This document discusses the concept of spiritual branding and some of the challenges associated with it. Spirituality has become an important concept in consumer behavior and branding. Spiritual branding focuses on how an individual person impacts others through adhering to spiritual principles of success in a way that benefits society. While some brands integrate ethical and emotional approaches, true spiritual branding requires integrating spirituality into a company's core vision and capital in a way that enriches people's lives. Spiritual branding must promote global peace and humanity.