The document outlines a BBA program focusing on service industry management, preparing students for various roles in sectors such as airlines, hospitality, retail, banking, and tourism. It covers a wide range of subjects including service operations, human resources, customer relationship management, and financial management, along with practical training opportunities. The curriculum emphasizes emerging service sectors in South Asia and includes case studies and field visits for experiential learning.

2.  The Indian Services sector is one of the most
significant sectors of the Indian economy.
 The course prepares the candidates for the
positions of cabin crew, ground staff, city office
in the airlines, front office, F& B services and
housekeeping in hospitality, sales executive in
the retail sector, banks, insurance, ticketing,
reservation and customer care executives in the
travel & tourism sector, etc.

3.  BBA in Services Industry Management prepare
service sector professionals for management
roles in industries ranging from food services
to healthcare and from retail to hospitality and
tourism.

4.  Introduction to Service Industry Management
 Human Values and Professional Ethics
 Services Operations Management
 Human Resource Management
 Business System and Technology
 Customer Services & CRM

5.  Service Marketing Management
 Services Quality Management
 E-Commerce Management
 Managerial Economics
 Management Information System
 Basics of Computer

6.  Healthcare And Wellness Management
 Financial Resource Management
 Basics of Accounting
 Strategic Management for Services
 Basics of Computer-II
 Risk Management

7.  Services Research Methodology
 Tourism and Hospitality Management
 Overview Of Banking And Insurance Industry
 Cross Cultural Management
 Business Communication

8.  Services Design and Delivery
 Innovation and Change Management
 Business Ethics & Corporate Governance
 Retail services Management
 Project Management
 Emerging trends in different service industries
A Case Study Approach (IT, ITES and Telecom)

9.  Project Practicum & OJT
 Students can opt to do Practical Training in the
following Management Information System
areas:
 Retail, Tourism and Hospitality, Banking and
Insurance, Health and Wellness, Telecom,
Education and Counselling.

10.  Introduction to Service Industry Management
 Global, Continental and Regional environment of
services sector
 Emerging service sectors in South Asian Region
 Management Concepts and Organizational
Behavior
 International HR Management and Service sector
 Amazing Customer & CRM
 Case Studies: Contribution of Service Industry in
South Asia, Tourism, Hospitality and Aviation
Scenario in South Asian Region
 Semester Seminar

11.  The students are exposed to various segments
of the Service Industry namely Airlines,
Tourism, Hospitality, Retail, Events, Banks,
Insurance, Health, Media & Entertainment ,etc.
and management subjects like HRM, TQM,
Entrepreneurship, Cross Cultural
Management, etc. Practical Exposure in the
form of field visits, role plays, case studies,
discussions, on the job training, etc. adds value
to the course.

12.  Introduction to Service Industry Management
 Global, Continental and Regional environment of services sector
 Emerging service sectors in South Asian Region
 Management Concepts and Organizational Behavior
 International HR Management and Service sector
 Amazing Customer & CRM
 Case Studies: Contribution of Service Industry in South Asia,
Tourism, Hospitality and Aviation Scenario in South Asian Region
 Semester Seminar

13.  Services operations Management
 Services Marketing and Excellence
 Global and Regional Strategic Management
 Business ethics and corporate governance
 Integrated Marketing Communications
 Managerial Economics
 Case Studies: Education Scenario in South Asian
Region(Tourism, Hospitality, Health etc.)
 Changing Scenario of Vocational and Employability Skills
needed in South Asian Region
 Semester Seminar

14.  Cross Cultural management in Service Industry Focus on South
Asia
 Entrepreneurship and Business Planning
 Total Quality Management in Service Industry
 Financial Management
 Research Methodology
 Case Studies: South Asian Geopolitical Scenario, Economical and
Financial Services in South Asian Region

15.  Management Information System
 Final Project Practicum and VIVA
 Sports and Event Management
 Estate and Infrastructure Management
 Hospital Management
 Media Management
 Project Management
 Supply Chain Management

16.  Corporate Office:
SCO: 1-2-3, Level III, Sector- 17D, Chandigarh,
India, 160017
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