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The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and beyond

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6 trends showing how brands are helping consumers achieve self-actualization by helping to boost their physical and mental wellbeing with all kinds of new innovations.

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The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and beyond

  1. 1. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION A P R I L 2 0 1 6 G L O B A L T R E N D B R I E F I N G THE FUTURE OF BETTERMENT Six trends shaping the evolution of health and wellness in 2016 and beyond!
  2. 2. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Health and wellbeing in 2016: a constant stream of new apps, connected devices, eating fads, wannabe lifestyle movements, and more.
  3. 3. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Health and wellness WILL only become a more important part of how consumers live their lives in the coming years. Why? Keep reading…
  4. 4. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Once in a lifetime has become another Saturday afternoon. That's the Experience Economy for you ;)
  5. 5. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION This isn't about visiting the doctor. It's about health as self-enrichment. Health as achievement. Health as STATUS.
  6. 6. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION 1. AMBIENT WELLNESS 2. CALIBRATED HEALTH 3. VIRTUAL ACTUALIZATION 4. IMPACT INDICATORS 5. DISTRIBUTED DIAGNOSIS 6. POST-DEMOGRAPHIC BETTERMENT Six trends defining the future of BETTERMENT.
  7. 7. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION AMBIENT WELLNESS Health boosting features – embedded into the environment. N U M B E R O N E
  8. 8. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION W H Y N O W ? Everybody wants to be healthy. Ain't nobody who wants to go for a run, eat salad and get a good night's sleep* ;)
  9. 9. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Fewer than 3% of Americans meet the basic criteria for a healthy lifestyle, which include regular exercise and not smoking. M A Y O C L I N I C , M A R C H 2 0 1 6
  10. 10. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Café chain helps boost energy levels with daylight lamps AMBIENT WELLNESS FEATURED INNOVATIONS Starbucks & Philips
  11. 11. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Pods bring meditation to public spaces AMBIENT WELLNESS FEATURED INNOVATIONS Headspace
  12. 12. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Candy brand’s billboard offers free massages AMBIENT WELLNESS FEATURED INNOVATIONS Kit-Kat
  13. 13. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Passenger plane interior designed to combat jet lag AMBIENT WELLNESS FEATURED INNOVATIONS Qatar Airways
  14. 14. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Want to deliver your own slice of AMBIENT WELLNESS? N E X T
  15. 15. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
  16. 16. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION CALIBRATED HEALTH Get ready for the age of individualization when it comes to health and wellness. N U M B E R T W O
  17. 17. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION True genetic personalization grows ever closer, but the expectations it is helping to create are already here. W H Y N O W ? Where is my DNA-personalized salad?
  18. 18. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Genetic tech startup 23andme now has FDA approval to provide health information based on DNA analysis of a saliva sample. S I G N O F T H E T I M E S
  19. 19. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Salad restaurant lets patrons choose personal mix of ingredients CALIBRATED HEALTH FEATURED INNOVATIONS Vita Mojo
  20. 20. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION App lets users design a wellness- promoting daily schedule CALIBRATED HEALTH FEATURED INNOVATIONS Design My Day
  21. 21. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION 3D-printed insoles are customized via smartphone pictures of wearer's feet CALIBRATED HEALTH FEATURED INNOVATIONS Wiivv Insoles
  22. 22. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Service analyzes gut bacteria CALIBRATED HEALTH FEATURED INNOVATIONS uBiome
  23. 23. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Platform to accelerate development of personalized medicine CALIBRATED HEALTH FEATURED INNOVATIONS Food and Drug Administration
  24. 24. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION How can you help customers manage their health by CALIBRATING what you offer? N E X T
  25. 25. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION VIRTUAL ACTUALIZATION Virtual realities, real (physical, cognitive, emotional) improvements. N U M B E R T H R E E
  26. 26. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION W H Y N O W ? Digital tech hasn't turned us into superhumans. Yet ;)
  27. 27. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Consumer spending on VR will increase from USD 108 million in 2014 to USD 22 billion in 2020. T R A C T I C A , J U L Y 2 0 1 5
  28. 28. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Exercise bike facilitates VR workouts VIRTUAL ACTUALIZATION FEATURED INNOVATIONS VirZoom
  29. 29. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION VR experiences help participants face real-life fears Samsung VIRTUAL ACTUALIZATION FEATURED INNOVATIONS
  30. 30. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION VR brain training games improve cognitive abilities Cerevrum VIRTUAL ACTUALIZATION FEATURED INNOVATIONS
  31. 31. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION VR experiences make users more resilient in a natural disaster Aichi University of Technology VIRTUAL ACTUALIZATION FEATURED INNOVATIONS
  32. 32. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION A zillion brands will ride the VR wave in 2016. How can your VR campaign help make people better? N E X T
  33. 33. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION IMPACT INDICATORS Instant and useful real-time feedback on health and wellness impacts. N U M B E R F O U R
  34. 34. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION W H Y N O W ? Any feedback? Consumers primed on the quantified self know that more information can play a crucial role in MOTIVATION.
  35. 35. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION UV-sensitive doll highlights the danger of sun exposure Nivea Brazil IMPACT INDICATORS FEATURED INNOVATIONS
  36. 36. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Lightweight UV patch monitors sun exposure La Roche-Posay IMPACT INDICATORS FEATURED INNOVATIONS
  37. 37. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Toothbrush uses location-tracking technology to provide real-time feedback Oral-B IMPACT INDICATORS FEATURED INNOVATIONS
  38. 38. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION App lets users track body changes via selfies Progress IMPACT INDICATORS FEATURED INNOVATIONS
  39. 39. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Smart mirror helps gym-goers improve their form SmartSpot IMPACT INDICATORS FEATURED INNOVATIONS
  40. 40. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION A challenge for your team's next innovation meeting: what are the health impacts of our offering? N E X T
  41. 41. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
  42. 42. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION DISTRIBUTED DIAGNOSIS New, innovative and seamless ways to access health and wellness services. N U M B E R F I V E
  43. 43. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Traditional health services and processes are becoming available via innovative new channels. Please bite here for an appointment.
  44. 44. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION 70% of people say they'd rather have a virtual consultation than an office visit to obtain a doctor's prescription. A M E R I C A N W E L L T E L E H E A L T H C O N S U M E R S U R V E Y 2 0 1 5
  45. 45. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Eating an apple sets up free dental consultation Matsumoto Apple Association DISTRIBUTED DIAGNOSIS FEATURED INNOVATIONS
  46. 46. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Hearing test via smartphone Vodacom DISTRIBUTED DIAGNOSIS FEATURED INNOVATIONS
  47. 47. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Bus handles measure key health metrics Yili DISTRIBUTED DIAGNOSIS FEATURED INNOVATIONS
  48. 48. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION How can you use new information about consumers to be there when they need you? N E X T
  49. 49. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION POST-DEMOGRAPHIC HEALTH Throw out old thinking and embrace POST- DEMOGRAPHIC diversity! N U M B E R S I X
  50. 50. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION A big idea to end on ;) Time for a new health and wellness paradigm.
  51. 51. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION The popular #liftlikeagirl hashtag was inspired by a February 2015 video by the women's weightlifting team at Oxford University. S I G N O F T H E T I M E S
  52. 52. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Stylish yogawear for men Moon & Son POST-DEMOGRAPHIC HEALTH FEATURED INNOVATIONS
  53. 53. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION App teaches people to dance like Chinese grannies Public Dance Classics POST-DEMOGRAPHIC HEALTH FEATURED INNOVATIONS
  54. 54. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Luxury holiday package designed for marathon runners Mandarin Oriental Barcelona POST-DEMOGRAPHIC HEALTH FEATURED INNOVATIONS
  55. 55. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Yoga brand launches craft lager Lululemon POST-DEMOGRAPHIC HEALTH FEATURED INNOVATIONS
  56. 56. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Employee benefits include gender reassignment Netflix POST-DEMOGRAPHIC HEALTH FEATURED INNOVATIONS
  57. 57. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION Get ready to launch your own play – by reading POST- DEMOGRAPHIC IMPERATIVES. N E X T
  58. 58. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION THE BIGGER PICTURE To understand where this trend comes from – and where it's going – it pays to see it in the context of our Trend Framework. C O N C L U S I O N
  59. 59. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION 16 mega-trends that provide context and structure when tracking the evolution of consumerism. The Trend Framework
  60. 60. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
  61. 61. GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION GET GOING!

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