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Trend-Driven Innovation: book launch webinar

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Our brand new book, Trend-Driven Innovation (Wiley), shares the secrets behind our end-to-end trend methodology.

Exploring a wide range of examples, and drawing powerful insights from the way leading brands and disruptive startups from Apple to Uber, Chipotle to Patagonia redefine customer expectations, this highly visual and intensely practical new book will reconfigure your view of the business world and act as a step-by- step manual to help readers build organisations that matter, products customers love and campaigns people can’t stop talking about.

More at www.trenddriveninnovation.com

Published in: Business
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Trend-Driven Innovation: book launch webinar

  1. 1. WELCOME! TREND-DRIVEN INNOVATION: HOW TO TURN OVERWHELM INTO OPPORTUNITY
  2. 2. THE AUTHORS!
  3. 3. BUSINESS TODAY…?!
  4. 4. “What will your customers want next?”
  5. 5. A NEW UNIT OF ANALYSIS: ‘THE INNOVATION’
  6. 6. A consumer trend is a new manifestation among people – in behavior, attitude, or expectation – of a fundamental human need, want or desire.
  7. 7. Trends emerge as innovators address people’s basic human needs and wants in novel ways.
  8. 8. CHANGE
  9. 9. BASIC NEEDS
  10. 10. INNOVATIONS
  11. 11. TENSION & EMERGING EXPECTATIONS
  12. 12. BASIC NEEDS DRIVERS OF CHANGE INNOVATIONS THE SWEET SPOT NOVELTIESMORE OF THE SAME EXPECTATION GAPS
  13. 13. Tracking trends helps you meet and surpass consumers’ rapidly changing expectations.
  14. 14. TRANSPORTATION EXPECTATION TRANSFER
  15. 15. CONSUMER ELECTRONICS
  16. 16. FMCG
  17. 17. LIFESTYLE
  18. 18. INSIDER TRADING One powerful way to show customers that your brand’s values align with theirs? Go public with your internal culture. But first, make sure you’re proud of it!
  19. 19. DIVERSITY IN TECH
  20. 20. WELFARE IN THE GIG ECONOMY
  21. 21. PURPOSE > PROFIT
  22. 22. LONDON’S COST OF LIVING
  23. 23. CHINA’S COST OF LIVING!
  24. 24. WHO ARE YOU REALLY COMPETING AGAINST?
  25. 25. SUCCESS? ‘FAILURE’?
  26. 26. BLACKPHONE
  27. 27. FAIRPHONE
  28. 28. PROJECT ARA
  29. 29. WATERPROOF!
  30. 30. 360 CAMERA!
  31. 31. TURN OVERWHELM INTO OPPORTUNITY!
  32. 32. “Our task is to read things that are not yet on the page”
  33. 33. OVER TO YOU! Questions? Comments? Challenges?

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