The document provides a guide for consultative selling, emphasizing the importance of personal authenticity, effective elevator pitches, and engaging emails. It outlines common mistakes in sales, such as waiting too long or focusing on price over value, and suggests techniques for finding leads, particularly through building a personal brand and utilizing social media. It also highlights tools and strategies, such as using LinkedIn and automating content sharing, to enhance sales performance.

1. How Can I Crush
Sales ASAP ?
A guide for consultative selling (starting with
no pipeline)
Anthony Rodriguez

2. Milestones
➔ What NOT to do in Sales
➔ The Elevator Pitch
➔ Engaging Emails
➔ How can I find leads NOW!?

3. What NOT To do in Sales
● “Wait-and-See” selling
● Bad posture/ attitude
● Sell based on price rather than value
● Skip rapport building
● Speak more than you listen (Pareto Principle)

4. Attitude Always Wins
“As long as you’re trying to be someone else, or
putting on some act or behavior someone else
taught you, you have no possibility of truly
reaching people. The most valuable thing you
have to give people is yourself. No matter what
you think you’re selling, what you’re really
offering is you.”-Bob Burg

5. The FAB Elevator Pitch
Features of your product/
service
Advantage (How it works)
Benefit to their need(s)
How Can I help?

6. Try: Pitch Your Customer
types
F-”We specialized in Search engine & Social media marketing”
A-”managing SEO keyword & PPC campaigns for our clients
from end-to-end”
B-”which has shown up to an 50% increase in value for ad
budget spend with projects similar to yours”

7. Watch Your
Posture
“Power poses” causes a hormonal
shift leading to reduced cortisol
levels (stress), increased feelings
of power and a greater tolerance for
risk.

8. Engaging Emails
● Ask Open questions
● Subject line: <50 characters
● Mobile Responsive format

9. How Can I find Leads NOW?

10. Milestones
➔ What NOT to do in Sales
➔ The Elevator Pitch
➔ Engaging Emails
➔ How can I find leads NOW!?

11. Build Your Personal Brand
80%
of B2B Social Media leads are on
LinkedIn!
-pureb2b.com

12. Build Your Personal Brand
Automate sharing relevant content
and promoting your own with
IFTTT.com

13. Social Monitoring
Automate tweet alerts for keywords signaling a
need for your product or service. (ifttt.com)
BONUS: Get deeper insights on social mentions of
your brand with recon.io

14. Embrace Community

15. Generate business by
helping others +
become a SME

16. Job Boards
&

17. Recap
➔ What NOT to do in Sales
➔ The Elevator Pitch
➔ Engaging Emails
➔ How can I find leads NOW!?

18. Sources
● http://hbswk.hbs.edu/item/power-
posing-fake-it-until-you-make-it
● http://www.salesreadinessgroup.
com/avoiding-feature-dumping
● http://www.practicalecommerce.
com/articles/91200-23-Tools-for-
Social-Media-Monitoring