Are you running your own startup services business? Like many others like you, business development and finding quality leads are a big issue. Here are some sales tactics & FREE tools to help automate your prospecting & brand awareness.
This document outlines 75 launch tactics for startups to acquire customers with little to no marketing budget. The tactics include posting on sites like Reddit, Product Hunt, and Hacker News; reaching out to influencers, journalists, and competitors' followers; creating content like blog posts, ebooks, and videos; optimizing SEO; running promotions; and leveraging existing customers for feedback and referrals. Many of the tactics can yield 20-1000 expected signups and help startups build awareness, traffic, and an initial customer base with little to no financial investment required.
In this presentation, you will learn the top 5 challenges I have seen as LinkedIn Strategist.
Learn 3 tips to create a LinkedIn strategy
Keys to creating consistent content
Ideas for more engagement
When to ask for the sale
Kathryn E. Nunez
A Day in the Life of a LinkedIn Social Seller Judy Tian
The document discusses social selling and outlines the workflows of an Account Executive (AE) and Sales Development Specialist (SD) at LinkedIn Sales Solutions. It describes how the AE and SD partner to prioritize accounts and prospects, build pipeline using LinkedIn Sales Navigator, and work with managers on forecasting. Their goal is to multithread engagements, lead with relevant insights, and leverage social signals to stay engaged with prospects throughout the sales process.
This document outlines 75 launch tactics for acquiring customers with little to no marketing budget. It is authored by Jesse Leimgruber, the founder of NeoReach, a digital marketing firm. The tactics range from posting on sites like Reddit, ProductHunt, and HackerNews to more direct approaches like reaching out to competitors' followers, running giveaways and contests, guest posting, and leveraging referral programs and influencer marketing. The overall document provides a wide array of mostly free or low-cost tactics for startups and small businesses to generate awareness and signups during a product launch.
Workshop: Breaking Down a Real Outbound Prospecting SequenceSales Hacker
With 2020 hitting the market hard, many sales leaders are facing less staff & resources while still being expected to hit (or exceed) quota.
With our customers facing similar squeezes, tried and true outbound tactics are falling flat, leaving us all scrambling to find that extra gear in our outbound sequences….TODAY!
In this presentation, Jeff Swan, Chief Playmaker at RevUp Sales, will demonstrate how to think critically about your sales messaging & sequences, so you can find an extra gear and book more meetings, while your competitors continue to fall flat with outdated (or worse, irrelevant) sales plays.
This document discusses growth hacking strategies for startups. It recommends building a funnel that focuses on acquisition, activation, retention, and revenue. It also suggests giving value first through community building and brand experiences before asking for sales. Specific tactics mentioned include using LinkedIn advanced filters for acquisition, webinars and scarcity for activation, deep links and Facebook Live for retention, and trial journeys and proposal acceleration for revenue. Referral strategies like viral contests are also recommended. The document advocates executing growth hacking coherently across the entire customer journey.
Bryan Starbuck's Customer Acquisition methodology for StartupsBryan Starbuck
This is Bryan Starbuck's Customer Acquisition methodology for Startups.
This is a solid plan to do customer acquisition for B2B and B2C startups. It works very well, even before a marketing team has been acquired. It is perfect to grow traction and grow a company to profitability.
The video is here: https://youtu.be/0EEsZcUVCUU
Sign-up to the Google Group here: https://groups.google.com/d/forum/bryan-starbucks-customer-acquisition-methodology
This document outlines 75 launch tactics for startups to acquire customers with little to no marketing budget. The tactics include posting on sites like Reddit, Product Hunt, and Hacker News; reaching out to influencers, journalists, and competitors' followers; creating content like blog posts, ebooks, and videos; optimizing SEO; running promotions; and leveraging existing customers for feedback and referrals. Many of the tactics can yield 20-1000 expected signups and help startups build awareness, traffic, and an initial customer base with little to no financial investment required.
In this presentation, you will learn the top 5 challenges I have seen as LinkedIn Strategist.
Learn 3 tips to create a LinkedIn strategy
Keys to creating consistent content
Ideas for more engagement
When to ask for the sale
Kathryn E. Nunez
A Day in the Life of a LinkedIn Social Seller Judy Tian
The document discusses social selling and outlines the workflows of an Account Executive (AE) and Sales Development Specialist (SD) at LinkedIn Sales Solutions. It describes how the AE and SD partner to prioritize accounts and prospects, build pipeline using LinkedIn Sales Navigator, and work with managers on forecasting. Their goal is to multithread engagements, lead with relevant insights, and leverage social signals to stay engaged with prospects throughout the sales process.
This document outlines 75 launch tactics for acquiring customers with little to no marketing budget. It is authored by Jesse Leimgruber, the founder of NeoReach, a digital marketing firm. The tactics range from posting on sites like Reddit, ProductHunt, and HackerNews to more direct approaches like reaching out to competitors' followers, running giveaways and contests, guest posting, and leveraging referral programs and influencer marketing. The overall document provides a wide array of mostly free or low-cost tactics for startups and small businesses to generate awareness and signups during a product launch.
Workshop: Breaking Down a Real Outbound Prospecting SequenceSales Hacker
With 2020 hitting the market hard, many sales leaders are facing less staff & resources while still being expected to hit (or exceed) quota.
With our customers facing similar squeezes, tried and true outbound tactics are falling flat, leaving us all scrambling to find that extra gear in our outbound sequences….TODAY!
In this presentation, Jeff Swan, Chief Playmaker at RevUp Sales, will demonstrate how to think critically about your sales messaging & sequences, so you can find an extra gear and book more meetings, while your competitors continue to fall flat with outdated (or worse, irrelevant) sales plays.
This document discusses growth hacking strategies for startups. It recommends building a funnel that focuses on acquisition, activation, retention, and revenue. It also suggests giving value first through community building and brand experiences before asking for sales. Specific tactics mentioned include using LinkedIn advanced filters for acquisition, webinars and scarcity for activation, deep links and Facebook Live for retention, and trial journeys and proposal acceleration for revenue. Referral strategies like viral contests are also recommended. The document advocates executing growth hacking coherently across the entire customer journey.
Bryan Starbuck's Customer Acquisition methodology for StartupsBryan Starbuck
This is Bryan Starbuck's Customer Acquisition methodology for Startups.
This is a solid plan to do customer acquisition for B2B and B2C startups. It works very well, even before a marketing team has been acquired. It is perfect to grow traction and grow a company to profitability.
The video is here: https://youtu.be/0EEsZcUVCUU
Sign-up to the Google Group here: https://groups.google.com/d/forum/bryan-starbucks-customer-acquisition-methodology
This document provides 20 tips for creating effective landing pages and generating leads. Some key points include:
1) Landing pages need a clear value proposition that speaks to a specific audience and answers why they should take action.
2) Pages should have a logical flow that follows the thought process of prospects.
3) Design, imagery, and copy should create credibility and focus on the benefits for the user in converting an action.
4) Data tracking and lead quality are important to evaluate page effectiveness and ensure the right information is collected from prospects.
5) Ongoing lead nurturing and content marketing can help improve conversion rates over time.
A day in the life of a LinkedIn Social SellerKevin Ryan
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and account management best practice. Daily they are using LinkedIn Sales Navigator to find new leads, develop existing business and build valuable relationships.
Two of our top performing sales execs - sales person to sales person - as they reveal how they do it, the tools they use and their top tips for success.These practical insights are not to be missed.
A beginner's guide to inbound marketing. What is inbound marketing? Why does inbound work? How to execute on an inbound strategy like a pro.
With this quick and handy presentation from GoSquared, you'll be attracting, converting, and delighting more customers in no time.
Learn more: https://www.gosquared.com
This document provides information on zero budget user acquisition strategies. It discusses public relations (PR), inbound marketing, and outbound marketing tactics. For PR, it emphasizes the importance of strategic earned media coverage and building relationships with journalists, analysts, and influencers on Twitter. For inbound marketing, it recommends content creation tactics like blogging, thought leadership pieces, and guest blogging. For outbound marketing, it discusses drip email campaigns, account-based marketing (ABM), phone calls, and using various tools to find contact information and track email opens. International considerations and keeping in touch with current customers are also addressed.
Is Growth appropriate for startup of any stage? What must very early stage or pre-product market fit stage startups focus on. Practical tips to acquire the first 1000 customers or potential customers. The right questions to ask to collect qualitative data. About engagement and retention. About Growth Process, Lean Stack/Lean Startup, SCRUM, Growth Mindset, AARRR Funnel, Pirate Metrics, Funnel Optimization.
Internet Marketing Biz Connect Pd T 032309Pete DuMelle
The document provides an overview of internet marketing strategies. It discusses knowing your customers and keywords, setting up different types of websites, tracking website traffic, and various marketing options including paid advertising, links and social media, content creation, list building, and affiliate programs. It emphasizes doing research, measuring results, and focusing on strategies that are effective.
This document provides 12 tips for building and managing a larger sales pipeline, including differentiating between lead and opportunity stages, using a lead management system, focusing on great content, and calculating pipeline needs based on assumptions about products, opportunity close rates, and costs per lead. It also discusses prospect engagement strategies like drip marketing, networking, and targeted messages, as well as alternatives to cold calling like referrals, social media engagement, and answering questions.
Have you logged into LinkedIn lately? Please say yes. Please. If not, then you NEED to attend this session. Join Mary Cormaci and Kimberly Wooten from Rally Marketing to learn how LinkedIn can become a lead generating powerhouse for your business.
Comprehensive Encyclopedia of Sales Plays Cheat SheetSales Hacker
1. The document outlines different types of sales leads and strategies for connecting with prospective customers based on their relationship and familiarity with a company.
2. It categorizes leads as inbound, outbound, or bridgebound based on factors like whether the prospect knows the company, their history of interactions, and symptoms or problems that indicate they may be actively looking for a solution.
3. For each category of lead, it provides examples of premises or triggers that could justify outbound outreach, with the goal of either getting them to take a meeting or ultimately purchase.
Presentation by Hiten Shah at HustleCon 2014. The talk is three things that both non-technical and technical founders can work on constantly when they aren't working on "making" things.
B2B Content: Driving More Sales, Renewals, and Repeat Purchase from Your Exi...Heinz Marketing Inc
In this MarketMix 2014 session, we reveal several best practices, strategies, and tactics for increasing distribution and conversion of your great content where it matters most. Attendees walked away with specific ideas for converting content into new sales, greater renewals, and higher customer lifetime value.
Pam Aungst has 14 years experience creating websites and 7 years participating in social media. She has an MBA in Marketing and certificates in e-business marketing, project management, Google Adwords, and advanced social media. Her presentation covered the differences between outbound and inbound marketing. Inbound marketing uses content like blogging, videos and social media to attract qualified leads rather than reaching out to questionable targets. She provided examples of content to create and ways to use social media platforms like LinkedIn, Google Plus, Facebook and Twitter to engage with prospects.
The document provides an overview of common mistakes startups make in sales and recommendations for an effective sales process. It discusses hiring sales leadership too early, spending on marketing before defining the sales process, selling beyond early adopters, and building the sales team too quickly. The document also outlines prospecting and sales funnel strategies like social media engagement, customer profiling, and developing targeted messaging. It provides templates for calculating sales goals and pipelines. Finally, it discusses alternatives to cold calling, improving messaging to address customer pain points, and managing prospects that lose interest.
How To Get Your Customers To Help Grow Your BusinessKoozai
Your customers should be your biggest advocates.
In this presentation you will see ways in which you can use paid media to get customers to buy from you multiple times and also get those loyal customers to recommend you to others and become your brand advocates.
This document discusses how to increase profits through targeted lead generation using Facebook advertising. It notes that Facebook prioritizes paid advertising, and that only 2-5% of followers typically see organic posts. It proposes finding the right audiences through Facebook advertising, using examples of Audience A and B, and retargeting people who click ads or opt into offers to have them book services. The document asks if there are any questions about this proposed lead generation approach.
Google Places is now a must for small business. It\’s getting crowded but almost everyone is doing it badly. Your Google Places Listing can attract attention and most importantly get you customers.
Lean Canvas and Persona & Problem Validation workshop by Project: PeopleProject: People
Lean Canvas and Persona & Problem Validation workshop lead by Beata Mosór-Szyszka & Grzegorz Górzyński from Project: People for startups of Pre-Acceleration programme by omgkrk.
Contact us:
hello@projectpeople.pl
Find out what exactly a Landing Page is and why you should be using them on your website. If lead generation is important then the marketing director, sales team and web team should be viewing this presentation.
Consultative Selling: How to Sell your ServicesAntoine Dupont
The document provides an overview of Antoine Dupont's background as the CEO of ADMIN eSOLUTIONS, a web and marketing agency that specializes in small businesses. It then outlines Dupont's agenda which includes a discussion of consultative selling techniques like understanding communication, profiling clients based on their behavioral style, listening more than talking, and asking questions to understand the client's needs and motivations. The document emphasizes that sales are based more on emotion than logic and provides tips for effectively communicating with different client types.
Salesnair's Sales Consultative Selling Training Program focuses on developing executive-level sales conversation skills like asking effective questions to understand customers' needs, challenges, and buying processes in order to position solutions strategically and demonstrate value before offering a solution. The training program teaches skills for building rapport, surfacing needs, handling objections, and closing sales through activity-based and scenario-based learning approaches customized for each client.
A brief insight into the Sales Challenges we solve at 'The Joshua Rozario Company' through the Consultative Selling and Experiential Learning Methodology.
This document provides 20 tips for creating effective landing pages and generating leads. Some key points include:
1) Landing pages need a clear value proposition that speaks to a specific audience and answers why they should take action.
2) Pages should have a logical flow that follows the thought process of prospects.
3) Design, imagery, and copy should create credibility and focus on the benefits for the user in converting an action.
4) Data tracking and lead quality are important to evaluate page effectiveness and ensure the right information is collected from prospects.
5) Ongoing lead nurturing and content marketing can help improve conversion rates over time.
A day in the life of a LinkedIn Social SellerKevin Ryan
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and account management best practice. Daily they are using LinkedIn Sales Navigator to find new leads, develop existing business and build valuable relationships.
Two of our top performing sales execs - sales person to sales person - as they reveal how they do it, the tools they use and their top tips for success.These practical insights are not to be missed.
A beginner's guide to inbound marketing. What is inbound marketing? Why does inbound work? How to execute on an inbound strategy like a pro.
With this quick and handy presentation from GoSquared, you'll be attracting, converting, and delighting more customers in no time.
Learn more: https://www.gosquared.com
This document provides information on zero budget user acquisition strategies. It discusses public relations (PR), inbound marketing, and outbound marketing tactics. For PR, it emphasizes the importance of strategic earned media coverage and building relationships with journalists, analysts, and influencers on Twitter. For inbound marketing, it recommends content creation tactics like blogging, thought leadership pieces, and guest blogging. For outbound marketing, it discusses drip email campaigns, account-based marketing (ABM), phone calls, and using various tools to find contact information and track email opens. International considerations and keeping in touch with current customers are also addressed.
Is Growth appropriate for startup of any stage? What must very early stage or pre-product market fit stage startups focus on. Practical tips to acquire the first 1000 customers or potential customers. The right questions to ask to collect qualitative data. About engagement and retention. About Growth Process, Lean Stack/Lean Startup, SCRUM, Growth Mindset, AARRR Funnel, Pirate Metrics, Funnel Optimization.
Internet Marketing Biz Connect Pd T 032309Pete DuMelle
The document provides an overview of internet marketing strategies. It discusses knowing your customers and keywords, setting up different types of websites, tracking website traffic, and various marketing options including paid advertising, links and social media, content creation, list building, and affiliate programs. It emphasizes doing research, measuring results, and focusing on strategies that are effective.
This document provides 12 tips for building and managing a larger sales pipeline, including differentiating between lead and opportunity stages, using a lead management system, focusing on great content, and calculating pipeline needs based on assumptions about products, opportunity close rates, and costs per lead. It also discusses prospect engagement strategies like drip marketing, networking, and targeted messages, as well as alternatives to cold calling like referrals, social media engagement, and answering questions.
Have you logged into LinkedIn lately? Please say yes. Please. If not, then you NEED to attend this session. Join Mary Cormaci and Kimberly Wooten from Rally Marketing to learn how LinkedIn can become a lead generating powerhouse for your business.
Comprehensive Encyclopedia of Sales Plays Cheat SheetSales Hacker
1. The document outlines different types of sales leads and strategies for connecting with prospective customers based on their relationship and familiarity with a company.
2. It categorizes leads as inbound, outbound, or bridgebound based on factors like whether the prospect knows the company, their history of interactions, and symptoms or problems that indicate they may be actively looking for a solution.
3. For each category of lead, it provides examples of premises or triggers that could justify outbound outreach, with the goal of either getting them to take a meeting or ultimately purchase.
Presentation by Hiten Shah at HustleCon 2014. The talk is three things that both non-technical and technical founders can work on constantly when they aren't working on "making" things.
B2B Content: Driving More Sales, Renewals, and Repeat Purchase from Your Exi...Heinz Marketing Inc
In this MarketMix 2014 session, we reveal several best practices, strategies, and tactics for increasing distribution and conversion of your great content where it matters most. Attendees walked away with specific ideas for converting content into new sales, greater renewals, and higher customer lifetime value.
Pam Aungst has 14 years experience creating websites and 7 years participating in social media. She has an MBA in Marketing and certificates in e-business marketing, project management, Google Adwords, and advanced social media. Her presentation covered the differences between outbound and inbound marketing. Inbound marketing uses content like blogging, videos and social media to attract qualified leads rather than reaching out to questionable targets. She provided examples of content to create and ways to use social media platforms like LinkedIn, Google Plus, Facebook and Twitter to engage with prospects.
The document provides an overview of common mistakes startups make in sales and recommendations for an effective sales process. It discusses hiring sales leadership too early, spending on marketing before defining the sales process, selling beyond early adopters, and building the sales team too quickly. The document also outlines prospecting and sales funnel strategies like social media engagement, customer profiling, and developing targeted messaging. It provides templates for calculating sales goals and pipelines. Finally, it discusses alternatives to cold calling, improving messaging to address customer pain points, and managing prospects that lose interest.
How To Get Your Customers To Help Grow Your BusinessKoozai
Your customers should be your biggest advocates.
In this presentation you will see ways in which you can use paid media to get customers to buy from you multiple times and also get those loyal customers to recommend you to others and become your brand advocates.
This document discusses how to increase profits through targeted lead generation using Facebook advertising. It notes that Facebook prioritizes paid advertising, and that only 2-5% of followers typically see organic posts. It proposes finding the right audiences through Facebook advertising, using examples of Audience A and B, and retargeting people who click ads or opt into offers to have them book services. The document asks if there are any questions about this proposed lead generation approach.
Google Places is now a must for small business. It\’s getting crowded but almost everyone is doing it badly. Your Google Places Listing can attract attention and most importantly get you customers.
Lean Canvas and Persona & Problem Validation workshop by Project: PeopleProject: People
Lean Canvas and Persona & Problem Validation workshop lead by Beata Mosór-Szyszka & Grzegorz Górzyński from Project: People for startups of Pre-Acceleration programme by omgkrk.
Contact us:
hello@projectpeople.pl
Find out what exactly a Landing Page is and why you should be using them on your website. If lead generation is important then the marketing director, sales team and web team should be viewing this presentation.
Consultative Selling: How to Sell your ServicesAntoine Dupont
The document provides an overview of Antoine Dupont's background as the CEO of ADMIN eSOLUTIONS, a web and marketing agency that specializes in small businesses. It then outlines Dupont's agenda which includes a discussion of consultative selling techniques like understanding communication, profiling clients based on their behavioral style, listening more than talking, and asking questions to understand the client's needs and motivations. The document emphasizes that sales are based more on emotion than logic and provides tips for effectively communicating with different client types.
Salesnair's Sales Consultative Selling Training Program focuses on developing executive-level sales conversation skills like asking effective questions to understand customers' needs, challenges, and buying processes in order to position solutions strategically and demonstrate value before offering a solution. The training program teaches skills for building rapport, surfacing needs, handling objections, and closing sales through activity-based and scenario-based learning approaches customized for each client.
A brief insight into the Sales Challenges we solve at 'The Joshua Rozario Company' through the Consultative Selling and Experiential Learning Methodology.
Virtuoso, the ebook was put together with the idea of helping you get more leverage out of every marketing and sales dollar you spend, by giving your salesforce everything it needs to become a 21st century selling machine.
Engaging Businesses with Consultative Selling--PWDA TrainingMichele Martin
This document provides an overview of consultative selling strategies for engaging business customers. It discusses building rapport with customers, understanding their needs and goals, and customizing interactions based on the stage of the customer relationship. The stages include getting to know the customer, building trust and liking, getting the customer to try services, ensuring positive experiences, and maintaining ongoing relationships. The document also covers topics like creating customer profiles, developing customized offers for different customers, planning interactions, asking powerful questions, and following up with customers after meetings. The goal is to take a consultative approach that focuses on the customer perspective and moves the relationship forward at each stage.
Instrade Insurance Broker Ltd is a leading Bulgarian insurance brokerage firm established in 1995 that aims to provide high-quality corporate and private insurance solutions. The company offers a full range of insurance services including property, auto, liability, accident, and life coverage through partnerships with major Bulgarian and international insurers. Instrade prides itself on its professionalism, objectivity, and focus on building long-term relationships and solid reputation in the industry.
The document describes a knowledge cafe event being held by David Gurteen on facilitating learning conversations. The day-long event includes introductions, discussions on business as conversation and the knowledge cafe process, and a knowledge cafe session. A knowledge cafe is a structured conversation where participants discuss a topic to gain a deeper understanding through sharing ideas and knowledge. It emphasizes dialogue over debate and creates an open environment to surface collective insights.
Bumps, Upsells, Cross Sells And Down SellsDebra Templar
The document discusses various upselling strategies for retailers, including bumps, upsells, cross-sells, and downsells. Bumps are simple suggestions made at the point of sale to increase margins, like offering extra accessories. Upsells aim to add value and persuade customers to purchase premium versions or packages. Cross-sells involve identifying complementary products to offer existing customers. Downsells provide scaled-down options if customers decline higher-priced offers. Implementing these strategies can significantly increase profits without additional marketing costs. The key is to first upsell, then bump the upsell, and finally cross-sell other products to established customers.
The presentation reviews ways businesses make decisions on the placement of property and casualty insurance. Methods include looking to reduce financial leakage and improving the company's bottom line.
Consultative Phone Sales in the K-12 MarketAnnie Teich
This document provides guidance on effective consultative phone selling strategies for the K-12 education market. It discusses creating value for customers by understanding their needs and pain points, such as addressing low test scores or curriculum requirements. Successful strategies include asking open-ended questions, presenting benefits over features, handling objections, securing commitments, and following up after calls. Relationship building through frequent contact and providing resources is also emphasized.
Leland Sandler and the Sandler Group discuss effective consultative selling techniques through the use of key sales skills, customer interactions, leadership behaviors, negotiating strategies and more that will help increase the success of your business.
Follow Leland:
WEBSITE: http://lelandsandler.com/
THE SANDLER GROUP: http://sandlergroup.net/
TWITTER: https://twitter.com/lelandsandler
FACEBOOK: http://facebook.com/thesandlergroup
This document discusses consultative selling and provides advice for salespeople. It emphasizes understanding the client's needs, building trust through active listening, and focusing on the client's goals rather than just making the sale. The document also highlights the importance of overcoming objections, generating referrals, and viewing clients as long-term business partners rather than one-time transactions.
The document provides guidance on consultative/dialog sales calls with key components including pre-call planning, selling, product positioning, and follow up. It emphasizes gaining information about the customer, identifying their needs and motivations, determining the best time and approach for selling, and using questions like "why" to understand the customer and construct effective sales calls focused on the customer's needs and priorities like efficacy, safety, cost and convenience.
The document outlines the principles of consultative selling. It discusses defining the client's problem and desired result, creating a unique selling proposition to address the gap, and presenting a proposed solution focused on delivering value. It also covers creating rapport with clients, using benefits over features to explain what matters to the client, and effectively handling objections.
The document discusses different types of questions that salespeople can ask prospects during a sales call:
1) Situation questions gather background facts about the prospect's current marketing efforts and budgets.
2) Problem questions explore issues, difficulties, and dissatisfactions with their current marketing in order to determine where the seller's product could help.
3) Implication questions force the prospect to consider how problems could impact their business if not addressed.
4) Need-payoff questions are designed to get the prospect to describe how the seller's product could specifically benefit them.
The document discusses data mining and knowledge discovery in databases (KDD). It defines data mining and describes some common data mining tasks like classification, regression, clustering, and summarization. It also explains the KDD process which involves data selection, preprocessing, transformation, mining and interpretation. Data preprocessing tasks like data cleaning, integration and reduction are discussed. Methods for handling missing, noisy and inconsistent data are also covered.
Mastering digital marketing will help you grow your business, your skill set, and your career. The techniques you'll learn in this bootcamp can be applied immediately, and will give you a quick and effective way to accelerate your company's growth.
Takeaways:
- Solid understanding of who your customers are and how to segment your audience for more effective marketing.
- How to develop a marketing funnel based on your conversion flow.
- How to attract website visitors through content marketing, social media marketing, SEO, and paid advertising.
- How to convert website visitors through website optimization, landing page creation, and lead nurturing.
- How to measure your marketing and use analytics to improve your efforts.
Growing a Startup With Inbound Marketing - Bernco MediaBernco Media
Growing a startup with inbound marketing focuses on creating helpful content that attracts potential customers to a company's website organically. This allows startups to avoid interruptive and annoying traditional marketing tactics. The document recommends that startups blog regularly, use social media, optimize their website for search engines, and use email marketing to attract and engage with visitors. It emphasizes creating content for buyer personas at different stages of the buying process. If implemented well with the right tools and strategy, inbound marketing can significantly increase a startup's sales and revenue in a cost-effective manner.
Inbound Marketing - Get Found by More Customers (Glasgow)HubSpot
The document discusses the benefits of inbound marketing over traditional marketing. It recommends spending 60% less on leads by getting found online through search engine optimization, social media, blogs, and other content creation. Inbound marketing involves defining buyer personas, creating and optimizing content for different stages of the buyer journey, promoting content across channels, and analyzing results to improve marketing efforts over time. The document provides tips for implementing an inbound marketing strategy and resources for learning more.
This document discusses branding and self-marketing strategies. It emphasizes that in today's business world, individuals must market themselves as brands. Effective self-marketing involves positioning yourself as unique and valuable to potential employers or clients. The document provides tips for differentiating yourself from competition, building credibility, and leveraging technology to promote your personal brand.
How to create b2b content that drives leads?Jaslynn joan
Content Marketing Institute recently conducted a study that showed that 88% of marketers use content marketing as part of their marketing strategy.
Source<> http://www.bizbilla.com/articles/How-to-Create-B2B-Content-That-Drives-Leads-1649.html
The document provides guidance on starting a successful B2B blog. It discusses that the primary reasons for blogging are to differentiate your business, build connections with customers, and improve search engine rankings. However, company culture must support blogging through executive sponsorship and an approval process that does not overly burden content creation. Key aspects to consider include goals, content sources, required time and personnel commitments, and quality over just quantity of posts.
The document discusses analytics, search engine optimization (SEO), and search engine marketing (SEM) in the context of Google's "Zero Moment of Truth" concept. It covers using Google tools to time content, check on competitors, and see where targeted keywords and audiences are found. The document emphasizes that numbers are helpful but analysis and insight from data is more useful. It also discusses common metrics tracked, benchmarking competitors, and understanding what constitutes "good" numbers over time rather than single data points.
Content Marketing for the Savvy FinTech Entrepreneurjwalovit
In the highly competitive FinTech market, how can you best engage with potential customers? Content marketing is a proven approach to improve your visibility and connect with potential customers. This session will focus on how entrepreneurs can leverage this strategy. When people remember about 10% of the information they hear within three days, it becomes very important to make sure that the content you create is retained by your customers and brings them back.
The session addresses the following topics:
- Core inbound content marketing funnel strategies
- What kind of content is most consumed
- What kind of content might be right for your target market
- Strategies to create content and platforms for serving it up
- Various dollar saving strategies to develop content and your audience
This document discusses how blogging can help build customers and a profitable online presence. It recommends focusing blogging efforts on listening to customers, understanding their problems and delivering helpful content through blogs. Specifically, it suggests using blogs to build brand awareness, boost search engine rankings, improve customer relations and earn credibility to gain new clients and make sales. WordPress, TypePad and Blogger are presented as blogging platform options.
Digital Marketing: The Game Changer for Businesses in a Post COVID-19 EconomyBoulder SEO Marketing
Webinar slides of "Digital Marketing: The Game Changer for Businesses in a Post COVID-19 Economy". Learn more at https://boulderseomarketing.com/seo-and-social-media-classes/digital-marketing-course/
6 awesome steps to promote your businessKickoffLabs
Learn how to promote your online business using lead generation techniques to build qualified web traffic. Cover the use of landing pages for viral growth and high conversion rates. www.kickofflabs.com
Value Based Selling for Small Business OwnersMichael Bowers
This document provides an overview of value-based selling strategies for small business owners. It discusses the importance of sales and marketing in driving business success. Some key points covered include identifying customers' needs and pains in order to create value, developing strong value propositions and messaging focused on customer benefits, and utilizing various prospecting and sales techniques such as networking, cold calling, trade shows, and referrals to generate leads and close sales. Effective sales processes, questioning techniques, and strategies for building rapport with prospects are also summarized.
Singapore Management University Marketing BootcampJustin Lee
These are the slides from the Digital Marketing lecture series at Singapore Management University.
Table of content:
1. Digital Trends in 2019
2. Introduction to Key Marketing Concepts
3. Building Buyer Personas & Brand Story
4. Introduction to Distribution Methods
5. How to Analyze Your Marketing Data
6. How to Build a Marketing Engine
1. Find Your Niche
2. Know What Your Clients Desire
3. Establish a Presence Where Your Clients Hang Out
4. Use The Right Promotional Tactics
5. Ask for Reviews and Testimonials
To read more details ➡ https://www.slideshare.net/cloudwayshosting/how-to-get-clients-for-your-agency
Smarter Marketing: Using online intelligence to inform customer developmentKate O'Neill
The document discusses how leading companies are using online data and testing to optimize their marketing efforts. It highlights how companies can build competitive advantages by learning from online data through hypothesis-driven testing and optimization. It also provides examples of how to measure key online marketing metrics like awareness, engagement, and conversions to continually improve marketing strategies.
"Cold Call Campaigns Success visually represent data and information related to the effectiveness of cold calling in sales and marketing strategies. These graphics use a combination of charts, graphs, and illustrations to convey key insights and statistics in a concise and engaging manner.
The infographics may include data on conversion rates, lead generation, call-to-sale ratios, and other metrics to showcase the impact of cold calling on business growth. They can also highlight best practices, tips, and strategies for optimizing cold call campaigns to improve success rates.
By presenting complex information in a visually appealing format, these infographics make it easier for viewers to understand and digest the content quickly. This makes them an effective tool for businesses looking to communicate the benefits of cold calling and its role in driving sales success.
Overall, infographics on Cold Call Campaigns Success serve as a valuable resource for sales professionals, marketers, and business owners seeking to enhance their cold calling strategies and achieve greater success in their campaigns.
ChartMogul Sales Deck Example - SaaS payment analytics
Improve Sales Today: A Lean Startup Guide to finding new business
1. How Can I Crush
Sales ASAP ?
A guide for consultative selling (starting with
no pipeline)
Anthony Rodriguez
2. Milestones
➔ What NOT to do in Sales
➔ The Elevator Pitch
➔ Engaging Emails
➔ How can I find leads NOW!?
3. What NOT To do in Sales
● “Wait-and-See” selling
● Bad posture/ attitude
● Sell based on price rather than value
● Skip rapport building
● Speak more than you listen (Pareto Principle)
4. Attitude Always Wins
“As long as you’re trying to be someone else, or
putting on some act or behavior someone else
taught you, you have no possibility of truly
reaching people. The most valuable thing you
have to give people is yourself. No matter what
you think you’re selling, what you’re really
offering is you.”-Bob Burg
5. The FAB Elevator Pitch
Features of your product/
service
Advantage (How it works)
Benefit to their need(s)
How Can I help?
6. Try: Pitch Your Customer
types
F-”We specialized in Search engine & Social media marketing”
A-”managing SEO keyword & PPC campaigns for our clients
from end-to-end”
B-”which has shown up to an 50% increase in value for ad
budget spend with projects similar to yours”
7. Watch Your
Posture
“Power poses” causes a hormonal
shift leading to reduced cortisol
levels (stress), increased feelings
of power and a greater tolerance for
risk.
8. Engaging Emails
● Ask Open questions
● Subject line: <50 characters
● Mobile Responsive format
10. Milestones
➔ What NOT to do in Sales
➔ The Elevator Pitch
➔ Engaging Emails
➔ How can I find leads NOW!?
11. Build Your Personal Brand
80%
of B2B Social Media leads are on
LinkedIn!
-pureb2b.com
12. Build Your Personal Brand
Automate sharing relevant content
and promoting your own with
IFTTT.com
13. Social Monitoring
Automate tweet alerts for keywords signaling a
need for your product or service. (ifttt.com)
BONUS: Get deeper insights on social mentions of
your brand with recon.io