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1. www.mhcockpit.com
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Elevating Careers
in Aviation
Presentation - 2023

2.  Leading Industry: Among the forefront industries globally.
 Job Opportunities: Increasing demand for skilled professionals
like pilots, cabin crew, mechanics, and aerospace engineers.
 Technological Advancements: Digital technology enhances
operational efficiency.
 Educational Opportunities: Numerous aviation courses offered
worldwide.
AviationIndustryToday
An Indian Aviation Training
Organization. Excellence in
training pilots and aviation
professionals. Committed to
sustainable aerospace, crafting
efficient, eco-friendly training
aircraft for affordable flying
experiences.
MH Cockpit

3. INTRODUCTION TO
AVIATION INDUSTRY
Definition: Aviation encompasses all activities related
to air travel, including aircraft manufacturing,
management, research, and associated businesses.
Scope: Encompasses both non-military and military
services, facilitating global transportation of people,
goods, and equipment.
Significance:
 Global Connectivity: Enables quick connections
across geographical locations.
 Efficiency: Efforts of industry professionals allow swift
and secure travel.
 Economic Contribution: Businesses associated with
aviation contribute to global economic growth.

4. Vision& Mission
MH Cockpit aims for global leadership in
aviation training, shaping individuals into
highly skilled professionals and setting
industry standards. Our vision extends to
contributing significantly to a future where
our graduates redefine the aviation
landscape with excellence, innovation, and
a strong commitment to sustainability,
becoming pioneers in the industry.
MH Cockpit is committed to providing
premier training in Air Hostess and Ground
Staff courses, empowering individuals for
thriving careers in aviation. Through
dedication to excellence, motivation, and
inspiration, we aim to make a substantial
impact on the aviation industry's growth
and dynamism, fostering success,
innovation, and sustainable practices.
Company Vision Company Mission

5. Courses Overview
Pilot Training:
 Ground training covers - DGCA papers, Met/navigation,
human factors, air regulation, etc.
 Flight Training: 2 years, cost approx.
Degree Programs:
 B.Sc In Aviation
 B.Sc In Aeronautical Science
 BBA In Aviation Management
 BBA In Logistics & Supply Chain Management
 MBA In Aviation
MH Initiatives:
 MH Intellect-CBSE Schools: Drone Training and piloting

6. Collaborative Initiatives
Overview
Strategic Collaborations
01
02
03
New University Collaborations
MH Initiatives
 Vels University (Chennai): B.Sc in Aviation, BBA in Aviation
Management.
 Malla Reddy University (Hyd.): Specializes in aviation education.
 Jamal Mohammed College (Trichy): Focused on aviation
training.
Two universities from Chennai: Already Introduced B.Sc In Aviation
programs.
MH Intellect-CBSE: Drone Training in 50 schools. Innovations
ensure 100% Quality Assurance, driving aviation education,
strategic impact, and exploring continuous growth partnerships.

7. Key strengths and competitive
advantages
Structured Syllabus
01
02
03
04
Individualized Attention
Excellence in Teaching
Integrated Educational Approach
Uniform curriculum with emphasis on practical knowledge. DGCA
approved, comprehensive content ensures engaging and interactive
learning experiences.
Experienced faculty provide personal support. Utilizing technology, they
ensure DGCA approved education with comprehensive content and
positive testimonials.
DGCA approved, comprehensive syllabus delivered by engaging
faculty. Technology enhances learning. Individualized attention and
positive reviews demonstrate student support.
Technology-enhanced learning, DGCA approved syllabus, and
individual attention. Comprehensive content and positive reviews
highlight effective student support in aviation education.

8. Competitive Landscape in
Aviation Education
Remo International
College
Orient Flights
Aviation Academy
Fly Air Aviation
Academy
PTC Aviation
Academy
Chennai Drone
Academy
Renowned for diverse
aviation courses,
offering competition in
comprehensive
training programs,
attracting students
seeking broad
educational options.
Hindustan Groups'
academy offers robust
aviation education,
creating competition
in quality training with
a focus on industry
relevance and skill
development.
Competing with a
commitment to
excellence, Fly Air
provides comprehensive
aviation training, aiming
to attract students
seeking a dynamic and
quality-oriented
educational experience.
PTC Aviation Academy
presents competition
with a focus on
comprehensive aviation
training, emphasizing
skill development and
industry relevance for
aspiring aviation
professionals.
Specializing in drone
training, Chennai Drone
Academy introduces
competition with its
niche focus, providing an
alternative for students
interested in drone
technology and piloting.

9. Marketing Strategies for
Aviation Programs
Audience
Understanding
Identify and understand
primary audiences in aviation
education. Address
motivations, concerns, and
decision-making factors to
tailor marketing strategies
effectively.
Value Proposition
Development
Highlight experienced faculty,
modern facilities, and industry
partnerships in the Unique
Value Proposition. Emphasize
hands-on training and
specialized tracks for added
distinction.
Content
Showcase
Develop high-quality content
through blog posts, videos,
and infographics. Share
program benefits, success
stories, and insights, creating
a compelling narrative for
prospective students.
Digital Engagement
Strategy
Leverage social media for
engagement, showcasing
achievements, faculty
expertise, and utilizing paid
advertising on social
platforms. Optimize website
for improved search rankings.

10. Elevating education with MH Intellect-CBSE:
drones, safety, CBSE alignment, and industry
collaborations integrated seamlessly.
In-depth drone technology research ensures a comprehensive
curriculum adhering to CBSE guidelines for enriched educational
experiences.
Ensures alignment with CBSE objectives, emphasizing the
enhancement of students' practical and technical skills through drone
education.
Embeds safety training for responsible drone operation, airspace rules,
and emergency procedures, ensuring secure learning environments.
Industry partnerships provide insights through lectures, workshops,
and field trips, enriching student understanding of drone technology.
MHIntellectPartnership
Excellence
Drone CurriculumIntegration
CBSE Alignment Emphasis
Safety-Integrated Curriculum
Industry Expert Collaborations

11. Marketing Events
Apartments
Champaign
School Annual Day
Function
Door To Door
Marketing Campaign
Target Book
Fairs
Strategic marketing events amplify outreach,
engaging communities through apartment
events, direct campaigns, book fairs, and school
showcases for heightened program visibility.
Engage residents through
apartment events, creating
awareness and interest in
aviation programs.
Participate in school events,
showcasing aviation programs
during annual day functions,
capturing students' and
parents' attention.
Direct outreach to potential
students, promoting aviation
programs and creating a
personal connection.
Utilize book fairs for targeted
marketing, reaching
students interested in
education and career
opportunities in aviation.

12. Promotional efforts include demo classes, PCM
quizzes, and dedicated cold calling for
enhanced engagement and awareness.
EngagementandAwarenessBoost
DemoClassInsights
Direct Communication
PCM QuizEngagement
Enhanced Awareness
Offering free demo classes to 12th
completed students and parents
provides valuable insights into aviation
graduation programs, allowing firsthand
experiences to drive informed decisions
about future academic pursuits.
Strategic promotions including demo
classes, quizzes, and cold calling,
intensify engagement, fostering
heightened awareness about aviation
graduation programs and their potential
benefits in career development.
Conducting national/state-level quizzes
for PCM students in aviation generates
engagement and awareness, igniting
interest in industry opportunities and
promoting educational pathways.
Assigning a dedicated person for cold
calling on inbound and outbound leads
enhances direct communication,
fostering relationship building and
ensuring personalized engagement with
prospective students.

13. Increases Collaboration
Strategic Alliances
Institutional Partnerships
Expert Collaborations
Cross-Sector Engagement
Boosting collaboration for enhanced safety
training and educational enrichment in drone
technology, fostering strategic alliances.
Industry Networking: Forge alliances with aviation companies,
associations, and local airports for collaborative initiatives.
Educational Collaborations: Form partnerships with institutions for
joint programs, internships, and knowledge exchange.
Industry Experts Engagement: Collaborate with drone experts for
insights through lectures, workshops, and field trips.
Holistic Approach: Promote cross-sector engagement, fostering
collaboration between academia, industry, and research for
comprehensive advancements in drone education.

14. CostBreakdown
SL Item Name
Year 1
(in Lakhs)
Year 2
(in Lakhs)
Year 3
(in Lakhs)
Total Cost
(in Lakhs)
Expected Return
(in Lakhs)
1 Marketing Plan for Students 5 0 0 5 15
2
MH Intellect - CBSE Schools
Initiative 6 0 0 6 18
3
Digital Marketing, Events,
and Promotions 2 1 1 4 5
4 Apartments Champaign 0.5 0.5 0.5 1.5 4
5
Door To Door Marketing
Campaign 0.5 0.5 0.5 1.5 3
6
Free Demo Class For 12th
Completed Students 0.3 0.3 0.2 0.8 2
7
National/State Level QUIZ
for PCM Students 0.2 0.3 0.2 0.7 2
8 Dedicated Cold Calling 0.2 0.2 0.1 0.5 2
9
Lead Generation on
Targeted Assets 0.7 0.7 0.6 2 5
10 Flyers 0.7 0.7 0.6 2 4
TOTAL 16.2 4.2 3.3 23.7 60

15. ValueProposition
Comprehensive
Approach
Strategic
Partnerships
Performance-
Based Revenue
Cost-Effective
Solutions
Personalized
Engagement
Education,
Real Estate
Collaboration,
Holistic MH
Intellect,
Effective
Marketing,
Events.
Tailored
Marketing,
Quizzes,
Diversified
Revenue from
Educational
Services.
Mix of
Marketing,
Economies of
Scale,
Resource
Allocation for
Returns.
Personalized
Demo
Classes,
Continuous
Support,
Value-Added
Services.
Revenue Tied
to Lead
Generation,
Innovation,
Measurable
Outcomes,
Credibility.

16. Clearly set business development goals to guide
strategic implementation, fostering focus, and
efficiency in achieving organizational objectives.
Implement tailored marketing plans, collaborate
with CBSE schools, and conduct engaging
events to enhance brand visibility and attract a
wider audience.
Collaborate with real estate developers, execute
door-to-door campaigns, organize demos, and
distribute strategic flyers for effective outreach
to diverse target audiences.
Regularly monitor initiative performance, and
conduct thorough ROI analysis for continual
improvement and sustained success in business
development efforts.
Prioritize initiatives, allocating resources
for optimal returns, ensuring a balanced
and strategic approach to financial
planning for business growth.
Establish dedicated cold calling teams,
leverage targeted assets, and employ
strategies to generate high-quality leads
for sustained business growth.
01. Define Objectives
03. Strategic MarketingExecution
04. Diverse Outreach Campaigns
06. Monitor,Optimize, Evaluate
02. Allocate Budget:
05. Effective Lead Generation
Implementation Approaches

17. Key MilestonePlan
Milestone Milestone Description Year Quarter
1 Launch Pilot Training and Degree Programs 2023 Q1-Q2
2 Secure Partnerships with Vels, Malla Reddy, and JMC 2023 Q3-Q4
3 Commence MH Intellect-CBSE Schools Drone Training 2024 Q1-Q2
4 Expand Degree Programs to New University 1 and 2 2024 Q3-Q4
5 Launch MBA Aviation Program 2025 Q1-Q2
6 Strengthen Collaborations with Existing Universities 2025 Q3-Q4
7 Scale MH Intellect to 100 CBSE Schools 2026 Q1-Q2
8 Explore New Collaborations for Continuous Growth 2026 Q3-Q4
9 Achieve 90% Admission Target for BBA Aviation Management 2026 Q1-Q2
10 Establish Corporate Partnerships for Placement Opportunities 2026 Q3-Q4

18. Diversification: Introducing Courses
Strategic Growth: Launching Initiatives
Collaborations: Expanding Partnerships
Financial Roadmap: Sustainable Growth
Synopsis
MH Cockpit's business development plan outlines a
strategic path, leveraging key collaborations, program
diversification, and financial foresight. From elevating
pilot training to expanding degree programs and
innovating with MH Intellect-CBSE Schools initiative,
our roadmap promises a robust and prosperous future
in aviation education.

19. Thank You
F o r Y o u r A t t e n t i o n
www.mhcockpit.com
Visit Our Website