This is the final app marketing plan for the marketing internship done under Prof. Sameer Mathur in IIM Lucknow.

1. App Marketing Plan.

2. EXECUTIVE SUMMARY
Learning a new language is fun
when done with puzzles and
animations with the help of your
Buddy.
To create an one-stop platform for
learning a new language in the
most-easiest way possible.
-Develop an user friendly
Application.
- Designing a Website.
- Promoting the product.
- Creating a social media presence.
OVERVIEW
GOALS
ACTION-
PLAN

3. Situational
Analysis
Company
Overview
Market
overview
Target
customers

4. Company
Overview
Learn a new language with fun exercises, games
and animations along with the help of your
buddy.
It also helps you to practice conversing fluently
with the AI enabled artificial bot, and analyze
the session so as to rectify your mistakes.

5. Market
overview
•Students.
•Learning Institutes.
Opportunities.
A sudden boom in the use of apps.
Mainly an untapped market.
Threats.
Competition from Duolingo, Memrise.

6. Target
customers
B2C
Students.
B2B
Learning centres.

8. FOCUS-
ATTRACTING THE REQUIRED GROUP OF CUSTOMERS
Spreading the Brand Objective
Promoting the Brand Mantra
Reaching to the Customers using Social Media
BENCHMARKS-
Installs - 25,000 - 50000 WITHIN FIRST 6 MONTHS
Reaching at least 5000 customers within first 6
months
Overall Rating of more than 4

10. B2C
Students.
B2B
Learning centres.
Companies.
Language tests.

11. COMPETITORS
DUOLINGO
MEMRISE

13. Customer value
• To help the Customer a new language
and helping to gain a new skill in this
highly competitive world.
Collaborator value
• Employees are trained to be fluent in
the new language. Value addition.
Company value
• Positive work environment, Sense of
achievement for creating something
new, high grown potential.

14. TACTICS.

15. Learn a new Language with fun games, animations and
videos. Speak with the specially trained artificial bot
and analyze the mistakes.
This free app turns tour Smartphone into a smart
classroom, where you can learn a new language
anytime and anywhere.

16. SERVICE
The App allows you to construct a
learning routine made just for you.
 Weekly goals let you track your
progress and set new goals each
week.
Analyze and rectify your mistakes.

17. Speak and learn with your Buddy.

18. PRICE
FREEMIUM
FREE VERSION
Learn new words.
Link it up with a cool animation.
Learn sentence creation.
Converse with the Buddy.
PREMIUM VERSION
Analyse the Speaking session.
Mistakes highlighted and corrected so that
the students can easily identify and rectify
that.
Offline mode.
Personalized Mentor.
Verified Certificate.
$2 a month, $4 for 3 months,
$12 a year.

19. DISTRIBUTION.
Google Playstore.
Apple i-tunes.
Influencer Marketing.
Referral Programs.

20. Develop an user friendly
Application.
Designing a Website.
Promoting the product.
Creating a social media
presence.
IMPLEMENTATION

21. -Develop an user friendly Application.
- Designing a Website.
- Promoting the product.
- Creating a social media presence.

22. DISCLAIMER
Created by Saubhik
Bhaumik, DSCSDEC,
kolkata, during a
marketing internship
under Prof. Sameer
Mathur, IIM Lucknow.