The document discusses various social media platforms and tools that can be used for marketing purposes, including blogs, Twitter, Facebook, Flickr, and video. It provides tips for using each platform, such as posting regularly, engaging with followers, and using images and videos to keep readers interested. The document emphasizes that authenticity is key and social media can be an effective free or low-cost marketing tool for organizations.

1. BY: CYMONE WORRELL & MARCUS SETZER

2.  Social Media efforts, register the address online
using a domain provider such as Go Daddy ( just
one of number providers).
 Early 2000, it was more expensive then to have
online forums or wikis.
 Today, online tools are dramatically less
expensive; many tools are free require just a small
monthly fee.
 For example, Wordpress is a free blogging social
media platform.

3.  In Summer 2007 Mattel did a worldwide recall and
with the help of The Playground Community,
mothers were able to give feedback on the toy
recall and thank Mattel for giving them a heads up.

4.  Blogging initially defined what social media and
Web 2.0 buzz was all about , and blogs are even
more relevant today.
 Blog names: Blogspot, Typepad, Squarespace.
These are already popular on the web.

5.  Idea It
 Research It
 Write It

6.  Authenticity is KEY
 For example, Scott Monty, who Mac mentioned
earlier, is in charge of social media for Ford Motor
Company educates Ford Fans about what is
happening with various campaigns and how to
push the brand forward.
 This all cost Ford $0 because Monty used different
platforms like Youtube and Flickr to get the word
out about the new Ford vehicle the Fiesta.
 http://www.youtube.com/watch?v=mMx53yNpd3o

7.  There are no clear-cut guidelines as to how and
when your supposed to post blogs but having a
consistence blog schedule .
 Keep the blog fresh
 Also, a post doesn’t need to be long to be good, it
just needs to have useful information.
 To have a people coming back to your blog you
can embed videos, audio, photos, or other content
to keep your readers interested.

8.  Twitter: Free social networking and micromessaging
service that enables users to send and read messages.
 Tweet
 Following
 Username
 DM
 Rt
 Shortened Urls
 Hastag #
 Trending Topics
 Tweet Up
 Lists
 Have an informative Bio Section On Twitter

9.  Use a Background Image To Personalize Your Twitter
Home Page
 Listen
 Post Regularly ( but not too regurlarly)
 Ask Question and Solicit feedback from followers
 Provide value to your followers
 Let people know you’re on Twitter
 Never tweet anything you wouldn’t want everyone to know
 Talk about interesting things in your space
 Use Links constructively
 Use direct messages when appropriate
 Follow those who follow you

10.  Facebook
 Wall
 Status Update
 Profile
 Friends
 Settings
 Fan Pages
 Friend Other people
 Post Regularly
 Engage with your fans

11.  Myspace
 Like Faceboo0k, Myspace is a social netowrking
site where friends can connect and share
messages and content.
 Myspace’s U.S. traffic was equal to Facebook’s
as recently as December 2008. The site had about
60% fewer visitors than Facebook by October
2009
 It now caters to music-oriented audience offering
free song streaming on its member pages.

12.  Flickr
 The most popular photo sharing sites on the web.
 The Yahoo owned site claimed to host more than
3.6 Billion images.
 Its also known for its active online community of
users.
 All in all Flickr is a great place to host photos for
all your products, events, or company pictures.

13.  Ning
 Ning.com 1st launched October 2005 lets you
start your own social network and communicate
with those who are most passionate about your
product or ideas.
 On Ning.com you can post videos and photos and
comment on another person’s wall just as you
would on Facebook or Myspace.

14.  For most organizations online video production
should be a component of your marketing plan.
 We’re now living in a generation if you cant see it
on the web it just didn’t happen. So no
organizations are now taking video blogging more
seriously .
 Since video recording can be practically done off
of your phone its not a question on whether not it
should be used as a marketing tool but how it can
be a marketing tool.

15.  Audio available in digital download most likely
through iTunes but also in the form of direct
downloads.
 It’s a way of connecting directly to your customers,
peers, and your employees