generated content, and social networking changing the way you should be thinking about your site? How are sites dealing with negative user contributions? What does all of this mean for how you design and build your site? Come take an entertaining tour through the social wonderland of Web 2.0 and learn what it means for you. Presentation by Steve Mulder.
The document discusses the creation of an online community called GovLoop to connect government employees from different agencies and levels of government to share best practices and collaborate. It notes that millions of government employees work on similar issues but lacked a safe place to connect. GovLoop was created in 2008 to serve as a hub for conversations and help leverage new technology to improve government through collaboration. The summary provides high-level information about the purpose and creation of GovLoop in 3 sentences or less.
Design Thinking Process | How to Use Data to Change PolicyQueirra Fenderson
The document describes a design solution created by a team for DC Action for Children to help connect people serving at-risk children to necessary data. Through interviews, the team identified that the organization needs to provide data in a way that creates awareness and drives utilization. They created a prototype called the Legislative Playbook, a responsive website allowing council members to use children's advocacy organization data and constituent feedback to make informed policy decisions benefitting children.
The document discusses the creation of an online community called GovLoop to connect government employees from different agencies and levels of government to share best practices and collaborate. It notes that millions of government employees work on similar issues but lacked a safe place to connect. GovLoop was created in 2008 to serve as a hub for conversations and help avoid duplicating work. It has grown rapidly since then and now has over 40,000 members from federal, state, local, and international government agencies.
The document discusses the creation of an online community called GovLoop to connect government employees from different agencies and levels of government to share best practices and collaborate. It notes that millions of government employees work on similar issues but lack a safe place to connect. GovLoop was created in 2008 to serve as a hub for conversations and help solve problems across government more efficiently. It has grown rapidly since then and now has over 40,000 members from federal, state, and local government agencies.
After 4 years of researching, designing, developing and deploying solutions “in the wild” and completing his PhD in “Community Participation in Mobile Entertainment Services #CPiMES”, Mark now focuses his research around ‘gameful design’ solutions focused to enhance the user experience. Mark’s role as a Creative Technologist in the Media Innovation Studio, is to look at ways in which creative experiences, gameful design and technology can be used to generate data, encourage participation and educate. In his talk, Mark will review past projects released “in the wild” and present insights into ongoing work of relevance focusing on determining the role technology plays in inspiring social innovation.
The document discusses using Web 2.0 tools to engage young people in the development of a new library space called "The Edge". It describes setting up a wiki, Facebook, and Flickr pages to get input and content from youth. Staff trainings on new technologies were well received. Challenges included some youth not using Web 2.0 and maintaining interest without engagement. Promotion through youth networks and a trial of Second Life are planned to further involve youth in shaping this new library program.
Traditional metadata helped people find data, but metadata also helps us understand and evaluate what we find. Social metadata enlists engaged communities in these tasks. This session presented some examples of various types of social metadata sites that the RLG Partner Social Metadata Working Group has been reviewing and some initial observations from the 67 reviews of 32 social metadata sites done so far. The discussion focused on why people contribute, why we have such a professional interest in tagging, and a "wish list" of user contributions that would most enrich the resources offered by libraries, archives and museums.
Presented 1 June 2009 at the RLG Partnership Annual Meeting by Karen Smith-Yoshimura
Social capital sustainability Second Life 4 14 09vaxelrod
This document discusses how social capital and networks can enable more sustainable organizations. It provides an overview of key concepts like social networks, organizational networks, and network analysis. Analyzing formal and informal networks can help organizations adapt, understand their social capital, and intentionally shape future relationships. Considering networks and interactions between stakeholders can reveal opportunities to create value and address business challenges through collaboration.
Experiments in Power-Sharing: Microsoft & CommunitiesMaryFifield2
A plenary presentation to the GPSEN Sustainability Symposium using community-driven development to create a funding program for communities with Microsoft datacenters.
1) Social media provides a means of communication for people, companies, and organizations through interactive platforms.
2) Having a social media presence allows businesses to form relationships with consumers, increase brand awareness, and stay up to date on trends.
3) Social media started in the 1980s and gained popularity in the mid-1990s with sites like AOL, Yahoo, and SixDegrees that allowed users to connect through profiles and groups.
The document discusses the proliferation of social networking and analyzes the social networking market. It notes that social networking sites saw take-off in 2004 with few barriers to entry. It categorizes social networking sites as people-based, content-based, or special interest-based and outlines key elements of each type. The document advises new entrants on targeting audiences and provides recommendations for brands, technology providers, consultants, and systems integrators regarding opportunities in the social networking space.
This document discusses the impact of networks on politics and policymaking. It outlines challenges faced by traditional hierarchical organizations from the rise of horizontal networks driven by the internet. New forms of political campaigning leveraging online networks are discussed, using Barack Obama's 2008 presidential campaign as an example. The document also examines emerging models of public policymaking and citizen participation online, referred to as "eDemocracy", but notes challenges incorporating networks into traditional political processes designed for control and consensus rather than open collaboration. Examples of early attempts at eDemocracy initiatives in the UK are provided.
The document discusses FDA acceptance of foreign clinical trial data for regulatory submissions. It provides an overview of current regulations and considerations for both IND and non-IND studies conducted abroad. Key points include that foreign data is acceptable if studies meet good clinical practices and are applicable to the US population. While IND studies must follow all US rules, non-IND studies require proof of GCP compliance and complete documentation for FDA to consider acceptance. Practical and scientific issues in extrapolating results from foreign to US populations are also addressed.
sound storming es una compañía dedicada a la producción de contenidos de alta calidad para teléfonos móviles. Ofrecen la creación de tonos personalizados llamados "Tonos Interactivos" que permiten a los usuarios agregar su nombre u otros detalles personales. El proceso es sencillo e intuitivo y los tonos se crean en segundos. También ofrecen servicios de producción de tonos y publicidad personalizada.
Connecting with customers is fundamental to marketing success but often overlooked. Building relationships through every interaction in person, by phone, email, or online can build loyalty. Understanding what is important to customers and addressing their needs rather than just product features is key. Regular communication through email with relevant, personalized, and timely content tailored to different customer segments helps foster ongoing relationships.
Ian Gordon sold his business due to pressures from running it alone. He discusses the importance of networking for business owners both within higher education institutions and other personal networks. Maintaining diverse networks requires effort to cultivate relationships and offer assistance without expecting anything in return.
1. The document introduces an innovation course that uses active and collaborative learning methods including group work, workshops, and online discussions.
2. Students are divided into groups to research innovation articles and post summaries on a group wiki, which counts for 50% of the grade.
3. In addition to group work, students must maintain an individual learning log reflecting on their experience and analyzing course concepts, counting for the other 50% of the grade.
4. The document provides guidance on course assignments including the innovation search wiki, workshop preparation and discussion, and creating an effective personal learning log.
Mosaic, Public Sector Forums, Efficiency Through E-Planningjasonmcneil
PARSOL Planning was a project launched in 2003 to assist local authorities in delivering planning and regulatory services online. It was funded by the UK government's Department for Communities and Local Government. The project included several workstreams focused on areas like electronic applications, consultation, best practices, and helping local authorities meet service delivery standards. While officially finishing in 2006, PARSOL's goal was to provide sustainable products and ensure key deliverables continued after the project ended by migrating them to organizations like the Planning Portal.
There is widespread disagreement over how to accurately measure online traffic and visitors to websites. Content providers often report much higher internal traffic counts than those recorded by third-party measurement firms like Nielsen and comScore, who use panel-based sampling techniques. However, server-side metrics used by content providers have their own limitations. There is no consensus definition of a "unique visitor" and many alternative measurement firms have emerged but also have limitations. As a result, there is confusion in the industry over how to value digital content and online advertising. Some are advocating for new metrics like time spent to better capture audience engagement.
The document discusses the creation of an online community called GovLoop to connect government employees from different agencies and levels of government to share best practices and collaborate. It notes that millions of government employees work on similar issues but lack a safe place to connect. GovLoop was created in 2008 to serve as a hub for conversations and help solve problems across government more efficiently. It has grown rapidly since then and now has over 40,000 members from federal, state, and local government agencies.
After 4 years of researching, designing, developing and deploying solutions “in the wild” and completing his PhD in “Community Participation in Mobile Entertainment Services #CPiMES”, Mark now focuses his research around ‘gameful design’ solutions focused to enhance the user experience. Mark’s role as a Creative Technologist in the Media Innovation Studio, is to look at ways in which creative experiences, gameful design and technology can be used to generate data, encourage participation and educate. In his talk, Mark will review past projects released “in the wild” and present insights into ongoing work of relevance focusing on determining the role technology plays in inspiring social innovation.
The document discusses using Web 2.0 tools to engage young people in the development of a new library space called "The Edge". It describes setting up a wiki, Facebook, and Flickr pages to get input and content from youth. Staff trainings on new technologies were well received. Challenges included some youth not using Web 2.0 and maintaining interest without engagement. Promotion through youth networks and a trial of Second Life are planned to further involve youth in shaping this new library program.
Traditional metadata helped people find data, but metadata also helps us understand and evaluate what we find. Social metadata enlists engaged communities in these tasks. This session presented some examples of various types of social metadata sites that the RLG Partner Social Metadata Working Group has been reviewing and some initial observations from the 67 reviews of 32 social metadata sites done so far. The discussion focused on why people contribute, why we have such a professional interest in tagging, and a "wish list" of user contributions that would most enrich the resources offered by libraries, archives and museums.
Presented 1 June 2009 at the RLG Partnership Annual Meeting by Karen Smith-Yoshimura
Social capital sustainability Second Life 4 14 09vaxelrod
This document discusses how social capital and networks can enable more sustainable organizations. It provides an overview of key concepts like social networks, organizational networks, and network analysis. Analyzing formal and informal networks can help organizations adapt, understand their social capital, and intentionally shape future relationships. Considering networks and interactions between stakeholders can reveal opportunities to create value and address business challenges through collaboration.
Experiments in Power-Sharing: Microsoft & CommunitiesMaryFifield2
A plenary presentation to the GPSEN Sustainability Symposium using community-driven development to create a funding program for communities with Microsoft datacenters.
1) Social media provides a means of communication for people, companies, and organizations through interactive platforms.
2) Having a social media presence allows businesses to form relationships with consumers, increase brand awareness, and stay up to date on trends.
3) Social media started in the 1980s and gained popularity in the mid-1990s with sites like AOL, Yahoo, and SixDegrees that allowed users to connect through profiles and groups.
The document discusses the proliferation of social networking and analyzes the social networking market. It notes that social networking sites saw take-off in 2004 with few barriers to entry. It categorizes social networking sites as people-based, content-based, or special interest-based and outlines key elements of each type. The document advises new entrants on targeting audiences and provides recommendations for brands, technology providers, consultants, and systems integrators regarding opportunities in the social networking space.
This document discusses the impact of networks on politics and policymaking. It outlines challenges faced by traditional hierarchical organizations from the rise of horizontal networks driven by the internet. New forms of political campaigning leveraging online networks are discussed, using Barack Obama's 2008 presidential campaign as an example. The document also examines emerging models of public policymaking and citizen participation online, referred to as "eDemocracy", but notes challenges incorporating networks into traditional political processes designed for control and consensus rather than open collaboration. Examples of early attempts at eDemocracy initiatives in the UK are provided.
The document discusses FDA acceptance of foreign clinical trial data for regulatory submissions. It provides an overview of current regulations and considerations for both IND and non-IND studies conducted abroad. Key points include that foreign data is acceptable if studies meet good clinical practices and are applicable to the US population. While IND studies must follow all US rules, non-IND studies require proof of GCP compliance and complete documentation for FDA to consider acceptance. Practical and scientific issues in extrapolating results from foreign to US populations are also addressed.
sound storming es una compañía dedicada a la producción de contenidos de alta calidad para teléfonos móviles. Ofrecen la creación de tonos personalizados llamados "Tonos Interactivos" que permiten a los usuarios agregar su nombre u otros detalles personales. El proceso es sencillo e intuitivo y los tonos se crean en segundos. También ofrecen servicios de producción de tonos y publicidad personalizada.
Connecting with customers is fundamental to marketing success but often overlooked. Building relationships through every interaction in person, by phone, email, or online can build loyalty. Understanding what is important to customers and addressing their needs rather than just product features is key. Regular communication through email with relevant, personalized, and timely content tailored to different customer segments helps foster ongoing relationships.
Ian Gordon sold his business due to pressures from running it alone. He discusses the importance of networking for business owners both within higher education institutions and other personal networks. Maintaining diverse networks requires effort to cultivate relationships and offer assistance without expecting anything in return.
1. The document introduces an innovation course that uses active and collaborative learning methods including group work, workshops, and online discussions.
2. Students are divided into groups to research innovation articles and post summaries on a group wiki, which counts for 50% of the grade.
3. In addition to group work, students must maintain an individual learning log reflecting on their experience and analyzing course concepts, counting for the other 50% of the grade.
4. The document provides guidance on course assignments including the innovation search wiki, workshop preparation and discussion, and creating an effective personal learning log.
Mosaic, Public Sector Forums, Efficiency Through E-Planningjasonmcneil
PARSOL Planning was a project launched in 2003 to assist local authorities in delivering planning and regulatory services online. It was funded by the UK government's Department for Communities and Local Government. The project included several workstreams focused on areas like electronic applications, consultation, best practices, and helping local authorities meet service delivery standards. While officially finishing in 2006, PARSOL's goal was to provide sustainable products and ensure key deliverables continued after the project ended by migrating them to organizations like the Planning Portal.
There is widespread disagreement over how to accurately measure online traffic and visitors to websites. Content providers often report much higher internal traffic counts than those recorded by third-party measurement firms like Nielsen and comScore, who use panel-based sampling techniques. However, server-side metrics used by content providers have their own limitations. There is no consensus definition of a "unique visitor" and many alternative measurement firms have emerged but also have limitations. As a result, there is confusion in the industry over how to value digital content and online advertising. Some are advocating for new metrics like time spent to better capture audience engagement.
The attendee experience is everything and it's a large part of the decision making that event organizers should undertake for planning, programming and selecting technology. This PowerPoint offers a framework for building better events.
This document discusses the importance of social media for businesses. It explains how social media has removed geographical limits and allowed customers to be more involved. Some key points made include:
- Social media provides both defensive and offensive marketing opportunities for businesses at a lower cost than traditional methods.
- The benefits of social media include lower marketing costs, increased reach, generating new leads, and improving communication. The limitations include needing moderation of user-generated content and managing change internally.
- The document provides an overview of major social media tools and offers guidelines for businesses getting started, such as defining objectives, creating engaging content, and measuring results.
Richard Clayderman is a French pianist well known for his romantic style, especially in playing light, melodic music. This particular piece, "Ballade For Adeline," demonstrates his signature soothing piano performances featuring gentle, flowing melodies. The song has a nostalgic and sentimental quality that has made it popular as background or elevator music for decades.
The document discusses various topics including:
- Hercule Poirot's reliance on his "little grey cells" for solving cases
- The EDSA Revolution in the Philippines that ousted presidents Ferdinand Marcos and Joseph Estrada
- Charles II initially using the Tower of London as the first Royal Observatory before moving it to Greenwich
- The town of Cândido Godói in Brazil having a high twin birthrate potentially due to geneticist Josef Mengele
- Abraham Lincoln meeting a young girl named Grace Bedell who had suggested he grow a beard
This document summarizes a town hall meeting between Stan Freck from Microsoft and Evan Burfield from Synteractive discussing how technology can help citizens engage with their local governments. They describe how changing demographics and ubiquitous connectivity are increasing demands for online citizen engagement. They promote Microsoft TownHall and Synteractive's Citizen services/open dataSocialRally platform as tools that can connect and empower citizens through moderated forums, analytics, and customization options. Examples of organizations using these tools include NASA, Colombian presidential candidates, and the House Republican forum.
Learn about the benefits of having a Social Intranet from Socialtext, Forrester Research and the American Hospital Association.
To see a recording of this presentation please visit http://www.socialtext.com/products/webinar_socialintranet.php
Web 2 0 Panel Make Social Media Work For You (Tin180 Com)Tin180 VietNam
The document discusses social media and online publishing communities. It provides questions and perspectives from a panel on how to build successful online communities, attract contributors, and keep them engaged. The panel also discusses how publishers can approach social media for targeted communities and how social media can become a central driver of publisher revenues through approaches like subscriptions.
Using Social Media and Online Technologies in the Public Workforce SystemColleen LaRose
Using Social Media and Online Technologies in the Public Workforce System
The document discusses how social media and online technologies can be leveraged in the public workforce system. It defines social media as internet-based applications that allow users to create and share user-generated content. Social media fosters interactive dialogue and strengthens relationships. The document outlines various social media platforms like Facebook, Twitter, LinkedIn, blogs and their uses. It discusses how professionals in different industries are using social media to share best practices and make connections. The document provides examples of how workforce professionals can collaborate with economic developers using social media. It emphasizes controlling one's online image and presence on social media.
Entrepreneur in the age of Web2.0 2014Lukas Ritzel
This document discusses the rise of new generations in the workplace and the transition to Web 2.0 technologies. It describes how each generation grew up with different technologies and how this shapes them. It then discusses the attributes of "Net Gen" employees and how knowledge is now decentralized and distributed on networks. It provides examples of how companies can use crowdsourcing and user-generated content. Throughout, it emphasizes how Web 2.0 allows knowledge to be shared, businesses to innovate, and new ideas to spread through online collaboration.
Online Collaboration Success Stories, Tactics And ToolsDavid Friedman
Introduction to online collaboration focusing on needs (mostly) of smaller businesses and professional firms. Looking at what people do to be successful. Material from presentation at Chicago Booth alumni club event.
This document provides an overview of Enterprise 2.0 and social computing in organizational settings. It defines social computing and discusses why organizations are embracing these tools. Examples are given of how companies like Starbucks, Best Buy, Booz Allen, and Electronic Arts have implemented Enterprise 2.0 solutions to encourage collaboration, knowledge sharing, and community building among employees. The challenges knowledge workers face and benefits of social collaboration are also summarized.
Lisa Harris is a professor who researches how social technologies are transforming various fields like business, careers, politics, and education. She discusses her background and research projects investigating technological change. Her "Punch Above Your Weight" project examined how small businesses use technologies to build their brand and collaborate. She also discusses issues around digital presence and the opportunities and challenges of using social media in education and politics.
Maitland Waters Social Media @ SOHO house_london_june_6_2011Symbio Agency Ltd
The document provides an overview of a presentation on digital strategy and social media. It discusses relationship networks and how social media can benefit businesses. It emphasizes the importance of an omnichannel digital strategy and highlights examples of how to measure return on investment from social media initiatives.
The document discusses the future of social analytics. It notes that as knowledge work becomes more visible through various social channels, there is a growing amount of observable information but also a filter failure problem. True social analytics goes beyond listening and visualization to provide deeper analysis of social data through techniques like sentiment analysis, expertise location, and trend extraction. In the future, social analytics tools will become more advanced and integrated, providing insights into not just what is happening but also the reasons why.
Embedding social media in day to day business at ibmYves Van Seters
The document discusses IBM's approach to social media and online collaboration. It outlines how IBM encourages employees to participate in social media and helps shape the corporate brand. IBM created networks for employees to share expertise and insights with each other and customers. This decentralized approach drives collaboration and innovation throughout the large, diverse organization.
The document discusses how social media and Web 2.0 technologies can be leveraged for national service programs. It provides an overview of key concepts like social media, Web 1.0 vs 2.0, and examples of popular social media platforms. The document advocates that national service programs should establish a social media presence and listening strategy to better engage constituents and strengthen communication, recruitment, and training. It also notes some challenges like productivity, security, and ensuring participation.
Social Media notes for 2.5 hour workshop. National Service grantees, AmeriCorps, Senior Corps, VISTA and Learn and Serve America. Including Social Media Game.
The business value in social networks tgmcDaryl Pereira
Join Bilal Jaffery, (Worldwide Social Media & Competitive Marketing Leader, IBM ISV & Developer Relations) and Daryl Pereira (Web and Social Media Manager, IBM ISV & Developer Relations) on an exploration into how businesses are finding real value in social media.
You'll see how social networks within the workplace can make us more efficient and knowledgeable, and how a social business breaks down barriers between prospects, customers and its extended ecosystem.
Social Media Convergence - The ARF/Adweek 2009Lynne d Johnson
Social media is a critical part of progressive marketing thinking. The consumer, with the rise of social media, has been able to drive the conversation with or without input from the brands. This change in who controls the dialogue has transformational impact:
1. Social media creates a brand/consumer conversation that will transform organizations.
2. Social media blends brand communications, PR, customer care, research and insights as all happen simultaneously via the conversation.
3. Most marketers are still struggling to find a coherent social media strategy.
4. Social media produces naturally occurring conversation and behavior that offers incredibly rich insights, but companies are still learning how to mine this continual stream.
The ARF launched its new Social Media Council with a panel of industry experts explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres.
Leveraging Networks Teigland Aug 2011 GEM64Robin Teigland
The document discusses how organizations must change their approach to keep up with rapid external changes by becoming more open and leveraging networks. It highlights how an open, co-created business model that encourages knowledge sharing internally and externally can help organizations adapt and thrive in a shifting environment defined by increased connectivity and collaboration.
Powerpoint presentation created for a workshop hosted by CASLIS-Ottawa, "Connecting with Our Clients: Marketing and Communicating Information Services". January 12 2009.
This is a presentation developed by Julia Loughran, ThoughtLink, Inc. for the Washington DC Chapter of the Society for Technical Communication (STC). It was presented on Thursday, March 26, 2009 in Silver Spring, MD.
This document provides an overview of social media marketing strategies. It discusses how social media allows for two-way communication and user-generated content. The document outlines best practices for social media use, including defining objectives and target audiences before choosing platforms. Examples are given of how companies have successfully used social media to engage customers, such as Blendtec's "Will it Blend" videos.
13. Organize conversations. Capture great ideas. Collect votes. Get results. “ Brain Dead Simple to Use” Matt Marshall - Editor and CEO of VentureBeat “ You’ve taken the best from Facebook, Linkedin and Twitter and put it all in one application” Amy Yamner - Monitor Group “ This is exactly what California schools need” Marc Elin – Principal Windsor High School “ Collaborize looked quite good, and is reasonably priced” Michael J Miller - senior vice president for technology strategy at Ziff Brothers Investments "The Social Web could be put to more fruitful uses than the ones it is being put to now, and tools like this one point the way to go” “ Finally a powerful web based app that is simple to use and at a price that makes it affordable for anyone!” Robert Cringely – Tech Blogger Date: XXXXX xx, 2010
Editor's Notes
-Edit this slide based on the knowledge of our customer -Ask for how much time is allowed in the meeting