A presentation given by SAGE's Lettie Conrad at the 2011 SSP Annual Convention

1. Usage statistics for wiser business decisions 33 rd Annual SSP Meeting Lettie Conrad Online Product Manager, SAGE

2. SAGE’s Online Product Usage

3. Market Knowledge Product Vision / Objectives Product Development User Testing Product Management SAGE’s Online Product Team

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7. CAMPAIGN TITLES Title Sum of Jan Sum of Feb Sum of Mar Sum of Apr Feb % Change Mar % Change Apr % Change Criminal Justice and Behavior 3,250 5,937 6,790 7,048 83% 14% 4% The ANNALS of the American Academy of Political and Social Science 4,056 6,966 7,717 8,350 72% 11% 8% Trauma, Violence, & Abuse 1,392 2,576 2,978 3,229 85% 16% 8% Grand Total 8,698 15,479 17,485 18,627 78% 13% 7% Usage went up for promoted titles in the schools that were targeted 78% in the month of the campaign, 13% in the following month, and 7% two months after.

8. 20x increase!

12. Visits and Sessions from Google Analytics Metric January February March April # of Visits 65,580 57,566 69,789 74,998 # of Visits to Public Home Page 48,881 33,588 38,268 37,718 # of Visits to Authenticated Home Page 3,841 5,273 5,104 6,816 # of Searches 11,695 12,586 15,906 15,775 Methods Map sessions 3,088 2,813 2,684 2,914 Conversion Rate from Methods Map to Content 47.47% 61.14% 65.46% 67.20% Top 6 books viewed Score Reliability, Correcting Effect Sizes for Score Reliability: A Reminder That Measurement and Substantive Issues Are Linked Inextricably Score Reliability, Correcting Effect Sizes for Score Reliability Ethnographic Decision Tree Modeling, How to Build Multi-Stage Models Ethnographic Decision Tree Modelig, HOW TO BUILD MULTI-STAGE MODELS Ethnographic Decision Tree Modeling, HOW TO BUILD MULTI-STAGE MODELS Ethnographic Decision Tree Modeling, How to Build Multi-Stage Models Score Reliability, Effecting Correct Sizes for Score Reliability Encyclopedia of Social Science Research Methods, Structured Observation Encyclopedia of Evaluation, Cipp Model The A-Z of Social Research, Questionnaires and Structured Interview Schedules Encyclopedia of Evaluation, Cipp Model Encyclopedia of Evaluation, Cipp Model The A-Z of Social Research, Questionnaire and Structured Interview Schedule Design Encyclopedia of Evaluation, Cipp Model Sociological practice, Elements of the Research Process Encyclopedia of Social Science Research Methods, Reliability and Validity in Qualitative Research The A-Z of Social Research, Abduction and Retroduction Classroom-based Research and Evidence-based research, Teachers Evaluating Research Relevance Encyclopedia of Social Science Research Methods, Structured Observation Encyclopedia of Survey Research Methods, Cross-Sectional Survey Design The SAGE Dictionary of Social Research Methods, Opportunity Sampling Encyclopedia of Survey Research Methods, Purposive Sample The A-Z of Social Research, Questionnaire and Structured Interview Schedule Design The A-Z of Social Research, Questionnaire and Structured Interview Schedule Design Bottom 6 books viewed Logistic Regression Models for Ordinal Response Variables, The Continuation Ratio Model Communication Research Statistics, Correlations Analysis of Ordinal Data, Ordinal Measurement Understanding Management Research, Introduction-The Importance of Epistemology in Management Research The SAGE Handbook of Qualitative Research in Psychology, Using the Internet for Qualitative Research Strategies for Interpreting Qualitative Data, Deconstruction Understanding and Using Advanced Statistics, Path Analysis Keywords in Qualitative Methods, Logical Analysis Focus Groups, 1 Introduction: Focus Group History, Theory, and Practice The SAGE Dictionary of Social Research Methods, Deviant Case Analysis Encyclopedia of Evaluation, Responsive Evaluation Relating Statistics and Experimental Design, Matching Research Designs and Statistical Tests Keywords inQualitative Methods, Access Negotiations Encyclopedia of Evaluation, Deduction Dictionary of Statistics and Methodology, Sociometry The SAGE Dictionary of Social Research Methods, Naturalistic Data Journal of Educational and Behavioral Statistics,An Additional Measure of Overall Effect Size for Logistic Regression Models Journal Of Contemporary Ethnography, Erving Goffman's Sociological Legacies Encyclopedia of Survey Research Methods, Self-Selected Bias Correlation, Pearson-Product Moment Correlation Dictionary of Statistics and Methodology, Bipolar Scale Journal Of Contemporary Ethnography, Everett C. Hughes and the Development of Fieldwork in Sociology The SAGE Dictionary of Statistics, Student Newman-Keuls Multiple Comparison Test Keywords in Qualitative Methods, Phenomenological Methods