Microsoft SQL Server 2008 R2 expands on previous versions with new technologies to make business intelligence accessible across an organization. Key features include PowerPivot for Excel 2010 which allows users to transform large datasets directly in Excel, Master Data Services for managing shared master data, and reporting tools that enable intuitive authoring and publishing of reports and visualizations that can be securely shared on SharePoint. These capabilities are designed to empower users, increase IT efficiencies, and facilitate seamless collaboration.

1. Business Intelligence
Microsoft® SQL Server® 2008 R2 expands on the value delivered in SQL
Server® 2008 with new technologies and capabilities specifically designed to
make actionable intelligence accessible to all employees in the enterprise—
leading to better, faster, more relevant decisions. You can empower your users to
gain deeper insight into any aspect of their business and to share their findings
effortlessly and securely. You can also significantly improve IT and developer
efficiencies.
Learn more at http://www.microsoft.com/sqlserver/2008/en/us/R2-SSBI.aspx.
TOP NEW FEATURES authoring and publishing tools, Use workbooks as data sources
enabling them to import data from for reports. Access shared
Take a look at how key innovations any location, and providing the workbook applications like a cube
in SQL Server 2008 R2 enable you ability to deliver rich visualizations. by taking advantage of a new
to empower your users, facilitate version of Analysis Services for
sharing and collaboration, and Intuitive Authoring and
SharePoint 2010.
increase IT and developer Publishing
efficiencies: Work with the most effective tools Import Data from any Location
PowerPivot for Excel 2010. from Microsoft to drive excellence in Unlock your data from any location
Delivers unmatched computational managed, self-service BI. and integrate reports that expose
power directly within Microsoft data feeds for analysis.
Process massive amounts of
Excel. Users can quickly transform data in seconds. Capitalize on Combine data from multiple
huge quantities of data into column-based compression and the sources. Create meaningful
meaningful information using in-memory BI engine available with information from a multitude of
familiar Excel software, and share PowerPivot for Excel 2010, and sources, including relational
their workbooks using SharePoint. take advantage of Data Analysis databases, multidimensional
Report Builder 3.0. Accelerates Expressions (DAX) to perform sources, cloud services, data feeds,
report creation, collaboration, and powerful manipulations, aggregate Excel files, text files, and data from
consistency by enabling users to over billions of rows, and define the Web.
create and share reusable report calculated columns and measures.
Integrate reports into analysis.
elements in a Shared Component Use business reports that expose
Library. Shared components make ATOM feeds as data sources for
it quick and easy to assemble analysis. Report-based ATOM
comprehensive business reports in feeds provide an easy way to make
a professional-looking format. complex enterprise systems
Master Data Services. Provides accessible to users.
the foundation to create, edit, and Deliver Rich Visualizations
update master data including
members and hierarchies, and to Make the most of reusable
drive direct stewardship to ensure Enjoy interactive slicing and components and rich visualization
data quality by enforcing business dicing in Excel. Use familiar capabilities to deliver meaningful,
rules, integrity, and security. PivotTable® views, charts, and effective reporting solutions.
slicers for interactive analysis. Sort,
Use “Grab and Go” reporting.
filter, and scroll through millions of
Reuse common report elements
rows with the same performance as
published in the Shared Component
a few thousand rows.
Library and synchronize updates
Share data models and analysis with these components to make
via SharePoint. Work seamlessly building up-to-date reports quick
via Web browser without having to and easy.
EMPOWER YOUR USERS download all the data to each
Enjoy rich visualization of
workstation, and automatically
Give your users the power to gain geospatial data. “Mash up”
refresh shared applications to
deeper insight into any business business information with
ensure most recent data.
aspect by supplying the best geographic representations for
SQL Server 2008 R2 Business Intelligence

2. Business Intelligence
location-based data visualization, Ensure your organization’s reveal hidden details, discover
including mapping, routing, and business decisions are always solutions that have become
custom shapes. based on up-to-date information: mission-critical, and provision
appropriate server resources to
Make decisions based on most
ensure high availability and
recent data. Schedule data
performance.
refreshes for workbooks in
SharePoint to ensure the data
remains current automatically, even
over the Internet.
Monitor data refresh activities.
Use the PowerPivot IT Operations
Dashboard to monitor shared
applications and ensure they are
always available and up-to-date.
SHARE AND COLLABORATE
Facilitate seamless and secure INCREASE IT EFFICIENCY
sharing and collaboration, capitalize Ensure data quality, integrity,
on existing capabilities, and take Boost the efficiency of your IT
and security. Eliminate financial
advantage of new possibilities department by driving direct
losses caused by dirty data by
offered by SQL Server 2008 R2: stewardship to ensure data quality,
relying on the proven technologies
centralizing BI and data
Collaborate Seamlessly and in the Microsoft BI Solution Stack.
management, and encapsulating
Securely enterprise data sources. Encapsulate Enterprise Data
Make it safe and easy for your Sources
Manage your Master Data
users to work together and boost Make sure your users have secure
the productivity of your entire team: Deliver a single version of the truth
access to the mission-critical
for all organizational and self-
Work seamlessly via Web information they need.
service BI applications.
browser. Access shared Give users virtually unlimited
applications directly in the browser Deliver faster, more accurate
data access. Encapsulate mission-
without having to download all the results across the enterprise.
critical enterprise data sources for
data to every workstation. Enjoy Ensure reporting consistency
ad-hoc analysis by using Report
SharePoint’s attractive user across systems by using Master
Builder 3.0 and ATOM feeds.
interface and the same Data Services, and establish a
performance and features as the Master Data Hub to define, deploy Consolidate heterogeneous data
Excel client. and manage master data centrally. sources for analysis. Integrate a
range of varied data sources in
Capitalize on standard Drive direct stewardship to
reports that serve as data feeds for
SharePoint features. Benefit from ensure data quality. Enforce
analysis to speed up common or
all the features that make business rules and manage
complex analysis tasks and
SharePoint so effective, such as supporting domains in a central
increase consistency.
role-based security, workflows, and stewardship portal to create, edit,
versioning. and update master data, including
members and hierarchies.
Maximize business insight.
Collaborate with users creating ad- Centralize BI and Data
hoc analyses, reuse available Management
applications as data sources and Integrate the management of BI
published reports as data feeds, and data to ensure high availability,
and take advantage of SharePoint scalability, and reliability for
permissions and workflows to mission-critical applications.
coordinate how users share their
own solutions. Discover mission-critical self-
service BI applications. Leverage
Refresh Data Models the PowerPivot IT Operations
Automatically Dashboard to monitor and manage
shared applications. Track usage
patterns over time, drill down to
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Excel, PivotTable, SharePoint, and SQL Server are either registered trademarks or trademarks of Microsoft
Corporation or the Microsoft group of companies. All other trademarks are property of their respective owners This data sheet is for informational purposes only. MICROSOFT
MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
0308 Part No. 098-00000 (color)
Part No. 098-00000 (black and white)