© 2017 SPLUNK INC.
Splunk Overview
Ben Bryant | Staff Sales Engineer
11TH MAY 2017 | LONDON
© 2017 SPLUNK INC.
During the course of this presentation, we may make forward-looking statements regarding future events or
the expected performance of the company. We caution you that such statements reflect our current
expectations and estimates based on factors currently known to us and that actual events or results could
differ materially. For important factors that may cause actual results to differ from those contained in our
forward-looking statements, please review our filings with the SEC.
The forward-looking statements made in this presentation are being made as of the time and date of its live
presentation. If reviewed after its live presentation, this presentation may not contain current or accurate
information. We do not assume any obligation to update any forward looking statements we may make. In
addition, any information about our roadmap outlines our general product direction and is subject to change
at any time without notice. It is for informational purposes only and shall not be incorporated into any contract
or other commitment. Splunk undertakes no obligation either to develop the features or functionality
described or to include any such feature or functionality in a future release.
Splunk, Splunk>, Listen to Your Data, The Engine for Machine Data, Splunk Cloud, Splunk Light and SPL are trademarks and registered trademarks of Splunk Inc. in
the United States and other countries. All other brand names, product names, or trademarks belong to their respective owners. © 2017 Splunk Inc. All rights reserved.
Safe Harbor Statement
© 2017 SPLUNK INC.
Auto Banking Healthcare Government
Web Music Retail Hotel Telecom
Digital Revolution
© 2017 SPLUNK INC.
Digital Transformation
Powered by Machine Data
GPS,
RFID,
Hypervisor,
Web Servers,
Email, Messaging,
Clickstreams, Mobile,
Telephony, IVR, Databases,
Sensors, Telematics, Storage,
Servers, Security Devices, Desktops
© 2017 SPLUNK INC.
Disruptive Approach to Unstructured Data
SQL Search
Schema at Write Schema at Read
Traditional Splunk
ETL Universal Indexing
Volume Velocity Variety
Unstructured
Structured
RDBMS
© 2017 SPLUNK INC.
Turning Machine Data Into Business Value
Index Untapped Data: Any Source, Type, Volume Ask Any Question
Application Delivery
Security, Compliance
and Fraud
IT Operations
Business Analytics
Industrial Data and
the Internet of Things
On-Premises
Private Cloud
Public
Cloud
Storage
Online
Shopping Cart
Telecoms
Desktops
Security
Web
Services
Networks
Containers
Web
Clickstreams
RFID
Smartphones
and Devices
Servers
Messaging
GPS
Location
Packaged
Applications
Custom
Applications
Online
Services
DatabasesCall Detail
Records
Energy Meters
Firewall
Intrusion
Prevention
© 2017 SPLUNK INC.
Fully Integrated Enterprise Platform
HA / DR Admin Data Security Apps SDK / APIScale
Collect
Data
Index
Data
Enrich
Data
Search &
Explore
Analyze
& Predict
Report &
Visualize
Alert &
Action
© 2017 SPLUNK INC.
The Splunk Portfolio
Rich Ecosystem of
Apps & Add-Ons
Splunk Premium
Solutions
Mainframe
Data
Relational
Databases
MobileForwarders
Syslog/
TCP
IoT
Devices
Network
Wire Data
Hadoop
Platform for Operational Intelligence
© 2017 SPLUNK INC.© 2017 SPLUNK INC.
Splunk
Demo #1
© 2017 SPLUNK INC.
IT
Operations
Application
Delivery
Business
Analytics
Internet of
Things and
Industrial
Data
Security,
Compliance
and Fraud
Platform for Operational Intelligence
© 2017 SPLUNK INC.
Splunk for IT Operations and App Delivery
Service
Monitoring
IT Operational
Analytics
Application
Management
DevOpsIT
Troubleshooting
Platform for Operational Intelligence
© 2017 SPLUNK INC.
Splunk IT Service Intelligence
Data-Driven Service Monitoring and Analytics
At-a-Glance
Problem Analysis
Early Warning
on Deviations
Dynamic
Service Models
Seamless Workflow
Integrations
Event
Analytics
Platform for Operational Intelligence
© 2017 SPLUNK INC.© 2017 SPLUNK INC.
© 2017 SPLUNK INC.
IT
Operations
Application
Delivery
Business
Analytics
Internet of
Things and
Industrial
Data
IT
Operations
Application
Delivery
Business
Analytics
Internet of
Things and
Industrial
Data
Security,
Compliance
and Fraud
Platform for Operational Intelligence
© 2017 SPLUNK INC.
Splunk Security Intelligence
Security and
Compliance
Reporting
Fraud
Detection
Monitor and
Detect Unknown
Threats
Insider Threat
Incident
Investigations
and Forensics
Security
Analytics
© 2017 SPLUNK INC.
▶ Four Years in a Row as a Leader
▶ Furthest overall in Completeness of Vision
▶ Splunk also scores highest in 2016
Critical Capabilities for SIEM report
in all three Use Cases
Splunk Positioned as a Leader
Gartner 2016 Magic Quadrant for Security Information and Event Management*
*Gartner, Inc., 2016 Magic Quadrant for Security Information and Event Management, and Critical Capabilities for Security
Information and Event Management, Oliver Rochford, Kelly M. Kavanagh, Toby Bussa. 10 August 2016 This graphic was
published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire
document. The Gartner document is available upon request from Splunk. Gartner does not endorse any vendor, product or
service depicted in its research publications, and does not advise technology users to select only those vendors with the
highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization
and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this
research, including any warranties of merchantability or fitness for a particular purpose.
© 2017 SPLUNK INC.
Premium Security Solutions
Extensible Analytics &
Collaboration
Enable Rapid
Investigations
Automated Analysis &
Machine Learning
SPLUNK
ENTERPRISE SECURITY
SPLUNK USER
BEHAVIOR ANALYTICS
© 2017 SPLUNK INC.© 2017 SPLUNK INC.
© 2017 SPLUNK INC.
IT
Operations
Application
Delivery
Business
Analytics
Internet of
Things and
Industrial
Data
Security,
Compliance
and Fraud
Platform for Operational Intelligence
© 2017 SPLUNK INC.
Splunk for Business Analytics
Business
Process Analytics
Customer
Experience Analytics
Product
Analytics
Digital
Marketing
Platform for Operational Intelligence
© 2017 SPLUNK INC.
Splunk for IoT
Monitoring and
Diagnostics
Safety, Security
& Compliance
Preventative
Maintenance
Asset Performance
Management
Platform for Operational Intelligence
© 2017 SPLUNK INC.© 2017 SPLUNK INC.
Splunk
Demo #2
© 2017 SPLUNK INC.
Thriving Community
dev.splunk.com
60,000+ questions
and answers
1,300+ apps
Local User Groups &
SplunkLive! events
© 2017 SPLUNK INC.
Why Splunk?
Enterprise Scale
Hybrid
Bring analytics to wherever the data is, across
on-premises and cloud environments
Single Platform, Many Lenses
Collect and act on any machine data with
schema on-the-fly for multiple use cases
Real-Time Insights
Powerful search, visualization and analytics with machine
learning to understand what’s happening NOW
Open and Extensible
Interoperate with diverse technologies,
leverage existing investments
Integrated solution at multi-petabyte scale and performance
© 2017 SPLUNK INC.
SEPT 25-28, 2017
Walter E. Washington Convention Center
Washington, D.C.
.conf2017
The 8th Annual Splunk Conference
conf.splunk.com
You will receive an email after registration
opens with a link to save over $450 on the
full conference rate.
You’ll have 30 days to take advantage of
this special promotional rate!
SAVE OVER $450
© 2017 SPLUNK INC.
Rate This Session on Pony Poll
ponypoll.com/london17
Complete the survey for
your chance to win a
.conf2017 pass
© 2017 SPLUNK INC.© 2017 SPLUNK INC.
Thank You!

SplunkLive! London 2017 - Splunk Overview

  • 1.
    © 2017 SPLUNKINC. Splunk Overview Ben Bryant | Staff Sales Engineer 11TH MAY 2017 | LONDON
  • 2.
    © 2017 SPLUNKINC. During the course of this presentation, we may make forward-looking statements regarding future events or the expected performance of the company. We caution you that such statements reflect our current expectations and estimates based on factors currently known to us and that actual events or results could differ materially. For important factors that may cause actual results to differ from those contained in our forward-looking statements, please review our filings with the SEC. The forward-looking statements made in this presentation are being made as of the time and date of its live presentation. If reviewed after its live presentation, this presentation may not contain current or accurate information. We do not assume any obligation to update any forward looking statements we may make. In addition, any information about our roadmap outlines our general product direction and is subject to change at any time without notice. It is for informational purposes only and shall not be incorporated into any contract or other commitment. Splunk undertakes no obligation either to develop the features or functionality described or to include any such feature or functionality in a future release. Splunk, Splunk>, Listen to Your Data, The Engine for Machine Data, Splunk Cloud, Splunk Light and SPL are trademarks and registered trademarks of Splunk Inc. in the United States and other countries. All other brand names, product names, or trademarks belong to their respective owners. © 2017 Splunk Inc. All rights reserved. Safe Harbor Statement
  • 3.
    © 2017 SPLUNKINC. Auto Banking Healthcare Government Web Music Retail Hotel Telecom Digital Revolution
  • 4.
    © 2017 SPLUNKINC. Digital Transformation Powered by Machine Data GPS, RFID, Hypervisor, Web Servers, Email, Messaging, Clickstreams, Mobile, Telephony, IVR, Databases, Sensors, Telematics, Storage, Servers, Security Devices, Desktops
  • 5.
    © 2017 SPLUNKINC. Disruptive Approach to Unstructured Data SQL Search Schema at Write Schema at Read Traditional Splunk ETL Universal Indexing Volume Velocity Variety Unstructured Structured RDBMS
  • 6.
    © 2017 SPLUNKINC. Turning Machine Data Into Business Value Index Untapped Data: Any Source, Type, Volume Ask Any Question Application Delivery Security, Compliance and Fraud IT Operations Business Analytics Industrial Data and the Internet of Things On-Premises Private Cloud Public Cloud Storage Online Shopping Cart Telecoms Desktops Security Web Services Networks Containers Web Clickstreams RFID Smartphones and Devices Servers Messaging GPS Location Packaged Applications Custom Applications Online Services DatabasesCall Detail Records Energy Meters Firewall Intrusion Prevention
  • 7.
    © 2017 SPLUNKINC. Fully Integrated Enterprise Platform HA / DR Admin Data Security Apps SDK / APIScale Collect Data Index Data Enrich Data Search & Explore Analyze & Predict Report & Visualize Alert & Action
  • 8.
    © 2017 SPLUNKINC. The Splunk Portfolio Rich Ecosystem of Apps & Add-Ons Splunk Premium Solutions Mainframe Data Relational Databases MobileForwarders Syslog/ TCP IoT Devices Network Wire Data Hadoop Platform for Operational Intelligence
  • 9.
    © 2017 SPLUNKINC.© 2017 SPLUNK INC. Splunk Demo #1
  • 10.
    © 2017 SPLUNKINC. IT Operations Application Delivery Business Analytics Internet of Things and Industrial Data Security, Compliance and Fraud Platform for Operational Intelligence
  • 11.
    © 2017 SPLUNKINC. Splunk for IT Operations and App Delivery Service Monitoring IT Operational Analytics Application Management DevOpsIT Troubleshooting Platform for Operational Intelligence
  • 12.
    © 2017 SPLUNKINC. Splunk IT Service Intelligence Data-Driven Service Monitoring and Analytics At-a-Glance Problem Analysis Early Warning on Deviations Dynamic Service Models Seamless Workflow Integrations Event Analytics Platform for Operational Intelligence
  • 13.
    © 2017 SPLUNKINC.© 2017 SPLUNK INC.
  • 14.
    © 2017 SPLUNKINC. IT Operations Application Delivery Business Analytics Internet of Things and Industrial Data IT Operations Application Delivery Business Analytics Internet of Things and Industrial Data Security, Compliance and Fraud Platform for Operational Intelligence
  • 15.
    © 2017 SPLUNKINC. Splunk Security Intelligence Security and Compliance Reporting Fraud Detection Monitor and Detect Unknown Threats Insider Threat Incident Investigations and Forensics Security Analytics
  • 16.
    © 2017 SPLUNKINC. ▶ Four Years in a Row as a Leader ▶ Furthest overall in Completeness of Vision ▶ Splunk also scores highest in 2016 Critical Capabilities for SIEM report in all three Use Cases Splunk Positioned as a Leader Gartner 2016 Magic Quadrant for Security Information and Event Management* *Gartner, Inc., 2016 Magic Quadrant for Security Information and Event Management, and Critical Capabilities for Security Information and Event Management, Oliver Rochford, Kelly M. Kavanagh, Toby Bussa. 10 August 2016 This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Splunk. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  • 17.
    © 2017 SPLUNKINC. Premium Security Solutions Extensible Analytics & Collaboration Enable Rapid Investigations Automated Analysis & Machine Learning SPLUNK ENTERPRISE SECURITY SPLUNK USER BEHAVIOR ANALYTICS
  • 18.
    © 2017 SPLUNKINC.© 2017 SPLUNK INC.
  • 19.
    © 2017 SPLUNKINC. IT Operations Application Delivery Business Analytics Internet of Things and Industrial Data Security, Compliance and Fraud Platform for Operational Intelligence
  • 20.
    © 2017 SPLUNKINC. Splunk for Business Analytics Business Process Analytics Customer Experience Analytics Product Analytics Digital Marketing Platform for Operational Intelligence
  • 21.
    © 2017 SPLUNKINC. Splunk for IoT Monitoring and Diagnostics Safety, Security & Compliance Preventative Maintenance Asset Performance Management Platform for Operational Intelligence
  • 22.
    © 2017 SPLUNKINC.© 2017 SPLUNK INC. Splunk Demo #2
  • 23.
    © 2017 SPLUNKINC. Thriving Community dev.splunk.com 60,000+ questions and answers 1,300+ apps Local User Groups & SplunkLive! events
  • 24.
    © 2017 SPLUNKINC. Why Splunk? Enterprise Scale Hybrid Bring analytics to wherever the data is, across on-premises and cloud environments Single Platform, Many Lenses Collect and act on any machine data with schema on-the-fly for multiple use cases Real-Time Insights Powerful search, visualization and analytics with machine learning to understand what’s happening NOW Open and Extensible Interoperate with diverse technologies, leverage existing investments Integrated solution at multi-petabyte scale and performance
  • 25.
    © 2017 SPLUNKINC. SEPT 25-28, 2017 Walter E. Washington Convention Center Washington, D.C. .conf2017 The 8th Annual Splunk Conference conf.splunk.com You will receive an email after registration opens with a link to save over $450 on the full conference rate. You’ll have 30 days to take advantage of this special promotional rate! SAVE OVER $450
  • 26.
    © 2017 SPLUNKINC. Rate This Session on Pony Poll ponypoll.com/london17 Complete the survey for your chance to win a .conf2017 pass
  • 27.
    © 2017 SPLUNKINC.© 2017 SPLUNK INC. Thank You!

Editor's Notes

  • #2 Intro Mention to people to start downloading Splunk
  • #4 Looking out into the audience, I can see that most of you have gotten the chance, first hand, to see how much the “connectedness” of our world has changed everything. Every industry, every business, in every country is experiencing the effects of digitization and change. Our world is in the midst of massive change This technical renaissance or digital transformation has only just begun and it’s accelerating Software defined everything, Big data, Web scale, Containerization and microservices, Cloud, Mobile, Analytics, and the world of IoT Add to this, customer and end user expectations have never been higher
  • #5 There's one thing in common across all of these digital transformation examples - machine data. When someone orders a Lyft, makes a purchase online, or a robot manufactures a car - Machine data is created every step of the way. That's why machine data is the biggest and most valuable aspect of big data.
  • #6 Traditionally, machine data was generated and part of the data would be stored in a specific, pre-defined way. This creates limits in the questions that can be asked of the data. Splunk takes a disruptive approach by storing the data in it’s raw, original format, and creates a schema at the last possible moment; when the question is asked. Because of this, there are no limits to the questions that can be asked of the data. Speaking of no limits… No limits on where you can collect it from No limits on the formats of data And no limits on scale   Our largest customer is indexing over 2 PB per day, searching across thousands of types of data all in different formats. 
  • #7 Splunk software and cloud services reliably collects and indexes machine data, from a single source to tens of thousands of sources. All in real time. Once data is in Splunk, you can search, analyze, report on and share insights form your data. The Splunk platform is optimized for real-time, low-latency and interactivity, making it easy to explore, analyze and visualize your data. This is described as Operational Intelligence. The insights gained from machine data support a number of use cases and can drive value across your organization.
  • #8 Splunk provides an open, fully integrated platform. That means you can collect, index, analyze, report and predict on machine-generated data from a single product. It’s enterprise-ready with high availability and disaster recovery features, role-based access control and scales to index petabytes of data per day. It’s an open platform with open APIs that anyone can build on top of. Splunk Cloud offers Splunk Enterprise as a cloud-based service – essentially empowering you with Operational Intelligence without any operational effort.
  • #9 Data from any source Available to visualize, analyze report Specialized content to deliver on specific use cases The Splunk platform consists of multiple products and deployment models to fit your needs. Splunk Enterprise – for on-premise deployment Splunk Cloud – Fully managed service with 100% SLA and all the capabilities of Splunk Enterprise…in the Cloud And premium solutions from Splunk apply real-time intelligence and rich, domain-specific functions to manage your security posture, IT operations and more. Apps and add-ons from Splunk and our community extend and simplify deployments by providing pre-packaged content designed for specific use cases and data types.
  • #10  [INTRODUCE DEMO PRESENTER] [Calll out that demo is using Splunk Cloud] [HAND OFF AV TO DEMO MACHINE FEED] Here is the link to the SlunkLive! demo video and instructions.    SplunkLive! - Demo Instructions https://confluence.splunk.com/pages/viewpage.action?pageId=35337482 Thank you for that outstanding demo. We just saw how Splunk used that same raw machine data to address a variety of use cases. So let’s walk through a bit of detail on how Splunk delivers Operational Intelligence, starting with the platform.
  • #11 We continue to invest to make Splunk the leading platform for machine data. Splunk uniquely supports organizations that are running operations on premises, in the cloud or in a hybrid environment. We’re also investing heavily in solutions that make it easy for you to meet your goals across IT Operations, App delivery, Security, Fraud, Compliance; business analytics and industrial data.
  • #12 - Splunk is used to quickly troubleshoot IT issues and outages, monitor end-to-end services and detect anomalies by thousands of organizations around the world. - With Splunk, you can reduce mean-time-to-resolution (MTTR), lower monitoring costs, improve system uptime and support strategic initiatives like DevOps and Continuous Delivery practices, because IT teams have visibility across their entire stack and developers can see real-time production data without having access to production systems
  • #13 The Splunk IT Service Intelligence premium solution provides visibility into the health and key performance indicators for IT services. This new solution delivers a central, unified view of critical IT services and leverages advanced analytics driven by machine learning to highlight anomalies, detect root cause and pinpoint areas of impact. 
  • #14 Video follows in next slide … (didn’t want to leave a black screen while I introduce video)
  • #15 Another key area for Splunk is security.
  • #16 Splunk is a Security Intelligence Platform and we can address a number of security use cases. We’re more flexible than a SIEM and can be used for non-security use cases. Splunk software can complement or replace existing SIEM deployments, while also addressing more complex security use cases, such as supporting fraud detection and finding insider threats.
  • #17 Our rapid ascent reflects the customer traction we have and value we deliver to customers – with thousands of security customers and 40% year-over-year growth, we are the fastest growing SIEM vendor in the market. 2011 was our first time in the MQ; In 2 short years we raced up to the top quadrant in the MQ.
  • #18 A critical security concern for organizations is fraud. So let’s hear how Orrstown Bank uses Splunk.
  • #19 Orrstown Bank Video
  • #20 Organizations are increasingly using Splunk to provide valuable insights beyond IT and security.
  • #21 Organizations are increasingly using Splunk to provide valuable insights beyond IT and security. We’re making it easy to leverage your machine data with other structured data whether you're focused on business process analytics, customer experience or other areas
  • #22 Customers are using Splunk solutions to collect and correlate data from control systems, sensors, mobile devices and IT systems for a variety of Industrial Data and IoT use cases. These use cases include operational efficiency, predictive maintenance, industrial cybersecurity and asset analytics. 
  • #23  [INTRODUCE DEMO PRESENTER] [HAND OFF AV TO DEMO MACHINE FEED] Here is the link to the SlunkLive! demo video and instructions.    SplunkLive! - Demo Instructions (scroll down to Core and ITSI+UBA+ES section) https://confluence.splunk.com/pages/viewpage.action?pageId=35337482
  • #24 Splunk has an active community: There is an emerging ecosystem of new companies building apps on top of Splunk. They are taking advantage of open APIs and new platform capabilities to create an entirely new generation of applications. Splunk Answers is the go-to place for your questions – and answers. Our technical support is consistently rated as industry leading and Splunk Answers has answers to thousands of questions. You can participate in meet-ups and User Groups, contribute to our forums, or attend local SplunkLive events (like this one) to hear from you peers.
  • #26 And of course, your biggest education opportunity this year is .conf2017 which will be held right back here in Washington, DC on September 25 – 28. I know you have heard a lot about .conf2017 today but don’t forget that by attending SplunkLive! today we are extending you a discount of over $450. You will be able to register with a unique link that will be sent in the post SplunkLive! emails to go out next week.
  • #27 Don’t forget to complete today’s survey at ponypoll.com/london17 for your chance to win a .conf2017 pass. (Make sure you put the right PonyPoll link!) A winner will be identified tomorrow through a random drawing from completed surveys and will be notified via email.