Capturing Hidden Value in Local Assets-Omar Blaik and Nancy Schlichting

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The document discusses a scalable anchor strategy used in Midtown Detroit that leveraged multiple institutions and groups to commit $30 million over 2 years. It highlights key aspects that make the anchor strategy scalable: being leveraged through partnerships between civic leadership, philanthropy, anchor institutions, and community groups; having a place-based focus on Midtown Detroit; being demand-driven through analysis of data on resident and employee demand; and having an implementation focus through localized initiatives for buying, hiring, and living in Midtown Detroit.

Anchor Institutions!
Capturing Hidden Value in Local Assets

3 Anchors
2 Years
$30MM in
commitments
Midtown Detroit

The Traditional"
Anchor Strategy
The Penn Model

Source:
Leveraging Colleges and
Universities for Urban
Economic Revitalization:
An Action Agenda
A Joint Study by ICIC and
CEOs for Cities
2002
The Traditional"
Anchor Strategy

The traditional anchor
strategy is no longer
replicable

A Scalable"
Anchor Strategy
Midtown Detroit

What makes an anchor
strategy scalable? "

What makes an anchor
strategy scalable? "
Leveraged
Place Based
Demand Driven
Implementation Focused

Leveraged: Traditional Model!
Anchor
Institutions

Leveraged: Traditional Model!
Anchor
Institutions
Philanthropy

Leveraged: Traditional Model!
Anchor
Institutions
Community
Groups
Philanthropy

Leveraged: Traditional Model!
Civic
Leadership
Anchor
Institutions
Community
Groups
Philanthropy

Leveraged: Midtown Detroit!
Civic
Leadership
Midtown
Anchor
Institutions
Community
Groups
Philanthropy

Midtown
Anchor
Institutions
Leveraged: Midtown Detroit!
Civic
Leadership
Philanthropy
Community
Groups

Leveraged: Midtown Detroit!
Civic
Leadership
Philanthropy
Midtown
Anchor
Institutions
Community
Groups

Demand Driven!
60,000 unique records
age, salary, job classiﬁcation, student status, school, year…

Demand Driven!
Ideal Cohort: employees between 25-34 years old
and who earn between $25,000 and $75,000
annually

Demand Driven!
Creating demand for:
10,000 new residents
30% Detroit procurement
30% Detroit workforce

Implementation Focused!
Institutional
Leadership
Middle
Management
Staff

Implementation Focused!
Institutional
Leadership
Middle
Management
Staff
Implementation
Vision
Process

Implementation Focused!
Implementation
Vision
Process

Implementation Focused: Midtown!
Vision
Process
Implementation

Implementation Focused: Midtown!
Anchor CEO’s
Philanthropies
City Agencies
Institutional
counterparts
Community
Organizations
Businesses
Implementation
Vision
Process

Implementation Focused: Midtown Detroit!
Buy Detroit

Implementation Focused: Midtown Detroit!
Hire Detroit

Implementation Focused: Midtown Detroit!
Live Midtown

How do we move the model forward?
By not waiting

How do we move the model forward?
By not waiting
BUY LOCAL
LIVE LOCAL
HIRE LOCAL

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1. Anchor Institutions! Capturing Hidden Value in Local Assets

2. Midtown Detroit

3. 3 Anchors 2 Years $30MM in commitments Midtown Detroit

4. The Traditional" Anchor Strategy

5. The Traditional" Anchor Strategy The Penn Model

6. Source: Leveraging Colleges and Universities for Urban Economic Revitalization: An Action Agenda A Joint Study by ICIC and CEOs for Cities 2002 The Traditional" Anchor Strategy

7. The Penn Model

8. LEADERSHIP

9. DEMAND

10. CAPITAL

11. The traditional anchor strategy is no longer replicable

12. A Scalable" Anchor Strategy

13. A Scalable" Anchor Strategy Midtown Detroit

14. What makes an anchor strategy scalable? "

15. What makes an anchor strategy scalable? " Leveraged Place Based Demand Driven Implementation Focused

16. What makes an anchor strategy scalable? " Leveraged Place Based Demand Driven Implementation Focused

17. Leveraged: Traditional Model! Anchor Institutions

18. Leveraged: Traditional Model! Anchor Institutions Philanthropy

19. Leveraged: Traditional Model! Anchor Institutions Community Groups Philanthropy

20. Leveraged: Traditional Model! Civic Leadership Anchor Institutions Community Groups Philanthropy

21. Leveraged: Midtown Detroit! Civic Leadership Midtown Anchor Institutions Community Groups Philanthropy

22. Midtown Anchor Institutions Leveraged: Midtown Detroit! Civic Leadership Philanthropy Community Groups

23. Leveraged: Midtown Detroit! Civic Leadership Philanthropy Midtown Anchor Institutions Community Groups

24. Leveraged: Midtown Detroit! Civic Leadership Philanthropy Midtown Anchor Institutions Community Groups

25. Leveraged: Midtown Detroit! Civic Leadership Philanthropy Midtown Anchor Institutions Community Groups

26. Leveraged: Midtown Detroit! Civic Leadership Philanthropy Midtown Anchor Institutions Community Groups

27. Leveraged: Midtown Detroit! Civic Leadership Philanthropy Midtown Anchor Institutions Community Groups

28. What makes an anchor strategy scalable? " Leveraged Place Based Demand Driven Implementation Focused

29. Place Based!

30. Place Based!

31. Place Based: Midtown Detroit!

32. Place Based: Midtown Detroit!

33. Place Based: Midtown Detroit!

34. Place Based: Midtown Detroit!

35. What makes an anchor strategy scalable? " Leveraged Place Based Demand Driven Implementation Focused

36. Demand Driven! 60,000 unique records

37. Demand Driven! 60,000 unique records age, salary, job classiﬁcation, student status, school, year…

38. Demand Driven! Ideal Cohort: employees between 25-34 years old and who earn between $25,000 and $75,000 annually

39. Demand Driven! Creating demand for: 10,000 new residents 30% Detroit procurement 30% Detroit workforce

40. What makes an anchor strategy scalable? " Leveraged Place Based Demand Driven Implementation Focused

41. Implementation is boring

42. Implementation is hard work

43. Implementation is biology not chemistry

44. Implementation Focused! Institutional Leadership Middle Management Staff

45. Implementation Focused! Institutional Leadership Middle Management Staff Implementation Vision Process

46. Implementation Focused! Implementation Vision Process

47. Implementation Focused: Midtown! Vision Process Implementation

48. Implementation Focused: Midtown! Anchor CEO’s Philanthropies City Agencies Institutional counterparts Community Organizations Businesses Implementation Vision Process

49. Implementation Focused: Midtown Detroit! Buy Detroit

50. Implementation Focused: Midtown Detroit! Hire Detroit

51. Implementation Focused: Midtown Detroit! Live Midtown

52. How do we move the model forward?

53. How do we move the model forward? By not waiting

54. How do we move the model forward? By not waiting BUY LOCAL LIVE LOCAL HIRE LOCAL

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