MHR 422 Spectrom final

2. • On-demand full color printing for FDM 3-D printers
• Founded by two chemical engineers from UW-Madison
• Awarded and recognized for their business idea:
– National Collegiate Inventors Competition Finals, D.C
Winners of the undergrad category

3. Business Model Canvas

4. Project Overview
Goal
Assist Spectrom in commercializing their product

5. Project Milestones
• Quantify market segment by:
– Users: hobbyists vs. professionals (engineers)
– Sector/application: industrial, health etc.
• Research optimal first target market
• Give valuation advice in preparation of next
round of funding

6. Results

7. • Annual Growth Rate of 20.6% annually
• Healthcare growth at 19.3%

8. Results
• 2. Optimal first target market
Desktop
consumers
Partner up
• High volume usage
• Filament+dyes
• Price not an issue
• Consistency

9. Results
• 3. Valuation
– Lacking metrics
• Valuation up against competition
– True competition?
– Valuation of color technology
– Not be afraid to probe the investor environment
for reactions to their proposed valuation
– If low valuation, attempt to keep high ownership

10. Lessons Learned
• Continually changing work environment
– Project deliverables, research methods
• The need for staying ahead of competition
• The importance of being willing to Pivot