2. Important Links
• Source Codes
https://github.com/kobkrit/learn-react-native
• Course Materials
http://www.kobkrit.com/category/programming/react-
native/
• Score Announcement
http://bit.ly/its484quizscore
• Facebook Group
https://web.facebook.com/groups/ReactNativeThai/
3.
4. Pitch Deck
Cover Problem Solution Traction
Market Business
Team
Expertise
Vision
Competition
< Demo goes here
Ask
5. Cover
• Nice Teaser Picture
• Having your Company Logo,
Company Name.
• Elevator Pitch (High Concept
Pitch)
• What? How? Why?
• Youtube: Filckr for Video.
• Contact and Date
6. Problem
• What is the problem?
• How significant it is?
• Who has it? Who is the
most pain receivers for this
problem?
• How big it is?
Slidebean
7. Solutions
• How we solve the
problem?
• Why it make your
customers happy?
• Why we are better and
different?
FourSquare
8. Demo
• Money Shot Moment!
• Show Killer Feature.
• Demo Screen Shots
Video.
• Demo will FAILED.
Have a Backup.
https://www.youtube.com/watch?v=R0AoOvXxI4o
9. Traction
• How much money you can
make?
• How many active user?
• Testimonial
• Goal: We have valid
problem and valid
solution.
• Problem-Solution Fit.
Mixpanel
If you has no traction, your problem and solution is
just a fantasy — Peter Browne
11. Market Size
• Bigger is better!
• Estimate size of your
customer
• Top-down approach
• Bottom up approach
• What is their characteristic?
• Estimate your revenue?
Airbnb
Top-down approach
13. Top-Down approach
• Some research institute said Logistic market is
about 100billion USD.
• 10% of that deliveries item via motorcycle.
• We aimed to get 20% of that the total market size.
• Woot! Our business is 100billion x 10% x 20% =
2billion!!
14. Bottom-Up approach
• More reasonable.
• Right now, Our transaction size is 100USD
• We have 100,000 customer in Thailand
• Our customer purchases 2 time a year.
• Market Size is 100USD x 100K x 2 = 20mil USD
• Our market growing at 200% per year!
15. Business Model
• How do you make money?
• Unit economic
• Customer Acquisition Cost (CAC) <
Customer Lifetime Value (CLV)
• Top 1-3 source of revenue.
• Revenue Models
• Ecommerce? Subscription?
Adventising? Affilate?
Four Square
17. Expertise
• What is your unfair
advantage?
• Proprietary
Technology
• Patent
• Big Makes Lead
• Experienced Team
Square
18. Competition
• List all of your
competitors.
• Show how you’re better or
different.
• Find the most 2 values of
your customers care and
you are best on it.
19.
20. Vision
• What is your future
plan?
• What is your ultimate
goal?
• What is your roadmap?
• How can you win
customer and win
market?
21.
22. Team
• Who are you?
• What make you so
interesting?
• Geeks with deep tech
knowledge
• Entrepreneurs, who just
sold the company
• Sales/Marketing, who
bring a lot of customer.
23. Ask
• How much money do
you want?
• What will you do with
that?
• New Hires
• Marketing
• Infrastructure
Tourist Eye
Square
24. Recap
Cover Problem Solution Traction
Market Business
Team
Expertise
Vision
Competition
< Demo goes here
Ask
Normally ~5 minutes
28. Unit Economics
• Getting a new customer, make us richer or
poorer?
• CLTV (Customer Lifetime Value) - Contribution
Margin (Profit) created by a customer in their life
time.
• CAC (Customer Acquisition Cost) - Cost to make
an visitor experience to our service.
• CLTV >> CAC
29. 4 Stages of Startup
1. Hypothesis
• Have at lease five customers pay (revenue), Move next.
2. Problem/Solution Fit
• Have at least 40% retention rate, Move next.
3. Product/Market Fit
• Raise Fund now! Scaling up time!
• Positive Unit economics, CLTV >> CAC. Move next.
4. Product/Economy Fit
30. Hypothesis Stage
• Planning your business on your business model
canvas (or lean canvas)
• 9 Important sections in the business.
• Prove each section one-by-one until we got the
valid business model.
• Qualitative interview customer for problem and
solution.
36. First 6 months
• Development of 3-D world graphics
• Make plug-in to connect with 15 existing chat apps.
• ICQ
• MSN
• …
• Invest time, staff, effort and a lot of money
• Yahoo Messenger
• AOL
37. 0 customers
• Customer said: I don’t want to use imvu to chat with my
friends, because my friend don’t use imvu. I chat with
my friends with existing chat app.
• Another Customer said: We want to find a new friend
via imvu. Not want to talking with the old one.
• Founder of IMVU said: Why we invest 6 month to
make plugin to 15 existing chat app!?
• This worth nothing. Giving everybody in company for
6 months vacation is better!
38. How can we test the market
earlier without invest a lot of
efforts in making product?
We don’t want to build a
product that nobody
wants.
42. Making MVP
• Learn insight from the previous product interview.
• Start making an demo by making the MVP
(Minimum viable product)
• Simple web/app that can solve a problem for
customer
• Make it as fast as possible.
46. What next?
Make + Release your product.
Measure by AARRR
Learn / Pivot
Loop
47. Problem/Solution Fit
• Requirement
• Customer have strong demand to pay for your
product.
• At least 5 paying customers.
• Your solution can solve your customer’s problem.
48. Product/Market Fit
• Sean Ellis Test: At least 40% people feel disappointed
when you said they could no longer use the product.
• AARRR: At least 40% Retention Rate
• Depend on industry
• Social Network, at least 60%
• E-commerce, at least 20%
• Raise fund now! Time to scale.
51. Failed to Product/Economic Fit
https://hackernoon.com/why-startups-fail-after-product-market-fit-f8c558e4f1f8#.wnsjo1y8r
52. Startup Funding
• Pre-Startup / Early Stage - Hypothesis
• Family & Friends
• Seed Round - Problem/Solution Fit
• Incubators, Angle Investors
• Series A, B,… - Product/Marketing Fit
• VC, At least 1 million USD
• Exit - Product/Economy Fit
• IPO, Sale
