The document discusses turning digital content into an asset by focusing on people, process, and tools. For people, it recommends running collaborative content audits and evaluations, pair writing, and user research. For process, it suggests using templates and checklists, testing, retrospectives, and encouraging creativity. For tools, it mentions investigating GatherContent and Craft CMS. The overarching message is to focus on collaboration, continuous improvement, and psychological safety.

1. Digital content capabilities.
James Gadsby Peet
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2. James Gadsby Peet
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3. The history of the internet
is ahead of us
James Gadsby Peet
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4. Aim: Turn content from an
overhead, into an asset
James Gadsby Peet
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5. James Gadsby Peet
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6. PEOPLE
PROCESS
TOOLS
James Gadsby Peet
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7. PEOPLE
James Gadsby Peet
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8. We are all humans trying
to do good things
James Gadsby Peet
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9. People aren’t dicks
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UNDERSTANDING

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EMPATHY
UNDERSTANDING

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EMPATHY
RESPECT
UNDERSTANDING

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EMPATHY
RESPECT
TRUST
UNDERSTANDING

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16. “Integration involves
invention, the finding of
the third way. Never let
yourself be bullied by
an either-or.
Find a third way.”
Mary Parker Follett, 1933
James Gadsby Peet
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1. Collaborative content audits

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1. Collaborative content audits
Time on page
% that go onto another page
% that ‘convert’
Entrance pages
Exit pages

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2. Collaborative evaluation

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3. Pair writing

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Writer + Editor
Ref: gds.blog.gov.uk

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Agree:
Audience
Aims
KPIs
Structure

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4. User research

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Ref: Flux

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28. PEOPLE
James Gadsby Peet
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1. Run Collaborative content audits
2. Use collaborative evaluation
3. Do pair writing
4. User research together

29. James Gadsby Peet
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Be humble.
Share success.

30. PROCESS
James Gadsby Peet
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31. Baking quality content
into how you do things
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32. James Gadsby Peet
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5. Templates & Checklists

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5. Templates & Checklists

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5. Templates & Checklists
Content meets clearly defined user need
Title under 65 characters
Short but varied sentences
Concise and clear
Reading grade 5 or below
Description under 155 characters
Page length between 300 to 600 words
Active voice
Address user – you
Maximum 3 – 4 sentences per paragraph
Use of white space

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6. Testing

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6. Testing

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7. Retrospectives

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7. Retrospectives

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8. Creativity & psychological safety

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ADMIT MISTAKES
-
TAKE ON NEW ROLES
& CHALLENGES
-
HARNESS NEW,
DIVERSE IDEAS
-
CHALLENGE THE
STATUS QUO

43. PROCESS
James Gadsby Peet
@gadsby
1. Use Templates and checklists
2. Test some testing
3. Run a Retrospective
4. Think about creativity &
psychological safety

44. TOOLS
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9. Gather Content

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10. Craft CMS

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@gadsby

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“It has a much simpler
interface than other
content management
system I have used,
whilst keeping all of
the functionality.”

51. TOOLS
James Gadsby Peet
@gadsby
1. Investigate GatherContent
2. Try Craft

52. Finally…
James Gadsby Peet
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53. James Gadsby Peet
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Don’t worry.
Everyone is finding this hard.