This is how we go about creating better performing brand systems. It is how we take brand thinking and turn it into real world practical application and performance for your business
Thrive Strategy is a multi-tiered strategic methodology created by Andre le Roux and Thys de Beer to help brands grow and thrive in today's competitive environment. It focuses on building brands in four areas: making them more human-centered, having societal impact, developing strong stakeholder relationships, and continuous innovation. The methodology uses models grounded in social sciences to more effectively build memory structures and attachment to the brand, leading to increased performance. Thrive Strategy aims to create robust, strategic programs that resonate deeply with people and drive long-term behavior change and attachment to the brand.
Dark.Matter.Energy. is a strategic methodology that helps identify and solve complex problems hindering brand growth. It uses systemic thinking and constraints-based analysis to audit brands, pinpoint key constraints, and develop solutions. By taking an objective, outside-in approach, it defines problems contributing to stagnation or decline that internal teams may miss. The process helps high-potential brands reach their full growth potential by addressing invisible issues like small problems that accumulate over time into significant deviations from goals.
The document discusses dreaming big and being ingenious. It encourages the reader to dream wildly and boldly, beyond horizons, and not to dream small. It discusses how dreams are human and in our DNA, but must be brought to life on paper to have power and impact. The document is from a strategic partnership firm called Mercury 1 that helps strategic thinkers turn dreams into thriving ideas by using various methodologies, models, and processes. Their goal is to help spread meaning and ideas in a scientific way to add value to people's lives. They encourage the reader to dream big and call them if struggling to bring dreams to life.
Brand Strategy 101: The Core of Brand StrategyValerie Nguyen
Brand strategy consists of three core components and tapping into an infinite amount of human emotions.
Presented as part of Griffin Farley's Beautiful Minds 2020 program.
Book Summary- Grow: How Ideals Power Growth and Profit at the World's Greates...Omar M. Khateeb
In his book, Grow, Jim Stengel shows how 50 of the highest-performing companies in the world harnessed the power of brand ideals to tower over their competitors – and how your business can, too. Grow presents an actionable framework for developing the roots that are necessary to thrive in the new business climate. Start big or start small, but start now by reading Grow.
This presentation will demonstrate how brand strategy goes beyond brand identity systems. Beyond traditional brand development firms and advertising agencies. A pure brand development strategy designed to accelerate the product to market life cycle.
This is how we go about creating better performing brand systems. It is how we take brand thinking and turn it into real world practical application and performance for your business
Thrive Strategy is a multi-tiered strategic methodology created by Andre le Roux and Thys de Beer to help brands grow and thrive in today's competitive environment. It focuses on building brands in four areas: making them more human-centered, having societal impact, developing strong stakeholder relationships, and continuous innovation. The methodology uses models grounded in social sciences to more effectively build memory structures and attachment to the brand, leading to increased performance. Thrive Strategy aims to create robust, strategic programs that resonate deeply with people and drive long-term behavior change and attachment to the brand.
Dark.Matter.Energy. is a strategic methodology that helps identify and solve complex problems hindering brand growth. It uses systemic thinking and constraints-based analysis to audit brands, pinpoint key constraints, and develop solutions. By taking an objective, outside-in approach, it defines problems contributing to stagnation or decline that internal teams may miss. The process helps high-potential brands reach their full growth potential by addressing invisible issues like small problems that accumulate over time into significant deviations from goals.
The document discusses dreaming big and being ingenious. It encourages the reader to dream wildly and boldly, beyond horizons, and not to dream small. It discusses how dreams are human and in our DNA, but must be brought to life on paper to have power and impact. The document is from a strategic partnership firm called Mercury 1 that helps strategic thinkers turn dreams into thriving ideas by using various methodologies, models, and processes. Their goal is to help spread meaning and ideas in a scientific way to add value to people's lives. They encourage the reader to dream big and call them if struggling to bring dreams to life.
Brand Strategy 101: The Core of Brand StrategyValerie Nguyen
Brand strategy consists of three core components and tapping into an infinite amount of human emotions.
Presented as part of Griffin Farley's Beautiful Minds 2020 program.
Book Summary- Grow: How Ideals Power Growth and Profit at the World's Greates...Omar M. Khateeb
In his book, Grow, Jim Stengel shows how 50 of the highest-performing companies in the world harnessed the power of brand ideals to tower over their competitors – and how your business can, too. Grow presents an actionable framework for developing the roots that are necessary to thrive in the new business climate. Start big or start small, but start now by reading Grow.
This presentation will demonstrate how brand strategy goes beyond brand identity systems. Beyond traditional brand development firms and advertising agencies. A pure brand development strategy designed to accelerate the product to market life cycle.
How To Fail: 25 Secrets Learned through FailureTaylor Davidson
25 Secrets Learned through Failure, by Taylor Davidson at Unstructured Ventures.
Visit the post on unstructuredventures.com/uv (short link to post: http://tinyurl.com/howtofail ) to add to the discussion, share your lessons learned from failure, and view more.
This document introduces the concept of coaching as an idea whose time has come. It discusses how leadership is shifting from command and control models to ones where the leader acts as a coach. Coaching helps leaders and their organizations reach impossible futures and adapt to ongoing changes. The passage outlines the vision, mindset and method of Masterful Coaching and how coaching can help CEOs and companies facing complex challenges in today's business environment.
The document discusses branding and corporate culture. It emphasizes that branding reflects and is linked to corporate culture. An engaged management is needed for successful branding, and branding will influence how an organization is perceived. Branding requires establishing a culture of motivation, listening, empowerment, follow-up, self-efficiency and excellence.
DLYohn Brand-As-Business Perspectives from Jim Stengel's GROWDenise Yohn
excerpts from Jim Stengel's book, Grow: How Ideals Power Growth and Profit at the World's Greatest Companies, to show how to use your brand platform as a management tool to fuel, align, and guide every task you undertake.
The document summarizes key aspects of Kishore Biyani's book "It Happened in India" about building his retail business Pantaloon. It highlights his emphasis on creativity and fluid organizational structure. It also discusses the role of the design group Idiom in developing new ideas through observation rather than market research. Biyani believed in constant growth and established "Pantaloon Genes" to allow employees to grow. The business transitioned to focus on ideas, scenario planning and design thinking under Future Group.
The document discusses creating a company of business people by giving all employees a comprehensive understanding of the business realities and strategic priorities. It argues that lack of communication is not the main problem, but rather mistrust and fear between leadership and employees. The solution is to use Root Learning's process to help employees understand the business challenges on their own through visualization, strategic dialogue, and group discussion. This builds shared knowledge and commitment to make necessary changes across the organization.
The Spirit of Co-creation Whitepaper - Risk Managed Creativity For BusinessSense Worldwide
This document discusses co-creation and Sense Worldwide's approach to it. It makes three key points:
1) Co-creation involves asking the right questions of the right people in the right way to foster collaboration both internally and externally. It's about engaging a diversity of perspectives to identify valuable opportunities.
2) Finding the right initial questions is important, and Sense Worldwide's approach involves research, scoping sessions, and getting outside input. The questions also need to engage and inspire participants as well as allow for alignment.
3) Identifying the right people to involve is key. Sense Worldwide looks for those committed to the collaborative journey and who bring diverse skills and mindsets. Principles of engagement include
1. The document introduces a new 7+ GPC scale for evaluating creative work, ranging from 1 (destructive) to 10 (changes the world).
2. Scores of 7+ and above are considered "HumanKind Acts" - ideas that have the ability to transform how people think, feel and behave.
3. The highest levels (9-10) represent inspirational ideas that can change the way people live or even change the world.
This document discusses consumer insight, including its definition, structure, and how to find insights. It defines insight as the intersection between consumer interests, category truths, and a brand's advantages. Insights are breakthrough understandings that direct companies to better serve customers. The document provides examples of insights at different levels, from shallow observations to deeper beliefs and philosophies. It also outlines a process for developing insights that involves defining business challenges, making observations, developing understandings, and gaining insights that satisfy consumer needs in new ways.
Every marketer and adverting agency have one great creative idea. This presentation highlights the creativity and execution of great Integrated Marketing Communications campaigns. The execution of great ideas is a collaboration between client and adverting agency.
From studying the top 100 companies on the NYSE, I have discovered the 10 multipliers of high growth companies. The 10 Mulitiliers represent a Blueprint to a Billion.
The document discusses creative ideas in branding and advertising. It explores what constitutes a creative idea versus a concept and how ideas can be applied to different marketing mediums like print ads. The document also examines how strong creative ideas differ from weak ones and provides tips on how to generate new ideas through proven techniques.
This document discusses purpose driven marketing for companies. It begins by defining purpose driven content marketing as a way for businesses to bond with audiences based on shared needs and interests, including supporting a cause. Purpose driven marketing is on the rise as consumers increasingly want companies to stand for more than just profits. Several examples of companies with successful purpose driven marketing campaigns are provided, such as Uber's partnership with Mothers Against Drunk Driving. Statistics show the majority of consumers support brands that also support good causes. The document concludes by outlining principles for effective purpose driven communication, including being strategic, focused, meaningful, inspiring and trustworthy.
K.T.H.S.R Creative focuses on generating revenue through effective strategic communication. They follow a four step process to build successful partnerships and create overall success. Their approach begins with developing a unique strategy tailored to the client's needs, then produces creative work that follows the strategy to achieve desirable results in an efficient, cost-effective manner. They assist clients in developing imaginative concepts that synergize with the strategy to produce unexpected results beyond expectations.
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...Digital Surgeons
Using gaming's concept of Progression, this presentation takes viewers on a journey that demystifies the roles and disciplines of Design, Art Direction, and Creative Direction – demonstrating how they can be mastered to take your creative work to the next level.
The document discusses Edward de Bono's concept of Six Thinking Hats, which provides a framework to structure group decision making. It aims to overcome shortcomings like arguments and individual agendas by assigning different types of thinking - like facts, risks, creativity - to different colored hats. When applied to marketing decisions, the framework can help involve stakeholders productively and make decisions supported by different perspectives instead of getting bogged down in complexity, egos and old ideas. It encourages agile, exploratory thinking needed for opportunity-filled business landscapes.
This document provides an overview of account planning and management. It discusses key elements of daily tasks for account management and planning, including developing objectives and briefs. It emphasizes the importance of collaboration between creatives, planners, managers, and others. Various frameworks for strategic planning processes and developing objectives and ideas are presented. The brief development process and elements of a strong brief are also outlined.
This proposal outlines a brand strategy and design process for The Ayurveda Co (TAC). It discusses conducting primary and secondary research to understand the target audience. A comprehensive brand strategy will be developed, including the brand vision, purpose, values, goals, positioning and communication plan. The design strategy will include developing the brand visual story, identity, packaging architecture, guidelines and assets. Case studies on successful Ayurvedic brands like Kama Ayurveda are provided. The proposal estimates the total cost and presents a phased approach over multiple stages to establish TAC as a leading Ayurvedic brand.
This proposal outlines a brand strategy and design process for The Ayurveda Co (TAC). It discusses conducting primary and secondary research to understand the target audience. A comprehensive brand strategy will be developed, including the brand vision, purpose, values, goals, positioning and communication plan. The design strategy will include developing the brand visual story, identity, packaging architecture, guidelines and assets. Case studies on successful Ayurvedic brands like Kama Ayurveda are provided. The proposal estimates the total cost and presents a phased approach across research, strategy and design. Developing a robust brand and design strategy is important to streamline and align TAC's brand and allow it to expand its reach in the personal care category.
How To Fail: 25 Secrets Learned through FailureTaylor Davidson
25 Secrets Learned through Failure, by Taylor Davidson at Unstructured Ventures.
Visit the post on unstructuredventures.com/uv (short link to post: http://tinyurl.com/howtofail ) to add to the discussion, share your lessons learned from failure, and view more.
This document introduces the concept of coaching as an idea whose time has come. It discusses how leadership is shifting from command and control models to ones where the leader acts as a coach. Coaching helps leaders and their organizations reach impossible futures and adapt to ongoing changes. The passage outlines the vision, mindset and method of Masterful Coaching and how coaching can help CEOs and companies facing complex challenges in today's business environment.
The document discusses branding and corporate culture. It emphasizes that branding reflects and is linked to corporate culture. An engaged management is needed for successful branding, and branding will influence how an organization is perceived. Branding requires establishing a culture of motivation, listening, empowerment, follow-up, self-efficiency and excellence.
DLYohn Brand-As-Business Perspectives from Jim Stengel's GROWDenise Yohn
excerpts from Jim Stengel's book, Grow: How Ideals Power Growth and Profit at the World's Greatest Companies, to show how to use your brand platform as a management tool to fuel, align, and guide every task you undertake.
The document summarizes key aspects of Kishore Biyani's book "It Happened in India" about building his retail business Pantaloon. It highlights his emphasis on creativity and fluid organizational structure. It also discusses the role of the design group Idiom in developing new ideas through observation rather than market research. Biyani believed in constant growth and established "Pantaloon Genes" to allow employees to grow. The business transitioned to focus on ideas, scenario planning and design thinking under Future Group.
The document discusses creating a company of business people by giving all employees a comprehensive understanding of the business realities and strategic priorities. It argues that lack of communication is not the main problem, but rather mistrust and fear between leadership and employees. The solution is to use Root Learning's process to help employees understand the business challenges on their own through visualization, strategic dialogue, and group discussion. This builds shared knowledge and commitment to make necessary changes across the organization.
The Spirit of Co-creation Whitepaper - Risk Managed Creativity For BusinessSense Worldwide
This document discusses co-creation and Sense Worldwide's approach to it. It makes three key points:
1) Co-creation involves asking the right questions of the right people in the right way to foster collaboration both internally and externally. It's about engaging a diversity of perspectives to identify valuable opportunities.
2) Finding the right initial questions is important, and Sense Worldwide's approach involves research, scoping sessions, and getting outside input. The questions also need to engage and inspire participants as well as allow for alignment.
3) Identifying the right people to involve is key. Sense Worldwide looks for those committed to the collaborative journey and who bring diverse skills and mindsets. Principles of engagement include
1. The document introduces a new 7+ GPC scale for evaluating creative work, ranging from 1 (destructive) to 10 (changes the world).
2. Scores of 7+ and above are considered "HumanKind Acts" - ideas that have the ability to transform how people think, feel and behave.
3. The highest levels (9-10) represent inspirational ideas that can change the way people live or even change the world.
This document discusses consumer insight, including its definition, structure, and how to find insights. It defines insight as the intersection between consumer interests, category truths, and a brand's advantages. Insights are breakthrough understandings that direct companies to better serve customers. The document provides examples of insights at different levels, from shallow observations to deeper beliefs and philosophies. It also outlines a process for developing insights that involves defining business challenges, making observations, developing understandings, and gaining insights that satisfy consumer needs in new ways.
Every marketer and adverting agency have one great creative idea. This presentation highlights the creativity and execution of great Integrated Marketing Communications campaigns. The execution of great ideas is a collaboration between client and adverting agency.
From studying the top 100 companies on the NYSE, I have discovered the 10 multipliers of high growth companies. The 10 Mulitiliers represent a Blueprint to a Billion.
The document discusses creative ideas in branding and advertising. It explores what constitutes a creative idea versus a concept and how ideas can be applied to different marketing mediums like print ads. The document also examines how strong creative ideas differ from weak ones and provides tips on how to generate new ideas through proven techniques.
This document discusses purpose driven marketing for companies. It begins by defining purpose driven content marketing as a way for businesses to bond with audiences based on shared needs and interests, including supporting a cause. Purpose driven marketing is on the rise as consumers increasingly want companies to stand for more than just profits. Several examples of companies with successful purpose driven marketing campaigns are provided, such as Uber's partnership with Mothers Against Drunk Driving. Statistics show the majority of consumers support brands that also support good causes. The document concludes by outlining principles for effective purpose driven communication, including being strategic, focused, meaningful, inspiring and trustworthy.
K.T.H.S.R Creative focuses on generating revenue through effective strategic communication. They follow a four step process to build successful partnerships and create overall success. Their approach begins with developing a unique strategy tailored to the client's needs, then produces creative work that follows the strategy to achieve desirable results in an efficient, cost-effective manner. They assist clients in developing imaginative concepts that synergize with the strategy to produce unexpected results beyond expectations.
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...Digital Surgeons
Using gaming's concept of Progression, this presentation takes viewers on a journey that demystifies the roles and disciplines of Design, Art Direction, and Creative Direction – demonstrating how they can be mastered to take your creative work to the next level.
The document discusses Edward de Bono's concept of Six Thinking Hats, which provides a framework to structure group decision making. It aims to overcome shortcomings like arguments and individual agendas by assigning different types of thinking - like facts, risks, creativity - to different colored hats. When applied to marketing decisions, the framework can help involve stakeholders productively and make decisions supported by different perspectives instead of getting bogged down in complexity, egos and old ideas. It encourages agile, exploratory thinking needed for opportunity-filled business landscapes.
This document provides an overview of account planning and management. It discusses key elements of daily tasks for account management and planning, including developing objectives and briefs. It emphasizes the importance of collaboration between creatives, planners, managers, and others. Various frameworks for strategic planning processes and developing objectives and ideas are presented. The brief development process and elements of a strong brief are also outlined.
This proposal outlines a brand strategy and design process for The Ayurveda Co (TAC). It discusses conducting primary and secondary research to understand the target audience. A comprehensive brand strategy will be developed, including the brand vision, purpose, values, goals, positioning and communication plan. The design strategy will include developing the brand visual story, identity, packaging architecture, guidelines and assets. Case studies on successful Ayurvedic brands like Kama Ayurveda are provided. The proposal estimates the total cost and presents a phased approach over multiple stages to establish TAC as a leading Ayurvedic brand.
This proposal outlines a brand strategy and design process for The Ayurveda Co (TAC). It discusses conducting primary and secondary research to understand the target audience. A comprehensive brand strategy will be developed, including the brand vision, purpose, values, goals, positioning and communication plan. The design strategy will include developing the brand visual story, identity, packaging architecture, guidelines and assets. Case studies on successful Ayurvedic brands like Kama Ayurveda are provided. The proposal estimates the total cost and presents a phased approach across research, strategy and design. Developing a robust brand and design strategy is important to streamline and align TAC's brand and allow it to expand its reach in the personal care category.
Sprout is a branding agency that specializes in health, wellness, and sustainability brands. The document introduces Sprout's founders and approach, which focuses on understanding customers through human perspectives. It describes Sprout's services such as research, strategy, and idea creation. Sprout works collaboratively with clients to develop brands that improve people's lives.
This document provides summaries of articles in a PR magazine. It discusses how design thinking processes can be applied to PR to foster innovation. It also discusses how thinking like an entrepreneur can help PR embrace opportunities. Additionally, it provides tips on using video in PR to engage audiences, such as through storytelling and testimonials. The magazine issue also previews an upcoming PR festival and provides an overview of the annual West End Festival in Scotland.
People are happy when they get what they need. In the context of marketing, this means delivering product attributes and benefits that meet consumers' and shoppers’ needs, which is the focus of marketing today. While making people happy certainly contributes to a brand being liked and trusted, it doesn’t go far enough. Delivering emotional meaning is how brands will build real competitive advantage in the future. Meaning involves “understanding one’s life beyond the here and now.” For a brand to be meaningful, it must reflect consumers' and shoppers’ emotional truths relevant to the brand and its category.
The document discusses the need for agencies to transform from traditional advertising agencies to organizations focused on strategic problem solving, insights generation, and digital marketing. It argues that agencies must make five key changes: 1) have cross-functional teams work together throughout the entire process; 2) be genuinely interdisciplinary; 3) start with understanding the user; 4) rethink the traditional creative brief; and 5) become a learning organization that cultivates fresh thinking. This new approach is necessary to engage audiences in an interactive way and get them to tell brand stories, rather than simply broadcasting messages.
This document provides information about Argus, a brand consulting and marketing insight company based in Istanbul, Turkey. It summarizes Argus' services and approach. Argus believes in continuous learning and developing creative strategies. They have a team of consultants and insight specialists. The document describes some of Argus' proprietary research models and services, including Mind-Decoder, Observor, Innovation Clinic, and workshops focused on marketing to specific demographics. It lists some of Argus' consulting clients in various industries.
This document provides information about Argus, a brand consulting and marketing insight company based in Istanbul, Turkey. It summarizes Argus' services and approach. Argus believes in continuous learning and developing creative strategies. They have a team of consultants and insight specialists. They offer services including brand development, rebranding, customer experience design, and marketing insights. Their goal is to help clients develop better business through deeper customer insights and strategies that increase brand value and customer experience. They have various proprietary research models and workshops focused on innovation, branding, and marketing to specific demographics.
There are areas in our brain which can store certain brands and slogans but not all. The brands that truly influence our mind are the ones that emotionally we are attached with.
Many of the successful brands of today had created an exceptional customer perceived value and they compete for emotion as it stays connected with the customers’ heart instead of the head
Every human being is a brand, the way we dress, talk and socialize. To be a brand we should think like a brand, which requires a different mindset, perspective and unique approach.
Your promise as a brand is about how you want to be described and how you would like other people feel about you, for which we will have to raise the bar both at a personal and professional level.
Millward Brown Perspectives. Volume 6: Issue 2Kantar
The second issue of Perspectives, our quarterly magazine, is now available for iPad and as a PDF. If you missed the first issue, don’t miss this one. It’s full of valuable content about building Meaningfully Different brands, social measurement, and the brand impact of mobile advertising
The document summarizes key insights from the FutureM 2015 conference. It discusses three main topics:
1) The rise of the "marketing technologist" who understands creative, data, and technology.
2) Companies need to take a mobile-first approach to digital products to engage consumers.
3) Companies that put design first in their culture and products, like Apple and Tesla, will be successful.
The innovation methodology that helps you transforms your industry and prepare your brand for the future, making your business more sustainable and human.
SPYCH is a marketing research firm passionate about understanding people and helping companies evolve. They conduct various types of research using methods like focus groups, surveys, and social media research. This helps clients solve problems, develop new products and services, and better connect with customers. SPYCH prides itself on expertise in youth segments and understanding changing consumer behaviors. They provide innovative and engaging video deliverables to clients. SPYCH has worked with many large companies and helped with projects like anti-bullying campaigns and redesigning home improvement stores.
This document discusses building resilient systems through developing resilient cultures and authentic personal brands. It describes a methodology used by Alchemy Human Strategy to help clients create resilient cultures and personal brands. The methodology involves taking stakeholders through a process of discovery, awareness, and distillation of key elements like values, purpose, and identity. These insights are then turned into specific actions, behaviors, rituals, and tools to internalize the resilient culture or personal brand. The outcome is a crystallization of the defining elements of the culture or personal brand. Implementing this process provides clients with knowledge, clarity on their brand/culture foundations, co-created action plans, critical assets and tools, and a roadmap to build a resilient system.
This document discusses how marketers can effectively engage customers in today's fragmented landscape by combining data insights with an understanding of human psychology and behavior. It provides eight rules for pursuing effective customer engagement and gives examples of how analyzing transactional data, qualitative research, and psychology can inspire creative campaigns. Specifically, it argues that marketers should "think data" by analyzing customer information but "talk human" by relating insights to real human experiences and needs in order to create emotional connections with audiences. The document examines how combining different types of data and behavioral insights can enhance creativity and produce memorable, targeted content for engaging customers.
Impact India Solution is a branding and PR agency specialized in visual communication and digital media. They aim to let brands speak for themselves through great design work. Though small, they offer dedicated customer service and brainstorming. Impact India Solution believes creative thinking can help brands succeed through original solutions rooted in culture that resonate with consumers. They bridge marketing strategies with market research to drive behavior change and market share.
2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdfJos Schuurmans
This document outlines the key elements of a digital strategy including developing a brand proposition and story, setting attention strategies and key performance indicators, and creating a content plan and calendar. It also discusses channel development by establishing processes, selecting appropriate channels, and integrating tools and marketing technology. Finally, it addresses content operations through content creation, curation, and providing coaching and training.
PR ( public relation ) fundamentals ( all you need to know in 1st step )Daniel Oskooei
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics through communicating messages in the right format, at the right time, and to the right audience. The goal is to create value for both parties through beneficial relationships. Effective PR uses powerful communications to build brand awareness, image, and loyalty by clearly communicating benefits to customers, prospects, media, and decision-makers. It tells the story of a business and ensures the public is listening in order to broaden visibility, position executives as innovators, and generate sales.
Thought leaders advantage presentationMark Hodgson
This document discusses how businesses can drive performance by developing thought leadership. It recommends that companies evolve from "push" marketing strategies to become attractors by establishing themselves as experts that solve customers' problems. Specifically, it suggests that businesses 1) have a clear point of view in their niche, 2) create and share great content regularly, and 3) extend their thinking in their field by uncovering unique insights from experts and connecting them to customers.
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
2. We help strategic thinkers turn their
big scary dreams into ingenious ideas
that inspire and thrive.
These are the ideas that end up
changing the world.
This is what we do, this is why we exist.
The Human Brand Theory 2
4. We help people dream
bigger dreams that are more
human inspired, i.e. helping
them realise and visualise
how their dream can make a
difference in the world or in
someone’s life.
We help people ideate their
dreams with greater certainty,
focus and clarity.
We help people’s dreams and
ideas thrive, inspire and
become infectious. We help
to give their dreams the
ability to perform and have
impact in the world.
The Human Brand Theory 4
How we help strategic thinkers
Dream Ideate Thrive
5. Product:
Theoretical platform:
The Human Brand Theory™ is a design thinking inspired
methodology we use to conceptualise and define brands. The goal
is create brands that are human inspired and thus more relevant,
meaningful, of value and memorable to the people who the brand is
meant to serve.
Design Thinking + Systemic Thinking + Human Science
[Psychology, Sociology, Neuroscience]
The Human Brand Theory 5
6. Scenario
Planning
Methodology
Ecosystem
Insights
Methodology
Design Thinking
Methodology to
help us construct
human centred
brands
Narrative,
Semiotics,
Artefacts and
Rituals
Methodology
Systemic Thinking
Methodology to turn
brand thinking into a
functioning and
healthy system
Systemic Thinking
Methodology that
helps us to define and
solve complex system
problems
Out multi tiered
strategic methodology
that focuses on
building memory
structure, attachment
and long term
behaviour change
The Human Brand Theory 6
The products we use to make our process more effective and scientific
7. Document Road Map
This will be of
interest to you
when…
What is this?
Why does it
exist?
What does it
do?
Why should it
matter to you?
1 2 3 4 5
The Human Brand Theory 7
8. This will be of interest to you when…1
# Audiences are not “engaging” with your brand
# You are losing market share year on year against weaker competitors
# Your brand is not being considered when people are searching for products
& services
# Stagnation or loss in brand nett promoter score
# Audiences do you not find your brand meaningful or distinct
# Brand is no longer relevant to people
# Weakening of brand – audience relationship
You need to consider The Human Brand Theory when you experience and
see the following patterns in regards to your brand(s).
The Human Brand Theory 8
9. The
Human
Brand Theory™
The research results are now too compelling to ignore.
Multiple global best sellers, case studies and research
studies show that brands that exist to serve and add
value to peoples lives, outperform brands who are solely
driven by differentiation and profit.
We believe that human
being inspired Brand
strategy is the future
cornerstone of brand
growth and performance
What is this?2
The Human Brand Theory™
is a design thinking paradigm
we developed to create
brands that more effectively
add value to peoples lives
and thus create dissonance
and attachment.
The Human Brand Theory 9
10. The
Human
Brand Theory™
# Helps to make your brand more memorable
# Helps to create better memory building patterns, i.e. narrative
# Helps your brand to be more authentic and human centred
# Helps your brand be more consistent in regards to communication and behaviour
# Helps to make your brand more relevant to stakeholder mind-set and goals
# Helps your brand to be more meaningful and compelling
# Helps your brand to be more distinct and considered
What is this?2
The Human Brand Theory 10
11. The Why of The Human Brand Theory™?3
Relevant Meaningful Distinct Of Value Memorable
1 2 3 4 5
We felt that we needed to create our own methodology to help us address the modern
market need to create brands that are far more consumer centred in approach and offering.
The Human Brand Theory™ is Design Thinking inspired brand construction process that
relies heavily on psychology, sociology and other social/ human sciences to help us build
brands that add more value to peoples lives, thus creating more attachment and that are
more desirable to begin with.
The end result is the following, the creation of brands that are more:
The Human Brand Theory 11
12. “I am your
audience!”
If we start to understand how peoples
minds and “hearts” are connected. Then
we can start to understand that wants,
life goals and desires of people, which
means we can better understand how a
brand can add value to peoples lives.
What does it do?4
The methodology says that we need to
start to better understand human
behaviour across as many audience
segments as possible.
The Human Brand Theory™ is driven by
the obsession to understand human and
societal behaviour and the resulting
patterns, as well as better understanding
why these patterns are being observed.
Based on the behavioural patterns
analysed, we are far better enabled to
understand how brands can tap into
subconscious desire and needs in order
to add more real value to the lives of
people.
The Human Brand Theory 12
13. We then use this understand of peoples
wants, life goals and desires to define a
more human centred brand that is always
driven by adding value.
This process helps us to build better brands
that are more effective at resonating with
people, creating subconscious goal
activation and create communication and
engagement activities that will develop
powerful memory structure, which in turn
makes your brand more relevant,
memorable, meaningful and of value to
your audiences.
Inspirational
Intelligent
Innovative
Brave
Curious
Optimist
Adventurer
“This allows to build truly human centred, or
as we call it, human inspired brands”
The Human Brand Theory 13
14. 5
95% of consumer decision making is subconscious.
In the modern super competitive world of brands, consumers are becoming more and
more engaged and bombarded with information and competitive offerings. The end
result is a situation where it is becoming increasingly difficult for brands to compete for
share of mind and heart. It is therefore essential to more effectively create brands that
speak to peoples hearts and minds. In simple terms, you need a brand that can
resonate with people on a subconscious level - in order to do this, we need to be far
more scientific and human behaviour focused than ever before.
The Human Brand Theory™ is built on multiple human sciences and disciplines in order to
ensure a process that is as scientific and robust as possible. These processes are
sequenced and utilised in order to gain insights and consumers drivers, and as such our
process are exceptionally effective at taking the insights and translating them into meaning
platforms and experiences that build memory structures, attachment and connection points
that can help to keep the brand top of mind and always considered.
Why does The Human Brand Theory™ matter?
The Human Brand Theory 14
15. Andre le Roux is a Strategist, Mentor and brand Theorist who has been working in the brand strategy industry
for more than 10 years. He is passionate about the science of strategy. He has a B.A. in Industrial Psychology
and an Higher Diploma in IMC. Andre likes to think of himself as a systemic brand thinker that is constantly
searching for new and more scientific ways to create more powerful and impactful brands that truly will add
value to the lives of all stakeholders.
Andre Le Roux
072 387 2079
andre@mercuryone.co.za
Thys de Beer
082 565 5508
Thys@vegaschool.com
Thys de Beer is an admitted advocate (non-practising) the head of brand Strategy at Vega School of Brand
Leadership, as well as the head of the Honours in Brand Leadership at Vega Cape Town. He has been in the
industry for over 10 years and he has recently completed his Master’s Degree researching the role of design
thinking in brand strategy.
Thys is an intellectual that is looking to change people’s perceptions about the power of the brand.
“I am an Alchemist; I love the power of collaboration and discovering insights that help to build authentic brands”
“I am a thinker and explorer and I love to find new ways of building better brands through using systemic thinking.”
The Human Brand Theory 15
16. The
Human
Brand Theory™
Please Note that all information contained in this presentation is proprietary and remains the property of the owners [Andre le Roux and
Thys de Beer] – all rights reserved. Information can only be shared if written consent is given by owners 16The Human Brand Theory