North Star metrics and OKRs to show DevRel value and get focus
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This document discusses how to use North Star metrics and OKRs to demonstrate the value of developer relations (DevRel) and focus efforts. It provides examples of North Star metrics like "live apps with many users" and "number of developers." OKRs should have objectives, key results, and initiatives aligned to the North Star and company goals over different time periods. Shared OKRs across teams can improve outcomes over organizational structures. Tools like forums can provide health metrics on communities. The key takeaways are to apply North Star at the team level, align OKRs with company goals, do regular check-ins, distinguish strategic vs health metrics, and communicate plans and results.
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North Star metrics and OKRs to show DevRel value and get focus
- 1. NorthStar metrics and OKRs to show DevRel value and get focus Vera Tiago Developer Community Advocate | OutSystems
- 2. What is the quantifiable impact of DevRel?
- 3. @veratiago North Star Metric Focus • Clarity • Customer Centric The North Star Metric is the metric that best captures the core value that your product delivers to customers. NORTH STAR Measure Business Outcomes Test Customer Outcomes
- 4. North Star Metric Examples Metric + Company Vision Live Apps with Many Users Vision: Make every company a Cloud Software Company. # Developers
- 5. North Star & OKRs
- 6. @veratiago Anatomy of an OKR Where do I need to go? Objective How do I know I got there? Key Results What will I do to get there? Initiatives I will (Objective) as measured by (this set of Key Results)
- 7. North Star Revenue 💰 Customer Satisfaction 🥰 DevRel Goals AdoptionAwareness KR 1 KR 2 KR 3 Education Sales Customer Success Retention CreatingalignmentwithOKRs 4 Pillars of DevRel 1 year 3 months
- 8. @veratiago The Big Picture North Star Metric OKR X years OKR OKR OKR OKR OKR OKR OKR OKR OKR DevRel Sales Customer Success Company Wide 3 months 6 months
- 9. @veratiago Where to Focus? Mature Product + Growing CommunityEducation Retention Adoption Awareness Mature Product + Mature Community Education Retention Adoption Awareness New Product + Forming Community Education Retention Adoption Awareness
- 10. Live Apps With Many End Users # of Developers / Developers Expertise Sales Customer Success DevRelFocus North Star 1 year 3 months 2023 Company Goals DevRel Goals Revenue 💰 Customer Satisfaction 🥰 ZeTa GAP OKRs
- 11. @veratiago DevRelFocus How to Achieve ZeTa Gap Acquisition Customer Demand Community Supply Retention - = Talent Gap
- 12. DevRelFocus How to Achieve ZeTa Gap RetentionAcquisition Attracting new OutSystems Developers through new talent pools and training/education programs to accelerate their learning. Increasing retention of current OutSystems Developers through engagement programs and training events to level-up their proficiency.
- 13. Live Apps With Many End Users ZeTa GAP Dev Rel Objective 1 Turn every developer into an expert with OutSystems. Sales Customer Success Example1-OKRs&NSM North Star 1 year 3 months Company Goals DevRel Goals Dev Rel Objective 2 Turn experts into loyal volunteers and advocates. KR: 200 new developers becoming certified, after complete Low-Code School training [Awareness/ Adoption] Revenue 💰 Customer Satisfaction 🥰 KR: 90% of Development questions in forums are answered by other members [Education/Retention]
- 14. Shared OKRs
- 15. Align around Outcomes, not Org structures. Create a virtual team that meets regularly to sync progress. Shared OKRs
- 16. @veratiago Objective: Improve Developer Experience Key Results Virtual Team Initiatives Sign-Up to 1st App Published DevRel + Product Management + R&D How-to guides, quick-start apps, tutorials, support, other documentation, capturing developer feedback, Alpha/Beta programs. Developer NPS Example 3 - Shared OKRs
- 17. @veratiago
- 18. OKR Gone Wrong
- 19. @veratiago Confuse Tasks with Results If you deliver all your tasks and nothing improves, are you still successful?
- 20. Example 3 - Good vs Bad KRs Objective: Inspire Developers to create content and share with the community. KR: 30 new blog articles published by the community KR: Reach total of 5k views on blog articles KR: Ensure promotion in social media KR: Create content guidelines 20% complete Task 10% complete Task
- 22. Example 4 - Non Measurable Objective: Improve Developer Experience KR: Sign-Up to 1st App running KR: Developer NPS KR: Reduce Sign-Up to 1st App running time to 10 min KR: Increase Developer NPS to 55 Current 30 min Current 41 How to measure? How to measure?
- 25. Tools & Tips
- 26. @veratiago Tools
- 27. Health Metrics Communicate Forums ● New Members ● Lurkers vs Active vs Contributor members ● AVG Time to first answer ● AVG Time to Solution Tools & Tips
- 28. Key Takeaways
- 29. 1. Apply the North Star concept at the team level 2. Always align your OKRs with Company Goals. 3. Do regular Check-In 4. Strategic Goals vs. Health Metrics 5. Communicate your plans and results Takeaways
- 30. Thank You! Vera Tiago Developer Community Advocate | OutSystems