The students are exposed to various segments of the Service Industry namely Airlines, Tourism, Hospitality, Retail, Events, Banks, Insurance, Health, Media & Entertainment ,etc. and management subjects like HRM, TQM, Entrepreneurship, Cross Cultural Management, etc

2. Vision of ITFT College
 We at ITFT Education Group- New Chandigarh focus
on Service Industry Research, Academics and Skills
development with the most valuable inputs from the
Corporate sector to overcome skills gaps and ready to
induct trained youth as per Corporate requirements.

3. About the Course
 The students are exposed to various segments of the
Service Industry namely Airlines, Tourism, Hospitality,
Retail, Events, Banks, Insurance, Health, Media &
Entertainment ,etc. and management subjects like HRM,
TQM, Entrepreneurship, Cross Cultural Management, etc.
 Practical Exposure in the form of field visits, role plays,
case studies, discussions, on the job training, etc. adds
value to the course. The course prepares the candidates for
the positions of cabin crew, ground staff, city office in the
airlines, front office, F& B services and housekeeping in
hospitality, sales executive in the retail sector, banks,
insurance, ticketing, reservation and customer care
executives in the travel & tourism sector, etc.

4. Bachelors in Service Industry Management
 BBA in Services Industry Management prepares
service sector professionals for management roles in
industries ranging from food services to healthcare
and from retail to hospitality and tourism.
 This course is ideal qualification for individuals that
want to work with people - both serving and leading
them

5. Semester-1st
 Introduction to Service Industry Management
 Human Values and Professional Ethics
 Services Operations Management
 Human Resource Management
 Business System and Technology
 Customer Services & CRM

6. Semester-2nd
 Service Marketing Management
 Services Quality Management
 E-Commerce Management
 Managerial Economics
 Management Information System
 Basics of Computer

7. Semester-3rd
 Healthcare And Wellness Management
 Financial Resource Management
 Basics of Accounting
 Strategic Management for Services
 Basics of Computer-II
 Risk Management

8. Semester-4th
 Services Research Methodology
 Tourism and Hospitality Management
 Overview Of Banking And Insurance Industry
 Cross Cultural Management
 Business Communication

9. Semester-5th
 Services Design and Delivery
 Innovation and Change Management
 Business Ethics & Corporate Governance
 Retail services Management
 Project Management
 Emerging trends in different service industries A Case
Study Approach (IT, ITES and Telecom)

10. Semester-6th
 Project Practicum & OJT
 Students can opt to do Practical Training in the
following Management Information System areas:
 Retail, Tourism and Hospitality, Banking and
Insurance, Health and Wellness, Telecom, Education
and Counselling.

11. Masters in Service Industry Management
 The Indian Services sector is one of the most
significant sectors of the Indian economy. Looking at
the vast potential of this Sector in terms of growth and
employment generation, the course aims to prepare
the students for the upcoming opportunities in the
Service Sector for management jobs.

12. Semester 1st
 Introduction to Service Industry Management
 Global, Continental and Regional environment of services
sector
 Emerging service sectors in South Asian Region
 Management Concepts and Organizational Behavior
 International HR Management and Service sector
 Amazing Customer & CRM
 Case Studies: Contribution of Service Industry in South
Asia, Tourism, Hospitality and Aviation Scenario in South
Asian Region
 Semester Seminar

13. Semester-2nd
 Services operations Management
 Services Marketing and Excellence
 Global and Regional Strategic Management
 Business ethics and corporate governance
 Integrated Marketing Communications
 Managerial Economics
 Case Studies: Education Scenario in South Asian
Region(Tourism, Hospitality, Health etc.)
 Changing Scenario of Vocational and Employability Skills
needed in South Asian Region
 Semester Seminar

14. Semester-3rd
 Cross Cultural management in Service Industry Focus
on South Asia
 Entrepreneurship and Business Planning
 Total Quality Management in Service Industry
 Financial Management
 Research Methodology
 Case Studies: South Asian Geopolitical Scenario,
Economical and Financial Services in South Asian
Region

15. Semester-4th
 Management Information System
 Final Project Practicum and VIVA
 Sports and Event Management
 Estate and Infrastructure Management
 Hospital Management
 Media Management
 Project Management
 Supply Chain Management

16. Case Study
 Students have to choose ONE Case Study topic in
every semester and have to prepare a report and
present the same in semester seminar .(100 Marks each
Semester)

17. How to Reach Us
 SCO: 1-2-3, Level III, Sector- 17D, Chandigarh, India.
 160017
 www.itft.edu.in
 www.facebook.com/ITFTIndia
 www.youtube.com/ITFTCollege
 www.twitter.com/itftcollege