Social Media Introduction

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First in a five part series on social media marketing for small business.
F.E.M.M.E., Cleveland, OH
4/3/12

Published in: Technology, Business
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Social Media Introduction

  1. 1. You’re Doing It Right! www.feather-stone.com
  2. 2.  Kelly V. Pavlovic Owner, Feather & Stone Designs since 1994 Bachelor of Science, Case Western Reserve Univ. Speaker, consultant, writer, voracious reader Facebook addict Pinterest explorer @featherandstone @pavpower
  3. 3. BONUS!Can you identify each of these logos?
  4. 4.  CONVERSATION is the big buzzword People want to share opinions and INTERACT Your customers now EXPECT this from you
  5. 5. VS There are 6 billion people on the planet 4.8 billion of them have a mobile phone Only 4.2 billion own a toothbrush
  6. 6.  Take CONTROL of your PRIVACY SEPARATE PERSONAL contacts from business ones using LISTS Create a TIMELINE page Use the TIMELINE LAYOUT to TELL YOUR STORY FIND your target AUDIENCE Plan your MARKETING STRATEGY Basic ETIQUETTE & VOCABULARY Use best ENGAGEMENT HABITS
  7. 7.  COMPLETE your PROFILE WRITE for SUCCESS BUILD your NETWORK Use correct ETIQUETTE Join GROUPS Improve your EDGERANK Use UPDATES to stay connected Choose SETTINGS that FIT YOUR GOALS Use ANSWERS to build CREDIBILITY Install APPS and USE THEM EFFECTIVELY Basic ETIQUETTE & VOCABULARY Use best ENGAGEMENT HABITS
  8. 8.  SETUP your TWITTER ACCOUNT SETUP a HOOTSUITE ACCOUNT WRITE an effective BIO PROMOTE OTHERS to promote yourself & your business Build KLOUT USE SEARCH to find your audience and your colleagues BUILD your FOLLOWERS list Basic ETIQUETTE & VOCABULARY Best ENGAGEMENT HABITS
  9. 9.  SETUP a WORDPRESS account DEFINE YOURSELF and how you WANT TO BE PERCEIVED DECIDE what to WRITE DECIDE how FREQUENTLY you will write PRESENT yourself with PROFESSIONALISM GET FOUND and BUILD your AUDIENCE Basic ETIQUETTE & VOCABULARY Best ENGAGEMENT HABITS
  10. 10.  SETUP your own CHANNEL Realize the BENEFITS of USING VIDEO to connect Drive TRAFFIC to your site Build CREDIBILITY & EXPERTISE Make EFFECTIVE videos – learn the tricks Get IDEAS for CONTENT Basic ETIQUETTE & VOCABULARY Best ENGAGEMENT HABITS
  11. 11.  How to GET an ACCOUNT Basic PRICING INFO What are YOUR OPTIONS IMPORT LISTS The importance of BUILDING YOUR LIST How to USE ANALYTICS How to CUSTOMIZE a TEMPLATE How to SHARE with other SOCIAL MEDIA accounts Basic ETIQUETTE & VOCABULARY Best ENGAGEMENT HABITS
  12. 12.  It’s FUN! It’s HERE TO STAY Highly CUSTOMIZABLE to suit your marketing style PICK & CHOOSE what works best for YOU. There is no wrong, make it WORK FOR YOU. It’s SOCIAL!
  13. 13.  Sign up for a Facebook account Divide your current FB friends into lists according to:  Privacy Level  Communication Groups  Example: Friends, Close Friends, Family, Business, Church, Children, etc. Make notes of your (or your company’s) milestones Example: Start Date, Growth Points, Products Added
  14. 14.  www.feather-stone.com kelly@feather-stone.com facebook.com/featherandstone linkedin.com/in/kellyherronpavlovic twitter.com/featherandstone @featherandstone @pavpower pinterest.com/kellypavlovic slideshare.net/kellypavlovic

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