Генерація лідів - основна щоденна активність сучасного маркетолога, і це є далеко не проста штука. В пошуках нових методів генерації маркетологи зачасту роблять багато помилок, що є нормально, але є помилки, які коштують компаніям дуже дорого.

1. Deadly Sins in
Lead Generation
Lyuba Lazarenko
Head of Marketing FerraStudios
Co-founder ArtIT Marketing

2. Not defining
your Ideal
Customer

3. Buyer Persona Profile
Name Liza
Background: Job, Career growth, Family Head of HR, Worked at the same company for 10 years, married
Demographics: Age, Gender, Location,
Income
30-35, female, USA suburban, $80000
Goals Keep employees happy, low turnover
Challenges Difficult to get things done with few employees
What can we do to help her meet goals and
deal with challenges?
Help manage employees and tasks at one place
Common objectives Loosing data when transitioning to a new system. Doesn’t have time to train
employees to use new system
Marketing message: Describe your solution We provide you with an intuitive database management that easily integrates
with your existing software or platform, and provide you with a full course
training for your employees to start using the new system quickly

4. Lack of
content
strategy

6. 50 50

7. Content Strategy
Measure
Adjust

8. Failing
Landing Page

9. Talk Us not You

10. No Call-to-Action

11. Too long lead capture form

12. Some good examples

13. Some good examples

14. Missing on
channel
specifics

15. best for building a loyal community
best for creating brand awareness,
gain followers
best for B2B marketing and creating a
professional network
best for broadcasting
best for promoting the brand

16. &

17. &

19. Old Navy email

20. modnaKasta email

21. Not testing

22. 15%
open rate

23. 48%
open rate

24. 56%
open rate

25. Ignoring
mobility

26. VS

27. Not
automating

29. BuzzSumo
Best tool for content planning: see what’s trading and who’s sharing it
AppSumo
Best for building contact list by collecting emails of website visitors
Buffer
Best for scheduling updates from all your social accounts, tracking activity,
seeing analytics
Tagboard
Best for searching for hashtags relevant to your industry
Zapier
Best for connecting two separate separate applications to automate marketing
tasks
MailChimp
Best for automated email outreach
Yet Another Mail Merge
Best for sending merged emails from personal inbox

30. Thank you
@LyubaL
lyuba.Lazarenko@gmail.com
http://ferrastudios.com/
http://artitmarketing.com/