Vietnamese Luxury Magazine Analysis

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This document provides analysis and suggestions for improving a luxury magazine published by Ringier Vietnam. It identifies key problems, including low perception of the magazine's quality among advertisers and readers. The magazine is seen as too similar to a mass market magazine in its content and design. Suggestions are made to improve the magazine's content, focus exclusively on luxury topics, improve marketing efforts to distinguish it from the mass market magazine, and improve sales practices by stopping the sale of inexpensive advertising spaces. The goal is to improve the magazine's perception as a luxury publication and attract high-value brands and advertisers.

[Luxury magazine] Ringier Vietnam analysis and suggestions

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