Coralie Sawruk provides advice on building a strong reputation at work. She mentors ambitious talents and provides strategic business transformation services globally. The document contains tips for building positive relations and a strong reputation such as embracing all connections, respecting others, being helpful, using questions to make conversations about the other person, and following up on interactions. Sawruk encourages visiting her website for more information on reputation building.
Hi, my name is Eduardo awareness. I'm a president and general manager of one of the most important human resource company in Ecuador. I was lucky to attend one of Omar Hamad presentations. During the capital of Cuba during the human capital forum in Quito.
How does your organization stand out and demonstrate your unique value? How do you raise more funds, engage more supporters and volunteers and promote your important cause? With over 2 million organizations in North America competing for shrinking dollars and consumer share-of-mind, it’s vital that nonprofits have a compelling and focused brand.
A strategically built and managed brand is one of the most overlooked and cost-effective ways a nonprofit can create value, improve its effectiveness, and rise above the crowd in a complex and competitive marketplace. Learn how you can turn your brand into a strategic competitive advantage that will transform your organization and the way people view and support it.
The document discusses why culture is important and how leaders can cultivate the right culture within their organization. It states that culture reflects how an organization operates and is guided by its values and mission. It also directly correlates with an organization's success, influencing behaviors, productivity, and willingness to change. The document then offers tips for leaders to consider, including hiring people who align with the desired culture, treating employees well through goals and appreciation, and having leaders model the type of culture wanted through their own actions and behaviors.
The document discusses two kinds of mentorship at the nonprofit organization BioOne. It provides an overview of BioOne's mission to make scientific research more accessible and its founding by both library and publisher interests. It then defines a "culture of mentorship" as a work environment where employees feel comfortable getting advice from supervisors and colleagues, who see them as whole people rather than just skills. The second kind of mentorship is described as a more traditional unofficial mentor who provides professional guidance. It concludes by listing the executive staff of BioOne and contact information for the speaker.
Wendy Lewis is one of the most influential women in direct selling
She is Founder and CEO ,Jeunesse Global
Every thing you need to know about the Jeunesse global klik link below:
www.skinproduct.jeunesseglobal.com
This is a very thoughtful discussion on the Personality Development of the individual and student community on the large. It also emphasises on the need of development of Co-operation for a better future
Building a strong team culture is important for success in multi-level marketing. To develop a culture, a company should identify shared values, hold live events to build connections, and recognize accomplishments to satisfy the human need for appreciation. Establishing traditions like team names, apparel and awards helps members feel part of something larger. Most significantly, the culture should encourage personal development and stepping outside one's comfort zone to facilitate growth.
Coralie Sawruk provides advice on building a strong reputation at work. She mentors ambitious talents and provides strategic business transformation services globally. The document contains tips for building positive relations and a strong reputation such as embracing all connections, respecting others, being helpful, using questions to make conversations about the other person, and following up on interactions. Sawruk encourages visiting her website for more information on reputation building.
Hi, my name is Eduardo awareness. I'm a president and general manager of one of the most important human resource company in Ecuador. I was lucky to attend one of Omar Hamad presentations. During the capital of Cuba during the human capital forum in Quito.
How does your organization stand out and demonstrate your unique value? How do you raise more funds, engage more supporters and volunteers and promote your important cause? With over 2 million organizations in North America competing for shrinking dollars and consumer share-of-mind, it’s vital that nonprofits have a compelling and focused brand.
A strategically built and managed brand is one of the most overlooked and cost-effective ways a nonprofit can create value, improve its effectiveness, and rise above the crowd in a complex and competitive marketplace. Learn how you can turn your brand into a strategic competitive advantage that will transform your organization and the way people view and support it.
The document discusses why culture is important and how leaders can cultivate the right culture within their organization. It states that culture reflects how an organization operates and is guided by its values and mission. It also directly correlates with an organization's success, influencing behaviors, productivity, and willingness to change. The document then offers tips for leaders to consider, including hiring people who align with the desired culture, treating employees well through goals and appreciation, and having leaders model the type of culture wanted through their own actions and behaviors.
The document discusses two kinds of mentorship at the nonprofit organization BioOne. It provides an overview of BioOne's mission to make scientific research more accessible and its founding by both library and publisher interests. It then defines a "culture of mentorship" as a work environment where employees feel comfortable getting advice from supervisors and colleagues, who see them as whole people rather than just skills. The second kind of mentorship is described as a more traditional unofficial mentor who provides professional guidance. It concludes by listing the executive staff of BioOne and contact information for the speaker.
Wendy Lewis is one of the most influential women in direct selling
She is Founder and CEO ,Jeunesse Global
Every thing you need to know about the Jeunesse global klik link below:
www.skinproduct.jeunesseglobal.com
This is a very thoughtful discussion on the Personality Development of the individual and student community on the large. It also emphasises on the need of development of Co-operation for a better future
Building a strong team culture is important for success in multi-level marketing. To develop a culture, a company should identify shared values, hold live events to build connections, and recognize accomplishments to satisfy the human need for appreciation. Establishing traditions like team names, apparel and awards helps members feel part of something larger. Most significantly, the culture should encourage personal development and stepping outside one's comfort zone to facilitate growth.
Bedsider at the EC Jamboree, Re-Branding Birth ControlLawrence Swiader
This presentation, made at the 2013 EC Jamboree, focused on re-branding birth control through the sharing of content. The end of the presentation focuses on some new ways to share like a poster about emergency contraception produced in partnership with UCSF and the Thanks, Birth Control day - #thxbirthcontrol - on 11/12/13.
The document discusses various forms of contraception including condoms, birth control pills, implants, injections, and withdrawal. Condoms prevent sperm from entering the vagina during sex. The pill contains hormones that stop females from producing eggs each month. Implants and injections release hormones to stop ovulation. Withdrawal involves the male withdrawing before ejaculation. The document notes condoms provide 95% protection against STDs and lists common STDs like chlamydia and herpes. Local health clinics for contraception and STD services are also mentioned.
Describes and award winning web site and education program aimed at youth, teachers, health care professionals, parents and adults. Presented at an international conference June 2007 organized by ISHN(www.internationalschoolhealth.org)
Social Media Strategy & Measurement in the Bedsider ProgramLawrence Swiader
Social media defies measurement. I am ready to reject the question of “how do you measure it?” Because if you can see it doesn’t mean it’s successful and if you can’t it doesn’t mean it’s not working (especially if you apply other people’s measures).
You have to find your own value and find the measurement that has meaning to you and your work. Don’t stop too long at the measurement question; keep moving forward and don’t define success too narrowly. Work hardest on defining your goals.
This document discusses network effects, which refers to the phenomenon where the value of a product or service increases as more people use it. There are several types of network effects including direct, indirect, two-sided, and social network effects. Examples given include how telephones and social networks like Facebook become more valuable as more people use them. A bandwagon effect and positive feedback loop can also occur within network effects. Both positive and negative network effects are explored.
The document discusses various methods of contraception and birth control. It notes that over 1 million teens became pregnant in 2000 in the US, with 512,000 giving birth. The effectiveness of different contraceptive methods is reviewed, including hormonal methods like birth control pills and implants, barrier methods like condoms and diaphragms, and long-acting reversible contraceptives like IUDs. Risks of STDs are also addressed.
The document discusses various methods of contraception including behavioral methods like abstinence and withdrawal, as well as barrier methods like condoms and diaphrams. It also covers long-term hormonal methods like implants, IUDs, shots and pills. For each method it describes what it is, how it works, effectiveness rates and access. Permanent sterilization procedures for men and women are also outlined.
Your brand is your nonprofit's personality AND your brand is more than a cosm...Jocelyn Harmon
The document provides an overview of nonprofit branding and strategies for developing a strong brand. It discusses that a brand represents an organization's personality and DNA. A strong brand can help nonprofits attract more funding, gain recognition, and become more effective. The document recommends that nonprofits conduct an audit of their mission, values, and competition before developing branding elements like their name, logo, and visual identity. It emphasizes the importance of creating high-quality multimedia content like photos, videos, and websites that are designed with the audience in mind.
The document discusses how marketing and branding are inextricably linked, and that branding is a company's ultimate objective. It then provides examples of how small businesses can effectively brand themselves through differentiation, consistency, and focused marketing materials. Specifically, it advises businesses to identify their unique value proposition, communicate it emotionally to customers, and maintain that message across all platforms using design and storytelling.
The document discusses personal branding strategies for early childhood decision makers. It begins by explaining that personal branding is about how people perceive you and ensuring others see an accurate reflection of who you are. The document then discusses defining your brand through your mission statement, expertise, and values. It emphasizes differentiating yourself from others and making yourself discoverable to potential customers through various online and offline strategies. Finally, it prompts attendees to reflect on their personal mission statement, value proposition, and unique benefits to define their own personal brand.
Notre Dame University - Maryland: Fall 2006 - DMA 235 - 01: Graphic Design Th...Justin Jones
This document discusses branding and logo design. It defines what a logo and brand are, noting that a logo promotes instant recognition while a brand creates a trusted image through benefits and values. The document emphasizes that modern consumers want transparency and authenticity from brands. It provides examples of transparent and authentic brands, and notes that while transparency is not required, authenticity is important to generate positive interest. It concludes with questions designers should consider when developing a brand, such as how the brand improves people's lives, connects to society, and is dedicated to consumer wellness.
The document provides an overview of a branding course. It discusses key concepts in branding like brand identity, image, character, culture, and soul. It also covers personal branding, corporate branding, developing brand identity, and components of an effective branding strategy. The course syllabus outlines topics that will be covered like conducting brand audits, crafting vision statements, evaluating brand visuals and language, enhancing brand touchpoints, and measuring brand performance. The goal of the course is to help students understand how to create, develop, manage and measure brand effectiveness.
Managing your Mayoral Brand, VLGA Essential Mayors Weekend 01/14Belinda MacLeod-Smith
This masterclass presentation was developed for current Victorian Mayors from both metropolitan and rural regions. The presentation and accompanying workshop covered elementary branding (and marketing) knowledge and how social media has forever changed the way personal brands are managed.
The presentation unpacks key terms and provides definitions and examples of personal brand management in action.
All content was produced for the Victorian Local Government Association's Essential Mayors Weekend 2014.
This document discusses the essentials of branding, including:
1) The difference between a brand and branding is that a brand exists in people's minds through associations, while branding aims to influence those associations.
2) Starting a branding project requires the right reason, commitment to the brand strategy, focusing on customers, and analyzing the brand's equity to uncover opportunities.
3) Creating a brand involves defining the brand idea, architecture, personality, and experience through elements like the creative brief, verbal and visual identities, and ensuring the brand promise is delivered.
Essentials of Branding - The big Book of Marketingbrandsynapse
The document discusses the essentials of branding, including:
1) Starting a branding project requires having the right reason, commitment, business strategy, and focus on customers. This includes analyzing a brand's equity and identifying opportunities.
2) Creating the foundational signals of a brand including defining the brand idea, architecture, personality, and experience through the creative brief, verbal and visual identities.
3) Managing and measuring a brand's performance by tracking brand strength, value, and delivering on the brand promise.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
A logo represents a brand and therefore careful thought should be devoted to how it is constructed. It should visually represent the essence of a brand. Be cautious not to replicate well known designs as a logo represents the uniqueness of what your business or brand has to offer.
This document discusses factors that are important for building a modern brand. It argues that building a brand is complex and involves creating positive customer experiences rather than just logos and slogans. A brand must be authentic and unique. It also discusses the importance of CEO commitment, aligning brand with company culture, engaging employees, understanding social media impact, and developing marketing initiatives that support the brand.
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5honvongphu
Nhóm cho assignment 14.1 nhé:
Nhóm 1: Phuc Hau + Dinh Giang + Thien Van + Van Hien
Nhóm 2: Ngoc Khanh + Nhat Minh + Ky Vy + Thanh Vy
Nhóm 3: Minh Quang + Duc Hiep + Thanh Thuy + Tuong Vy + Thanh An
Nhóm 4: Truong Liem + Ai Lam + Minh Thong + Khanh Thy + Hong Phong
Tuần này Elite program dành tặng 2 suất dự thính cho các young marketer hoàn tất phần assignment như bên dưới trong 3 slide nội dung PDF gửi về contact@youngmarketers.vn trước 22:00 thứ 5, ngày 12/5:
1 - Thế nào là Brand Idea, Brand Communications Big Idea, Advertising Big Idea? Cho ví dụ trên cùng 1 thương hiệu. (30%)
Câu hỏi dành riêng cho Eliter:
2 - Thế nào Insight Platform? Insight Platform cho Brand Idea, Brand Communications Big Idea, Advertising Big Idea có khác nhau không, nếu khác thì khác nhau như thế nào? Cho ví dụ cụ thể (45%).
3 - Các tiêu chí để đánh giá Advertising Big Idea? Cho ví dụ (25%).
The document discusses personal branding and provides guidance on how to develop a personal brand. It defines personal branding as the idea that comes to mind when others think of you that is designed to influence their perception. The benefits of having a personal brand are listed as increased credibility, recognition, potential earnings and prestige. Steps are provided to discover one's brand, including reflecting on personality, strengths, values and interests. The importance of knowing one's target audience and delivering one's message through various channels like networking are also covered.
Bedsider at the EC Jamboree, Re-Branding Birth ControlLawrence Swiader
This presentation, made at the 2013 EC Jamboree, focused on re-branding birth control through the sharing of content. The end of the presentation focuses on some new ways to share like a poster about emergency contraception produced in partnership with UCSF and the Thanks, Birth Control day - #thxbirthcontrol - on 11/12/13.
The document discusses various forms of contraception including condoms, birth control pills, implants, injections, and withdrawal. Condoms prevent sperm from entering the vagina during sex. The pill contains hormones that stop females from producing eggs each month. Implants and injections release hormones to stop ovulation. Withdrawal involves the male withdrawing before ejaculation. The document notes condoms provide 95% protection against STDs and lists common STDs like chlamydia and herpes. Local health clinics for contraception and STD services are also mentioned.
Describes and award winning web site and education program aimed at youth, teachers, health care professionals, parents and adults. Presented at an international conference June 2007 organized by ISHN(www.internationalschoolhealth.org)
Social Media Strategy & Measurement in the Bedsider ProgramLawrence Swiader
Social media defies measurement. I am ready to reject the question of “how do you measure it?” Because if you can see it doesn’t mean it’s successful and if you can’t it doesn’t mean it’s not working (especially if you apply other people’s measures).
You have to find your own value and find the measurement that has meaning to you and your work. Don’t stop too long at the measurement question; keep moving forward and don’t define success too narrowly. Work hardest on defining your goals.
This document discusses network effects, which refers to the phenomenon where the value of a product or service increases as more people use it. There are several types of network effects including direct, indirect, two-sided, and social network effects. Examples given include how telephones and social networks like Facebook become more valuable as more people use them. A bandwagon effect and positive feedback loop can also occur within network effects. Both positive and negative network effects are explored.
The document discusses various methods of contraception and birth control. It notes that over 1 million teens became pregnant in 2000 in the US, with 512,000 giving birth. The effectiveness of different contraceptive methods is reviewed, including hormonal methods like birth control pills and implants, barrier methods like condoms and diaphragms, and long-acting reversible contraceptives like IUDs. Risks of STDs are also addressed.
The document discusses various methods of contraception including behavioral methods like abstinence and withdrawal, as well as barrier methods like condoms and diaphrams. It also covers long-term hormonal methods like implants, IUDs, shots and pills. For each method it describes what it is, how it works, effectiveness rates and access. Permanent sterilization procedures for men and women are also outlined.
Your brand is your nonprofit's personality AND your brand is more than a cosm...Jocelyn Harmon
The document provides an overview of nonprofit branding and strategies for developing a strong brand. It discusses that a brand represents an organization's personality and DNA. A strong brand can help nonprofits attract more funding, gain recognition, and become more effective. The document recommends that nonprofits conduct an audit of their mission, values, and competition before developing branding elements like their name, logo, and visual identity. It emphasizes the importance of creating high-quality multimedia content like photos, videos, and websites that are designed with the audience in mind.
The document discusses how marketing and branding are inextricably linked, and that branding is a company's ultimate objective. It then provides examples of how small businesses can effectively brand themselves through differentiation, consistency, and focused marketing materials. Specifically, it advises businesses to identify their unique value proposition, communicate it emotionally to customers, and maintain that message across all platforms using design and storytelling.
The document discusses personal branding strategies for early childhood decision makers. It begins by explaining that personal branding is about how people perceive you and ensuring others see an accurate reflection of who you are. The document then discusses defining your brand through your mission statement, expertise, and values. It emphasizes differentiating yourself from others and making yourself discoverable to potential customers through various online and offline strategies. Finally, it prompts attendees to reflect on their personal mission statement, value proposition, and unique benefits to define their own personal brand.
Notre Dame University - Maryland: Fall 2006 - DMA 235 - 01: Graphic Design Th...Justin Jones
This document discusses branding and logo design. It defines what a logo and brand are, noting that a logo promotes instant recognition while a brand creates a trusted image through benefits and values. The document emphasizes that modern consumers want transparency and authenticity from brands. It provides examples of transparent and authentic brands, and notes that while transparency is not required, authenticity is important to generate positive interest. It concludes with questions designers should consider when developing a brand, such as how the brand improves people's lives, connects to society, and is dedicated to consumer wellness.
The document provides an overview of a branding course. It discusses key concepts in branding like brand identity, image, character, culture, and soul. It also covers personal branding, corporate branding, developing brand identity, and components of an effective branding strategy. The course syllabus outlines topics that will be covered like conducting brand audits, crafting vision statements, evaluating brand visuals and language, enhancing brand touchpoints, and measuring brand performance. The goal of the course is to help students understand how to create, develop, manage and measure brand effectiveness.
Managing your Mayoral Brand, VLGA Essential Mayors Weekend 01/14Belinda MacLeod-Smith
This masterclass presentation was developed for current Victorian Mayors from both metropolitan and rural regions. The presentation and accompanying workshop covered elementary branding (and marketing) knowledge and how social media has forever changed the way personal brands are managed.
The presentation unpacks key terms and provides definitions and examples of personal brand management in action.
All content was produced for the Victorian Local Government Association's Essential Mayors Weekend 2014.
This document discusses the essentials of branding, including:
1) The difference between a brand and branding is that a brand exists in people's minds through associations, while branding aims to influence those associations.
2) Starting a branding project requires the right reason, commitment to the brand strategy, focusing on customers, and analyzing the brand's equity to uncover opportunities.
3) Creating a brand involves defining the brand idea, architecture, personality, and experience through elements like the creative brief, verbal and visual identities, and ensuring the brand promise is delivered.
Essentials of Branding - The big Book of Marketingbrandsynapse
The document discusses the essentials of branding, including:
1) Starting a branding project requires having the right reason, commitment, business strategy, and focus on customers. This includes analyzing a brand's equity and identifying opportunities.
2) Creating the foundational signals of a brand including defining the brand idea, architecture, personality, and experience through the creative brief, verbal and visual identities.
3) Managing and measuring a brand's performance by tracking brand strength, value, and delivering on the brand promise.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
A logo represents a brand and therefore careful thought should be devoted to how it is constructed. It should visually represent the essence of a brand. Be cautious not to replicate well known designs as a logo represents the uniqueness of what your business or brand has to offer.
This document discusses factors that are important for building a modern brand. It argues that building a brand is complex and involves creating positive customer experiences rather than just logos and slogans. A brand must be authentic and unique. It also discusses the importance of CEO commitment, aligning brand with company culture, engaging employees, understanding social media impact, and developing marketing initiatives that support the brand.
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5honvongphu
Nhóm cho assignment 14.1 nhé:
Nhóm 1: Phuc Hau + Dinh Giang + Thien Van + Van Hien
Nhóm 2: Ngoc Khanh + Nhat Minh + Ky Vy + Thanh Vy
Nhóm 3: Minh Quang + Duc Hiep + Thanh Thuy + Tuong Vy + Thanh An
Nhóm 4: Truong Liem + Ai Lam + Minh Thong + Khanh Thy + Hong Phong
Tuần này Elite program dành tặng 2 suất dự thính cho các young marketer hoàn tất phần assignment như bên dưới trong 3 slide nội dung PDF gửi về contact@youngmarketers.vn trước 22:00 thứ 5, ngày 12/5:
1 - Thế nào là Brand Idea, Brand Communications Big Idea, Advertising Big Idea? Cho ví dụ trên cùng 1 thương hiệu. (30%)
Câu hỏi dành riêng cho Eliter:
2 - Thế nào Insight Platform? Insight Platform cho Brand Idea, Brand Communications Big Idea, Advertising Big Idea có khác nhau không, nếu khác thì khác nhau như thế nào? Cho ví dụ cụ thể (45%).
3 - Các tiêu chí để đánh giá Advertising Big Idea? Cho ví dụ (25%).
The document discusses personal branding and provides guidance on how to develop a personal brand. It defines personal branding as the idea that comes to mind when others think of you that is designed to influence their perception. The benefits of having a personal brand are listed as increased credibility, recognition, potential earnings and prestige. Steps are provided to discover one's brand, including reflecting on personality, strengths, values and interests. The importance of knowing one's target audience and delivering one's message through various channels like networking are also covered.
The document discusses personal branding and provides tips for building a professional brand. It recommends seven steps: 1) self-reflection to identify strengths and areas for growth, 2) continuous learning through mentors and coaches, 3) preparing a marketing strategy with a vision statement, 4) building relationships through networking, 5) creating marketing pieces highlighting one's vision and references, 6) developing an effective pitch, and 7) following up with contacts to strengthen relationships. The overall message is that personal branding helps one stand out, build trust, and position themselves for different career opportunities throughout life changes.
“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”
The document discusses the challenges that marketing advisers face in managing brands, including achieving short and long-term results without affecting brand image, maintaining brand consistency, and standing out among thousands of competitors. It then provides an overview of new brand management techniques such as brand sense, emotional branding, employer branding, brand metrics, content marketing, and engagement programs to help address these challenges. The key points are maintaining brand clarity, consistency, and relevance over time through integrating all senses and emotional intelligence into the brand identity and positioning.
This document discusses the importance of personal branding and using social media to build your personal brand. It defines personal branding as managing the perceptions and emotions that others have about you based on their relationship and interactions with you. It emphasizes that personal branding involves identifying your values, developing a brand promise and attributes, and consistently communicating and delivering your personal brand through various social media channels. The goal is to get people to know, like, and trust you so that you are top of mind for opportunities that align with your goals.
This document discusses branding and marketing concepts through a series of sections. It begins by defining what a brand is, noting that a brand can take many forms including a name, sign, symbol, or slogan. It discusses the power of brands and how they meet customers' psychological and social needs. The document then covers brand values, leadership brands, emotional customer profiling, and how brands appeal to different levels of human needs according to Maslow's hierarchy. Overall, the document provides an overview of key branding concepts and how understanding human psychology can help build strong brands that resonate with customers.
Crystallising your vision, mission and valuesCharityComms
The document discusses branding elements for organizations. It defines vision as the organization's reason for being and long-term aspirations. The mission describes how the vision can be accomplished through practical business goals. Values are the principles that guide relationships and reinforce the vision and mission. The document provides examples of how organizations can develop and use their vision, mission, and values in communications, products/services, behavior, and human resources. It also offers tips for finding the right elements and ensuring they are true, easy to understand, memorable, and differentiating.
Similar to Creating a Brand You Can't Live Without (20)
Alkermes is a biopharmaceutical company with over 1,200 employees focused on developing medicines for serious chronic diseases like multiple sclerosis, diabetes, addiction, and schizophrenia. They have partnerships with companies like Janssen and AstraZeneca and have a pipeline of medications in development for conditions like schizophrenia, depression, and pain.
Presentation by Angela Bradbery, Director of Communications at Public Citizen, delivered at PCDC’s brown bag lunch, "Developing and Managing a Design Identity," held at Vanguard Communications on September 23, 2010.
Presentation by Noah Scalin, design expert at Another Limited Rebellion, delivered at PCDC's brown bag lunch, "Developing and Managing a Design Identity," held at Vanguard Communications on September 23, 2010.
Presentation delivered by Mark Cheater, Director of Publications at Defenders of Wildlife, at PCDC's brown bag lunch, "Developing and Managing a Design Identity," held at Vanguard Communications on September 23, 2010.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
2. BENDER
BRIAN
ANDY
“You see us as you want to see us —
in the simplest terms, and the most convenient definitions.”
— Brian Johnson, ―The Breakfast Club,‖ 1985
ALLISON
CLAIRE
4. … a logo and tagline
… a mere identifier
… a marketing or advertising approach
A BRAND is not …
5. . . . a psychological construct held in the minds of all those
aware of the branded product, person, organization, or
movement.
A BRAND is …
Source: Stanford Social Innovation Review
6. EFFECTIVE BRANDS are memorable, communicate
meaning, spark emotion, and inspire action.
8. SAMPLE BRAND PROMISES
―Ladies and gentlemen serving
ladies and gentlemen.‖
―Provide access to the world’s
information in one click‖
9. • Branding plays a special role for nonprofits — it
has the unique potential to create organizational
cohesion and to build capacity.
• When a brand is positioned consistently, staff —
who are already proud of what they do — rally
around it. This builds trust in the organization and
can even increase its social impact.
11. • Defining what your brand is also defines what it is not
• Giving staff boundaries promotes creativity and innovation
INTERNAL BRANDING:
a passport to creativity
Source: Design Management Review, 2005
12.
13.
14.
15. The Leukemia & Lymphoma Society (LLS)
Multiple Campaigns – One Brand
16. • The Someday Is Today campaign was created
to unite all of LLS’s events and messages
under one unifying platform.
• The campaign includes print, television, radio,
and social media elements.
• Messaging has been integrated into
everything we do as an organization.
17.
18. Creating a Message Map
• A message map will provide consistency in messaging across platforms
and campaigns.
• Start with core messages. Keep them to a few concise ideas that are a true
representation of your mission and goals.
– Ex: The Leukemia & Lymphoma Society exists to find cures and ensure access to
treatments for blood cancer patients. We are saving lives not someday, but today.
• Questions to address
– What makes you unique?
– Who are your key stakeholders?
– How do your messages apply to each audience?
20. Public Health Branding Theory and Practice
Examples of Brand Relationships
Brands seek to build emotional relationships with
consumers, to build identification with core values
Social media provide new ways to build relationships
Examples:
• http://twitter.com/#!/Bedsider
• http://www.cdc.gov/socialmedia/
• http://twitter.com/#!/CocaCola
Coke was named 2011 brand of the year by Adage for
their social media branding
What are they doing right?
BUILDING CONSUMER ENGAGEMENT
21. Public Health Branding Theory and Practice
Bedsider Social Game - Egona
Egona is a single cell striving to find
the right match at the right time.
Unfortunately, her world is swarming
with Mato matches that just don’t offer
what Egona is looking for.
It’s up to the player and Egona’s
Symbiote friends to help her get
through wave after wave of Matos,
building up her resources along the
way, until she can find the right match
at the optimal time to get the highest
score for that level.
Editor's Notes
As we’ve heard, the breakfast club is all about people exploring and sharing their personal brands, right? How many have seen it? People may seem one-dimensional – but are really much more. Same with brands. More than a mere logo. Today we’re going to explore branding in the not-for-profit world – where it often is pooh poohed or viewed with skeptcism – only for those with big bank accounts.In fact – branding plays a special role there, which you’ll soon see.
But first let’s make sure that we’re all on the same page re. what branding really is – as it’s a discipline with tons of jargon and even more experts.
Let’s start by talking about what it’s not.
The Stanford Social Innovation Review defines a brand as … Wow, that’s a mouthful.
In simpler terms, we know that effective brands are…
We say a brand is a promise. It’s a promise an organization makes to its constituents. And you deliver on that promise in how you communicate, both internally and externally, and you deliver on that promise consistently via programs and ervices. Just like in real life, among friends, organizations that deliver on their promises are more successful than those that break them.
Some of the best brand promises are only six to nine words…
I want to share with you some important information that researcher’s at Harvard’s Hauser Center for Nonprofit organizations discovered during an 18-month research project.
Now that you know a little more about what branding is and how important internal branding is to an organization, I’m going to talk a little a bit about where branding fits in to an org’s communications processes and how it can help fix many issues an org may be facing. Orgs embark on a branding exercise for different reasons…So, where do you start?