The document is a case study presentation on Southwest Airlines, detailing its management structure, operational facts, and market position as of 2010. It highlights the company's daily operations, industry comparisons, and the philosophies of its founder, Herb Kelleher. The presentation emphasizes Southwest's effective management strategies and future goals, particularly in relation to competition and customer service.

2. Team IntroductionSandraRachelJustinBlaiseMichaelSouthwest Airlines Case Study9-2-2010, Slide 2Presenter: Michael Hammer

3. Southwest Airlines Case Study9-2-2010, Slide 3Today’s Flight PlanTakeoff Trivia!Overview of SouthwestHerb Kelleher – Founder of SouthwestSWA Management StructureSWA Top Management SWA Middle ManagementSWA Lower ManagementSWA Market UpdatePresenter: Michael Hammer

4. Takeoff Trivia!What is at the center of the Southwest logo?What is the stock ticker for Southwest Airlines?Southwest Airlines Case Study9-2-2010, Slide 4Presenter: Michael Hammer

5. Company OverviewSouthwest AirlinesSouthwest Airlines Case Study9-2-2010, Slide 5Presenter: Michael Hammer

6. Basic Facts3,300 Flights per day35,000 Employees69 Destinations in 35 States~10.5 Billion Revenue/yearSouthwest Airlines Case Study9-2-2010, Slide 6Southwest Airlines. (2010, May 23). Southwest Airlines Fact Sheet. Retrieved September 1st, 2010, from Southwest.com: http://www.southwest.com/about_swa/press/factsheet.htmlPresenter: Michael Hammer

7. Southwest Airlines Case Study9-2-2010, Slide 7Southwest vs. Airline IndustryIATA Data as of 2008Volvo Aero Services. (2009, January 5th). Southwest vs Airline Industry comparison. Boca Raton, FL, USA.Presenter: Michael Hammer

8. Doing Business the SWA WaySouthwest Airlines Case Study9-2-2010, Slide 8Freiberg, K. L., & Freiberg, J. A. (1996). NUTS! Austin, TX: Bard Press, Inc.Presenter: Michael Hammer

9. Herb KelleherSouthwest’s larger than life founder..…Southwest Airlines Case Study9-2-2010, Slide 9Presenter: Blaise

10. Who is this guy?Go Get-um AttitudeHands-off Management StyleEye for EfficiencyAnd the Eye of the Tiger?Seriously, that’s him in the picture…Southwest Airlines Case Study9-2-2010, Slide 10Freiberg, K. L., & Freiberg, J. A. (1996). NUTS! Austin, TX: Bard Press, Inc.Presenter: Blaise

11. The Herb NapkinSouthwest Airlines Case Study9-2-2010, Slide 11Freiberg, K. L., & Freiberg, J. A. (1996). NUTS! Austin, TX: Bard Press, Inc.Presenter: Blaise

12. The Malice in DallasSouthwest Airlines Case Study9-2-2010, Slide 12Freiberg, K. L., & Freiberg, J. A. (1996). NUTS! Austin, TX: Bard Press, Inc.Presenter: Blaise

13. Management StructureSouthwest’sSouthwest Airlines Case Study9-2-2010, Slide 13Presenter: Michael Hammer

14. Southwest Airlines Case Study9-2-2010, Slide 14Upper ManagementMiddle ManagementLower ManagementSouthwest Airlines. (2010, July). Southwest Leadership & Organizational Chart. Dallas, TX, USA.

15. Management Processes, Roles and Skills at SouthwestSouthwest Airlines Case Study9-2-2010, Slide 15Learning, C. (Producer), & Learning, C. (Director). (2010). Effective Management Pilots Southwest Airlines [Motion Picture].Presenter: Michael Hammer

16. Top ManagementSouthwest’sSouthwest Airlines Case Study9-2-2010, Slide 16Presenter: Justin Boone

17. Southwest Airlines Case Study9-2-2010, Slide 17Southwest Airlines. (2010, July). Southwest Leadership & Organizational Chart. Dallas, TX, USA.

18. Top Management’s PrioritiesSouthwest Airlines Case Study9-2-2010, Slide 18PlanningWhere are we going?DecisionsHow do we get there?Company ImageWhat should people think of us?Presenter: Justin Boone

19. Four Management Functions in SWA Top ManagementSouthwest Airlines Case Study9-2-2010, Slide 19Learning, C. (Producer), & Learning, C. (Director). (2010). Effective Management Pilots Southwest Airlines [Motion Picture].Presenter: Justin Boone

20. Top Management DecisionsSouthwest Airlines Case Study9-2-2010, Slide 20Nashville Business Journal. (2007, November 9th). Southwest introduces 'Business Select' tickets. Retrieved August 30th, 2010, from BizJournals.com: http://www.bizjournals.com/nashville/stories/2007/11/05/daily31.htmlPresenter: Justin Boone

21. Middle ManagementSouthwest’sSouthwest Airlines Case Study9-2-2010, Slide 21Presenter: Sandra Whitler

22. Southwest Airlines Case Study9-2-2010, Slide 22Southwest Airlines. (2010, July). Southwest Leadership & Organizational Chart. Dallas, TX, USA.

23. Four Management Functions in SWA Middle ManagementSouthwest Airlines Case Study9-2-2010, Slide 23Learning, C. (Producer), & Learning, C. (Director). (2010). Effective Management Pilots Southwest Airlines [Motion Picture].Presenter: Sandra Whitler

24. Priority Skills for SWA Middle ManagersSouthwest Airlines Case Study9-2-2010, Slide 24Execute PlansAnalyze DataProvide AdviceMotivateInformLearning, C. (Producer), & Learning, C. (Director). (2010). Effective Management Pilots Southwest Airlines [Motion Picture].Presenter: Sandra Whitler

25. Successful Middle Management at SouthwestJeff MartinOrdered to increase fleet efficiency.Researched Software UpgradesNew Software PurchasedSaves FuelSaves TimeFewer DelaysSouthwest Airlines Case Study9-2-2010, Slide 25McCartney, S. (2010, April 1st). A Radical Cockpit Upgrade Southwest Fliers Will Feel. Retrieved August 30th, 2010, from Wall Street Journal Online: http://online.wsj.com/article/NA_WSJ_PUB:SB10001424052702303338304575155813404043090.htmlPresenter: Sandra Whitler

26. Lower ManagementSouthwest’sSouthwest Airlines Case Study9-2-2010, Slide 26Presenter: Rachel Navarro

27. Lower ManagersRamp SupervisorHead MechanicLead Flight AttendantCustomer Service SupervisorDispatch SupervisorSouthwest Airlines Case Study9-2-2010, Slide 27Freiberg, K. L., & Freiberg, J. A. (1996). NUTS! Austin, TX: Bard Press, Inc.Presenter: Rachel Navarro

28. Four Management Functions in SWA Lower ManagementSouthwest Airlines Case Study9-2-2010, Slide 28Learning, C. (Producer), & Learning, C. (Director). (2010). Effective Management Pilots Southwest Airlines [Motion Picture].Presenter: Rachel Navarro

29. Priority Skills for SWA Lower ManagersSouthwest Airlines Case Study9-2-2010, Slide 29InterpersonalTechnicalResponsibilityLeadershipEmergency Decision MakingLearning, C. (Producer), & Learning, C. (Director). (2010). Effective Management Pilots Southwest Airlines [Motion Picture].Presenter: Rachel Navarro

30. Successful Lower Management at SouthwestKaren SandCustomer Service SupervisorMultitaskingInterpersonal SkillsTechnical SkillsSouthwest Airlines Case Study9-2-2010, Slide 30Learning, C. (Producer), & Learning, C. (Director). (2010). Effective Management Pilots Southwest Airlines [Motion Picture].Presenter: Rachel Navarro

31. Market UpdateSouthwestSouthwest Airlines Case Study9-2-2010, Slide 31Presenter: Michael Hammer

32. What happened to airlines in 2010?Air Travel is recovering.Some competitors (Frontier, Easy Jet) did not survive the recession.Southwest Airlines Case Study9-2-2010, Slide 32IATA. (2010, July 28th). International Traffic Charts. Retrieved August 30th, 2010, from IATA.org: http://www.iata.org/whatwedo/Documents/economics/InternationalTrafficCharts.pdfPresenter: Michael Hammer

33. The New CompetitorsJet BlueAlmost as LargeInexpensiveBags Fly FreeVirgin AmericaInexpensiveLuxury FeelPremium OptionsSeats, Food, Drink, Bags Free!Flight Blogger Tweet – “SWA feels like a bus compared to the personal limo of VA”Southwest Airlines Case Study9-2-2010, Slide 33Associated Press. (2009, August 16). Southwest vs. JetBlue: Battle for Boston begins. Retrieved August 30th, 2010, from eTurboNews.com: http://www.eturbonews.com/11084/southwest-vs-jetblue-battle-boston-beginsPresenter: Michael Hammer

34. What is Southwest trying to do?Resist the urge to rapidly expand.Capped Fleet GrowthSet a goal of 15% ROI (Pre-Tax).Research new revenue sources.Paid food selection.Inflight entertainmentSouthwest Airlines Case Study9-2-2010, Slide 34Associated Press. (2009, August 16). Southwest vs. JetBlue: Battle for Boston begins. Retrieved August 30th, 2010, from eTurboNews.com: http://www.eturbonews.com/11084/southwest-vs-jetblue-battle-boston-beginsPresenter: Michael Hammer

35. ConclusionsEffective Management is always a Southwest advantage.SWA is more effective than the newcomers.In 2020 Management Students will still talk about Southwest.Southwest Airlines Case Study9-2-2010, Slide 35Presenter: Michael Hammer

36. SWA Culture in ActionSouthwest Airlines Case Study9-2-2010, Slide 36Presenter: Michael Hammer

37. Related itemsSouthwest Airlines Case Study9-2-2010, Slide 37