Taking the CEDS to the Next Level Through the Content Guidelines
Corporate Responsibilities-SW Airlines 2012
1.
Management Policy and Strategy
Southwest Airlines
April 2, 2012
Heather M. Marble
2. Introduction
Vision Statement & Mission Statement
Synopsis of the Situation
Key Issues
Define the Problem
Alternative Solutions
Implementation
Recommendations
Conclusion
SWOT Analysis
3. Southwest Airlines
o At Southwest Airlines, their Mission Statement has always
governed the way they conduct their business. It is another way
of saying, “we always try to do the right thing!” Their Mission
Statement has also led the way to the airline industry’s best
cumulative consumer satisfaction record, according to statistics
accumulated and published by the U.S. Department of
Transportation.
14. Pearce, J. A., & Robinson, R. B. (2011). Strategic management: Formulation,
implementation, and control. (12th ed.). New York, NY: McGraw-
Hill/Irwin.
www.southwestairlines.com
Editor's Notes
Notes:
Notes:
Introduction of SW Airlines (southwest.com) They are based out of Dallas, Texas
Vision Statement
Happy Employees = Happy Customers. Happy Customers keep Southwest flying. (southwest.com)
Mission Statement
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. (southwest.com)
March 15, 1967 Air Southwest is Incorporated
March 28, 1971 they change their name to Southwest Airlines
June 18, 1971 SW begins service out of Dallas, San Antonio and Houston
By June 2008 SW is showing profits of $11 million
July 8, 2008 LUV Field where SW flies out of will go beyond the country as Southwest announces its first international codeshare agreement. By teaming up with Canada's WestJet, Southwest will be able to offer codeshare flights and to sell WestJet space to Canada.
Increase profits without increasing consumer costs
Don’t sacrifice quality
Increase flight locations: expand flight destinations to more cities
Increase customers: find new was to get more customers to choose SW Airlines
Increase demand for SW services: this goes hand-in-hand with getting more customers; find a way to get customers to want to use SW for flying and using the airports that are where SW flies
Decrease complaints: address complaints in a timely manner; work so that there are less things for passengers to complain about; make traveling more enjoyable
Decrease flight delays: train staff to be more efficient with time management; there will always be some delays but work on reducing them
Decrease costs: lower air fare; SW already doesn’t charge baggage fees like other airlines.
Increase customer base: How do we get more loyal customers? Repeat customers?
Expand to more destinations in the US
Advertise to more consumers
Expand to more destinations
Seek ways to travel to further destinations in the US
Be more competitive with other airlines by flying to the same destinations
Seek Assistance from other carriers to transfer passengers to their destinations
Ask Federal Aviation for an appeal to fly to other states
Expanding destinations
Working with the FAA on regulations
Expansion: work on strategies to fly to more locations
Publicize: make the number one airline
