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1. GreenKart Transformation
Case Study
Md. Masudur Rahman, PMP ®

2. Problem
Statements
Slow App Updates: Infrequent updates
impede GreenKart's feature evolution.
Competitive Pressure: Rivals' rapid
updates maintain innovation leadership in
the market.
Perceived Lethargy: CEO sees IT
sluggishness, hindering agile responses to
industry changes.
Unmet Customer Expectations: App lacks
expected digital, mobile, and social
functionalities for users.
Threat from Online-Only Grocers: Online
competitors threaten GreenKart with faster
delivery and competitive prices.
01
02
03
04
05

3. Assuming more frequent app updates directly correlate with
improved customer satisfaction and engagement.
Update Frequency Impact
Assuming addressing perceived IT lethargy will enhance
GreenKart's overall agility in responding to industry changes.
IT Agility Enhancement
Assuming meeting customer expectations for digital experiences
leads to increased user engagement and loyalty.
User Expectation Influence
Assuming countering online-only grocers requires a strategic blend of
improved app functionality, competitive pricing, and efficient delivery
services.
Competitive Threat Mitigation
Assumption

4. S
W
O
T
 E-commerce Redesign
 Customer Engagement
 Fulfillment Efficiency
 Continuous Improvement Plan
 Brand Trust Builder
 Industry Expertise
 Multi-city Presence
 Loyal In-store Customers
 Online Grocery Competition
 Market Dynamics Shift
 Competitor App Advances
 Unmet Customer Expectations
 App Update Lag
 Perceived IT Slowness
 Competitive Mismatch
 Limited Digital Features
Strengths Weaknesses
Opportunities Threats
SWOT Analysis

5. Solution We Suggest
Revamp E-commerce Platform:
 Bi-weekly updates, customer customization, mobile enhancements, real-time feedback.
Competitor Benchmarking:
 Regularly compare to stay competitive and foster innovation.
Boost Customer Engagement:
 Loyalty programs, discounts, and personalized recommendations for engagement.
Culture of Continuous Improvement:
 Encourage all team members to contribute to growth.
Integrate Key Metrics and Practices:
 Implement DORA Metrics, Pair Programming, OKR, KPI solutions.
 Utilize Pair Programming for defect prevention and skill development.
 Incorporate OKR framework and KPI solutions for better outcomes.
 Implement Burn-down chart and Work Item Age for tracking.

6. Agile Adoption
 Lack of Agile Practices.
 Absence of Continuous
Deployment.
 Learning Gaps.
Talent & Vision Gap
 Expertise &Vision Lapse.
 Outdated Technology
Stack.
 Resistance to Change.
Automation & Efficiency
 Automation Limitations.
 Communication
Breakdowns.
 Inefficient Bug Resolution.
Overall
 Siloed Work Environments.
 Insufficient Training
Resources.
 Lack of Collaboration.
Major Challenges

7. Resource
Resource
Technology
Technology
Process
Process
Management
Management
External
External
Outdated
technology
infrastructure.
Backlog due to
development
delays.
Lack of Agility
in development
approach
Slow decision-
making
processes.
Inefficient
Developme
nt Process.
Resistance to
change
Skills Gap in
IT Team.
Resource
constraints
Competitor
Pressure.
Frequent
update app
Root Cause Analysis

8. 01
02
03
04
05
Form a team with IT, marketing, and
operations experts for comprehensive
problem-solving.
Cross-Functional
Collaboration
Allocate budget, skilled personnel, and
technology infrastructure for efficient
app development.
Optimized Resource
Allocation
Develop a mobile-responsive, user-
friendly app (iOS and Android) with a
scalable, cloud-based server approach.
Unified Mobile
Experience
Adopt agile methodologies for quicker
responses to market changes, aligning
with competitors' update frequency.
Agile Software
Development
Set project objectives, like increasing app
updates, and establish measurable KPIs
for progress tracking.
Clearly Defined Goals
Implementation
Approach

9. Real Time Example
Agile Transformation at Walmart:
Iterative development, cross-functional teams,
continuous feedback.
Strategic Moves:
Acquisitions of Jet.com and Flipkart for tech capabilities
and global reach.
Supply Chain Optimization:
Efficient fulfillment centers to rival Amazon's delivery
speed.

10. THANK YOU
🚀 Swift Adaptation:
Vital for Traditional Retailers
💡 Greyamp's Impact:
Agile, Customer-Centric, Competitive
🌟 Power of Innovation:
Thriving in Modern Business
🌐 Ready for Change:
Adaptability and Exceptional Service
🔑 Key Takeaway:
Success through Digital Transformation