Melt - materiaalinen ja immateriaalinen tuotteistus
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Miikka Leinosen esitys Zeelandin Some-seminaarissa materiaalisen ja immateriaalisen maailman sulautumisesta sekä tuotteistamisesta.
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Melt - materiaalinen ja immateriaalinen tuotteistus
- 1. BETA Technology blurs the line between material and immaterial. This makes way for innovation and new business opportunities. www.miikkaleinonen.com
- 6. THIS IS THE MATERIAL WORLD
- 7. THIS IS THE IMMATERIAL WORLD THIS IS THE MATERIAL WORLD
- 9. Emotions Competences Knowledge Objects Actions
- 11. SCARCITY
- 13. Attitu t en itm Tal Inte e m enc ent de i m llig per Co enc Ex e Reput ation Emotions Opinions Intuition Loyalty Competences Idea s ight Ins lue s Knowledge Information Va Objects Actions
- 14. Material can be controlled, repeated and measured.
- 15. Immaterial can not be owned, boxed or protected. Material can be controlled, repeated and measured.
- 17. The prominent value metric of the material world:
- 18. The prominent value metric of the material world: MONEY
- 19. The prominent metric of the immaterial world: The prominent value metric of the material world: MONEY
- 20. The prominent metric of the immaterial world: ? The prominent value metric of the material world: MONEY
- 21. Companies have always used the immaterial world. But in a very limited way. The prominent value metric of the material world: MONEY
- 22. Now you are familiar with THE IMMATERIAL WORLD and THE MATERIAL WORLD
- 24. As a combination of fierce competition and technological advances the material world is pushing into the immaterial world.
- 25. As a combination of fierce competition and technological advances the material world is pushing into the immaterial world. Information
- 26. As a combination of fierce competition and technological advances the material world is pushing into the immaterial world. News Entertainment
- 27. As a combination of fierce competition and technological advances the material world is pushing into the immaterial world. Discussions
- 28. As a combination of fierce competition and technological advances the material world is pushing into the immaterial world. Social relationships
- 29. At the same time the immaterial world is becoming more tangible.
- 30. Thinking At the same time the immaterial world is becoming more tangible.
- 31. Sharing emotions At the same time the immaterial world is becoming more tangible.
- 34. CAN BE IMMATERIAL AND MATERIAL AT THE SAME TIME.
- 35. EXAMPLES 1 2 THE BIG JUMP THE STRETCH 3 4 THE SHARING THE DROP
- 36. EXAMPLES 1 2 THE BIG JUMP THE STRETCH 3 4 THE SHARING THE DROP
- 40. When recorded music lost it's material form it had a profound affect on the industry.
- 41. WARNING: Everything that is in bytes has already lost it's material form.
- 46. Social elements Personal history Connections Knowledge
- 48. EXAMPLES 1 2 THE BIG JUMP THE STRETCH 3 4 THE SHARING THE DROP
- 52. Information Business intel Knowledge
- 55. EXAMPLES 1 2 THE BIG JUMP THE STRETCH 3 4 THE SHARING THE DROP
- 57. Passion Love Competitive ness
- 58. Passion Love Competitive ness
- 59. Need to be entertained Passion Love Curiosity Competitive ness
- 60. Need to be entertained Passion Love Curiosity Competitive ness
- 61. EXAMPLES 1 2 THE BIG JUMP THE STRETCH 3 4 THE SHARING THE DROP
- 63. Passion
- 64. Passion
- 65. Passion
- 66. Canvas How to innovate using Melt?
- 68. What material can you make more immaterial?
- 69. What immaterial can you make tangible?
- 70. What immaterial can you make tangible? What material can you make more immaterial?
- 71. What What immaterial immaterial will it can you make generate? tangible? What material can you make more immaterial?
- 72. What What immaterial immaterial will it can you make generate? tangible? What material can you make more immaterial?
- 73. What What immaterial immaterial will it can you make generate? tangible? What material can How will it you make affect the material more immaterial? world?
- 75. OUR OUR COMPANY CLIENT COMPETITOR SOME STRANGER OUR OUR SOME COMPETITOR COMPANY CLIENT STRANGER
- 76. OUR OUR COMPANY CLIENT COMPETITOR SOME STRANGER NEEDS NEEDS NEEDS NEEDS HAVES HAVES HAVES HAVES OUR OUR SOME COMPETITOR COMPANY CLIENT STRANGER
- 77. OUR OUR COMPANY CLIENT COMPETITOR SOME STRANGER NEEDS NEEDS NEEDS NEEDS HAVES HAVES HAVES HAVES OUR OUR SOME COMPETITOR COMPANY CLIENT STRANGER
- 78. OUR OUR COMPANY CLIENT COMPETITOR SOME STRANGER NEEDS NEEDS NEEDS NEEDS HAVES HAVES HAVES HAVES OUR OUR SOME COMPETITOR COMPANY CLIENT STRANGER
- 79. OUR OUR COMPANY CLIENT COMPETITOR SOME STRANGER NEEDS NEEDS NEEDS NEEDS HAVES HAVES HAVES HAVES OUR OUR SOME COMPETITOR COMPANY CLIENT STRANGER
- 80. OUR OUR SOME COMPETITOR COMPANY CLIENT STRANGER
- 81. CREATES INCREASES DECREASES ELIMINATES OUR OUR SOME COMPETITOR COMPANY CLIENT STRANGER
- 82. THINK OUTSIDE THE BOX.
- 83. THINK OUTSIDE THE BOX.
- 84. BETA New business opportunities arise as technology melts the immaterial world with the material world. www.miikkaleinonen.com