Sponsorship Measurement: Lip Sync Battle

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Visit statsocial.com to learn more StatSocial measured the effectiveness of the sponsors of the debut season of Lip Sync Battle on Spike TV. StatSocial has no affiliation with Spike TV or any sponsors/celebrities mentioned in this presentation

Marketing

Lip Sync Battle debuted on Spike TV in April 2015 and ran through August
StatSocial analyzed the social users talking about the show from the series premiere
to the season finale to determine:
• Sponsorship effectiveness
• Host affinity
• Favorite contestant appearances
• Who else should Spike target to be a contestant

Smirinoff
The social affinity for Smirinoff in Lip Sync Battle’s
audience increased 86% over the duration of the
season
Ultimately, Lip Sync Battle’s audience affinity for
Smirinoff is 9.7x the average (measured at the finale)
86%
9.7x

Sonic Drive In
71%
4.9x
The social affinity for Sonic increased 71%
throughout the season in Lip Sync Battle’s
audience
Ultimately, the audience of Lip Sync Battle
is 4.9x more likely to like Sonic than
average (measured at the finale)

Host: LL Cool J
30%
4.3x
The social affinity for LL Cool J increased
30% throughout the season
Overall, the Lip Sync Battle audience’s affinity
for LL Cool J is 4.3x the average

Favorite Contestants
1.Taraji P Henson
2.Queen Latifah
3.Anna Kendrick
4.Common
1.Iggy Azalea
Lip Sync Battle’s
audience is 31.7x more
likely to like Malin
Akerman compared to
the average

Next Contestants
23%
Kevin Hart is the favorite celebrity of Lip
Sync Battle’s audience
of Lip Sync Battle’s audience likes Nicki Minaji
53x Lip Sync Battle’s audience is 53x more likely
to like Trevor Noah compared to the average

Spike TV
154%
24x
Throughout the season, Spike experienced
an 154% in social affinity from the
audience of Lip Sync Battle
Overall, the audience is 24x more likely to
like Spike TV compared to the average
social audience.

Learn more about StatSocial and sign up
for a free account at
Statsocial.com

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Sponsorship Measurement: Lip Sync Battle

1. StatSocial on Sponsorship Measurement

2. Lip Sync Battle debuted on Spike TV in April 2015 and ran through August StatSocial analyzed the social users talking about the show from the series premiere to the season finale to determine: • Sponsorship effectiveness • Host affinity • Favorite contestant appearances • Who else should Spike target to be a contestant

3. Sponsors 2015

4. Smirinoff The social affinity for Smirinoff in Lip Sync Battle’s audience increased 86% over the duration of the season Ultimately, Lip Sync Battle’s audience affinity for Smirinoff is 9.7x the average (measured at the finale) 86% 9.7x

5. Sonic Drive In 71% 4.9x The social affinity for Sonic increased 71% throughout the season in Lip Sync Battle’s audience Ultimately, the audience of Lip Sync Battle is 4.9x more likely to like Sonic than average (measured at the finale)

6. Celebrities

7. Host: LL Cool J 30% 4.3x The social affinity for LL Cool J increased 30% throughout the season Overall, the Lip Sync Battle audience’s affinity for LL Cool J is 4.3x the average

8. Favorite Contestants 1.Taraji P Henson 2.Queen Latifah 3.Anna Kendrick 4.Common 1.Iggy Azalea Lip Sync Battle’s audience is 31.7x more likely to like Malin Akerman compared to the average

9. Next Contestants 23% Kevin Hart is the favorite celebrity of Lip Sync Battle’s audience of Lip Sync Battle’s audience likes Nicki Minaji 53x Lip Sync Battle’s audience is 53x more likely to like Trevor Noah compared to the average

10. Network Benefit

11. Spike TV 154% 24x Throughout the season, Spike experienced an 154% in social affinity from the audience of Lip Sync Battle Overall, the audience is 24x more likely to like Spike TV compared to the average social audience.

12. Learn more about StatSocial and sign up for a free account at Statsocial.com

Editor's Notes

StatSocial has no affiliation with Spike TV or any of the sponsors listed in this presentation.

Sponsorship Measurement: Lip Sync Battle

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