Brand storytelling and captivating content, with a social data twist.This Here
Our talk at Social Media Week Barcelona 2014 to a brilliant audience at the Mobile World Centre.
We stepped past the 'content is king' mantra and talked about how to consistently light up Social Streams in the right way? Starting from branding and storytelling from a social perspective, we talked through the highlights (and lowlights) of social content marketing, and shared our technique of using the open graph to inform conversation maps - A technique we call Interest Mapping.
Uskomme, että yritysten tarve tuottaa sisältöjä yhdessä asiakkaiden ja heniklöstön kanssa omilla verkkosivuilla ja muissa sovelluksissa kasvaa entisestään. Sisältömarkkinointi on tulevaisuudessa yrityksen viestin sijaan suureltaosin asiakkaiden ja muiden sidosryhmien kanssa yhdessä tuotettua. Sisältömarkkinointi ja yhteisöllinen sisällöntuotanto kietoutuvat jatkossa yhteen yrityksen kaupallisten tavoitteiden kanssa, sisältömarkkinointi on mitattavampaa ja johtaa konversioon tai ostotapahtumaan.
Taloustutkimuksen ja Vapa Median Sisältömarkkinointi 2014 -tutkimus on julkaistu. Tutkimus paljastaa, että yritysten täytyy olla läsnä kuluttajien arjessa ja ymmärtää kohderyhmien erilaisia sisältötarpeita entistä paremmin.
Monet yritykset painivat sisältömarkkinointiin liittyvien kysymysten kanssa ja etsivät oikeita vuorovaikutustapoja kohderyhmiensä tarpeisiin. Sisältömarkkinointi 2014 -tutkimus keskittyy entistä tiukemmin kaupallisiin sisältöihin ja kertoo, miten kuluttajat ovat valmiita kohtaamaan yritykset verkkomaailmassa.
Brand storytelling and captivating content, with a social data twist.This Here
Our talk at Social Media Week Barcelona 2014 to a brilliant audience at the Mobile World Centre.
We stepped past the 'content is king' mantra and talked about how to consistently light up Social Streams in the right way? Starting from branding and storytelling from a social perspective, we talked through the highlights (and lowlights) of social content marketing, and shared our technique of using the open graph to inform conversation maps - A technique we call Interest Mapping.
Uskomme, että yritysten tarve tuottaa sisältöjä yhdessä asiakkaiden ja heniklöstön kanssa omilla verkkosivuilla ja muissa sovelluksissa kasvaa entisestään. Sisältömarkkinointi on tulevaisuudessa yrityksen viestin sijaan suureltaosin asiakkaiden ja muiden sidosryhmien kanssa yhdessä tuotettua. Sisältömarkkinointi ja yhteisöllinen sisällöntuotanto kietoutuvat jatkossa yhteen yrityksen kaupallisten tavoitteiden kanssa, sisältömarkkinointi on mitattavampaa ja johtaa konversioon tai ostotapahtumaan.
Taloustutkimuksen ja Vapa Median Sisältömarkkinointi 2014 -tutkimus on julkaistu. Tutkimus paljastaa, että yritysten täytyy olla läsnä kuluttajien arjessa ja ymmärtää kohderyhmien erilaisia sisältötarpeita entistä paremmin.
Monet yritykset painivat sisältömarkkinointiin liittyvien kysymysten kanssa ja etsivät oikeita vuorovaikutustapoja kohderyhmiensä tarpeisiin. Sisältömarkkinointi 2014 -tutkimus keskittyy entistä tiukemmin kaupallisiin sisältöihin ja kertoo, miten kuluttajat ovat valmiita kohtaamaan yritykset verkkomaailmassa.
My name is Shreya Shangari, am a marketing and communications specialist. And I speak on behalf of Sherlock Holmes when I say he would have hated resumes.
You’ve no doubt noticed that we’re slowly drowning beneath an ocean of content. Before long, our little world of words and pictures will be so flood bound, it’ll make Tuvalu look like Mt Everest.
That creates a huge challenge for communicators. How do you produce the stories that will float to the surface… that will engage and inspire people to belief, action and results?
Thankfully, there’s something working in your favour. You see, almost every business, brand, project or team is loaded with stories that could help and inspire others.
You’ve just got to know how to tell them…
Matter Of Form: Content Driven Commerce - Creating a Strategy that Works to Sell.
MOF's Suzie Ryan talks to 30 leading retailers on eCommerce content strategy in Soho; the first installment in Matter Of Form's 'Retail Therapy' Event Series.
Are you freaking out about how you should maximise your use of AI to grow your market share? Don't. In this highly practical and thought provoking presentation, Elaine Walsh-McGrath, Content Strategist explains how putting human nature front and centre into your content strategy will grow your list. She will answer these frequently asked questions:
1. What is the Right Content to Create to build visibility with ease?
2. How to Sell on Social Media?
3. How to Stay Relevant without Draining Resources?
Most brands and service based companies find that personal content they share performs but, the flipside is that it doesn't sell. Efficiency is central to scaling but over reliance on automation can be detrimental too. Tiktok viewership is starting to outperform TV in key demographics, so it's time to start paying more attention to your content strategy. And who better to listen to than a speaker who started her career in TV Buying for a global ad agency, who now helps businesses fine tune their content strategy.
Whats the story? Story strategy for productsHollie Lubbock
Stories help us connect with people, we use them daily to communicate and entertain each other. But how and why should we use these skills to improve our products and services. Design and interaction is a form of story telling, designers must become story tellers to push their products to the next level.
My name is Shreya Shangari, am a marketing and communications specialist. And I speak on behalf of Sherlock Holmes when I say he would have hated resumes.
You’ve no doubt noticed that we’re slowly drowning beneath an ocean of content. Before long, our little world of words and pictures will be so flood bound, it’ll make Tuvalu look like Mt Everest.
That creates a huge challenge for communicators. How do you produce the stories that will float to the surface… that will engage and inspire people to belief, action and results?
Thankfully, there’s something working in your favour. You see, almost every business, brand, project or team is loaded with stories that could help and inspire others.
You’ve just got to know how to tell them…
Matter Of Form: Content Driven Commerce - Creating a Strategy that Works to Sell.
MOF's Suzie Ryan talks to 30 leading retailers on eCommerce content strategy in Soho; the first installment in Matter Of Form's 'Retail Therapy' Event Series.
Are you freaking out about how you should maximise your use of AI to grow your market share? Don't. In this highly practical and thought provoking presentation, Elaine Walsh-McGrath, Content Strategist explains how putting human nature front and centre into your content strategy will grow your list. She will answer these frequently asked questions:
1. What is the Right Content to Create to build visibility with ease?
2. How to Sell on Social Media?
3. How to Stay Relevant without Draining Resources?
Most brands and service based companies find that personal content they share performs but, the flipside is that it doesn't sell. Efficiency is central to scaling but over reliance on automation can be detrimental too. Tiktok viewership is starting to outperform TV in key demographics, so it's time to start paying more attention to your content strategy. And who better to listen to than a speaker who started her career in TV Buying for a global ad agency, who now helps businesses fine tune their content strategy.
Whats the story? Story strategy for productsHollie Lubbock
Stories help us connect with people, we use them daily to communicate and entertain each other. But how and why should we use these skills to improve our products and services. Design and interaction is a form of story telling, designers must become story tellers to push their products to the next level.
Zeeland Content Strategy breakfast. What is the future of content? How social objects can help you to create a natural, flowing and less rigid content strategy.
Resistance is Futile: About the changes caused by digitalization @ eMBAForum ...Zeeland Family
Zeeland's Janne Saarikko at TSE exe eMBAForum in Turku. How the profound changes in the business environment will force companies to re-invent their organization and ways of working.
Social Media is Dead - the first wave of introducing the new Social Objects ...Zeeland Family
Janne Saarikko presented about how social media dynamics has become marketing dynamics. Brief introduction also to new Social Objects Based Marketing thinking. More to follow soon...
Kunta markkinointiviestintätoimiston kumppaninaZeeland Family
Janne Saarikko Kunnan Viestintä -koulutusohjelman osana , aiheena kunnan ja markkinointiviestintätoimiston yhteispeli ja markkinointiviestinnän palvelujen hankinta.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
2. A SOURCE OF INTERESTING CONTENT
&
ACTIVE IN DIALOG
Joka yrityksen unelma:
3. Mitä on sisältömarkkinointi?
"Content marketing is a marketing technique of
creating and distributing valuable, relevant and
consistent content to attract and acquire a
clearly defined audience – with the objective of
driving profitable customer action."
15. PROCESS
2 125 2 3
PLANNING
Editorial
board
Refining ideas
Approvals
Synergies
Interview
permissions
CONTENT CREATION
Briefing
Writing
Photoshoots
Approvals
LAYOUT
Planning
Layout
Approvals
PRINTING&
MAILING
READY
Publishers contribution required
WEEKS
OTHER MEDIA INTRANET
CONTENT
WEB
CONTENT
POWERPOINT
SLIDES
WEB
MAGAZINE
IMAGE
BANK
NEWS-
LETTER
S O C I A L M E D I A
20. SOCIAL OBJECTS:
Social communities do not form only around people
but also around objects of interest such as
cars, photos, cities, news pieces, future of mankind...
!
The concept was put forward by Jyri Engeström in 2005
as part of the explanation of why some social networks succeed and some fail.
!
Communities formed around social objects can
be very passionate and active.
They can not be owned or controlled.
21. HOW TO BUILD A
SOCIAL OBJECT BASED
CONTENT STRATEGY?
22. DEFINE SOCIAL OBJECTS
DEFINE YOUR ROLE
DEFINE TOUCHPOINTS
FIND OWNERS
LINK TO SALES
LINK TO STRATEGY
CONTENT STRATEGY
23. DEFINE SOCIAL OBJECTS
DEFINE YOUR ROLE
DEFINE TOUCHPOINTS
FIND OWNERS
LINK TO SALES
LINK TO STRATEGY
CONTENT STRATEGY
24. DEFINE SOCIAL OBJECTS
DEFINE YOUR ROLE
DEFINE TOUCHPOINTS
FIND OWNERS
LINK TO SALES
LINK TO STRATEGY
CONTENT STRATEGY
25. DEFINE SOCIAL OBJECTS
DEFINE YOUR ROLE
DEFINE TOUCHPOINTS
FIND OWNERS
LINK TO SALES
LINK TO STRATEGY
CONTENT STRATEGY
26. DEFINE SOCIAL OBJECTS
DEFINE YOUR ROLE
DEFINE TOUCHPOINTS
FIND OWNERS
LINK TO SALES
LINK TO STRATEGY
CONTENT STRATEGY
27. DEFINE SOCIAL OBJECTS
DEFINE YOUR ROLE
DEFINE TOUCHPOINTS
PLAN INTERNAL TRAINING
FIND OWNERS
GET MANAGEMENT COMMITMENT
CREATE EXAMPLES
LINK TO SALES
LINK TO STRATEGY
BUILD PLATFORMS
HOW TO PUT INTO PRACTICE
CONTENT STRATEGY
28. HOW TO BUILD A
SOCIAL OBJECT BASED
CONTENT PROCESS?
32. STORY TYPE
SELECTION
TOUCHPOINT
SELECTION
FEATURE? CASE? TESTIMONIAL?
OPINION? Q&A? PROCESS? FACTS?
MEDIA
SELECTION
FACEBOOK
TWITTER
SITE
INTRA
VIDEO
TEXT
GRAPHICS
MINI SITE
EXTERNAL SITE
EDITORIAL BOARD
SOOB OWNER IDEATION
STORY
IDEAS
PHOTOS
BULLETS
TRADE PRESS
CASE CARD
SLIDESHARE
PINTEREST
SOOB
OWNER
IDEATION
EDITORIAL
BOARD
LINKEDIN
NEWSLETTER
GENERAL
PUBLIC
PRO
EXPERTS
EXCITING!
MILDLY
INTERESTING
MUST-HAVE
42. THREE ROLES OF
CONTENT SHARING
YOU ARE
THE STORY
YOU ARE AMONG
THE FIRST TO
SHARE THE STORY
YOU FOLLOW
(AND ADD SOME ANGLES)
43. THREE ROLES OF
CONTENT SHARING
YOU ARE
THE STORY
YOU ARE AMONG
THE FIRST TO
SHARE THE STORY
YOU FOLLOW
(AND ADD SOME ANGLES)
44. THREE ROLES OF
CONTENT SHARING
YOU ARE
THE STORY
YOU ARE AMONG
THE FIRST TO
SHARE THE STORY
YOU FOLLOW
(AND ADD SOME ANGLES)
IF YOU WISH TO
BE THE STORY...
45. THREE ROLES OF
CONTENT SHARING
THREE TYPES OF
STORIES
YOU ARE
THE STORY
YOU ARE AMONG
THE FIRST TO
SHARE THE STORY
YOU FOLLOW
(AND ADD SOME ANGLES)
EXCITING!
MILDLY
INTERESTING
MUST-HAVE
IF YOU WISH TO
BE THE STORY...
46. THREE ROLES OF
CONTENT SHARING
THREE TYPES OF
STORIES
YOU ARE
THE STORY
YOU ARE AMONG
THE FIRST TO
SHARE THE STORY
YOU FOLLOW
(AND ADD SOME ANGLES)
EXCITING!
MILDLY
INTERESTING
MUST-HAVE
IF YOU WISH TO
BE THE STORY...
47. THREE ROLES OF
CONTENT SHARING
THREE TYPES OF
STORIES
YOU ARE
THE STORY
YOU ARE AMONG
THE FIRST TO
SHARE THE STORY
YOU FOLLOW
(AND ADD SOME ANGLES)
EXCITING!
MILDLY
INTERESTING
MUST-HAVE
IF YOU WISH TO
BE EXCITING...
IF YOU WISH TO
BE THE STORY...
48. THREE ROLES OF
CONTENT SHARING
THREE TYPES OF
STORIES
YOU ARE
THE STORY
YOU ARE AMONG
THE FIRST TO
SHARE THE STORY
YOU FOLLOW
(AND ADD SOME ANGLES)
EXCITING!
MILDLY
INTERESTING
MUST-HAVE
THREE QUALITIES OF AN EXCITING COMPANY
BOLDNESS OPEN AND FORGIVING
CULTURE
MARKETING MINDSET THROUGHOUT
THE ORGANIZATION
IF YOU WISH TO
BE EXCITING...
IF YOU WISH TO
BE THE STORY...
49. A SOURCE OF INTERESTING CONTENT
&
ACTIVE IN DIALOG
PROCESSES AND ROLES
ACTIVE INDIVIDUALS
CULTURE OF SHARING
+
+
SOCIAL
OBJECTS
52. TEE ITSEANALYYSI:
PROCESSES AND ROLES
ACTIVE INDIVIDUALS
CULTURE OF SHARING
+
+
ONKO TEILLÄ
NÄMÄ?
MIKÄ ON
ROOLINNE?
YOU ARE
THE STORY
YOU ARE AMONG
THE FIRST TO
SHARE THE STORY
YOU FOLLOW
(AND ADD SOME ANGLES)
53. TEE ITSEANALYYSI:
PROCESSES AND ROLES
ACTIVE INDIVIDUALS
CULTURE OF SHARING
+
+
ONKO TEILLÄ
NÄMÄ?
MITKÄ OVAT TEIDÄN
SOOBINNE?
MIKÄ ON
ROOLINNE?
YOU ARE
THE STORY
YOU ARE AMONG
THE FIRST TO
SHARE THE STORY
YOU FOLLOW
(AND ADD SOME ANGLES)
