This is the presentation made by University of Oklahoma Student Media to the OU Faculty and Staff senates describing our self-study, "Imagine the Future: Campus Media in a Digital Age."
CASE V: Engaging Alumni Through Content MarketingBrian Huonker
In August 2013, University Marketing and Communications launched Stories.IllinoisState.edu, a website that collects news, stories, and event information from across the Illinois State University campus and redistributes that content across its web and social media presence.
The new STATEside blog, powered by Stories, serves as a daily companion piece to the quarterly Illinois State magazine.
Together, Stories and STATEside provide alumni, students, and community members with new opportunities to engage with Illinois State University, its people, its campus, and its culture.
Learning in the open: Networked student identities Bonnie Stewart
As students in conventional academic settings extend their learning into participatory, performative networked environments, what benefits and conflicts do they encounter?
New Media Consortium 2016 conference: my keynoteBryan Alexander
Slides for my NMC 2016 conference closing keynote.
I wanted to do two things here:
1) Really go presentation Zen
2) Focus on technology and its possibilities over the next two generations
Slides from keynote address to Australian Learning and Teaching Fellows Forum on 13th June 2013.
Acknowledge original use of title by http://blogs.sjsu.edu/today/2013/chronicle-of-higher-education-whos-afraid-of-the-big-bad-mooc/
This is a presentation I put together on social media in January of 2009. I found it recently and was surprised that a lot of the concepts and strategies still hold true today. The content is old, but it's interesting and even somewhat funny to see what was going on with social media almost five years ago. The landscape has changed dramatically in a very short period of time.
CASE V: Engaging Alumni Through Content MarketingBrian Huonker
In August 2013, University Marketing and Communications launched Stories.IllinoisState.edu, a website that collects news, stories, and event information from across the Illinois State University campus and redistributes that content across its web and social media presence.
The new STATEside blog, powered by Stories, serves as a daily companion piece to the quarterly Illinois State magazine.
Together, Stories and STATEside provide alumni, students, and community members with new opportunities to engage with Illinois State University, its people, its campus, and its culture.
Learning in the open: Networked student identities Bonnie Stewart
As students in conventional academic settings extend their learning into participatory, performative networked environments, what benefits and conflicts do they encounter?
New Media Consortium 2016 conference: my keynoteBryan Alexander
Slides for my NMC 2016 conference closing keynote.
I wanted to do two things here:
1) Really go presentation Zen
2) Focus on technology and its possibilities over the next two generations
Slides from keynote address to Australian Learning and Teaching Fellows Forum on 13th June 2013.
Acknowledge original use of title by http://blogs.sjsu.edu/today/2013/chronicle-of-higher-education-whos-afraid-of-the-big-bad-mooc/
This is a presentation I put together on social media in January of 2009. I found it recently and was surprised that a lot of the concepts and strategies still hold true today. The content is old, but it's interesting and even somewhat funny to see what was going on with social media almost five years ago. The landscape has changed dramatically in a very short period of time.
Our strategic plan measures the effectiveness of the Duval UDL over a three to five year period. We are confident that speech and debate instruction will instill a high level of self-efficacy in active students who remain in the program. However, we have established a full evaluation team to provide an ongoing assessment and reports to address not only the common areas of academic performance like GPA, attendance, and test scores, but community service and parent engagement also.
www.dudl.org
The Great Unbundling of Higher Education: Dystopia or Utopia?Mark Brown
Paper at Expanding Horizons in Open and Distance Learning. Conference of the Open and Distance Learning Association of Australia (OLDAA), Melbourne, 6th February 2017.
Carrying the Banner: Reinventing News on Your University WebsiteGeorgiana Cohen
As delivered for EMG Online webinar, Oct. 13, 2011
http://www.emgonline.com/Academy/Pages/EMG-Academy/Products/KnowledgeBuilders/Reinventing-News-on-Your-University-Web-Site
Are "Digital Natives" Dropping Print Newspapers?Iris Chyi
Simply because young adults are less likely to read a print newspaper compared with other age groups, many news professionals assume young people have lost interest in reading print newspapers. Although previous research has documented that most readers found the print newspaper to be more useful, satisfying, likeable, and enjoyable than its online counterpart, many within and outside the industry believe young people are an exception, and the way to retain young readers is to pursue them online. However, because no viable business models for online news seem to exist, it is important to re-visit some of the assumptions about young readers' attitudes toward online and print media.
College newspapers provide a unique opportunity to test such assumptions because most college newspapers publish in both online and print formats, and both formats are offered for free. Additionally, their readers are college students ages 18-22 (the so-called "digital natives"), all with Internet access. A survey of 198 U.S. college newspaper advisers was conducted in 2011. The findings suggest that the print edition outperforms the Web edition in terms of readership and preference. The print edition generated the vast majority of advertising revenue. Print circulation in most cases has remained stable. And most college newspaper advisers do not believe an online-only model is feasible within the next five years. These results carry important implications for commercial newspapers as they envision the future of their industry.
This is handout material for Nicole Newman's workshop at the 2010 BDPA Technology Conference in Philadelphia PA.
She will provide some timely insights on using social media to build your business or your personal brand (for job hunters).
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people.
Revised slides from a presentation I originally gave at WOSU Public Media in Columbus on Friday, December 11, 2009. I was asked to talk about the "future of public media" and gathered some stats, some recommendations and more to share with the assembled group.
Additional versions of this presentation -- including a voiceover edition in video -- are available at gravitymedium.com
Our strategic plan measures the effectiveness of the Duval UDL over a three to five year period. We are confident that speech and debate instruction will instill a high level of self-efficacy in active students who remain in the program. However, we have established a full evaluation team to provide an ongoing assessment and reports to address not only the common areas of academic performance like GPA, attendance, and test scores, but community service and parent engagement also.
www.dudl.org
The Great Unbundling of Higher Education: Dystopia or Utopia?Mark Brown
Paper at Expanding Horizons in Open and Distance Learning. Conference of the Open and Distance Learning Association of Australia (OLDAA), Melbourne, 6th February 2017.
Carrying the Banner: Reinventing News on Your University WebsiteGeorgiana Cohen
As delivered for EMG Online webinar, Oct. 13, 2011
http://www.emgonline.com/Academy/Pages/EMG-Academy/Products/KnowledgeBuilders/Reinventing-News-on-Your-University-Web-Site
Are "Digital Natives" Dropping Print Newspapers?Iris Chyi
Simply because young adults are less likely to read a print newspaper compared with other age groups, many news professionals assume young people have lost interest in reading print newspapers. Although previous research has documented that most readers found the print newspaper to be more useful, satisfying, likeable, and enjoyable than its online counterpart, many within and outside the industry believe young people are an exception, and the way to retain young readers is to pursue them online. However, because no viable business models for online news seem to exist, it is important to re-visit some of the assumptions about young readers' attitudes toward online and print media.
College newspapers provide a unique opportunity to test such assumptions because most college newspapers publish in both online and print formats, and both formats are offered for free. Additionally, their readers are college students ages 18-22 (the so-called "digital natives"), all with Internet access. A survey of 198 U.S. college newspaper advisers was conducted in 2011. The findings suggest that the print edition outperforms the Web edition in terms of readership and preference. The print edition generated the vast majority of advertising revenue. Print circulation in most cases has remained stable. And most college newspaper advisers do not believe an online-only model is feasible within the next five years. These results carry important implications for commercial newspapers as they envision the future of their industry.
This is handout material for Nicole Newman's workshop at the 2010 BDPA Technology Conference in Philadelphia PA.
She will provide some timely insights on using social media to build your business or your personal brand (for job hunters).
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people.
Revised slides from a presentation I originally gave at WOSU Public Media in Columbus on Friday, December 11, 2009. I was asked to talk about the "future of public media" and gathered some stats, some recommendations and more to share with the assembled group.
Additional versions of this presentation -- including a voiceover edition in video -- are available at gravitymedium.com
Leading Digital Transformation in the Cultural Sector: A resource for managersCogapp
This talk looks at three issues:
This digital thing, how important is it?
What does it mean for the cultural sector?
How should cultural organizations (museums, visual arts, performing arts) respond?
Dream. Build. Connect. How to use new and traditional media to build a strategic communications plan and campaign A front-page newspaper article about a cause you support is great. An engaged Facebook community can do wonders. But bridge those two communications together, sprinkle in the powerful story of your organization, and you have the potential to enact real change.
This daylong seminar is designed for organizational leaders and leads participants through lessons on how to develop your message, where to tell your story and how to pull it all together into a strategic communications plan and campaign. We’ll discuss how to build an annual communications strategy, how and when to layer in social media, mass media and strategic partnerships.
LEARNING OBJECTIVES: 1. Define strategic communications campaign. 2. Developing core brand messages. 3. Developing a strategic messaging calendar. 4. Developing campaigns to promote an organization throughout the year, to include various public relations and communications methods.
2. History
• 1916: The Oklahoma Daily was founded.
79 years
• 1995: Launched companion website.
• *2006: Added multimedia (video, audio)
17-years
• *2007: Added social media.
• *2010s: Web-first, 24-7 publishing cycle
* about
3. “
Once upon a time, people like me learned the
difference between a "hard news" story and a
feature. And that pretty much covered it. Now it
seems to me students have to learn to see and
use video as a routine storytelling and reporting
option in an arsenal that includes "story" text,
social media text, still photography and
“
something-new-every-day.
--David Simpson, College Media Association
4. The 24/7 Multimedia News Cycle
Digital-first changes how we work:
• News published quickly on the Web
• Stories updated and “repurposed” for print edition
• Requires reporters who can stay with a story
• Requires editors and copy editors throughout the day
• Art demands grow (web art, print art, slideshows.
video)
5. Other challenges
• Speed
• Recruiting/training students to report, write and edit quickly.
• Technology
• Recruiting/training students in website technology, video editing,
interactive design
• Staff size
• Recruiting/training a staff large enough to do the job
• Time management
• Student staff must work around classes, study time, other part-time
jobs
6.
7. Changing media landscape
• Newspaper audience is shrinking
• 62 million 1990
• 44 million 2010
-29%
• Source: State of the News Media 2011
8. Changing media landscape
• Newspaper ad revenue dropping
•2005: $47 billion
- 51%
•2010: $23 billion
• Online ad revenue gains are not keeping pace with print
ad revenue losses.
• Source: State of the News Media 2011
9. Changing media landscape
• Newspaper readers are aging
• 18 to 24-year-olds who read a daily print newspaper:
• 2006: 20 percent
• 2008: 14 percent
-30%
• 2010: 7 percent -50%
• Pew Research Center
10. Changing media landscape
• Digital news consumption continues to rise:
71 percent of adults get news online
• Readers are going mobile:
70 percent of 18- to 29-year-olds say they
are most likely to use mobile or tablet for local
news and information.
Source: State of the News Media 2011
11. Changing media landscape
• Importance of social media is growing
75 percent of adults who get news online forward through
email or post on social networking sites
52 percent of digital news consumers get some news
from Facebook and Twitter
• Pew Research Center, 2012
12. Top 10 Disappearing Industries
Volume of jobs gained/lost:
1. Newspapers (-28.4%)
2. Retail (-15.5%)
3. Building material (-14.2%)
4. Automotive (-12.8%)
• Source: Huffington Post, 3-12-12
13. Here at The Daily: Print circulation
• 2007 circulation: 11,500
• 2012 circulation: 8,000 -30 %
14. Here at The Daily: Print ad revenue
• 2008 display ad revenue: $775,997
• 2011 display ad revenue: $514,406 -34%
15. What others are doing
• Oklahoma State University, O’Collegian (1895): Established partial
paywall
• University of Georgia, Red & Black (1893): Went to weekly print
publication in July 2011.
• University of Oregon, Daily Emerald (1899): Ended daily print edition;
two magazine-like print products plus beefed-up website.
• UT-Arlington, Shorthorn (1919): Print daily became weekly, plus
online.
• University of Wisconsin-Madison (1969): Dropped Friday print edition
• Arizona State University (1890): Print daily became weekly plus new
website optimized for viewing on mobile devices, plus updated apps
for iPhone, Android and iPad.
16. “
We are making this change to deliver
on our mission to serve our community
and prepare our student staff for the
professional world.
“
--Oregon Daily Emerald leaders in online announcement
17. OU Student Media’s mission:
Our mission is two-fold:
• To administer publications, activities and services that
strengthen the education experience for students
interested in journalism and related fields;
• and to enhance the sense of community and the overall
quality of campus life for a diverse student body by
providing an unrestricted student forum for the exchange
of ideas.
18. • Ask the OU community to help us determine what is best for OU:
• Status quo?
• Fewer print editions?
• Beefed-up website?
• More video/audio?
• Mobile?
• Other?
20. How?
• Survey
• Round-table discussions
• Advertiser focus group
• Presentations (like this)
• Facebook
• Blog (imaginedfuture.wordpress.com)
21.
22. Kickoff event: Rob Curley
“I’m an Internet nerd
from Kansas who is
in love with local
news and the
evolution of
traditional media.”
7 p.m.
Monday, Sept. 17
Meachum Auditorium
They say the concept of “objectivity” in journalism developed precisely because people recognized that journalists had unrecognized biases. Objectivity, then, was a way for journalists to develop a method of systematically testing information so biases wouldn’t corrupt the accuracy of their work.
Newspaper readership dropped from 62 million daily in 1990 to 44 million in 2010. That’s a 29 percent loss in readership in just two decades.
That’s a 51% drop in just five years. And online ad revenue gains not keeping pace with print ad revenue losses
That’s a 30 percent drop from 2006-2008 and a 50 percent drop from 2008-2010. Even if the rate stays the same, it will only be a few more years before no one in this age group reads newspapers.
Nationally, the loss was 29 percent from1990-2010
Better than nationally, which saw a 51 % drop from 2005-2010.
They say the concept of “objectivity” in journalism developed precisely because people recognized that journalists had unrecognized biases. Objectivity, then, was a way for journalists to develop a method of systematically testing information so biases wouldn’t corrupt the accuracy of their work.