Deloitte Greenhouse - Overview & Approach

Deloitte Greenhouse Southeast Asia
An Innovation & Problem-Solving Accelerator
July 2016

2© 2016 Deloitte Southeast Asia Ltd
Section subheading
Deloitte
Greenhouse
Labs
Our Lab method has
been refined in
3,000+ sessions
worldwide

© 2016 Deloitte Southeast Asia Ltd 3
The Lab experience
About the Deloitte Greenhouse
We take business leaders out of business as usual, and into a Lab experience where every element has been
consciously-designed to accelerate problem solving, achieve alignment, and prioritize action plans.
Executive Alignment
Define your organization’s
ambition, gain leadership &
alignment around it.
Accelerated Problem Solving
Expert ideation process and
methodologies refined through
thousands of Deloitte
Greenhouse Labs globally.
Action Planning
Build confidence to execute
change, plan your next
60/90/180 days to move
forward.

Our promise
The Lab Methodology
What it’s not
Discussion
Lecture
Free for All
Passive
Training
What it is
Alignment
& Action
Conversation
& Co-creation
Analytical Rigor
Immersion
& Interaction
Accelerated
Problem Solving

Our Lab formula
The Lab Methodology
Designed to produce
moments of impact
• Define the purpose
• Set the context
• Frame the issues
• Engage multiple
perspectives
• Make it an experience
APPROACH
Right mix of visual and
high-touch ingredients
• Design thinking and
human-centred
innovation
• Lean methodology
• Professional facilitation
ELEMENTS
Out of business-as-usual
into a consciously designed
environment
• Dynamic room
configurations
• Immersive visuals
• Holistic sensory
activation
• Emerging technologies
ENVIRONMENT
321

Our Labs are customized to each client’s needs around 8 core topics
Lab Topics
INNOVATION
Your ideas may be
getting stale.
How can you spark
new thinking?
COO
CFO CTO
CEO
ALIGNMENT
You have a big,
bold vision.
How will you make
it a reality?
6
ANALYTICS
You’re drowning
in data.
How do you make
it meaningful?
STRATEGY
The world isn’t
getting any
simpler.
What will you do
to win?
RELATIONSHIPS
Your bottom line
depends on people.
How can you
better relate?
TRANSFORMATION
You need to be
better, faster, leaner.
How can you make
change happen?
TRANSITION
You’ve made it
to the top.
Now what?
LEADERSHIP
The world is full
of potential.
How will you
realize yours?

1 Day to achieve your business breakthrough
The Lab Design
It starts with engaging the
right people in the room and
research-based content.
We engage your internal
perspectives through pre-session
client interviews, and leverage
Deloitte’s subject matter experts
who understand your industry
and challenges.
We spend time to explore the
issue at hand, exploring future
trends and unpacking the
research.
The day is structured and built
on an issue to address and a
single shared ambition.
We align participants to that issue
and ambition, and test and gain
leadership alignment around those.
We then take them through a
carefully crafted brainstorming
process to solve the issues at hand.
Participants identify and
prioritize their own
initiatives.
We will critique, refine and
prioritise the key focus areas
and initiatives.
Every session ends with an
action plan to provide
participants with a clear path
forward.
Explore Align Create

Deloitte Greenhouse @ 6 Shenton Way, Singapore

What
happens in
a Lab?
The Lab process is
tailored to your
company’s needs &
context

Customized Labs
Deloitte Greenhouse Southeast Asia Labs
Strategy
Lab
Business Model
Innovation Lab
Customer-Centric
Innovation Lab
Internal
Focus
Customer
Focus
Labs are customized to each client’s needs
around these topics
• Strategy: Enable your vision; translate it into a
sustainable reality. Transform your organisation from
within, by making your organisation’s change agenda a
success.
• Customer-Centric Innovation: The lack of customer
focus is a top reason why innovation initiatives fail.
Transform your proposition, processes, products and
services with the end-user in mind.
• Business Model Innovation: The tried ways of doing
business are being displaced or disrupted more rapidly
than before. Your business can disrupt the rules of the
game too, by challenging long-held beliefs, sensing the
future and innovating your business model.

An integrated set of choices
Strategy Lab
We think about strategy as a set of choices which positions your company for differentiation,
innovation and (new) growth.
What is our
game plan?
What capabilities
must be in place?
How will
we win?
Where will
we play?
What is our
winning aspiration?

During the Lab
Strategy Lab
1 2 3 4
Share hopes, fears & legacy
expectations, define individual
roles & contribution to the Lab.
What is our winning
aspiration?
Explore the landscape
Explore the industry, discover
trends and recap pre-Lab
research to set the context for
the Lab.
Articulate your organization’s
ambition, test and gain
leadership alignment to the
ambition.
Align on what is success
Where will we play?
Define your value proposition,
business ecosystem, market
segment and offering
ooo

During the Lab
Strategy Lab
5 6 7 8
Evaluate your competitive
advantages and agree on those
that need to be expanded.
How will we win?
What capabilities need to be in
place?
Define which capabilities are
necessary to deliver your value
proposition.
Prioritize the initiatives that
bring the winning aspiration to
life.
What is our game plan?
Cheers!
Fast forward 3 years. Imagine
what 1 thing was critical to
your success? Celebrate that.
ooo

Start with the end-user in mind
Customer-Centric Innovation Lab
The lack of customer-focus is a top reason innovation initiatives fail. We think the key difference
is shifting from a business & operations-centred approach to a human-centred approach.
Identify
operational
goals
Create
concept
From: To:
Understand
customers
Create
concept
Build
operational
systems
Fit
concept to
customers
Human-Centred Innovation
 Applying the ‘design process’ to
solve business problems
 Integrating the needs of end-users
and the possibilities of technology
 Relying on our ability to be intuitive
and recognize behavioural patterns
 Constructing ideas that are
emotionally meaningful as well as
functional

The Human-Centred Design process
In order to create new value for
customers, we think about the Human-
Centred Design process, diverging and
converging through five phases:
Determine the challenge, establish goals,
align on intent and aspirations
Discover customer’s unmet needs,
opportunities
Define insights from observations,
synthesize patterns and create
hypotheses
Distil ideas, prototype, test and refine
Decide on the solutions that offers the
best value for customers
SENSING SHAPING SEIZING
BUILD UNDERSTANDING SHAPE CHOICES MAKE DECISIONS
Articulate.
Scope. Align.
Explore
stakeholders
Synthesize
ideas into
insights
Prototype
hypotheses
Select best
hypothesis
Create
new value
?
HYPOTHESES
Determine
Discover
Define
Distil
Decide
Deliver

During the Lab
Focus the innovation on
a single problem, clarify
the design intent.
What are we
innovating?
Who are we innovating
for?
Discover end-users
empathically, unpack
observations & trends,
develop personas and
user journeys.
Find patterns from
insights, extract key
learnings about
customers and get to
the root of the problem.
Synthesize insights
What is our game plan?
Prioritize the initiatives
that bring the winning
solution to life.
1 2 3 4 5 6 7
Brainstorm frenzy
Generate creative
solutions for the insights
uncovered, develop
hypothesis.
Build low-fidelity
blueprints for the
hypotheses that can be
tested amongst customers
and refined later.
Prototype, test & refine
Write your story of
successful
transformation and
celebrate.
Closing

An outside-in reinvention
Business Model Innovation Lab
We believe that Business Model Innovation is about looking out and looking in: sensing the
future, then challenging long-held beliefs; responding with a brand new customer-centric
proposition, then organizing your resources to deliver on that promise.
What is the
future like?
What are our legacies
and beliefs?
What is the profitable
ambition?
What is our customer-
centric proposition?
What will be our
organisational strategy?
What is our course
of action?
Looking Out Looking In Looking Out Looking In

During the Lab
Identify the impetus for
change, the feelings &
emotions it creates.
Rally around the cause
Explore the future, challenge
conventions
Examine emerging trends and 2025
scenarios, challenge existing beliefs and
assumptions
Set out a clear end-state to
achieve the change ambition,
align on the problem to
address.
Define the profitable
ambition
Who are our customers?
Discover end-users
empathically, unpack
observations, trends & insights,
develop personas and user
journeys.
ooo
1 2 3 4 5
Find patterns from insights,
extract key learnings about
customers and get to the root
of the problem.
Synthesize insights

During the Lab
Generate solutions, develop
& test hypotheses.
Brainstorm & prototype
How will we win?
Determine your competitive
advantages.
Validate your organization’s readiness
to deliver your solution and
competitive advantages.
What capabilities need to be in
place?
What is our course of
action?
Prioritize the initiatives that
bring the change ambition
to life.
6 7 8 9 10
Write your story of
successful
transformation and
celebrate.
Closing
ooo

Here’s what the Lab experience felt like for one client…
They got informed – studying the latest trends in
environment and sustainability in Singapore and the
region.
They got focused – looking at future trends and defining
a new vision for the organization, identifying their key
stakeholders and defining their role amongst each group.
They made plans – identifying the top 5 initiatives for
each stakeholder and the milestones to be achieved over
the next 5 years
The Challenge: A sustainability NGO wanted to develop
a new vision for the organization and define a strategic
roadmap for the next 5 years.
1-Day Strategy Refresh Lab at the Deloitte Greenhouse Singapore
The Output: A new vision, and 5-year roadmap with clear commitments to
move forward.
The Greenhouse has
helped us put many
dimensional issues
and objectives into
perspective.
The team was very
professional and skilled
at helping us arrive at
our new vision
statement.

They envisioned – visualizing the future state user
journey that would provide a quantum leap in experience
They brainstormed – creating new digitally-led
initiatives that would carry their future state into reality
They mobilized – prioritizing an action plan with key
timelines for the implementation of each initiative, and
made commitments to accelerate organizational
transformation over the next 5 years
The Challenge: The leadership team of a public sector
client needed to visualize and align on their future state,
and brainstorm new initiatives for the next 5 years to
accelerate their transformation plan.
2-Day Strategic Planning Lab at the Deloitte Greenhouse Singapore
The Output: Agreement on the future state user journey to guide their
strategy and transformation over the next 5 years, and a clear action plan
with timelines for the implementation of key initiatives.

They got inspired – examining leading industry practices
from Deloitte’s subject matter experts, and understanding
the target audience of the coaching academy by walking
in their shoes.
They got creative – brainstorming coach-centric
solutions using design thinking, that would meet the
needs of the real personas.
They made commitments – prioritizing opportunities to
put ideas into reality, and ensure buy-in within the next
3 months.
The Challenge: Our client assembled a new team to
build a world-class coaching academy to raise the
professional standards of sport coaches in the region.
They needed to get buy-in from various stakeholders
and chart a strategy to move forward with their plans.
1-Day Customer-Centric Innovation Lab at the Deloitte Greenhouse Singapore
The Output: Buy-in from stakeholders, including the end-users themselves,
coach-centric opportunities identified, and a clear work plan to outline their
deliverables within the next 3 months.
I’m glad we were
able to clarify the
issue at hand
today.
The Human-Centric
Design approach has
helped us to better
frame our strategy going
forward.

They got focused – identifying the specific needs of retail
customers in 2018/19 using personas, and journey maps,
which were developed based on intensive fieldwork
They got inspired – working with Deloitte Digital subject
matter experts to identify shortlisted solutions using
design thinking and assess digital capabilities required to
deliver their ideal digital customer experience
They got past their own obstacles – addressing key
internal challenges and defining ways to overcome
barriers to success, with C-suite stakeholders in the room
The Challenge: One of Asia’s largest shopping mall
owner-operators was looking to develop a customer-
centric digital strategy for a new crown jewel shopping
mall slated to be opened by 2018/19
1-Day Digital Innovation Lab at the Deloitte Greenhouse Singapore
The Output: An end-to-end digital customer experience blueprint with
recommendations on the digital capabilities required to deliver the
experience

Client feedback
Heard in the Room about Deloitte Greenhouse
It would have taken six to nine
months to achieve as much as we did
today.
Simple and mind shifting.
Has inspired us to come with new
ideas. The three days have been
amazing.
”
Never before have I been gifted with
this much talent and commitment in
one place and for one purpose.
Interactive, insightful, and the
right balance of theory and
activities.
The hands-on approach and
peer discussions provided me
with a lot of new ideas and
food for thought.
“Illustrated the Art behind
the Science”
“Albert Einstein said, ‘If I had an
hour to solve a problem I'd spend 55
minutes thinking about the problem
and 5 minutes thinking about
solutions.’I’m glad we were able to
clarify the issue at hand today.”
“
It was like we had a new
understanding of the customer after
taking the time to truly walk in their
shoes
We’d been debating between options
for months. It was going back to the
problem that finally broke the
stalemate.
Reveal new
possibilities
Disrupt
ordinary
thinking
Incite
productive
action

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and
independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see www.deloitte.com/sg/about for a more detailed description of DTTL and its member firms.
Deloitte provides audit, consulting, financial advisory, risk management, tax and related services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries and
territories, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges. Deloitte’s more than 220,000 professionals are committed to making an
impact that matters.
About Deloitte Southeast Asia
Deloitte Southeast Asia Ltd – a member firm of Deloitte Touche Tohmatsu Limited comprising Deloitte practices operating in Brunei, Cambodia, Guam, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam – was
established to deliver measurable value to the particular demands of increasingly intra-regional and fast growing companies and enterprises.
Comprising 270 partners and over 7,000 professionals in 25 office locations, the subsidiaries and affiliates of Deloitte Southeast Asia Ltd combine their technical expertise and deep industry knowledge to deliver consistent high quality services to
companies in the region.
All services are provided through the individual country practices, their subsidiaries and affiliates which are separate and independent legal entities.
About Deloitte Singapore
In Singapore, services are provided by Deloitte & Touche LLP and its subsidiaries and affiliates.
This communication contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively, the “Deloitte network”) is, by means of this communication, rendering professional
advice or services. No entity in the Deloitte network shall be responsible for any loss whatsoever sustained by any person who relies on this communication.
© 2016 Deloitte Southeast Asia Ltd

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