The document discusses global personal branding and positioning one's career around their life purpose. It is aimed at high performers who want to become world-class and make a positive impact. It emphasizes developing an authentic personal brand focused on one's passions and values in order to form emotional connections with others. Building affinity through social causes aligned with one's core beliefs can deepen relationships. Most importantly, one must identify a clear overarching life purpose in order to maintain a consistent personal brand, rather than changing it frequently over the years.
Susan Gunelius, President & CEO of KeySplash Creative, Inc., delivered this presentation at the OPERA America annual conference in Boston, Massachusetts in May 2011. The seminar taught attendees how to use social media marketing to build their brands and businesses strategically.
Brand me brand now - personal branding campaign - workshop 1 presentation - J...July Nguyen Tran
"Brand Me Brand Now" is a a personal branding campaign initiated for Global Leadership Program Participants in UCD Michael Smurfit Business School. The purpose of this campaign is to create a learning and sharing circle of like-minded students who aim to build their professional brands to attract more opportunities after graduation.
How to Build Your Brand with Content and Social Media by Susan Gunelius of Ke...KeySplash Creative, Inc.
Branding, social media, and content marketing presentation by Susan Gunelius, President & CEO of KeySplash Creative, Inc. (www.keysplashcreative.com) and author of 10 marketing-related books, and delivered at the January 16, 2013 Quarterly Meeting of Florida Main Street (a part of the Florida Department of State Division of Historical Resources).
Susan Gunelius, President & CEO of KeySplash Creative, Inc., delivered this presentation at the OPERA America annual conference in Boston, Massachusetts in May 2011. The seminar taught attendees how to use social media marketing to build their brands and businesses strategically.
Brand me brand now - personal branding campaign - workshop 1 presentation - J...July Nguyen Tran
"Brand Me Brand Now" is a a personal branding campaign initiated for Global Leadership Program Participants in UCD Michael Smurfit Business School. The purpose of this campaign is to create a learning and sharing circle of like-minded students who aim to build their professional brands to attract more opportunities after graduation.
How to Build Your Brand with Content and Social Media by Susan Gunelius of Ke...KeySplash Creative, Inc.
Branding, social media, and content marketing presentation by Susan Gunelius, President & CEO of KeySplash Creative, Inc. (www.keysplashcreative.com) and author of 10 marketing-related books, and delivered at the January 16, 2013 Quarterly Meeting of Florida Main Street (a part of the Florida Department of State Division of Historical Resources).
The real purpose of any career plan should be to improve the skills of the person owning it, to discover his/her strong points, to find out the things they need help with and eventually becoming a better professional and a more self-assured individual. Then, we should start looking for a Personal Development Plan instead.
The annual training day for incoming club leaders equips them with the skills and knowledge to carry out their roles. This session, by Margaret Ormiston, Professor of Organisational Behaviour focuses on setting personal objectives for the coming year.
Introduction to strategic planning
Dr. Salim Hajje conference about Strategic Planning, he helped many private companies & government organizations to formulate and implement their: Vision, Mission, KRA, Goals, Objectives, Tasks, Strategies &Tactics-
Personal Development Plans (PDPs), sometimes called Individual Development Plans (IDPs) are an important part of your professional planning. Continuous personal development is best achieved with a plan of action detailing your aspirations across many areas.
In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next
How does your organization stand out and demonstrate your unique value? How do you raise more funds, engage more supporters and volunteers and promote your important cause? With over 2 million organizations in North America competing for shrinking dollars and consumer share-of-mind, it’s vital that nonprofits have a compelling and focused brand.
A strategically built and managed brand is one of the most overlooked and cost-effective ways a nonprofit can create value, improve its effectiveness, and rise above the crowd in a complex and competitive marketplace. Learn how you can turn your brand into a strategic competitive advantage that will transform your organization and the way people view and support it.
The real purpose of any career plan should be to improve the skills of the person owning it, to discover his/her strong points, to find out the things they need help with and eventually becoming a better professional and a more self-assured individual. Then, we should start looking for a Personal Development Plan instead.
The annual training day for incoming club leaders equips them with the skills and knowledge to carry out their roles. This session, by Margaret Ormiston, Professor of Organisational Behaviour focuses on setting personal objectives for the coming year.
Introduction to strategic planning
Dr. Salim Hajje conference about Strategic Planning, he helped many private companies & government organizations to formulate and implement their: Vision, Mission, KRA, Goals, Objectives, Tasks, Strategies &Tactics-
Personal Development Plans (PDPs), sometimes called Individual Development Plans (IDPs) are an important part of your professional planning. Continuous personal development is best achieved with a plan of action detailing your aspirations across many areas.
In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next
How does your organization stand out and demonstrate your unique value? How do you raise more funds, engage more supporters and volunteers and promote your important cause? With over 2 million organizations in North America competing for shrinking dollars and consumer share-of-mind, it’s vital that nonprofits have a compelling and focused brand.
A strategically built and managed brand is one of the most overlooked and cost-effective ways a nonprofit can create value, improve its effectiveness, and rise above the crowd in a complex and competitive marketplace. Learn how you can turn your brand into a strategic competitive advantage that will transform your organization and the way people view and support it.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
Brand Me INTRODUCTION Why is a goal by Beckham enjoyed.docxhartrobert670
Brand Me
INTRODUCTION
Why is a goal by Beckham enjoyed more than a goal by any other player? Does the answer lie
only in the talents possessed by these individuals or something beyond that? Do these
personalities “brand” themselves and consciously do or refrain from doing things that affect their
brand image? A BRAND may be defined as a name to which a set of associations and benefits as
become attached in the consumer's mind. This name could be that of a product, a service, a
corporate entity or even an individual. There are numerous examples of people who have
become brands. Internationally, numerous names across industry sectors and occupational
profiles come to mind including Madonna, Armani, Michael Jackson, Tiger Woods, Michael
Jordan, Richard Branson, and Mother Teresa, etc. In the business arena it is a widely accepted
fact that dynamic CEO’s become intrinsically linked to the companies they represent. (E.g. Jack
Welch, Lee Iacocca). As such it is important not only for a company to brand its offerings but
also its people and its leader. This essay is to help you branding yourself and understanding the
concept behind “Brand Me.”
THE PERSONAL BRANDING PHILOSOPHY
Personal Brand - A personal identity that stimulates precise, meaningful perceptions in its
audience about the values and qualities that person stands for. It was branding guru Tom Peters
who started the personal branding movement with an essay that appeared in Fast Company in
1997 under the title “The Brand Called You.” Peters wrote, “Regardless of age, regardless of
position, regardless of the business we happen to be in, all of us need to understand the
importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today,
our most important job is to be head marketer for the brand called ‘You.’”
Peter Montoya, author of The Brand Called You, believes the key to personal branding is
knowing how you are perceived by others. Montoya writes, "Personal branding lets you control
how other people perceive you... You're telling them what you stand for -- but in a way that's so
organic and unobtrusive that they think they've developed that perception all by themselves.…
When done right, it's irresistible.” (Personal Branding Press, 2002).
Just like companies brand their products to create some unique associations in the minds of the
target consumers, personal branding also involves the creation of strong, unique and favorable
associations in the minds of the people around. But unlike products which have a conscious
marketing program to build and maintain brand values, personal brands are built unconsciously.
Even if a person does not play any role in branding himself, others will automatically create
some associations about him depending on his nature and habits. Therefore one should play an
active role in creating a brand for oneself.
THE NEED FOR PERSONAL BRANDING
Various authors ...
Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.
We encounter brands all day, in everything we do. Symbols, designs, names, slogans, colours – this is branding.
Beverland (2018) said that “people use brands to project whom we want to be, how we want to be perceived and how we want to feel about ourselves.”
Your personal brand is everything that people think about you.
Subjective to each person, all you can do is create an impression through the actions you take and what you say on social media.
Ever heard someone say, “I’m not a product, how can I have a brand?” Many people associate a brand with a product. But this is only because a brand can be so powerful it can become synonymous with a product – e.g. Sellotape and Blu-Tack. It is how a company differentiates their product from their competitors.
Equally, in a professional world, it can be profitable for your success to stand out from other people doing the same thing as you. In an age where people want to do business with people, no corporations, it is a powerful tool.
“Your personal brand is the synthesis of all the expectations, images, and perceptions it creates in the minds of others when they hear your name” (Rampersad, 2008)
STRATEGIC PERSONAL BRANDING - Taking your brand to the next levelEridux
To undertand what a brand is and how this relates to personal branding. To create a personal brand strategy and set brand goals. To use social media to market your personal brand.
Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...Valters Lauzums
Personal branding is the practice of marketing yourself as a brand. This starts with your authentic public identity and your value to other people. This is a presentation on personal branding for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
Profit from Purpose: How Great Organizations Inspire ActionKirk Esmond
Brand strategy is the process of identifying your most compelling attributes and combining them into a unique promise. Conveying who you are, what you do, and why it matters is easy to do. Or is it? In this workshop, participants will learn practical methods to evaluate, understand and refine a competitive advantage – bringing brand in focus to impact reputation and revenue.
Similar to Free eBook - Positioning Career To Your Life Purpose - BRANDJONTAN (Jon Tan) (20)
How Can A Brand Stay Relevant Over Time? Forget Loyalty! Focus on Building Brand Affinity by Fulfilling "universal" Human Insights and Emotional/Psychosocial Desires... via Humanizing Your Brand, Emotional Bonding, and Emotional Branding including Transformational Advertising. In short: Be Likeable, By Staying Outstandingly DIFFERENTIATED in A Strong, Favorable, Unique Manner, and Relevant in The Face of Changing or Evolving Times and Ways-of-Life.
How Can A Brand Stay Relevant Over Time? Forget Loyalty! Focus on Building Brand Affinity by Fulfilling "universal" Human Insights and Emotional/Psychosocial Desires... via Humanizing Your Brand, Emotional Bonding, and Emotional Branding including Transformational Advertising. In short: Be Likeable, By Staying Outstandingly DIFFERENTIATED in A Strong, Favorable, Unique Manner, and Relevant in The Face of Changing or Evolving Times and Ways-of-Life.
The Secret To Being A Reputable Proficient Emcee, Is To "Engage The Audience With SEX". S = Shine Like A Diamond (Without Outshining The Stars). E = Effective Command (Of The Brand Image, Objective and Theme Of An Event). X = X-Factor Persona.
How Can A Brand Stay Relevant Over Time? Forget Loyalty! Focus on Building Brand Affinity by Fulfilling "universal" Human Insights and Emotional/Psychosocial Desires... via Humanizing Your Brand, Emotional Bonding, and Emotional Branding including Transformational Advertising. In short: Be Likeable, By Staying Outstandingly DIFFERENTIATED in A Strong, Favorable, Unique Manner, and Relevant in The Face of Changing or Evolving Times and Ways-of-Life.
(5) Personal Brand Myth - Part 5: "Being Authentic vs Great At Being Somebody...Brandjontan Jon Tan
"Being Authentic vs Great At Being Somebody Else."
Be Yourself. Do Not Try To Be What You Think Society Wants You To Be. Bring Out The Uniqueness Of Your INTRINSIC Self Qualities. Do NOT Fall For EXTRINSIC Validation.
(4) Personal Brand Myth - Part 4: "The REAL YOU vs The IDEAL YOU"Brandjontan Jon Tan
"The REAL YOU vs The IDEAL YOU."
Are You The "Real You"? Realize The Difference Between The "Real You" And The "Ideal You". Be Your True-Self Personality. Dare To Be Unique.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Free eBook - Positioning Career To Your Life Purpose - BRANDJONTAN (Jon Tan)
1. GLOBAL PERSONAL BRANDING
POSITIONING
CAREER TO
YOUR LIFE
PURPOSE
BRANDJONTAN
“Inspiring the Courage to Live Your Real Life
Purpose with Intrinsic Passion, Ahead of
Wealth and Fame.”
1
3. WHO IS THIS BOOK FOR?
Creative-thinking and upwardly-mobile peak
performers, who desire to become world-
class, and to live a life of greatness with
generosity.
(1) You desire to become the standard
bearer of your profession or expertise.
(2) You have the fiery passion to share your
expertise, to the greatest number of people
all over the world. You fervently believe that
in Living Your Real Life Purpose with Intrinsic
Passion…Wealth and Fame will follow.
(3) You desire to become all that you can be:
(i) By not holding back your full-cycle Real
Self Actualization (realizing your diverse full
potential, via constant evolving and
growing)…
…and (ii) By being fully Self-Transcendental
(constantly adding great phenomenal value
to, and improving the lives of, other beings).
3
4. RESOURCES I:
KEYNOTE TALKS & WORKSHOPS |
PERSONAL COACHING & MENTORING
GLOBAL PERSONAL BRANDING: 3A
(1) LIVING YOUR LIFE OF GREATNESS
PART I: AUTHENTICITY
PART II: ATTRACTION
PART III: AFFINITY
(2) GLOBAL PERSONAL BRAND
POSITIONING STRATEGY
GLOBAL PERSONAL BRAND COMMUNICATION
STRATEGY | WRITING | SPEECH-SCRIPTING | AUDIO-
VISUAL SCRIPTING | PUBLIC SPEAKING AND
PRESENTATION | CONCEPTUAL ADVERTISING
CREATIVE COPYWRITING
CONTACT:
WEB: WWW.BRANDJONTAN.COM
EMAIL: BRANDJONTAN@BRANDJONTAN.COM
TEL: +6012-217 3511
4
5. RESOURCES II:
BOOKS | PUBLISHINGS
• LIVE YOUR LIFE OF GREATNESS
• GLOBAL PERSONAL BRANDING
IN 7 DAYS
• DRIVE YOUR CAREER
WITH YOUR LIFE PURPOSE
• SECOND LIFE:
REDEFINE YOUR LIFE
• PASSION PERSONIFIED
• FAST-TRACK WITH
GLOBAL PERSONAL BRANDING
• CELEBRITY OF YOUR EXPERTISE
• ABC: FULFILLING
YOUR LIFE OF GREATNESS
CONTACT:
WEB: WWW.BRANDJONTAN.COM
EMAIL: BRANDJONTAN@BRANDJONTAN.COM
TEL: +6012-217 3511
5
6. ABOUT THE AUTHOR:
BRANDJONTAN
Author-Speaker | Coach-Mentor |
Global Personal Branding Strategist
“Inspiring the Courage To Become Your Real
Self, and To Live Your Real Life Purpose with
Intrinsic Passion, Ahead of Wealth and
Fame.”
International Award Winner for Global Brand
Communication and Stage Public Speaking,
BrandJonTan is driven by a genuine interest
to help individuals, like you, uncover your
individual “Real Self” to experience “Real
Self” Actualization… and manifest a Distinct
Global Personal Brand, that is driven by a
Single Real Life Purpose… unifying all aspects
and dimensions of your Life, with the power,
harmony and congruency of ONENESS.
6
7. He has over 20 years of experiential
knowledge, insights and wisdom, as well as
personal coaching success in the realm of
Global Personal Branding. Clients include
international award-winning pop stars,
singers, actors; entrepreneurs; corporate
CEOs and executives, and social activists.
He also has the distinct advantage of being
grounded in Global Corporate Branding, for
over 20 years, working on successful
campaigns for Global Brands and
International Regional Brands, from USA,
Europe, Asia Pacific and Australia/NZ.
A fervent Practitioner of Psychology for
personal development of the “Real Self”, and
sustenance of high Self-Esteem, he holds an
MBA in Entrepreneurial Management, and is
pursuing his Doctorate in Personal Branding.
7
8. You can connect with BRANDJONTAN at:
Global Personal Brand Website:
www.brandjontan.com
Global Personal Branding Blog:
global-personal-branding.blogspot.com
Global Personal Branding
Brand Community:
facebook.com/global-personal-branding-
with-brandjontan
Social Media Networks:
linkedin.com/in/brandjontan
facebook.com/brandjontan
twitter.com/brandjontan
youtube.com/brandjontan
slideshare.net/brandjontan
wikipedia.com/brandjontan
pinterest.com/brandjontan
8
10. (ii) The Online Links: www.brandjontan.com
and www.global-personal-branding.com
Bulk purchase: For educational, business,
sales promotion, fundraising purpose, please
e-mail info@brandjontan.com, for further
information.
____________________________________
DISCLAIMER NOTIFICATION
Your Results and Success: The contents
are based on the Author’s personal
experience and research. Your results may
vary, and will be based on your individual
situation and motivation. There are no
guarantees concerning the level of success
you may experience. Each individual’s
success depends on his or her background,
dedication, desire and motivation.
10
11. DEDICATION
This Book is dedicated to Individuals
like You, who not only...
Desire to become a
Global Personal Brand
...but actually display the
Courage, borne out of Love-
for-Self, and the Self-
Responsibility to
Show Up.
11
12. CONTENTS
GLOBAL PERSONAL BRANDING
POSITIONING CAREER
TO YOUR LIFE PURPOSE
Who Is This Book For 3
Resources I: 4
Keynote Talks & Workshops |
Personal Coaching & Mentoring
Resources II: 5
Books & Publishings
About The Author 6
Copyright Notification 9
Disclaimer Notification 10
Dedication 11
12
13. Definitions: 14
Life Purpose | Life Mission
CHAPTER 1: 15
HOW YOU CAN ENRICH YOURSELF
AND PEOPLE WITH A DISTINCT
GLOBAL PERSONAL BRAND
POSITIONING
CHAPTER 2: 18
GO BEYOND FUNCTIONAL COMPETENCE.
FOCUS ON EMOTIONAL BONDING, VIA
YOUR INTRINSIC PASSION, AND
EMOTIONAL CONNECTORS
CHAPTER 3: 21
DEEPEN YOUR
PERSONAL BRAND AFFINITY
WITH THE WORLD
CHAPTER 4: 24
DO YOU HAVE TO CHANGE
YOUR PERSONAL BRAND MANY TIMES,
OVER THE YEARS?
CHAPTER 5: 28
DRIVE YOUR CAREER
WITH A LONG-RANGE
LIFE PURPOSE
13
14. DEFINITIONS
Life Purpose (Vision):
“Creating a Specific Positive Change
To The World, That Will Transform The Lives
of Target People, Giving Them A Significant
Emotional and Psychosocial Benefit.”
Life Mission:
The Role That You Play To Add Value
To The World, And To Impact The Lives
of People, In Line With Your Life Purpose
(Vision) of “Creating a Specific Positive
Change To The World, That Will Transform
The Lives of Target People, Giving Them
A Significant Emotional and Psychosocial
Benefit.”
14
15. CHAPTER 11
HOW YOU CAN ENRICH
YOURSELF AND PEOPLE
WITH A DISTINCT
GLOBAL PERSONAL BRAND
POSITIONING
http://www.brandjontan.com
First of all, what is your game-changing
cutting-edge advantage, for taking the time
and effort to craft a well-thought-out,
emotive Distinct "Global Personal Brand
Positioning"?
You will be able to enjoy "top-of-mind" recall
by people, and will also feature strongly and
constantly in people's "brands consideration
set", when it comes to choosing a specific
expertise. To top it all, you can elevate
15
16. your Personal Brand, to be the "point-of-
reference" or even the "standard-bearer" for
your field, whether in the corporate, social or
community realms. You can be viewed and
highly regarded as the "extraordinary"
beacon of light, in the vast ocean of
"ordinariness".
Life is all about Perception, with no one
single Reality. You will have to guide and
manage people's individualized perceptions,
based on their values and beliefs system,
and personality. How your personal brand is
perceived by other people, depends very
much on how sloppily or elegantly you craft
your brand positioning.
Brand Positioning is not about what you do
to your Personal Brand. It is about how you
strategically desire to position your Personal
16
17. Brand in the minds and hearts of people.
You will want to occupy a space that is not
occupied before. You do not wish to be
placed as "one of the crowd". You will
ingeniously take up a position that makes
you "outstanding"...with a unique "promise
of adding value", to uplift and inspire the
lives of your target audiences.
In this steeply competitive globalised
economy, with relatively easy access to
knowledge and technology, it takes much
more for an individual to really DISTINCTLY
stand out from the crowd... to make a
significant impression. Merely trumpeting
your functional and utilitarian competence
will not get you into people's minds and
hearts. You will need to go beyond
addressing the functional or utilitarian needs
or concerns, of your target audiences.
http://www.global-personal-branding.com
17
18. CHAPTER 22
GO BEYOND FUNCTIONAL
COMPETENCIES. FOCUS ON
EMOTIONAL BONDING, VIA
YOUR INTRINSIC PASSION
AND EMOTIONAL
CONNECTORS
http://www.brandjontan.com
To optimize the possibility of crafting an
outstanding and relevant Global Personal
Brand Positioning, in your target audience's
minds and hearts, that appeals to their
innermost needs, wants and desires, it is of
course useful to first identify a Personal
Brand Niche. This will enhance your
differentiator. However, it is best to go
beyond merely differentiating via functional
18
19. or utilitarian USPs. With ever-advancing
knowledge and technology, these are easily
copyable.
It is so much smarter to "humanize"
your own Global Personal Brand. And the
best way, is to focus on addressing the
emotional and psychosocial needs and
concerns of people. Look no further than
your personal essence, core values and
beliefs, and personality, and overall
persona. What are you truly about? And
what do you passionately stand for? Develop
a Personalized Style of Being, via your Real-
Self Personality Traits.
Merging this "humanized" factor with your
competencies and Personal Brand Niche, will
provide you with a more attracting Personal
Brand Positioning, to help you generate long-
range Personal Brand Affinity with people,
19
20. notably your target audience. Do remember,
a "functional and utilitarian person" will come
and go... but a "Distinct Global Personal
Brand that warmly and passionately engages
people, via addressing their emotional and
psychosocial needs and concerns", inherits
the possibility of staying forever, in people's
minds and hearts.
So, identify all of your "emotional
connectors"... aspects of your Personal
Brand that are uniquely "You". Then, spend
time and energy, on building and nurturing
your "emotional connectors"... and you will
find that your power of attraction will grow
exponentially. People will be inclined to want
to "match" your Global Personal Brand
Essence and Personality... with even many
desiring to aspire to become your Distinct
Global Personal Brand.
http://www.global-personal-branding.com
20
21. CHAPTER 3
DEEPEN YOUR
GLOBAL PERSONAL BRAND
AFFINITY
WITH THE WORLD
http://www.brandjontan.com
It is a known fact that one cannot Self-
Actualize by oneself.
The realizing of one's full diversified potential
has to be via being Self Transcendental
(Going beyond Self).
Thus, it is not only commonsense, but
natural that humans are meant to engage
other people, to provide added-value to
enrich or inspire people's lives.
21
22. One can serve and should serve beyond just
the professional and business realms. You
can satisfyingly deepen your Global Personal
Brand Affinity with the world in general, and
with your target audience particularly, via
identifying shared Social Ideals or,
Social/Community Values... such as
"freedom", "education", "self-esteem" and so
forth.
Of course, your professed "love for a Social
Cause", based fundamentally on whatever
shared social ideals or values, must be
congruent with your core values and beliefs.
Social causes should not be turned into
PR and publicity tools to falsibly build
your Global Personal Brand Reputation.
To protect your Reputation, you must at all
times, uphold your Global Personal Brand
Integrity.
22
23. The social ideals or social/community values
that you choose to promote, should actually
be an integral part of what you are truly
about, and what you passionately stand for.
These contribute towards the essential
personalized "emotional connectors" that you
can merge into your deliberate strategizing
of a Distinct Global Personal Brand
Positioning.
"Living Your Distinct Global Personal Brand"
as such, will not only define your Global
Personal Brand Integrity.
Your charity, TRULY representational of your
Distinct Global Personal Brand Positioning,
will inevitably be heartfelt inspiration, not
only to your target audience... but also to
the whole world.
http://www.global-personal-branding.com
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24. CHAPTER 4
DO YOU HAVE TO
CHANGE YOUR
GLOBAL PERSONAL BRAND
MANY TIMES,
OVER THE YEARS?
http://www.brandjontan.com
To address this significant question in a way
that we can eventually find inner peace and
happiness along the journey of Life, we
should go right back to the very fundamental
motivation for why progressive-thinking
individuals painstakingly craft a Distinct
Global Personal Brand Positioning.
Brand Positioning not only helps an individual
to ingeniously occupy a "niche" space in
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25. people's minds and hearts, so that the
individual can be truly outstanding and
relevant to people's lives, at any point in
time.
It also, more importantly answers Life's most
significant question: What is your over-
arching Single-Minded Life Purpose (Vision)?
Individuals who constantly, every few years,
need to re-look at their "Personal Brands"
have obviously not fully grasped the very
essence of crafting a Distinct Global Personal
Brand Positioning. This also includes those
people who are stuck at "crossroads", when
there is a change of professional pursuits, or
"change in fortunes" (whether upside or
downside).
Incidentally, changes in "taglines" or
"personal slogans" do not necessarily mean
25
26. there is a change in “personal brands”, as
long as the tagline or personal slogans
emanate from a same decided Personal
Brand Positioning.
Many individuals have issues or conflicts with
their "personal brand identity" because they
tend to take the myopic view, of working out
a "brand positioning" that is specific to a
certain profession, or worse still, a specific
job. Which explains why, when there is a
change of profession, or even a change of
job, they find themselves without a "personal
brand". This is rather hilarious, really.
To avoid such silly "personal brand" mishaps
and unfounded culture shocks, stop having
different "visions" or "positionings" for
different facets of your Life, such as one for
a specific profession/job, another one for Life
26
27. in general, yet another one for spiritual
practice, and so forth.
What about you, now?
Do you embrace a long-range "personal
brand" based on a long-range "brand
positioning"?
Or, do you take the short-term, multi-
faceted approach? And why?
http://www.global-personal-branding.com
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28. CHAPTER 5
DRIVE YOUR CAREER
WITH A LONG-RANGE
LIFE PURPOSE
http://www.brandjontan.com
With exponentially advancing technology and
people's evolving expectations pointing to
new "ways of life", one may find it useful
to revitalize or refresh, or even "reinvent"
one's "personal brand". An individual hardly
needs to "change personal brands". Unless,
you have made any one, or a combination of
these four cardinal mistakes:
(1) Hooking on a specific technology-edge as
a USP, that over time has been superceded,
or worse still, has been made obsolete.
28
29. (2) Creating a "brand positioning" that is
centred on a specific profession or job.
(3) Never knowing the real essence of what
"brand positioning" means, and how to go
about crafting a "Distinct Global Personal
Brand Positioning" (that focuses on
addressing emotional and psychosocial
concerns).
(4) Having different sets of vision, and
values for different facets of one's Life.
Properly strategized "Global Personal Brand
Positionings" can last many years, and even
a lifetime... if only the individual has a good
grounding, on what are the key factors that
can give "longevity" to a "Global Personal
Brand Positioning". As a meaningful and
significant starting point, for a "Global
Personal Brand Positioning" to enjoy many
29
30. years of "longevity", two critical routes
should be adopted:
(i) Start with a Life Purpose (Vision) and Life
Mission.
(ii) Maintain only ONE Overarching Life
Purpose (Vision) and set of Core Values and
Personality, and a genuine Social Cause
arising from "ideals" or social/community
values that you passionately "live" them.
This means, a "personal brand" should not
just equate your current profession or job. In
fact, your “personal brand” must not be
based on your current profession or job.
Are you currently being driven by a Single-
Minded Life Purpose (Vision) and Life Mission?
http://www.global-personal-branding.com
30
32. START LIVING YOUR LIFE OF GREATNESS
This book will open a new vista for you to lead
a fulfilling game-changing Career, based on a
Life Purpose. Inside: Why Position your Career to
your unique Life Purpose, and not to your
job/profession. | Why/how to go beyond the com-
petencies edge. | How to further enhance Personal
Brand Affinity via Personal Social Responsibility.
“The Author is truly world-class in his expertise and
insightful writing and communication on Distinct
Global Personal Branding.”
FL Yap, International Management Consultant.
“Positioning Career To Your Life Purpose, is an
opportune read, in a new era, where people are
looking for a meaningful purpose in their working
life, beyond monetary and promotion prospects.”
Lee Xi Wen, Author and Online Entrepreneur.
“BrandJonTan’s international-level grounding in
Global Corporate Branding and Advertising, gives
him a distinct expertise advantage over other
pseudo personal branding strategists.”
J. Chiew, Global Financial Planning Strategist.
Stop floating in your Career path, by changing
your “Personal Brand” every time you change
job or profession. To prevent future disillusion,
read this book now, for a long-range strategy to
craft your Distinct Global Personal Brand, that can
last a lifetime and beyond. Powerfully. Fulfillingly.
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