С 26 сентября по 15 октября Бизнес-инкубатор НИУ ВШЭ совместно с Moscow Seed Fund проводит инвестиционный курс HSE{Invest} для начинающих предпринимателей и руководителей стартап-проектов.
В программу занятий включены лекции и мастер-классы, которые проводят эксперты, аналитики и руководители венчурных фондов. Участники курса смогут также потренировать свои навыки переговоров с потенциальными инвесторами, узнать, как правильно составить контракт и узнать о принципах работы бизнес-ангелов. Все творческие задания для слушателей носят исключительно практический характер.
Что дает участие в курсе:
Встречи с ведущими экспертами в отрасли венчурного инвестирования
Профессиональную экспертизу и подробный разбор презентационных материалов стартапа.
Возможность узнать о структуре фондов, “smart”-программах и инвестиционном этикете.
Темы лекций:
Карта инвестиционного рынка. Понимание структуры и отраслей фондов.
Smart money – умный инвестор.
Инвестиционный этикет. Правило первого свидания.
Стартап на посеве.
Бизнес-ангелы: кто это и зачем нужны?
Тюнинг стартапа. «Упаковка» (понимание ключевых точек. презентация).
Защити себя. Инвестиционный контракт.
The document summarizes survey results about a proposed battery belt product. Key points:
- The belt would include an integrated, ultra-thin battery to provide backup mobile device charging in a convenient way unlike standard chargers.
- Prototype ideas included different belt styles, functions like screens/lights/phone holders, and using kinetic energy or being a hot spot.
- Respondents said battery life, discreetness, safety, and price were most important factors. Many thought $100 was too expensive for a belt.
- Additional functions could make the product more appealing if value was clear, but safety and bulkiness were also concerns. Design, fit and looks mattered more than brands for most.
С 26 сентября по 15 октября Бизнес-инкубатор НИУ ВШЭ совместно с Moscow Seed Fund проводит инвестиционный курс HSE{Invest} для начинающих предпринимателей и руководителей стартап-проектов.
В программу занятий включены лекции и мастер-классы, которые проводят эксперты, аналитики и руководители венчурных фондов. Участники курса смогут также потренировать свои навыки переговоров с потенциальными инвесторами, узнать, как правильно составить контракт и узнать о принципах работы бизнес-ангелов. Все творческие задания для слушателей носят исключительно практический характер.
Что дает участие в курсе:
Встречи с ведущими экспертами в отрасли венчурного инвестирования
Профессиональную экспертизу и подробный разбор презентационных материалов стартапа.
Возможность узнать о структуре фондов, “smart”-программах и инвестиционном этикете.
Темы лекций:
Карта инвестиционного рынка. Понимание структуры и отраслей фондов.
Smart money – умный инвестор.
Инвестиционный этикет. Правило первого свидания.
Стартап на посеве.
Бизнес-ангелы: кто это и зачем нужны?
Тюнинг стартапа. «Упаковка» (понимание ключевых точек. презентация).
Защити себя. Инвестиционный контракт.
The document summarizes survey results about a proposed battery belt product. Key points:
- The belt would include an integrated, ultra-thin battery to provide backup mobile device charging in a convenient way unlike standard chargers.
- Prototype ideas included different belt styles, functions like screens/lights/phone holders, and using kinetic energy or being a hot spot.
- Respondents said battery life, discreetness, safety, and price were most important factors. Many thought $100 was too expensive for a belt.
- Additional functions could make the product more appealing if value was clear, but safety and bulkiness were also concerns. Design, fit and looks mattered more than brands for most.
This presentation discusses using customer journey mapping to better understand the customer experience across online and offline channels. It recommends creating a map that traces a customer's interactions with a company from initial research to purchase and beyond. The map should identify key customer segments, their needs at different stages, touchpoints, and insights from data sources. Mapping the journey can help companies improve their offering, prioritize efforts, increase revenues and customer understanding.
Tips to get more customers - range of products and customer journey for reta...Multi-Value Europe
Competition in the retail sector is fierce. Everyone there is fighting for customers’ attention.
Which two mechanisms contribute to success?
On the one hand the products you sell determine the number of customers, and on the other hand there is a failure to exploit the most important points within the Customer Journey that win customers.
Multi-Value wants to use this sort of blog in the future to explain mechanisms in the retail sector in a simple way. We will also be providing some tips.
Building A Successful Digital Customer JourneyMiel Van Opstal
The document discusses building a successful digital customer journey. It emphasizes adopting a customer-centric mindset and focusing on solving customer problems, simplifying processes, and connecting with customers. Data from different digital touchpoints should be connected to provide responsive customer experiences and conversion journeys. Inbound marketing strategies, customer-centric content, and smart brand interactions are key, with the goal of owning the relationship between the brand and customers.
Personalization, Customer Journey, Omnichannel: A How-to Approach with Kevin ...Content Strategy Workshops
Here are some
recommended products based on
your interests:
She adds to cart
She checks out
She receives order
confirmation
She receives shipping
notification
She receives product
She reviews product
online
She shares experience
on social
She has a question
She calls customer
support
She receives a
personalized offer
She decides to
purchase more
She goes to local
store
Sales associate
recognizes her from
online profile
She finds product
easily based on in-
store wayfinding
She completes
additional purchase
She joins loyalty
program for further
personalization
She provides
feedback that leads
Epoca presented at Service Design Drinks Milan #3 how to use the customer journey map tool in b2b projects, showcasing a case-study they have been working on in the last years.
The document discusses customer journey mapping and provides guidance on how to create an effective map. It outlines five steps to build a customer journey map: 1) develop a framework and build team consensus, 2) gather intelligence, 3) map the current state, 4) define the future state, and 5) develop a plan to implement changes. The goal is to understand the customer experience from their perspective in order to improve engagement, sales, and brand loyalty across channels.
Aligning Your Marketing Team and Strategy with the Modern Customer JourneyGary DeAsi
Taking a customer journey-centric marketing approach means engaging the right target customers with the right experiences, at the right time— adding more qualified leads to your sales funnel, and ensuring that more loyal customer advocates come out the bottom. Sure, this all sounds great in theory, but how do you actually go about designing and executing an effective strategy for your organization?
Topics include:
• Understanding your customer journey: Adopting a buying stages model, and key factors to consider based upon characteristics your business, target customers and market landscape
• Mapping content strategy and multi-channel marketing initiatives to engage your audience across customer journey stages
• Lessons learned from nearly 4 years of experience practicing agile marketing to support a high volume, high velocity, B2B model
Gary DeAsi is a global digital marketing and demand generation expert with a passion for technology and thinking both analytically and creatively to overcome business challenges at every stage of the customer journey. At SmartBear, he manages the company’s corporate brand and leads the inbound/digital marketing team to drive demand for more than 15 software quality tools used by more than four million software professionals and over 25,000 organizations worldwide. His initiatives helped SmartBear earn back-to-back Marketo Revvie Awards in 2013 and 2014 for Most Dramatic Business Impact and Most Creative Integrated Marketing Campaign. Also an expert in lead nurturing and marketing automation, Gary has been honored as a three-time Marketo Champion, having presented at Marketo’s Marketing Nation Summit. Follow him on Twitter @gDAZ.
This document discusses how technology and the internet have changed consumer behavior and decision making processes. Some key points:
1. The information phase of the consumer journey has become more important due to the ubiquitous availability of information online. Consumers now do extensive research online before making purchase decisions.
2. Marketers need to shift from "awareness advertising" to providing helpful information to consumers during their research phase through content marketing.
3. The experience of using a product is also more important as consumers share their opinions online. Marketers should build triggers to encourage positive word-of-mouth sharing of products.
4. Understanding consumer context is crucial to provide relevant information instead of interruptive advertising. Data needs
The document provides tips for organizations to promote idea generation and implementation among employees. It suggests that frontline staff, not management, are often the source of novel ideas. It advocates focusing on small, easy-to-implement ideas rather than large ones. Key recommendations include not rewarding individual ideas financially and measuring idea quantity/quality rather than results. Managers should promote idea sharing and hold regular idea meetings. The benefits of ideas are difficult to quantify fully, so cost-benefit analysis should be avoided. Instead, organizations should focus on being process-oriented and solving specific problems. Fostering conditions for creativity like self-initiation, unofficial activity, serendipity, diverse stimuli and communication can also increase idea generation.
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
This document maps out a customer's negative experience with a company's dishwasher repair/replacement process. It took months to resolve, with multiple unnecessary service visits and a lack of communication. The customer grew increasingly frustrated as the process involved misplaced records and confusion about next steps. They did not feel their problem was being properly addressed or that the company cared about providing a good experience.
Презентация с доклада на РИФ+КИБ 2013
Ни один менеджер никогда не скажет "Давайте сделаем нашу работу самым скучным местом в мире!" - тем не менее, сплошь и рядом все делают именно это. Мы поделимся практическими кейс-рецептами из жизни российских и западных компаний - о том, как приготовить для сотрудников вкусную и полезную геймификацию для роста, развития и хорошего настроения.
This presentation discusses using customer journey mapping to better understand the customer experience across online and offline channels. It recommends creating a map that traces a customer's interactions with a company from initial research to purchase and beyond. The map should identify key customer segments, their needs at different stages, touchpoints, and insights from data sources. Mapping the journey can help companies improve their offering, prioritize efforts, increase revenues and customer understanding.
Tips to get more customers - range of products and customer journey for reta...Multi-Value Europe
Competition in the retail sector is fierce. Everyone there is fighting for customers’ attention.
Which two mechanisms contribute to success?
On the one hand the products you sell determine the number of customers, and on the other hand there is a failure to exploit the most important points within the Customer Journey that win customers.
Multi-Value wants to use this sort of blog in the future to explain mechanisms in the retail sector in a simple way. We will also be providing some tips.
Building A Successful Digital Customer JourneyMiel Van Opstal
The document discusses building a successful digital customer journey. It emphasizes adopting a customer-centric mindset and focusing on solving customer problems, simplifying processes, and connecting with customers. Data from different digital touchpoints should be connected to provide responsive customer experiences and conversion journeys. Inbound marketing strategies, customer-centric content, and smart brand interactions are key, with the goal of owning the relationship between the brand and customers.
Personalization, Customer Journey, Omnichannel: A How-to Approach with Kevin ...Content Strategy Workshops
Here are some
recommended products based on
your interests:
She adds to cart
She checks out
She receives order
confirmation
She receives shipping
notification
She receives product
She reviews product
online
She shares experience
on social
She has a question
She calls customer
support
She receives a
personalized offer
She decides to
purchase more
She goes to local
store
Sales associate
recognizes her from
online profile
She finds product
easily based on in-
store wayfinding
She completes
additional purchase
She joins loyalty
program for further
personalization
She provides
feedback that leads
Epoca presented at Service Design Drinks Milan #3 how to use the customer journey map tool in b2b projects, showcasing a case-study they have been working on in the last years.
The document discusses customer journey mapping and provides guidance on how to create an effective map. It outlines five steps to build a customer journey map: 1) develop a framework and build team consensus, 2) gather intelligence, 3) map the current state, 4) define the future state, and 5) develop a plan to implement changes. The goal is to understand the customer experience from their perspective in order to improve engagement, sales, and brand loyalty across channels.
Aligning Your Marketing Team and Strategy with the Modern Customer JourneyGary DeAsi
Taking a customer journey-centric marketing approach means engaging the right target customers with the right experiences, at the right time— adding more qualified leads to your sales funnel, and ensuring that more loyal customer advocates come out the bottom. Sure, this all sounds great in theory, but how do you actually go about designing and executing an effective strategy for your organization?
Topics include:
• Understanding your customer journey: Adopting a buying stages model, and key factors to consider based upon characteristics your business, target customers and market landscape
• Mapping content strategy and multi-channel marketing initiatives to engage your audience across customer journey stages
• Lessons learned from nearly 4 years of experience practicing agile marketing to support a high volume, high velocity, B2B model
Gary DeAsi is a global digital marketing and demand generation expert with a passion for technology and thinking both analytically and creatively to overcome business challenges at every stage of the customer journey. At SmartBear, he manages the company’s corporate brand and leads the inbound/digital marketing team to drive demand for more than 15 software quality tools used by more than four million software professionals and over 25,000 organizations worldwide. His initiatives helped SmartBear earn back-to-back Marketo Revvie Awards in 2013 and 2014 for Most Dramatic Business Impact and Most Creative Integrated Marketing Campaign. Also an expert in lead nurturing and marketing automation, Gary has been honored as a three-time Marketo Champion, having presented at Marketo’s Marketing Nation Summit. Follow him on Twitter @gDAZ.
This document discusses how technology and the internet have changed consumer behavior and decision making processes. Some key points:
1. The information phase of the consumer journey has become more important due to the ubiquitous availability of information online. Consumers now do extensive research online before making purchase decisions.
2. Marketers need to shift from "awareness advertising" to providing helpful information to consumers during their research phase through content marketing.
3. The experience of using a product is also more important as consumers share their opinions online. Marketers should build triggers to encourage positive word-of-mouth sharing of products.
4. Understanding consumer context is crucial to provide relevant information instead of interruptive advertising. Data needs
The document provides tips for organizations to promote idea generation and implementation among employees. It suggests that frontline staff, not management, are often the source of novel ideas. It advocates focusing on small, easy-to-implement ideas rather than large ones. Key recommendations include not rewarding individual ideas financially and measuring idea quantity/quality rather than results. Managers should promote idea sharing and hold regular idea meetings. The benefits of ideas are difficult to quantify fully, so cost-benefit analysis should be avoided. Instead, organizations should focus on being process-oriented and solving specific problems. Fostering conditions for creativity like self-initiation, unofficial activity, serendipity, diverse stimuli and communication can also increase idea generation.
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
This document maps out a customer's negative experience with a company's dishwasher repair/replacement process. It took months to resolve, with multiple unnecessary service visits and a lack of communication. The customer grew increasingly frustrated as the process involved misplaced records and confusion about next steps. They did not feel their problem was being properly addressed or that the company cared about providing a good experience.
Презентация с доклада на РИФ+КИБ 2013
Ни один менеджер никогда не скажет "Давайте сделаем нашу работу самым скучным местом в мире!" - тем не менее, сплошь и рядом все делают именно это. Мы поделимся практическими кейс-рецептами из жизни российских и западных компаний - о том, как приготовить для сотрудников вкусную и полезную геймификацию для роста, развития и хорошего настроения.
Мы продаем свой труд за зарплату. А за что покупается наша лояльность? Что побуждает вкладывать душу и все свои лучшие качества в выполняемую работу? Из каких тонких материй возникает желание сделать невозможное, чтобы добиться наилучшего результата? Короче, "где у него кнопка" и с какой силой на нее жать, чтобы заменить парадигму "пахать на работодателя" на "вместе делать отличное дело"!
Управление талантами как основа успешной предпринимательской деятельностиEvgeniya Shatilova
От кадровой политики - к управлению талантами, от удовлетворенности - к вовлеченности, от Х к У... Новые точки внимания в HR.
Доклад на конференции «Эффективные формы взаимодействия для решения ключевых вопросов развития малого бизнеса», Москва, 28.06.12
Сверх-задачи корпортала, вовлечение и мотивация сотрудников через игровые механики. Типы механик, способы применения и полезность.
Презентация с семинара 1С:Битрикс 7 июня 2012.
Вовлекаторы. Зачем бизнесу игры и зачем играм мастера игрыEvgeniya Shatilova
Вовлекать сотрудников в работу на корпортале - вместо того чтобы загонять их туда. Игровые механики как инструмент вовлечения. Мастера игры как стейк-холдеры процесса.
Нанимаем счастливых: современный рекрутинг глазами соискателяEvgeniya Shatilova
Как быть рекрутерам в условиях демографической ямы, зачем нужен теннисный стол в офисе, сколько стоит соцпакет и какую пользу можно извлечь из увольняющихся сотрудников.
Собеседование - игра на территории работодателя. Кто знаком с правилами и читами - дойдет до финиша. Правила, читы и полезные советы - Вашему вниманию:)