Rob Beuerlein has over 15 years of experience in sports information and marketing roles at various universities. He currently serves as the Associate Director of Marketing, Communications, and Engagement at Western Michigan University, where he writes publications, manages websites and social media, and collaborates with ESPN. Previously, he held similar roles at Texas State University, Southern Methodist University, Creighton University, and Texas Christian University. He has a Master's degree in New Media Journalism and Bachelor's degree in Sociology.