This document provides an overview of Halal marketing. It discusses what Halal means, principles related to Halal, Halal certification processes, the global Halal marketplace, nature of Halal brands, and theories related to Halal purchase intention. Key points include that Halal refers to lawful and good according to the Quran, certification is provided by authorized Islamic organizations, the global Halal market is valued at $2.3 trillion with food and beverages being the largest segment, and theories like the Theory of Planned Behavior are used to understand factors influencing Halal purchase intention.