The document outlines an e-learning platform aimed at enhancing student engagement and completion rates through social learning and mentorship, addressing issues of motivation and community support. It highlights a business model that includes subscription options with a target market projected to generate significant revenue by 2017. The founding team comprises experienced professionals with backgrounds in web development, finance, and management, with funding milestones indicating previous successful user growth and investment rounds.

1. EXCLUSIVE & CONFIDENTIAL
The use of this document it is strictly prohibited without Web Labs prior authorization.

2. EXCLUSIVE & CONFIDENTIAL
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Elevator Pitch
We make an
e-Learning platform
where people can
earn rewards by
learning

3. EXCLUSIVE & CONFIDENTIAL
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The problem
Most of the students do not finish
their e-Learning course
Why? = lack of
Motivation, Mentorship & Socialism

4. EXCLUSIVE & CONFIDENTIAL
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Our Solution
Completely new style of
social e-Learning
Learn with a mentor and
get rewarded by helping
others
Student Developer Guru

5. EXCLUSIVE & CONFIDENTIAL
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What is special about us?
*We already have 56k
students on Udemy
*The platform is based
on what users “NEED”
*We have an
international coverage
of English, Portuguese,
Spanish and Japanese

6. EXCLUSIVE & CONFIDENTIAL
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Business model
Student Developer Guru
7 days free
$29/month
Ask question
Social feed
$19/month
Ask question
Social feed
Join projects
$9/month
Ask question
Social feed
Join projects
Make project
Teach

7. EXCLUSIVE & CONFIDENTIAL
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Our Target by 2017
Over all market size
$51B
Our target (by 2017)
Users: 36,000
Revenue: $9,300,000
By [eLearning Industry 2016]

8. EXCLUSIVE & CONFIDENTIAL
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Team
Mr. Bastos has over time become a leading authority in web development education. He worked as
a programmer and web developer for several companies in Spain, Portugal, and England prior to
launching his top-seller online course in 2012 “Become a Web Developer from Scratch” sold on
Udemy. He is currently the founder and CEO of Web Labs, Lda.
Victor Bastos (Co-founder & CEO)
Mr. Aires has a Degree in Management and an Executive Master in Finance and Business Control.
He has a significant experience in finance after he worked as audit senior in KPMG for five years
and as a planning and management controller in a Portuguese insurance company for two years.
Gonçalo Aires (CFO)
Mr. Martínez has global management skills in team leading, primarily acquired at Johnson &
Johnson during his ten year career at the corporation. He is a translator (English, Spanish and
Portuguese) and co-founder of a translation company that currently services multinational
companies in such countries as Portugal, Spain and Germany.
Carlos Martínez (Co-founder & CTO)
Mr. Hatano initially worked in strategic consulting, assisting clients such as Lehman Brothers.
Afterwards he moved on to build his own digital advertising firm in Tokyo and New York. In 2011 the
company was sold to Viz-media and was at Rakuten Japan untill July 2014.
Masaaki Hatano(Advisor)

9. EXCLUSIVE & CONFIDENTIAL
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Funding & Milestone
March 2015
Over 2,000 users
Over 12,000 users
Dec 2014
Launch
Angel round
($500,000)
*equity from Victor
Operating : $140,000
Head count : $240,000
User acquisition : $120,000
Total : $500,000
Dec 2015
$
$
$
$
Seed round
($50,000)
*To run until the end of 2016