speakamos

1. Team Speakamos
Team Speakamos
Josh Gilberts, Bill Zunamon, Leonardo Vecchio, Beau Raymond-Iaquinto

2. Client/Project Overview
What we do- Connect intermediate and advanced
language learners through smart phones and a website
using video, voice, and text chat.
Project- Attaining customer interviews and market
research all while getting as ready as possible for the
January 1st launch date
Project Details- Going through all the processes that
one must taken when preparing to launch a start-up
and have the best possible MVP for when launch does
occur.

3. BMC here

4. Key Changes to BMC
Key partners
 Universities and High Schools
 Study abroad programs
Value Propositions
 Language learning blog
Channels
Website (Primary Channel)

5. Project Overview
Achieved
 Account creation beta testing
(Smartphone and Web)
 Market research
 Launch page live and translated
 Customer Interviews
 Logo Designed
 Spanish and Portuguese Departments
on board

7. Project Milestones
Goals
 200 users on launch page
 50 total customer interviews
Future Goals
 Marketing video online (youtube, google ads, facebook ads,
facebook group page, twitter page)
 Product working by mid January
 Both smart phone application and Website running by February
 Steve Burrill Business Plan Competition
 Sign up International classrooms
 Blog Postings on Launch Page

8. Customer Interviews
Positive
 “This application seems like a great, easy, way to
keep my language skills up. I’m excited to start using
it and will hopefully find a language partner!”
 “Great opportunity for exchange students to learn a
foreign language”
Negative
 “I’d prefer to find a real person to talk with face to
face”
 “I’m scared about talking directly with a completely
random person”

9. Results/Benefits to Speakamos
Major Outcomes
 Launch Page
 Better understanding of the start-up process
 Confirmed that being able to practice your language
is a real need
 More channels for marketing discovered
 Valuable Market Research
 Real life experience in attempting to start a start-up

10. Lessons Learned
Key Takeaways
 Don’t’ be afraid to pivot
 Products don’t happen overnight
 The more skills you have the more control you have
 One must be realistic with setting their goals when
dealing with an early stage start up
 Don’t get stagnant keep moving
 To maximize success you should have a team that
has good chemistry

11. Questions?