The World's Largest Language Learning Community<br />Clint Schmidt<br />Vice President of Marketing<br />company confident...
My Background<br />Graduated from Wharton School of Business<br />First Internet start-up in 1998<br />Expertise in Intern...
Topics for Discussion<br />Livemocha and the future of digital businesses<br />What I’ve Learned, Tips to Share<br />
What is Livemocha?<br />What is Livemocha?<br />The world’s largest language learning community, with over 5 million membe...
How does Livemocha work?<br />Online courses begin with essential words and phrases required for real conversations<br />I...
Help from Native Speakers<br /><ul><li>English native speaker
Learning Spanish
Spanish native speaker
Learning English</li></ul>With a reputation for helping others!<br />
A Truly Global Community<br />Livemocha is a rich mix of languages and cultures<br />-- the power of network effects --<br...
Tremendous Growth<br />Livemocha is one of the fastest growing communities on the Internet<br />Over 5 million registered ...
Traditional Alternatives vs. Livemocha<br />Limitless Learning Content<br />Millions of videos, flashcard sets, tips, less...
Score-keeping</li></ul>Con<br /><ul><li>Still talking to yourself</li></ul>Books<br />Pro<br /><ul><li>Portability
Reference value</li></ul>Con<br /><ul><li>Costly to print and distribute
Static, difficult to update
Solitary learning</li></li></ul><li>Economic Development? Learn English<br />Average Foreign-born Income <br />by English ...
Livemocha Active English<br />Award-winning course for Conversational English<br />Content provided by Pearson Education<b...
What Does The Future Hold?<br />Internet cloud as a vast repository of specialized content and tools<br />Range of access ...
The Age of the Consumer<br />People communicate very differently now than 5 years ago<br />Habits and preferences grouped ...
The Future of Digital Business<br />Costs and barriers to innovation are disappearing with stunning speed<br />A planet of...
Scary Times for Traditional Business<br />Established businesses at risk if they do not adapt to reach, impress, and retai...
Do it better:  Google vs. Yahoo;  Facebook vs. MySpace/Orkut
Use technology to change the game: Craigslist, Wikipedia, iTunes, Livemocha</li></li></ul><li>Tips for a Start-up<br />Kno...
Lessons I Never Forget<br />Start-ups impart lessons:<br />Steady hand vs. emotional roller coaster<br />Rome was not buil...
Thank You<br />Clint Schmidt<br />clint@livemocha.com<br />+001 206 422 2693<br />www.livemocha.com<br />Presentation on S...
Appendix<br />
Mochapoints: Your Progress and Reputation<br /><ul><li>Measure your learning and teaching activity on Livemocha
Earn badges that recognize high levels of activity
Members use Mochapoints to determine your commitment to learning and propensity to help others
The most active and helpful members benefit by attracting best learning partners
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Clint Schmidt - TagMe 2010

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TagMe es un evento de la Alcaldía de Medellín, a través de su programa Medellín Digital y la Dirección de Planeación Municipal, el cual se realiza con el propósito de acercar a los universitarios y emprendedores de la ciudad con las nuevas tecnologías, mostrando experiencias que alrededor del mundo han sido exitosas.

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  • Viral growth is key93% say LM has improved their language skills89% say LM is better than other programs they have used79% say they have recommended friends/family
  • Clint Schmidt - TagMe 2010

    1. 1. The World's Largest Language Learning Community<br />Clint Schmidt<br />Vice President of Marketing<br />company confidential<br />
    2. 2. My Background<br />Graduated from Wharton School of Business<br />First Internet start-up in 1998<br />Expertise in Internet Marketing for high growth companies<br />Half.com: acquired by $300 million USD by eBay<br />eBay: built the world’s largest affiliate program<br />1-800-CONTACTS: led e-commerce for world’s largest contact lens retailer<br />ZoomIn: India’s leading photo site<br />Livemocha: world’s largest language learning community<br />
    3. 3. Topics for Discussion<br />Livemocha and the future of digital businesses<br />What I’ve Learned, Tips to Share<br />
    4. 4. What is Livemocha?<br />What is Livemocha?<br />The world’s largest language learning community, with over 5 million members from over 200 countries around the world. <br />Offers free and paid online language courses in 35 languages.<br />Every lesson includes speaking and writing practice reviewed by native speakers.<br />Learning with native speakers<br />is the most fun and effective way<br />to learn a language!<br />
    5. 5. How does Livemocha work?<br />Online courses begin with essential words and phrases required for real conversations<br />Interactive exercises measure your comprehension<br />Each lesson includes speaking and writing exercises, routed to native speakers who provide tips to improve<br />Return the favor by helping others who are learning your native language<br />
    6. 6. Help from Native Speakers<br /><ul><li>English native speaker
    7. 7. Learning Spanish
    8. 8. Spanish native speaker
    9. 9. Learning English</li></ul>With a reputation for helping others!<br />
    10. 10. A Truly Global Community<br />Livemocha is a rich mix of languages and cultures<br />-- the power of network effects --<br />8%<br />11%<br />12%<br />9%<br />9%<br />3%<br />8%<br />30%<br />
    11. 11. Tremendous Growth<br />Livemocha is one of the fastest growing communities on the Internet<br />Over 5 million registered members in less than 2.5 years<br />8<br />
    12. 12. Traditional Alternatives vs. Livemocha<br />Limitless Learning Content<br />Millions of videos, flashcard sets, tips, lessons, audio clips<br />Almost any language on the planet<br />Convenient access from any Internet connection<br />Helpful connections with native speakers and tutors<br />Fun, interactive exercises<br />Save scores, measure your progress, share with others<br />Help people worldwide learn your native language<br />CD-ROMs<br />Pro<br /><ul><li>Software with audio/visual queues
    13. 13. Score-keeping</li></ul>Con<br /><ul><li>Still talking to yourself</li></ul>Books<br />Pro<br /><ul><li>Portability
    14. 14. Reference value</li></ul>Con<br /><ul><li>Costly to print and distribute
    15. 15. Static, difficult to update
    16. 16. Solitary learning</li></li></ul><li>Economic Development? Learn English<br />Average Foreign-born Income <br />by English Proficiency and Educational Attainment <br />(Employed Adults)<br />Proficiency in English can double or triple earning power<br />Income Gap<br />10<br />Company Confidential<br />Source: US Census, Parthenon Group<br />
    17. 17. Livemocha Active English<br />Award-winning course for Conversational English<br />Content provided by Pearson Education<br />12 courses. Beginner to Advanced. Over 400 hours of learning content.<br />Mapped to Common European Framework<br />Video exercises, grammar, role play<br />Tutor Reviews<br />Paying customers in over 100 countries<br />
    18. 18. What Does The Future Hold?<br />Internet cloud as a vast repository of specialized content and tools<br />Range of access through various devices and formats<br />Access to the world from anywhere in the world<br />Identity and social structures in the cloud alter and supplant traditional social norms<br />
    19. 19. The Age of the Consumer<br />People communicate very differently now than 5 years ago<br />Habits and preferences grouped in 2-3 year periods, not generations<br />Consumers want 3 C’s:<br />Communication<br />Control<br />Creativity<br />Consumer expectations rise exponentially as they learn what technology can do<br />Smart phones and personal hardware devices<br />Media consumption<br />Movies and video games<br />Education<br />Transportation<br />
    20. 20. The Future of Digital Business<br />Costs and barriers to innovation are disappearing with stunning speed<br />A planet of innovators, creating many options… what sticks?<br />Must break through the clutter and offer a reason to try<br />First mover advantage with new innovation<br />Establish Network Effects: “born viral”<br />Leverage scale with more content, or better or more relevant content<br />Master the User experience<br />Create switching costs<br />Don’t get beat at what you do best: competitive advantage<br />Loyalty/retention benefits<br />
    21. 21. Scary Times for Traditional Business<br />Established businesses at risk if they do not adapt to reach, impress, and retain customers<br /><ul><li>Start-ups should choose an established company to kill
    22. 22. Do it better: Google vs. Yahoo; Facebook vs. MySpace/Orkut
    23. 23. Use technology to change the game: Craigslist, Wikipedia, iTunes, Livemocha</li></li></ul><li>Tips for a Start-up<br />Know your customers<br />Measure and manage your metrics<br />Exploit your advantage every chance you get<br />Build and inspire a great team<br />Work harder than your competitors<br />Absolutely positively nail your elevator pitch<br />Do these things well, and you will create <br />a successful business and attract investors.<br />
    24. 24. Lessons I Never Forget<br />Start-ups impart lessons:<br />Steady hand vs. emotional roller coaster<br />Rome was not built in a day<br />Benefit of focus: ruthless prioritization<br />Team orientation wins<br />Big egos and lazy people are a cancer on a young company<br />Fortune favors the bold: big ideas inspire everyone<br />
    25. 25. Thank You<br />Clint Schmidt<br />clint@livemocha.com<br />+001 206 422 2693<br />www.livemocha.com<br />Presentation on SlideShare:<br /><link will go here><br />Livemocha Active English<br />Winner, <br />2009 English-Speaking Union President’s Award<br />
    26. 26. Appendix<br />
    27. 27. Mochapoints: Your Progress and Reputation<br /><ul><li>Measure your learning and teaching activity on Livemocha
    28. 28. Earn badges that recognize high levels of activity
    29. 29. Members use Mochapoints to determine your commitment to learning and propensity to help others
    30. 30. The most active and helpful members benefit by attracting best learning partners
    31. 31. Earn free access to Basic courses by helping others and contributing to the community</li></li></ul><li>What makes Livemocha special?<br />Innovative utilization of social networking<br />Native speakers integrated into courses<br />“Well-lit path”<br />Basic courses are free<br />More fun and practical than alternatives<br />Word-of-mouth drives global growth<br />Network effects<br />
    32. 32. Understand Customer Drivers<br />What drives customer decisions?<br />Reason for learning<br />PC ownership<br />Broadband penetration<br />Disposable income<br />Propensity to pay<br />Comfort with e-commerce<br />Price sensitivity<br />Competitive alternatives<br />Preferred payment method<br />Compelling value proposition<br />Localized in their language<br />User experience norms<br />Site speed<br />Cultural considerations<br />Currency display and taxes<br />Self-study or Teacher-led<br />
    33. 33. Listen to Customers<br />60% of Livemocha members learning English<br />What do they like most?<br />Easy to use<br />Lots of lessons<br />Helpful native speakers<br />What do they want?<br />Video conversations<br />More grammar<br />Advanced levels<br />Access to qualified tutors<br />TOUCHPOINTS:<br /><ul><li> Feedback emails
    34. 34. Feature Request Forum
    35. 35. Surveys
    36. 36. Interviews
    37. 37. Facebook/Twitter
    38. 38. Blogs
    39. 39. Power User groups
    40. 40. Reporting and Analysis</li></li></ul><li>Livemocha Active English<br />company confidential<br />
    41. 41. Video Conversations<br />company confidential<br />
    42. 42. Integrate Native Speakers & Tutors<br />
    43. 43. Traditional Pedagogical Model<br />Company Confidential<br />27<br />
    44. 44. The Andragogical Model<br />Company Confidential<br />28<br />
    45. 45. What Digital Can Deliver<br />Connections with native speakers, next best thing to immersion<br />Massive amounts of content in infinite number of language pairs<br />Very low distribution cost in every corner<br />Immediate automated assessment<br />Rich multimedia/interactive learning<br />
    46. 46. Livemocha Active English<br />Winner, 2009 English-Speaking Union Presidents Award<br />Learn More About Livemocha<br />Clint Schmidt<br />VP, Marketing and Product<br />clint@livemocha.com<br />Seattle, WA<br />+001 206 422 2693<br />www.livemocha.com<br />

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