This document provides 20 tips for SQL Server performance tuning and administration from MVP Ike Ellis. The tips cover topics such as SSIS, SSAS, SSRS, query performance, indexing, partitioning, hardware troubleshooting, scripting, auditing, and more. Ellis advocates spending time on report formatting, using window functions, scripting with PowerShell, enforcing business rules in the database, and logging activities for auditing purposes. He provides various resources and links for further information.