The document discusses corporate culture and storytelling. It defines corporate culture as shared aspects like values, beliefs and behaviors that are visible in how an organization functions. Storytelling is presented as an effective way to communicate corporate culture through sharing real stories about an organization's history, heroes and values. The conclusion recommends that organizations identify and communicate their best stories to define their identity and engage employees.

1. Jacque s Folon Partner Just In Time Management Professeur à l’ICHEC, ISFSC, IHECS Professeur invité à l’Université de Metz De la culture d’entreprise au storytelling Management

3. C’est quoi la culture d’entreprise? L’histoire des six singes

4. DEFINITION

7. Comment définiriez-vous la culture de votre organisation en une ou deux phrases?

8. Culture ou cultures? nationalité Profession entreprise Religion Sexe

16. ETUDIANTS ENSEIGNANTS-CHERCHEURS EMPLOYEURS OUTILS DE COMMUNICATION CULTURE UNIVERSITAIRE CULTURE D ’ENTREPRISE De la recherche d’emploi à l’emploi Source:ens.univ-rennes1.fr/eea/.../COURS_INTRODUCTIF_eea. ppt

17. CULTURE UNIVERSITAIRE CULTURE D ’ENTREPRISE VOTRE HISTOIRE DE VIE CV IDENTITE ET PROJET PERSONNEL PROJET PROFESSIONNEL PROCESSUS D ’INSERTION PROFESSIONNELLE FILIERE D ’ETUDE MASTER 1 MASTER 2 IDENTITE ET PROJET DE L ’EMPLOYEUR PROJET DE RECRUTEMENT ACTIVITE METIER PRODUIT, SYSTEME PROFIL DE POSTE OFFRE DE COMPETENCES OFFRE D ’EMPLOI PROCESSUS DE RECRUTEMENT Cursus de formation disciplines, connaissances stages, projets diplômes Compétences expérience, évolution fonctions contexte besoins, attentes Communiquer ==>langage commun Motivation Plaquettes sites web projets d’entreprise GRH Source:ens.univ-rennes1.fr/eea/.../COURS_INTRODUCTIF_eea. ppt

18. culture et entretien d’embauche

19. US vs French corporate culture

20. Though growing rapidly, Google still maintains a small company feel. At the Googleplex headquarters almost everyone eats in the Google café (known as "Charlie's Place"), sitting at whatever table has an opening and enjoying conversations with Googlers from all different departments. Topics range from the trivial to the technical, and whether the discussion is about computer games or encryption or ad serving software, it's not surprising to hear someone say, "That's a product I helped develop before I came to Google." Google's emphasis on innovation and commitment to cost containment means each employee is a hands-on contributor. There's little in the way of corporate hierarchy and everyone wears several hats. The international webmaster who creates Google's holiday logos spent a week translating the entire site into Korean. The chief operations engineer is also a licensed neurosurgeon. Because everyone realizes they are an equally important part of Google's success, no one hesitates to skate over a corporate officer during roller hockey. Google's hiring policy is aggressively non-discriminatory and favors ability over experience. The result is a staff that reflects the global audience the search engine serves. Google has offices around the globe and Google engineering centers are recruiting local talent in locations from Zurich to Bangalore . Dozens of languages are spoken by Google staffers, from Turkish to Telugu. When not at work, Googlers pursue interests from cross-country cycling to wine tasting, from flying to frisbee. As Google expands its development team, it continues to look for those who share an obsessive commitment to creating search perfection and having a great time doing it.

22. Le storytelling

23. « … le récit est présent dans tous les temps, dans tous les lieux, dans toutes les sociétés; le récit commence avec l’histoire même de l’humanité; il n’y a jamais eu nulle part aucun peuple sans récit » Roland Barthes: introduction à l’analyse structurale du récit, Seuil, Paris, 1991 Crédit : http://media.photobucket.com/image/roland%20barthes/nikkistardust/230px-RolandBarthes.jpg?o=1

24. Storytelling : art de raconter des histoires Sunil Kumar

26. Shannon Thunderbird SOURCE: http://www.slideshare.net/eeisenrich11/writing-in-the-21st-century-final-storytelling-ppt-presentation

27. SOURCE: http://www.slideshare.net/eeisenrich11/writing-in-the-21st-century-final-storytelling-ppt-presentation

29. SOURCE: http://www.slideshare.net/eeisenrich11/writing-in-the-21st-century-final-storytelling-ppt-presentation

30. SOURCE: http://www.slideshare.net/eeisenrich11/writing-in-the-21st-century-final-storytelling-ppt-presentation

31. SOURCE: http://www.slideshare.net/eeisenrich11/writing-in-the-21st-century-final-storytelling-ppt-presentation

32. Aujourd’hui…

34. Cognitive psychologist Donald Norman (1993) "Stories aren't better than logic; logic isn't better than stories. They are distinct; they both emphasize different criteria. I think it very appropriate that both be used in decision-making settings. In fact, I rather like the ordering that often happens, usually accidentally: First the data and the logical analysis, then the stories. Yes, let the personal, emotional side of decision making have the last word."

36. Les différents types de storytelling

37. Les marques et le storytelling Des campagnes marquées par le storytelling

38. Les marques et le storytelling Les marques fondées sur le storytelling

39. Identification

40. Créer un univers

41. Identité liée à l’histoire de l’entreprise

42. Les histoires des clients

43. Crédit: http://www.pausecafeblog.com/images/2007/july/12/iphoneblender.jpg Les histoires de produit

45. Une mauvaise histoire !

48. Crédit: http://www.info2tv.fr/wp-content/uploads/2009/07/20090726_nicolas_sarkozy.jpg

52. SPF ECONOMIE

55. POURQUOI LES COMMUNICATEURS DEVRAIENT UTILISER LE STORYTELLING?

57. Copyright © 2009 SOURCE; http://www.slideshare.net/rafstevens/bemore-in-1-minute-storytelling

58. Copyright © 2009 SOURCE: http://www.slideshare.net/rafstevens/bemore-in-1-minute-storytelling

59. Crédi: http://www.kryogenix.org/code/Jackfield%20and%20Python/pix/wownow.jpg

60. TROIS PRINCIPES Selon WWW.BEMORE.BE 1 core message SOURCE: http://www.slideshare.net/rafstevens/bemore-in-1-minute-storytelling

61. 2 An inspiring story SOURCE: http://www.slideshare.net/rafstevens/bemore-in-1-minute-storytelling

62. 3 Uniform storytelling SOURCE: http://www.slideshare.net/rafstevens/bemore-in-1-minute-storytelling

67. Conclusion

70. Et si vous racontiez la première des histoires de votre organisation… Source http://www.advancedphotoshop.fr/images/blog/elements/adesso-tablet.jpg

71. QUESTIONS ?

72. Février 2008 Just in Time Management Avenue Louise 149/24, 1050 Bruxelles + 32 475 98 21 15 www.jitm.eu [email_address] ICHEC c/o I.Choquet, Rue au Bois, 365 A 1150 Bruxelles [email_address] www.ichec-ebiz.be www.ichec.be